• Journal of East-Asian Urban History
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• 제2권2호
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• pp.272-296
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• 2020

The study will first pay attention to the conflict between Kyoto Animation Co. and residents over establishing memorial facilities after the "Kyoto Animation 1^st Studio arson and Murder Incident," which occurred in Kyoto, Japan on the morning of July 18, 2019. And through on-site coverage and review of related TV program "Summer of Prayer, Voice of the Holy Land" aired by Mainichi Broadcasting System on August 17, 2019. We reviewed what this conflict means by Japanese animation fans to set a "Holy Land" of specific regions and the resulting content tourism business model. The conflict between Kyoto Animation Co. and the residents resulted in a lengthy confrontation which did not get solved until late July 2020. It proves the cooperation of residents is essential for the success of content tourism, especially the cooperation model for development of Holy Land.

• 벤처창업연구
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• 제12권6호
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• pp.1-12
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• 2017

본 연구는 창업기업을 대상으로 QFD(Quality Function Deployment) 교육 훈련 프로그램의 훈련 성과에 관하여 연구하였다. 창업기업은 3년 이상의 기업을 대상으로 하여 QFD 교육 훈련 프로그램을 통해 창업기업들의 훈련 참가자들이 학습 전이 의도 즉 학습후 적용하고자하는 동기 부여 효과에 대해 연구하고자 하였다. 본 프로그램의 의도는 3년 이상 창업 기업들이 본 훈련 과정을 통해 현재의 매출액을 5배 이상의 성과를 달성할 수 있도록 훈련하고자 하였다. 이를 통해 기업들에게 실질적으로 사업성과에 도움이 되는 교육 훈련 프로그램을 기획 및 보급하는 것을 목적으로 하였다. 본 연구를 위해 독립변수로는 학습자 준비상태, 훈련내용 타당성인지로 하였고, 매개변수로 학습자의 자기효능감, 종속변수로는 학습 전이의도를 설정하였다. 실증분석 결과 학습자 준비상태는 학습 전이 의도에 직접적으로는 영향을 미치지 않는 것으로 통계적으로 유의하게 나타났으나, 자기효능감을 매개변수로 하여 완전한 매개 효과가 발생하는 것으로 나타났다. 훈련내용 타당성 인지는 학습 전이 의도에 직접효과와 함께 자기효능감을 매개변수로 부분 매개 효과가 발생하는 것으로 검증되었다. 본 연구의 시사점은 현실에 접목하기 쉽게 실천중심으로 설계된 훈련 프로그램은 학습자의 준비 상태에 관계없이 학습자에게 자기효능감을 높이고 이를 통해 학습 전이 의도를 높이는 것으로 나타났다. 아울러 본 연구의 실험 대상 프로그램이 KS-QFD 프로그램이 창업기업들에게 매우 실용적이고도 도움이 되는 프로그램임을 입증한다고 볼 수 있다.

• 한국콘텐츠학회논문지
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• 제12권12호
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• pp.80-92
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• 2012

현대사회에서 뉴스는 신화와 같은 역할을 한다고 한다. 신화는 사람들이 세상을 이해하고 체험하는 의미의 틀을 제공하는데, 그 신화를 구성하는 데 미디어 뉴스가 큰 역할을 하기 때문이다. 그런 의미에서 본 연구는 남녀 고위직 경제인들이 신문보도 사진에 어떻게 재현되는지를 내용분석의 양적인 방법과 기호학적인 질적방법을 통해 분석하고자 하였다. 1990년 1월 1일부터 2011년 12월 31일까지 지난 20년간 조선일보에 실린 기획 인터뷰 및 인물중심 기사 가운데 여성 경제리더 사진 전수와 무작위로 뽑은 동일 수의 남성 경제리더 사진을 분석하였다. 분석결과 남성은 대체로 업무현장과 밀접한 배경에서 역동적이고 진지하게 묘사되었고, 인물의 이미지를 강하게 표현하는 바스트샷이 대부분을 구성하였다. 반면 여성들은 업무와 분리된 장식적인 배경 속에서 인위적인 포즈를 취하고 있는 전신사진을 통해 수동적인 객체로 재현되는 남성주의적 시각이 발견되었다.

• 디지털융복합연구
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• 제19권10호
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• pp.303-317
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• 2021

본 연구는 OTT 산업에 특화된 분석틀을 개발하여 OTT 사업자들의 경쟁력 분석을 하는 데에 목적이 있다. 비즈니스 모델, 플랫폼 비즈니스 모델, OTT 특성에 관한 기존연구를 바탕으로 OTT 플랫폼 비즈니스 모델 프레임워크를 개발하였고 관련 자료, 문헌, 내부자료의 데이터를 토대로 사례 분석을 하여 국내 OTT 사업자들이 나아가야 할 방향을 제시하였다. 연구 결과, 국내 OTT 사업자들은 발전된 AI와 빅데이터 기술을 활용해 오리지널 콘텐츠를 제작하고 플랫폼의 인프라 및 서비스의 질을 향상해야 한다. 또한, 보유한 콘텐츠를 맞춤화된 추천 시스템을 통해 충분히 활용할 수 있어야 하고 이용자들이 선호할 해당 플랫폼만의 오리지널 콘텐츠에 아낌없는 투자가 지속되어야 한다. 본 연구는 급변하는 미디어 산업 속에서 OTT 사업자들이 자신만의 경쟁전략을 수립할 수 있는 분석틀을 제공하고 사례 적용을 통해 국내 OTT 사업자들이 나아가야 할 방향성을 제시했다는 점에서 의의가 있다.

• 유통과학연구
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• 제20권5호
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• pp.35-47
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• 2022

Purpose: To explain the effect of product quality, price perception, online distribution, and social media promotion on attitudes, customer satisfaction, and local brand love. Research design, data and methodology: The population of this study are Indonesians who have purchased local Indonesian brand products. The size of the sample used was 240 people with purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. Results: product quality, price perception, online distribution have a positive effect on attitudes, but social media promotion has a positive and insignificant effect on consumer attitudes; product quality, price perception, online distribution, and social media promotion have a positive and significant effect on customer satisfaction, and attitudes have a positive and significant effect on local brand love; and customer satisfaction has a positive effect on brand love for local brands. Conclusion: Therefore, it is important for local brand product businesses to pay attention to product quality, price perception, online distribution, and social media promotion in order to be able to build positive attitudes, customer satisfaction and ultimately have an impact on local brand love. In online distribution, with online distribution, it is easy for marketers to deliver multimedia content through online methods.

• Journal of Information Science Theory and Practice
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• 제12권1호
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• pp.1-20
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• 2024

This research aims to study and confirm enabling factors affecting the knowledge transfer and business process of community enterprise groups in Pattani province, Thailand. Key informants were community enterprise entrepreneurs; 30 people were selected purposively with criteria. This study used a mixed-methods approach and conducted semi-structured interviews to collect data. Qualitative data were analyzed using content analysis and classification, while quantitative data were analyzed using descriptive statistics with frequency, percentage, mean, and standard deviation. Moreover, inferential statistics chi-square value, Phi Cramer's V, and multiple regression analysis with the R program for statistical computing were employed to analyze the relationship between the variables, test the research hypothesis, and create forecasting equations. The research results revealed that the overview of enabling factors had a very high relationship (Cramer's V=0.965). Regarding community enterprise, it was found that enabling factors related to the knowledge transfer and business process consisted of four factors: regulations and administrative guidelines, business plan, reinforcement, and brainstorming. Reinforcement was the factor with the highest degree of correlation (Cramer's V=0.873) and predictor of influence on the knowledge transfer and business process (R₂=0.670, p<0.05). This study's findings can lead to the developing of guidelines for promoting community enterprises properly and timely. These guidelines are expected to be used to develop knowledge about business models for community enterprises, which will help to improve their competency and competitiveness.

• The Journal of Asian Finance, Economics and Business
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• 제7권7호
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• pp.413-424
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• 2020

This study examines the direct effect of workforce restructuring on the withdrawal behavior and mediating effect of perceived job insecurity. Empirically it also explores the moderating effect of career plateau and procedural justice on the above relationship. The study focuses on the mediating role of job insecurity and the moderating role of career plateau in relations to procedural justice, which will concentrate on the relationship between workforce restructuring and withdrawal behavior. For the empirical study, we collected and analyzed 442 survey data from employees of Korean companies. SPSS 24 is used for reliability, correlation and regression analysis. The results of the empirical analysis are as follows. First, perceived job insecurity mediated the relationship between workforce restructuring and withdrawal behavior. Second, content career plateau had a negative moderating effect on the relationship between workforce restructuring and job insecurity. Finally, the moderating effect of procedural justice was not supported. This research extend workforce restructuring and career plateau related studies; by exploring the mediating variable and moderating variable on the relationship between workforce restructuring and the pertaining outcomes. Based on the results, we provide theoretical and practical implications along with future research recommendations.

• 아태비즈니스연구
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• 제11권4호
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• pp.83-101
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• 2020

Purpose - The purpose of this study is to identify the factors which affect the performance of Chinese web drama. Design/methodology/approach - For empirical investigation, 163 web dramas which were listed in AiQiyi platform were used as the sample. It was hypothesized that number of explanatory variables drawn from previous research, including the power of producing company, and star power of actors and actresses, average length of an episode, genre of the drama, viewer ratings, existence of exclusive SNS account and the use of existing IP, would influence the performance of the drama measured by cumulative hit number. A hierarchical regression analysis is conducted to test hypotheses. Findings - Results show that star power of actors and actresses, average length of an episode, viewer ratings and the use of IP indeed affect the performance of Chinese web drama. Research implications or Originality - As the first empirical study of this kind, this study may help not only domestic but also global participants of fast growing Chinese web drama industry.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.883-892
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• 2021

The issue of environmental crisis encourages companies to develop strategies and programs which incorporate social and environmental considerations into their processes. The objectives of this study are to identify the strategies used in implementing corporate social and environmental reporting (CSER) and to investigate the impact of these strategies on organization performance. This study uses as its sample companies listed on the Indonesia Stock Exchange (IDX) and engaged in environmentally sensitive business activities and applies content analysis to their annual reports. The data used in the study is secondary data in the form of annual and sustainability reports of companies, and primary data in the form of interviews. The results show that companies use both reactive and proactive strategies in reporting their social and environmental activities. The study also identifies the impacts of such reporting on both the financial and non-financial performances of the investigated companies. The study contributes to the social and environmental accounting literature by exploring the motivations and strategies of companies in their CSER. The empirical results will provide important insights into the influence of the strategies employed by companies in their corporate social and environmental reporting and the impacts of such strategies on organizational performance.

• 유통과학연구
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• 제21권2호
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• pp.35-43
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• 2023

Purpose: As Thailand seeks to become a regional startup hub, Thai startups have been acquiring growth and scalability in the last ten years. Hence, this paper examines influential factors in Thailand's growth of logistics tech startups. The conceptual framework incorporates sensing user needs, sensing technological options, conceptualizing, scaling, and stretching, co-producing, and orchestrating, business strategy, strategic flexibility, and startup growth. Research design, data, and methodology: The quantitative method was applied to distribute the questionnaire to 500 managers and above in logistics tech startups in Thailand. The sampling techniques involve judgmental, convenience, and snowball samplings. Before the data collection, The Item Objective Congruence (IOC) Index and pilot test (n=45) were employed for content validity and reliability. The data were mainly analyzed by Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM). Results: The findings revealed that sensing technological options, scaling, and stretching, co-producing, and orchestrating, and business strategy significantly influence the growth of startups in Thailand. Nevertheless, sensing user needs, conceptualizing, and strategic flexibility have no significant relationship with startup growth. Conclusions: For Thailand to accelerate its digital economy driven by tech startups, firms must emphasize influential factors to accelerate growth by providing the right tech solutions for people's lives.