• Archives of design research
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• v.18 no.2 s.60
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• pp.69-78
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• 2005

In order to attract consumers in the advertisement media and large discount marts, there needs to be a strong brandimage with a competitive and distinctive packing design. This study recognized the importance of packing designs and investigated consumers' preference for brands depending on packing designs of drinks in order to draw out consumers' positive attitudes toward the brand. The consumers feel that there are more fruit content in the drink that expresses its ingredients realistically than the drink that expresses its ingredients unrealistically on the packing design. The study also examined the consumers' preference for brands depending on their interests in well-being and the expression in the packing designs. In result, the difference was statistically significant. The study investigated the most preferred container for drinks was glass bottles and the most preferred orange juice was the fruit 100% content. Therefore, the expressions of ingredients of drinks and their interests in well-being were the difference in consumers' preference in brands and purchase intention. It had effects on the fruit content.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.1
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• pp.530-536
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• 2017

The purpose of this study is to specify the procedures in problem design to employ BPBL and to design problems for learning subject content. The design of problems is crucial for the effectiveness of BPBL. Ineffective PBL problems could affect whether students acquire sufficient domain knowledge, activate appropriate prior knowledge, and properly direct their own learning. The procedures for designing good problems are composed of selection of educational content, figuring out the learner's characteristics, finding problems, setting roles and situations, and writing down problems. Using the procedures, we designed five integration problems covering the content of an Internet marketing subject. We can foster talent needed on a current industrial site with BPBL, not whole-class learning in a Mongolian engineering college. We made a plan for the Internet marketing subject based on BPBL in the Mongolian engineering college, and focused on the process of designing problems.

• Journal of the Korea Concrete Institute
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• v.21 no.6
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• pp.745-752
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• 2009

This paper presents the optimized mixing design of lightweight aerated concrete using hydrogen peroxide. Design of experiments in order to the optimized mixing design was applied and commercial program (MINITAB) was used. Statistical analysis was used to Box-Behnken (B-B) method in response surface analysis. The influencing factors of experimental are unit cement content, water ratio and hydrogen peroxide ratio. According to the analysis of variance, at the hardened state, water ratio and hydrogen peroxide ratio affects on dried density, compressive strength and bending strength of lightweight aerated concrete, but unit cement content affects on only dried density. In the results of response surface analysis, to obtain goal performance, the optimized mixing design for lightweight aerated concrete using hydrogen peroxide were unit cement content of 800 kg/$m^3$, water ratio of 44.33% and hydrogen peroxide ratio of 10%.

• Culinary science and hospitality research
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• v.23 no.7
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• pp.20-30
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• 2017

This study was conducted for the optimization of ingredients in salad dressing using Hwangdo peach (Prunus persica L. Batsch). The experiment was designed according to the D-optimal design of mixture design, which included 14 experimental points with 4 replicates for three independent variables (olive oil 40~65%, peach puree 27~50%, vinegar 8~20%). The linear regression models for pH, viscosity and color value and the quadratic regression models for emulsion stability, all sensory evaluation of the products were proven to be valid by the F-test for the overall significance of the regression model at a 5% level. Viscosity and pH of the products increased as olive oil content. Color value, viscosity and pH of the products increased as peach puree content. pH, viscosity, redness, and yellowness of the products decreased as vinegar content. Sensory evaluation result of the products showed that general preference for the products were increasingly affected by the increases in contents then decreased as they exceeded the optimum levels. In consequence, according to result from the first stage of the experiment, the optimum ingredients ratios of the raw materials were set in olive oil 52.43%, peach puree 35.07%, and vinegar 13.91% for ingredients of apricot dressing. These results provided the possibility that peach can be applied to the preparation of a dressing, and thereby present baseline data for the development of new dressings. This is also presumed to meet demands of customers who are always in pursuit of new products.

• Journal of the Korea Convergence Society
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• v.10 no.3
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• pp.135-140
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• 2019

This study is aimed at analyzing cyber motion sickness factors focus on virtual environment-based VR and real-world VR. First literature study of cyber motion sickness, 3D animations and documentaries were conducted. As a measurement tool for the degree of motion sickness, the symptom values were measured in a standardized SSQ (Simulator Sickness Questnire) questionnaire. Following the measurement, an in-depth interview was conducted based on the SSQ questionnaire. The results are as follows, First, actual environment based VR caused bigger cyber motion sickness, second, values of strong saturation of VR contents cause cyber motion sickness. This study is expected to be used as design guidelines for configuring VR early contents and to be used for cyber motion sickness research.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.7
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• pp.1014-1024
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• 2009

The cultural content industry can be stimulated by the production of content based on Korean traditional culture such as Korean court culture. At present, the use of royal costumes of various Korean dynasties for content creation is rare. Less than ten government-supported projects managed by the Korea Culture & Content Agency (KOCCA) are related with Korean royal costumes. Only a handful of tourism-related cultural products (e.g., souvenirs and theme parks) are related to this subject. Fortunately, there are many events that demonstrate traditional court ceremonies; however, there is a need for more investment in academic research to ensure accurate reproduction. There are a number of issue in utilizing traditional royal costumes to produce cultural content that include: a lack of understanding the importance of Korean royal costumes, discrepancies of the content produced based on the historical context, a lack of public knowledge or support, and the lack of the historical accuracy of reproduced content. In order to benefit the most from royal costumes, this article suggests recreating the costumes as a source for further content creation, the development of a database to store information by design features and itemized topics, along with the active support of the government.

• The Journal of Industrial Distribution & Business
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• v.15 no.9
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• pp.1-9
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• 2024

Purpose: This study examines the impact of YouTube mukbang content characteristics on viewer satisfaction and word-of-mouth behavior. Drawing from theories in media psychology, consumer behavior, and communication studies, we investigate five key content characteristics: credibility, entertainment value, informativeness, visual appeal, and auditory quality. Research design, data and methodology: Using structural equation modeling with data from 206 mukbang viewers, we test hypothesized relationships between these characteristics, viewer satisfaction, and word-of-mouth behavior. Results: Research reveal that credibility and informativeness significantly and positively influence viewer satisfaction, while entertainment value, visual appeal, and auditory quality show no significant effect. Viewer satisfaction positively impacts word-of-mouth behavior. These findings challenge conventional assumptions about video content consumption and highlight the unique nature of mukbang viewing. Conclusions: The study contributes to digital content consumption literature by providing empirical evidence of factors influencing viewer engagement in the mukbang context. It offers practical insights for content creators, marketers, and platform developers, emphasizing the importance of informative and credible content in driving viewer satisfaction and promoting positive word-of-mouth. By extending established media theories to this emerging form of digital entertainment, our research paves the way for future studies. The study's limitations, including its cross-sectional nature and specific cultural context, suggest directions for future research.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.403-411
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• 2020

This convergence study examines the case of the Andaz Hotel branches, which sees the critical elements of a characteristic boutique hotel as an experience and makes a successful case with rich experience content in the hotel. By examining sixteen experience content categories, eight from the Andaz India Delhi branch and Tokyo branch in Japan and analyzing them through Schmitt's five experience modules, we have found that both branches had strong experience content in most of the modules, in line with the brand philosophy of creating hotels that make the most of the local characteristics. The study also showed that the Toranomon Hills branch had stronger emotional experience contents than the Delhi branch, and the Delhi branch had a little stronger in the case of cognitive experience contents. Both branches were found to have rich experience content at various points encountered by the guests while using the hotel.

• Geomechanics and Engineering
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• v.18 no.4
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• pp.353-362
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• 2019

Soil-rock mixture (S-RM) is an inhomogeneous geomaterial that is widely encountered in nature. The mechanical and physical properties of S-RM are important factors contributing towards different deformation characteristics and unstable modes of the talus slope. In this paper, the equivalent substitution method was employed for the preparation of S-RM test samples, and large-scale triaxial laboratory tests were conducted to investigate their mechanical parameters by varying the water content and confining pressure. Additionally, a simplified geological model based on the finite element method was established to compare the stability of talus slopes with different strength parameters and in different excavation and support processes. The results showed that the S-RM samples exhibit slight strain softening and strain hardening under low and high water content, respectively. The water content of S-RM also had an effect on decreasing strength parameters, with the decrease in magnitude of the cohesive force and internal friction angle being mainly influenced by the low and high water content, respectively. The stability of talus slope decreased with a decrease in the cohesion force and internal friction angle, thereby creating a new shallow slip surface. Since the excavation of toe of the slope for road construction can easily cause a landslide, anti-slide piles can be used to effectively improve the slope stability, especially for shallow excavations. But the efficacy of anti-slide piles gradually decreases with increasing water content. This paper can act as a reference for the selection of strength parameters of S-RM and provide an analysis of the instability of the talus slope.

• Fashion & Textile Research Journal
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• v.23 no.1
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• pp.44-56
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• 2021

This study analyzes the fashion video content of vegan YouTubers in order to understand how the vegan message is being conveyed in media. This study collected data with NoxInfluencer and conducted a case study of the vegan fashion YouTube content. We collected 143 videos for analysis as follows. The characteristics of vegan fashion content were divided into six categories. First, fashion know-how consisted of YouTubers' explanation on vegan fashion, from styling to where to buy vegan and fair trade products. Second, fashion haul content showed second hand products as well as certified vegan fashion products. Third, fashion daily life focused on a day in the life of a vegan YouTuber, casually showcasing fashion in real life. Fourth, fashion products reviews were about vegan YouTubers' thoughts and concerns about various vegan fashion brands and products. Fifth, fashion coordination category consisted of Lookbooks according to seasons. Last, the fashion entertainment category showed YouTubers challenging themselves to dress outside of their comfort zone. The content of the message was distinguished by consumption methods and aesthetic interaction. Also, vegan YouTubers were always anticipating the possibility of appealing to a wider demographic. This study differs from existing studies because it analyzed fashion YouTube content in order to understand the spread of a vegan message in the media environment. This study has its significance in suggesting the direction that the vegan community should take in delivering vegan messages in the future.