• 제목/요약/키워드: Content design

검색결과 4,522건 처리시간 0.037초

Social Media Marketing Strategies for Tourism Destinations: Effects of Linguistic Features and Content Types

  • Song, Seobgyu;Park, Seunghyun Brian;Park, Kwangsoo
    • Journal of Smart Tourism
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    • 제1권3호
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    • pp.21-29
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    • 2021
  • This study explored the relationship between post types and linguistic characteristics in marketer-generated content and social media engagement to find the optimized content to enhance social media engagement level. Post data of 23,588 marketer-generated content were collected from 50 states' destination marketing organization Facebook pages in the United States. The collected data were analyzed by employing social media analytics, linguistic analysis, multivariate analysis of variance, and discriminant analysis. The results showed that there are significant differences in both engagement indicators and linguistic scores among the three post types. Based on research findings, this research not only provided researchers with theoretical implications but also suggested practitioners the most effective content designs for travel destination marketing in Facebook.

개인 맞춤형 OTT 콘텐츠 미리보기의 사용자 경험 디자인 연구 (A Study on User Experience Design of Personalized OTT Content Preview)

  • 김현우;김승인
    • 디지털융복합연구
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    • 제19권7호
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    • pp.283-287
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    • 2021
  • 본 연구는 OTT(Over-the-top) 서비스의 개인 맞춤형 콘텐츠와 미리보기를 사용자 경험 중심으로 분석하고, 이를 통해 미리보기 시청 경험의 발전 방향을 제안하는 데 목적이 있다. 이에 국내 운영 중인 OTT 서비스의 모바일 애플리케이션을 중심으로 콘텐츠 제공 현황을 파악하였다. 또한, 주 사용자인 20-30대를 모집하여 스티븐 앤더슨(Stephen P. Anderson)의 Creating Pleasurable Interface 모형을 토대로 작성한 질문을 통해 설문조사 및 심층 인터뷰를 진행하였다. 실험 결과, 미리보기는 콘텐츠 선택에 도움이 되지만 취향에 맞지 않았으며, 원하는 대로 시청하기 어려워 불편해하였다. 따라서 개선 방향으로는 미리보기 시청의 효율성, 취향성 및 접근성 향상을 위한 기능이 요구된다. 본 연구는 OTT 콘텐츠의 사용자 경험이나 미리보기 시청 경험에 관한 연구의 자료로써 활용되기를 기대한다.

국내 장애인주택 디자인가이드라인 내용분석 연구 (Content Analysis on Housing Design Guidelines for the Disabled in Korea)

  • 김보애;이연숙
    • 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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    • 제21권1호
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    • pp.37-46
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    • 2015
  • Purpose : With a recently growing population of the disabled, the importance of creating the living environment for them has been emphasized, making the design guidelines to play more important role in this sense. This research aims to generalize the existing design guidelines for the housing for the disabled, diagnose their problems, and suggest a systematic and consistent milestone of the guidelines developed in the future. Method : The analysis objects of this research are 1910 categories of the design guidelines for the domestic housing for the disabled, and the research removed the redundancy and separated multi-complex categories. A total of 1424 independent categories were extracted, and been conducted content analysis from three aspects of redundancy, sub-categorization system and descriptive form based on the extracted categories. Results : Redundancy analysis figured out important characteristics by space. Moreover, the current guideline system can be integrated by analysis of sub-category system. Lastly, the research found that the guidelines need to be understood more easily and suggested under accurate criteria by analyzing the descriptive forms. Implication : This research holds significance as a fundamental data to improve the design guidelines for the disabled in the future, ultimately contributing to a better quality of life of the disabled.

의상디자인 발상법에 관한 연구 (A Study on Fashion Designing Idea)

  • 조진숙;한명숙
    • 복식문화연구
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    • 제8권4호
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    • pp.537-548
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    • 2000
  • This paper focuses on development of a fashion design education course that will foster the talent and aesthetic consciousness of fashion design student. The writer reached the content of the designing ideas to practical applications as the defined scope of fashion design education. For designing idea in practical application : matching ideas, contrasting ideas, formative combinations and revisionism were used. For design ideas, the ideas developed by 飯塚弘子, 万江入重子, 香川達子 were used in revision. To detail the content of design education, fashion magazines, portfolios, photographs and related fashion design educational materials were used. 1. Matching ideas : it proposes such identical expression into costume by making a research of developing material, application form and color extraction from design sources. 2. Contrasting ideas : it proposes such opposite expression into costume by making a research of opposite to image, form, position and purpose from some object. 3. Formative combinations : it proposes such new expression into costume by combining a detail of costume with the other object. 4. Revisionism : it proposes such modified expression into costume by making a research of deletion, change, addition and conversion in costume.

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아동 성폭력 예방을 위한 교육 콘텐츠의 설계 및 구현 (Design and Implementation of Education Contents for Prevention of Child Sexual Violence)

  • 김희주;신혜원;이윤지;원혜미;박수이;박정규
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2017년도 추계학술대회
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    • pp.179-181
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    • 2017
  • 본 논문에서는 아동 자신의 경계를 스스로 인식할 수 있는 내용을 담은 영상 콘텐츠를 제시하고 능동적인 학습을 위한 터치 방식의 콘텐츠를 구현한다. 영상은 총 4개의 모듈로 구성되어 있으며 각 스토리는 내용 전개, 경계 존중 개념 학습, 학습 내용 평가로 진행된다. 경계 존중개념은 성폭력이 일어나는 상황 역시 경계를 넘나드는 행위로 보여 주어 성폭력 문제가 아동 안전의 연장선에 있다는 인식을 심어주는 것을 목표로 하고 있다. 그리고 학습 내용 평가는 터치 게임을 통해 게임에 성공하면 상을 받는 것으로 사용자에게 학습 성취도를 높여준다.

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유튜브에 나타난 화예 디자인 교육 콘텐츠 연구 -화훼장식기능사 교육 콘텐츠를 중심으로- (A Study on the Educational Content of Floral Design on YouTube)

  • 양동복
    • 한국화예디자인학연구
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    • 제41호
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    • pp.93-114
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    • 2019
  • 본 연구는 유튜브에 나타난 화예 디자인 교육 콘텐츠의 특징과 문제점을 분석하고 개선방향을 모색해보려는데 목적이 있다. 이를 위해 '화훼장식기능사'를 검색어로 최근 1년간 게시된 콘텐츠 129개를 분석하였다. 분석결과, 콘텐츠가 다룬 내용은 실기강의, 이론강의, 시험관련 팁, 직업과 인물소개, 시험과제 작품, 교육안내와 홍보였고 그 중 실기강의가 가장 많은 것으로 나타났다. 제작형식은 강의, 강의실황, 영상구성, 인터뷰, 브이로그, 텔레비전방송프로그램으로 구분되었으며 강의 형태를 띤 콘텐츠가 가장 많았다. 편성전략 유형으로는 목표 시청층의 관심사에 대한 내용을 주기적으로 업로드하는 허브 유형이 가장 많았다. 이용자들은 실기시험을 다룬 내용의 강의 형태에 가장 높은 반응을 보였다. 전반적으로 콘텐츠의 다양성, 크리에이터와 이용자 간의 양방향 소통, 조화로운 편성전략이 부족한 것으로 분석된다. 이를 개선하기 위해 내용적 측면에서는 독창적이며 틈새를 공략하는 분야의 개척, 현장을 배경으로 하는 실습내용의 반영, 감성과 흥미가 포함된 콘텐츠 개발이 필요하다. 형식적 측면에서는 게임, 퀴즈와 같은 양방향 요소의 도입, VR, AR 등 뉴미디어 기술의 적용을 시도해볼 수 있겠다. 편성전략유형에서도 히어로, 허브, 하우투 세 가지 유형의 상호보완적 채널구성 방안이 제시되었다. 향후 화예 디자인 관련 교육 콘텐츠 수요의 확장이 예상되므로 다양한 플랫폼에서 활용될 수 있는 콘텐츠 제작, 전문적 크리에이터의 육성, 연관 수익 모델의 개발이 요구된다.

Study on Design Education Plan Using Microcontroller Board Prototyping Tool

  • Nam, Wonsuk
    • International Journal of Contents
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    • 제14권3호
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    • pp.61-68
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    • 2018
  • Unlike in the past, where the expression of the form was given a priority, with the widening of the scopes of the designs, the proportion of design education institution curricula targeting user experience and the application of technology is continually and gradually increasing. Open source microcontroller boards such as Arduino have initiated attracting attention as a countermeasure against these changes. These prototyping tools have many advantages for the diversification of expression and design verification in the design field and therefore have a high likelihood of being introduced into many design education institutes; however, the tools act as high entry barriers for design students who lack engineering knowledge. Although various educational content and tools have been developed to address the issue of barrier, existing solutions remain insufficient as alternatives for the purpose of activation. In this study, we investigated the present state of related education content and conducted a pilot workshop using a prototype microcontroller board with simplified coding. We intend to use the results of this investigation to develop study material for design education. We started by conducting a survey regarding the pre-university education situation. It was observed that engineering education opportunities are insufficient and the problem of mutual application between educations due to course-based education was not realized. We also analyzed the characteristics of simplified training tools using the microcontroller to establish a direction for educational design and conducted a pilot workshop using the microcontroller toolkit with a simplified coding process based on this content. Students who lack a basic knowledge of engineering technology received instruction, and after completing minimum preliminary training, they proceeded to practical exercises that involved utilizing the toolkit. Through this process, we identified the need for a simple-type microcontroller board with low-complexity for use in educating students majoring in design. We also identified some obstacles that serve as barriers to entry of utilizing microcontroller board. Based on these results, we propose several functional requirements and teaching guidelines for prototyping toolkits for design education.

기호의 삼분구조에 의한 20세기 여성 패션의 특성 분석 (Charaeteristics of Women′s Fashion in the 20th Century Based on the Threefold Structure of Semiotics)

  • 김은경;김영인
    • 복식
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    • 제54권7호
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    • pp.41-54
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    • 2004
  • This study purposed to apply function form content, the three concepts that have been discussed by many philosophers since ancient times, to fashion design. Specific research goals are : first, to define fashion design based on the three concepts : and second, to examine how each of the three concepts function-oriented, form-oriented and content-oriented design have been expressed in women's fashion in the $20^{th} century. For these purposes. the author considered Morris' semiotics, which is the theoretical background of the three concepts, reviewed previous researches in design area, and applied the findings to fashion design. According to the result of applying the threefold structure of semiotics. which is the theoretical background of the three concepts, the pragmatic dimension of fashion design comprehends all functional rules related to the use of dress such as body motion and protection, health and safety. air flow and durability, and its syntactic dimension comprehend all the formal elements of visual design such as the structure, shape, line, color and material of dress. The semantic dimension of fashion design includes the symbolic meanings of dress expressed by emotion, sentiment and images. The three dimensions exist interdependently with one another. According to the result of considering the characteristics of the three concepts in the scope of women's fashion in the $20^{th} century. function-oriented design is characterized by practicality and simplicity, and has been expressed as the fashion of functionalism in the 1920s, that of minimalism in the 1960s, and the basic style from 1970s to 1980s, 1990s and the present. Form-oriented design has pursued aestheticism, putting stress upon form, and has been expressed with organic shapes imitating patterns found in nature in the 1950s and with optical art fashion in the 1960s. Content-oriented design attaches importance to transmission of delicate meanings related to the mental world of human beings, and is represented with symbolic forms. Such a characteristic has been expressed in fashion in the early 20th century influenced by surrealism and, with various types of design breaking established forms as well as metaphors and humors that characterize design in the late 20th century.

Design and Implementation of the Document HTML System for Preserving Content Integrity

  • Hyun Cheon Hwang;Ji Su Park;Jin Gon Shon
    • Journal of Information Processing Systems
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    • 제19권3호
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    • pp.334-346
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    • 2023
  • An electronic document based on PDF has been widely used in customer communication between an enterprise and a customer to deliver personalized content. However, electronic documents based on PDF in the form of paper layouts are not suitable for mobile environments because of low readability and lack of interactive interaction. Even though HTML is an essential language in a mobile environment, electronic document based on PDF is still used as it has a content integrity verification feature with a digital signature. It means that a user is sacrificing user experience in a mobile environment for content integrity and using paper-layout electronic documents. In this research, we design the Document HTML specification by setting the Document HTML conformance, adding the extended meta tags, and signing the message digest with a digital signature based on public key infrastructure (PKI). Furthermore, we implemented the Document HTML system, which has REST API services to generate and verify the Document HTML, and did experimental verification of the theory. As a result, we have confirmed that the Document HTML has both content integrity and user experience on mobile. Furthermore, the Document HTML is expected to be an alternative document format to deliver personalized content from an enterprise to a customer in a mobile environment instead of the paper layout electronic document such as PDF.

A Case Study on Digital Interactive Training Content <Tamagotchi> and <Peridot>

  • DongHee Choi;Jeanhun Chung
    • International journal of advanced smart convergence
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    • 제12권4호
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    • pp.306-313
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    • 2023
  • Having pet is one of the activities people living in modern society do to relieve stress and find peace of mind. Currently, the object of companion animals has moved beyond being a real 'living entity' and has developed to a stage where the animal's upbringing process can be enjoyed in a virtual space by being programmed in digital content. This paper studies detailed elements such as character design, interaction, and realism of 'Tamagotchi (1996)', which can be said to be the beginning of digital training content, and 'Peridot (2023)', a recently introduced augmented reality-based training content. The point was that it was training content using portable electronic devices. However, while the environment in the electronic device in which Tamagotchi's character exists was a simple black and white screen, the environment in which Peridot's character operates has been changed to the real world projected on the screen based on augmented reality. Mutual communication with characters in Tamagotchi remained a response to pressing buttons, but in Peridot, it has advanced to the point where you can pet the characters by touching the smartphone screen. In addition, through object and step recognition, it was confirmed that the sense of reality had become more realistic, with toys thrown by users on the screen bouncing off real objects. We hope that this research material will serve as a useful reference for the development of digital training content to be developed in the near future.