• Asia Marketing Journal
• /
• 제25권4호
• /
• pp.173-193
• /
• 2024

This study adopts organismic integration theory (OIT) to classify and contrast the predominant roles of five motivations (i.e., economic incentives, self-presentation, information acquisition, altruism, and enjoyment) in fostering three levels of behavioral engagement on brand-related social media content. This study further examines the moderating effect of personality (thinkers vs. feelers) on these relationships. The results of PLS-SEM reveal the greater impact of autonomous motivations on content consumption (enjoyment and information acquisition) and content contribution and creation (altruism and information acquisition), compared with controlled motivations (self-presentation and economic incentives). This study also finds that thinkers mostly engage on brand-related content for information acquisition and economic incentives, whereas feelers are mostly driven by enjoyment for content consumption and by altruism for content contribution and creation. This study addresses the inconsistency in prior research findings and provides practical implications to social media marketers.

• 한국정밀공학회:학술대회논문집
• /
• 한국정밀공학회 2009년도 춘계학술대회 논문집
• /
• pp.301-302
• /
• 2009

• 융합경영연구
• /
• 제10권2호
• /
• pp.23-39
• /
• 2022

Purpose: This study aims to examine the effect of SNS, an important advertising means of airlines, on advertising attitudes and brand change behavior. It is intended to present practical implications by empirically analyzing demographic differences according to the source of SNS information acquisition. Research design, data and methodology: The questionnaire was revised to the contents of this study based on previous studies. It was conducted from June 15 to September 15, 2021. 297 copies were confirmed as valid samples and empirically analyzed. The proposed model was analyzed through path coefficient estimation. Results: SNS advertisement content has a positive effect on advertising attitude and brand change behavior. Advertising attitude has a positive effect on brand change behavior and has a mediating effect between advertising content and brand change behavior. There was a difference according to the source of information acquisition. Conclusions: This study suggested that when airlines engage in advertising using SNS, knowing and utilizing SNS content should be considered very important for airlines because it affects advertising attitudes and brand change behavior differently. This study is meaningful in that it can present the characteristics of SNS contents that can enhance advertising attitudes and brand change behavior when conducting marketing using SNS.

• 아동학회지
• /
• 제11권2호
• /
• pp.5-23
• /
• 1990

The purpose of this study was to investigate the acquisition of number-word systems of young children. Specifically, the acquisition of Korean Number-Words(KNW) was compared with the acquisition of Chinese-derived Number-Words(CNW). The subjects included 120 children aged 2:5 to 5:11. The subjects oral counting using the two number word systems were audiotaped. Two coders transcribed the tapes. The data were analyzed by content analysis with descriptive statistics. The findings of this study showed that the acquisition of KNW began from around age two and the acquisition of CNW from around age three. From then, the acquisition of the two number-word systems was parallel. The acquisition of number-words began from the age of 2 years, increased slowly to the age of 4. and then increased rapidly after the age of 5. Although KNW were acquired earlier than CNW, at around the age of 5 years the acquisition of CNW surpassed the acquisition of KNW. The acquisition of number words consists of four developmental levels: Level I: beginning of acquisition of traditional KNW only Level II: beginning of acquisition of CNW with extension of KNW Level III: parallel extension of the two number-word systems Level IV: superior acquisition of CNW. The major error through all stages in the sequence of number words was the omission of one number-word. Younger children produced errors of omission of one, two or three number-words, whereas older children produced errors of nonstandard number-words and repetition.

• 한국식생활문화학회지
• /
• 제38권1호
• /
• pp.61-72
• /
• 2023

In this study, we identified the differences in food content watching habits and nutrition quotient in adolescent (NQ-A). A total number of 811 subjects were surveyed to establish their general characteristics, food content watching habits, and NQ-A using a self-administered questionnaire. In addition, the mediating effect of watching motivation between the type of food content watched and the NQ-A score was determined. The classification by the type of the food content mainly watched showed that 405 participants (49.9%) watched the Mukbang content, 244 (30.1%) the Cookbang content, and 162 (20.0%) another contents. Among the content watching motives in the Cookbang content group, information acquisition and enjoyment were predominant, whereas emotional satisfaction had the lowest frequency. Compared to the Mukbang content group, when the Cookbang content group mediated information acquisition motivation, the scores of the total, diversity, balance, and practice of NQ-A score areas increased. Compared to the Mukbang content group, the score in the moderation area decreased when the Cookbang content group mediated enjoyment motivation. If food content with accurate information and interesting content are produced and used for adolescent nutrition education, the education will be highly effective.

• 한국방송∙미디어공학회:학술대회논문집
• /
• 한국방송∙미디어공학회 2020년도 추계학술대회
• /
• pp.202-204
• /
• 2020

We explored the blocking framework for regulating harmful content flooding the Internet. The procedure for obtaining content using the Internet was analyzed, and the technology for blocking content that can be applied at each stage of the acquisition process was investigated. Also, the characteristics and limitations of each blocking method were analyzed.

• 안보군사학연구
• /
• 통권2호
• /
• pp.261-283
• /
• 2004

To build up the military strength based on information oriented armed forces, the Korean ministry of national defense (MND) promotes the defense CALS (Continuous Acquisition and Life cycle Support) initiative for the reductions of acquisition times, improvements of system qualities, and reductions of costs. These defense CALS activities are the major component of the underlying mid and long term defense digitization program and the ultimate goal of program is to bring a quick victory by providing real-time battlefield intelligence and the economical operations of the military. The concept of defense CALS is to automate the acquisition and disposition of defense systems throughout their life cycle. For implementing defense CALS, the technology for exchange and sharing CALS standard data that is created once and used many times should be considered. In order to develop an efficient CALS information exchange and sharing system, it is required to integrate distributed and heterogeneous data sources and provide systematic search tools for those data. In this study, we developed a content based search engine technology which is essential for the construction of integrated data environments. The developed technology provides the environment of sharing the CALS standard data such as SGML(Standard Generalized Markup Language) and STEP(Standard for The Exchange of Product model data). Utilizing this technology, users can find and access distributed and heterogeneous data sources without knowing its actual location.

• Journal of Biosystems Engineering
• /
• 제14권3호
• /
• pp.207-214
• /
• 1989

In this study, impact force and angular displacement of the pendulum were measured by the load cell and potentiometer. Mechanical behavior of rough rice under impact loading was able to analyze precisely and efficiently, because measured data were accumulated and handled by the automatic data acquisition system making use of microcomputer system. Impact force and angular displacement were measured with a resolutiln of 1/1500 seconds in time. Mechanical behavior such as force and energy at rupture point of Japonica type and Indica type rough rice were measured with this system. After impact loading, the damage of rough rice was examined with the microphotograph and an allowable impact force was measured. The results obtained in this study are summarized as follows. 1. Machanical behavior of rough rice under impact loading was analyzed precisely and efficiently because measured data were accumulated and handled by this data acquisition system. 2. Rupture force and rupture energy of rough rice were appeared to be the lowest value in the range of 16 to 18 % moisture content, and rupture force and rupture energy of Japonica type were higher than those of Indica type in each level of moisture content. 3. From the result of the damage examined after the impact loading, allowable impact force was the lowest in the range of 16 to 18 % moisture content, and the value of the allowable impact force of Japonica type was higher than that of Indica type in each level of moisture content.

• 디지털콘텐츠학회 논문지
• /
• 제8권2호
• /
• pp.121-127
• /
• 2007

For human beings, language is the most important means of communication. Bloom and Lahey see successful language development as an interaction between form, content, and use. Language knowledge is a social phenomenon produced in a socio-cultural environment through interaction. Teachers have traditionally concentrated on the structure of their student's writing rather than on the message. If writing is to be seen as an interactive social process between humans, it is the content which is responded to. Language acquisition could be a major problem for hearing-impaired children and their acquisition of written language is characteristically problematic. This study is to search the use of microcomputers in written conversational methods, which enable the hearing-impaired student to hear their conversations in a visual form and which usefully extend their written language learning opportunities.

• 한국정밀공학회:학술대회논문집
• /
• 한국정밀공학회 2010년도 춘계학술대회 논문집
• /
• pp.817-818
• /
• 2010