• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.48-58
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• 2008

This study intends to figure out the image evaluation properties of internet shopping malls and suggest a strategic direction for positioning through establishing a perceptual map on how the actual customers remember them and which image expression would make the most effective marketing. According to the result of analysis, the images of internet shopping malls were drawn as elements such as product information service, customer service after purchase, atmosphere, convenience, safety, and fame. And according to the result of making a perceptual map, it showed that there was a meaningful difference in the customers' perception on competitive shopping malls. The most discriminative property among the images of shopping malls was product information service, and the least discriminative property was convenience. In addition, there showed a meaningful difference in the customers' preference and ideal point on internet shopping malls between the subdivided groups of customers. It was verified that in this internet shopping mall market where competition is getting severe, the result of this study can be a useful foundational data in establishing a marketing strategy of market segmentation.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.197-208
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• 2011

This study aims to examine the effect of the physical environment of exhibition/convention centers on customers' satisfaction, worth of mouth and revisit intention. Some useful strategic materials derived from this study could be considerably useful to the managers of exhibition/convention centers. The results of this study are summarized as follows. First, the key elements which can decide the quality of the physical environment of exhibition/convention centers are accessibility, cleanness and convenience. Second, the perceived physical environment makes a positive influence on customers' satisfaction. Third, the more satisfaction the customers can perceive, the higher rises the worth of mouth. Fourth, the more satisfaction the customers can perceive, the higher rises the revisit intention.

• Journal of the Korea Society of Computer and Information
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• v.13 no.1
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• pp.45-54
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• 2008

As mobile Web technology becomes more increasingly applicable. the mobile contents market. especially the music downloading for mobile phones, has recorded remarkable growth. In spite of this rapid growth, customers experience high levels of frustration in the process of searching for desired music contents. It affects to a re-purchasing rate of customers and also. music mubile content providers experience a decrease in the benefit. Therefore, in aspects of a customer relationship management (CRM), a new way to increase a benefit by providing a convenient shopping environment to mobile customers is necessary. As an solution for this situation, we propose a new music recommender system to enhance the customers' search efficiency by combining collaborative filtering with mobile web mining and ordinal scale based customer preferences. Some experiments are also performed to verify that our proposed system is more effective than the current recommender systems in the mobile Web.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.202-216
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• 2020

In this study, we studied the utility and value of the mileage program as a strategy to strengthen the relationship with customers in the surrogate operation industry. To this end, we conducted a survey of 1,000 customers who used the service more than once, mainly from D company, which has operated the agency operation business for more than 20 years, and analyzed 309 sincerely respondents. Five characteristics of mileage use (emotional benefits, ease of use, economic usefulness, effort to acquire, variety of benefits). Two parameters (brand attitude, brand loyalty) were set, and the dependent variable was set for reuse. As a result of hypothesis test, emotional benefit, convenience of use, and economic usefulness were significant in terms of brand attitude and brand loyalty, and acquisition effort and benefit diversity did not show significant results. The results of this study showed that the surrogate operation industry should strive to strengthen the emotional benefits, convenience of use, and economic usefulness to customers in order to strengthen the relationship with the customers.

• IE interfaces
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• v.25 no.2
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• pp.229-240
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• 2012

Conventional research on customer relationship management(CRM) in general has focused on the effects of individual customer's satisfaction, retention and profit management. However, corporate customers are more profitable than individual customers because of high volume and frequent transactions between companies. In this article, a prototype for a corporate customer relationship management is developed in the postal service. First, the frequency and amount of customers' usage were examined, and thereby the corporate customer rating scheme was established to provide customized service. Second, five different types of usage patterns were determined using clustering analysis. In addition, we presented the rationales behind the five types of patterns. Third, RFM(recency, frequency, monetary) analysis was performed, and then action plans were developed to increase sales. Finally, the prototype software was developed to automatically perform the above analysis using MS Excel program.

• Journal of the Korean Dietetic Association
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• v.11 no.3
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• pp.273-285
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• 2005

This study examined the structure and contents of the information provided by the web sites, in terms of clarity, business goal, authority, sustainment of operation and responsibility of customer care, as well as menus. The findings from the analysis of 217 web sites selected from 5 major portal sites, are 1) most of catering business over internet are located around Seoul area, 2) almost 80% of the selected sites are administered by professional agents or firms while the remnants by individuals, 3) except menu and price, any additional information is hardly shown, 4) about three quarter of the sites opened after 2001, that is coherent with the trend of the growth of internet users and eating-out, 5) it is strongly required to create healthful cyber space for the customers, 6) a small number of the sites(12.4%) try to manage access from customers, 7) many sites(73.7%) open the channels for feedback from the customers 8) among the types of catering services offered by the sites, home party is the most popular and the kinds of cuisine, Korean, Japanese, and Chinese, are divided into almost same proportion of the sites, 9) the average number of dishes is 33.5, 10) they offer 7 to 8 different dishes of grain, 4 to 6 of meat, 4 to 10 of fishes, 5 to 13 of vegetables, 1 of fruits, and 1 to 3 of dairy products, 11) The majority of price level is ₩15,001 - ₩20,000.

• Journal of the Korean Home Economics Association
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• v.44 no.5 s.219
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• pp.109-118
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• 2006

The purpose of the study is to analyze web-site content for activating internet apparel shopping malls. With a view to improving the transaction experience and efficiency for both shopping-mall managers and customers. According to RANKEY(rankey.com) and 100 HOT RANHNC(100hot.co.kr), 5 big internet apparel shopping malls were chosen, divided into 3 web-site criteria of Users' Interface Section, Informational Section, and Customer Satisfaction Section, and analyzed. The results of our analysis of the web-site contents are as follows: 1) Concerning Users' Interface Section, the structure of the first screen is complicated and confusing. 2) Concerning Informational Section, the specific image of shopping man is ambiguous to understand and differentiated product information is not properly given. 3) Concerning Customer Satisfaction Section, the customers are not encouraged to show any interest in the shopping mall. These three problems are easily observed in most of the internet apparel shopping malls. To develop the internet apparel shopping mall, the following methods to activate them need to be implemented.

• Journal of Industrial Convergence
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• v.12 no.1
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• pp.24-37
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• 2014

An increasing numbers ot enterprises are involving in the Contents marketing. The reason is that Contents Marketing owns the stronger influences on the market which relative to that of other media. In this research the aim is presenting of the effective schemes that suitable for the domestic contents marketing climate, through analytical research of current situations and pointing of potential issues of contents marketing progress. Enterprises may have the abundant and essential cognitions about the contents marketing before the starting of the contents marketing project. Then, it is useful to develop the correlative communication strategies, customers' management strategies and crisis-resolution strategies. All of that done may bring the functional benefits for the domestic enterprises investment in the contents marketing.

• Asia pacific journal of information systems
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• v.29 no.4
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• pp.752-770
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• 2019

The purpose of this study is to incorporate telemarketing processes to improve telemarketing performance. For this application, we have attempted to mix the model of machine learning to extract potential customers with personalisation techniques to derive recommended products from actual contact. Most of traditional recommendation systems were mainly in ways such as collaborative filtering, which predicts items with a high likelihood of future purchase, based on existing purchase transactions or preferences for products. But, under these systems, new users or items added to the system do not have sufficient information, and generally cause problems such as a cold start that can not obtain satisfactory recommendation items. Also, indiscriminate telemarketing attempts can backfire as they increase the dissatisfaction and fatigue of customers who do not want to be contacted. To this purpose, this study presented a multi-purpose hybrid recommendation algorithm to achieve two goals: to select customers with high possibility of contact, and to recommend products to selected customers. In addition, we used subscription data from telemarketing agency that handles insurance products to derive realistic applicability of the proposed recommendation system. Our proposed recommendation system would certainly solve the cold start and scarcity problem of existing recommendation algorithm by using contents information such as customer master information and telemarketing history. Also. the model could show excellent performance not only in terms of overall performance but also in terms of the recommendation success rate of the unpopular product.

• The Journal of the Korea Contents Association
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• v.9 no.5
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• pp.61-75
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• 2009

Generally, the development of the database application includes the requirement analysis phase of creating ERD (Entity Relationship Diagram) and process models, coding, and testing. From the above phases, the analysis phase is not most formalized. It is usually hard task because (1) customers don't know the details of the desired system; (2) developers can't with ease understand the business logic of the customers; (3) the outcomes of the analysis, which are ERD and process models, are not easy to understand to the customers. This paper propose that the executional forms, which are better to understand the systems, should be presented to the customers instead of the ERD. These forms should accept the data input so that customers can review the various aspects of the outcome models. The developers should be able to instantly implement the business logic and also should be able to visually demonstrate the logic in order to get the details of it. For this goal, the customer supplied business logic should be able to be implemented by the references between forms, actions, constraints from the perspective of the data flow. The customers try to execute the forms implementing the business logic and review their supplied logic find new necessary business logic of their own. Iterating these processes for the requirement analysis would result in the success of the analysis which is sufficiently detailed without conflicts.