• 제목/요약/키워드: Content Strategy

검색결과 1,046건 처리시간 0.032초

Literature Content Analysis: Formulating Different Marketing Plan between Wholesalers and Retailers Supervision System

  • SUH, Junhyuck
    • 유통과학연구
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    • 제19권8호
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    • pp.91-100
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    • 2021
  • Purpose: Supply chain management is a significant component of marketing strategy to achieve the overall goal of maintaining a competitive edge in the industry. To better understand and compare marketing strategies between two major distribution channels (Wholesalers and Retailers), the present study examines the various critical aspects in developing marketing strategies based on numerous prior studies. Research design, data and methodology: Qualitative research involves collecting and analyzing various non-numeric data to establish different concepts or opinions in the data. In content analysis, determining the presence of different themes, concepts, or other valuable texts and their relationships is carried out. Usually, the researchers employ three distinct methods to carry out complete content analysis. Results: Developing the appropriate marketing strategy to manage the supply chain of a business is essential. Marketing strategies should be formulated in a manner that ensures the supply chain is well organized. Applying the marketing strategy in the supply chain management, the current author utilizes the four Ps to integrate strategies for two distribution channels which are essential in ensuring proper management. Conclusions: This study concluded that utilizing the existing marketing strategies and integrating them can help in better management of the supply chain, using communication, decision making, product differentiation, and pricing.

An Exploratory Study on the Meaning of Visual Scaffolding in Teaching and Learning Contexts

  • PARK, Soyoung
    • Educational Technology International
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    • 제18권2호
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    • pp.215-247
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    • 2017
  • This study aims to conduct a literature review on visual scaffolding. Visual scaffolding, as a support for learning, employs various forms of visual objects which can be either content-independent or content-dependent and the types of which would be abstract-verbal, concrete-verbal, concrete-visual, or abstract visual. The effectiveness of visual scaffolding can be argued in the following three aspects: 1) explicit representation of information and emphasis of critical features in effective and efficient manner, 2) supplement of additional information, 3) structural understanding with decrease in cognitive load. The limitations of the study and the suggestions for future study are discussed.

The phytohormone abscisic acid increases triacylglycerol content in the green microalga Chlorella saccharophila (Chlorophyta)

  • Contreras-Pool, Patricia Yolanda;Peraza-Echeverria, Santy;Ku-Gonzalez, Angela Francisca;Herrera-Valencia, Virginia Aurora
    • ALGAE
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    • 제31권3호
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    • pp.267-276
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    • 2016
  • Microalgae are currently a very promising source of biomass and triacylglycerol (TAG) for biofuels. In a previous study, we identified Chlorella saccharophila as a suitable source of oil for biodiesel production because it showed high biomass and lipid content with an appropriate fatty acid methyl esters profile. To improve the TAG accumulation in C. saccharophila, in this study we evaluated the effect of abscisic acid (ABA) addition on cell concentration, lipid content and TAG production in this microalga. First, we evaluated the effects of four ABA concentrations (1, 4, 10, and 20 μM) added at the beginning of a single-stage cultivation strategy, and found that all concentrations tested significantly increased cell concentration and TAG content in C. saccharophila. We then evaluated the addition of 1 μM ABA during the second stage of a two-stage cultivation strategy and compared it with a nitrogen deficiency treatment (ND) and a combination of ND and ABA (ND + ABA). Although ABA alone significantly increased lipid and TAG contents compared with the control, ND showed significantly higher TAG content, and ND + ABA showed the highest TAG content. When comparing the results of both strategies, we found a superior response in terms of TAG accumulation with the addition of 1 μM ABA at the beginning of a single-stage cultivation system. This strategy is a simple and effective way to improve the TAG content in C. saccharophila and probably other microalgae as a feedstock for biodiesel production.

피쉬본분석을 통한 사회문제 해결형 콘텐츠 융합 교육 연구모델 도출 (A Study Model of Content Convergence Education for Social Problem Solving through the Analysis of Fishbone)

  • 이중만;박성원
    • Journal of Information Technology Applications and Management
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    • 제27권4호
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    • pp.49-62
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    • 2020
  • In this study, the research model of VR·AR contents convergence education for solving social problems was presented after benchmarking the domestic and foreign realistic educational contents industry and policy trends and Fishbone diagram analysis. The goal was to create VR·AR content convergence talent for co-prosperity in the era of the fourth industrial revolution, and the target of education was students, researchers, and business personnel who are interested in VR AR technology education and contents business such as game animation, etc. The education model is based on understanding about storytelling of the socially disadvantaged, such as children and the elderly, and is technology education for content production including the application of virtual and augmented reality SW, and is a convergence education for content planning and business model strategy development.

ETRI AI 실행전략 3: 네트워크 및 미디어·콘텐츠 미래기술 선도 (ETRI AI Strategy #3: Leading Future Technologies of Network, Media, and Content)

  • 김성민;연승준
    • 전자통신동향분석
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    • 제35권7호
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    • pp.23-35
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    • 2020
  • In this paper, we introduce ETRI AI Strategy #3, "Leading Future Technologies of Network, Media, and Content." Its first goal is "to innovate AI service technology to overcome the current limitations of AI technologies." Artificial intelligence (AI) services, such as self-driving cars and robots, are combinations of computing, network, AI algorithms, and other technologies. To develop AI services, we need to develop different types of network, media coding, and content creation technologies. Moreover, AI technologies are adopted in ICT technologies. Self-planning and self-managing networks and automatic content creation technologies using AI are being developed. This paper introduces the two directions of ETRI's ICT technology development plan for AI: ICT for AI and ICT by AI. The area of ICT for AI has only recently begun to develop. ETRI, the ICT leader, hopes to have opportunities for leadership in the second wave of AI services.

웹 컨텐트 저장소 (Design of Web Content Model)

  • ;구흥서
    • 한국정보처리학회:학술대회논문집
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    • 한국정보처리학회 2002년도 추계학술발표논문집 (하)
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    • pp.1915-1918
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    • 2002
  • Managing semistructured data needs fine granularity such as markup elements. XML has major effect in managing web content, it enables content reusability, enriches information with metadata, ensures valid document links, etc. We introduce our content model as an integrated work which handles content objects as controllable units. The paper concerns on modeling news site and how the content is classified due to the site structure, aggregated content and reusability. The model stores instance XML document into relation database using fragmentation strategy.

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차량 네트워크에서 최적의 컨텐츠 분배 기반의 사전 캐싱 방안 (Proactive Caching Strategy Based on Optimal Content Distribution in Content Centric Vehicular Networks)

  • 박성진;이의신
    • 정보처리학회논문지:컴퓨터 및 통신 시스템
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    • 제9권6호
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    • pp.131-136
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    • 2020
  • 차량 환경의 통신에서 콘텐츠의 사전 캐싱은 사용자로부터 콘텐츠 서버까지의 지연시간을 감소시킬 수 있다. 하지만 어디에, 어느 량 만큼의 사전 캐싱을 해야하는 지에 대한 문제점은 아직도 해결되지 않고 있다. 본 논문에서는 차량의 이동 확률을 토대로 차량이 다음으로 이동하게 될 기지국 후보들에게 각각 최적화된 량만큼의 콘텐츠를 분산시켜 사전 캐싱하는 방안을 제시한다. 우선, 각 차량의 이동 확률은 Markov Chain을 이용하여 학습되었다. 그리고 분산하여 사전 캐싱할 콘텐츠의 량은 무선 환경을 기반으로 최적화되었다. NS-3를 기반으로 진행된 실험에서 제안방안은 기존 방안에 비하여 최소의 지연시간을 유지하며 트래픽을 가장 많이 절약한 결과가 도출되었다.

글로벌 콘텐츠 경쟁력 강화를 위한 UHD 활성화 전략 (Terrestrial UHD activation strategy to strengthen global competitiveness)

  • 현우진
    • 스마트미디어저널
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    • 제12권1호
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    • pp.92-101
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    • 2023
  • 현재 실감 콘텐츠에 대한 소비자 욕구가 증대하여 고화질 영상에 대한 중요성이 높아지므로, 본 연구는 지상파 방송사의 UHD 전략을 글로벌 경쟁력 확보를 위한 차원에서 제시하였다. 첫째, 실무적 전략으로, 견고한 내수시장 확보를 위해 각 부서간 협력을 통한 생태계 확보에 주력, 시너지를 창출하고, 글로벌 경쟁력을 갖추기 위한 UHD 분야에 우선순위를 두고 해당 분야의 강국과 긴밀한 협조체제의 필요, 우리나라 사회 문화적 실정을 고려한 가성비에 주목한 UHDTV 개발로 내수시장 확보 후 이를 통한 재정, 기술력 등으로 글로벌 시장 개발을 추진해야 함을 제시했다. 둘째, 정부는 글로벌 콘텐츠 강화를 위한 컨트롤타워 역할, 장기적 로드맵 구성, 관련 자료 지원과 우리나라만의 UHDTV 성과 모델을 만들어 해외에 적극 수출함으로써 글로벌 경쟁력 증대를 지원해야 함을 강조했다.

A Study on the Advertising Strategy Using 'Shin Hallyu' Cultural Content for Marketing Korean Small and Medium-Sized Enterprise Products Targeting Chinese Consumers

  • Yoo, Seung-Chul;Hong, Meiling;Bian, Wen;Piscarac, Diana
    • International journal of advanced smart convergence
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    • 제9권3호
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    • pp.105-117
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    • 2020
  • The "New Korean Wave" (Shin Hallyu) phenomenon, which is represented by the global popularity of BTS and director Bong Joon-ho's film "Parasite," is making the world excited. The influence of the Korean Wave is not only on politics, society, and culture, but it also has considerable economic ripple effects. We applied individual in-depth interviews with seven media and marketing experts in China to assess the changes in the impact of Korean cultural content (i.e., Hallyu content) and examine the possibility of marketing for Korean small and medium-sized enterprises (SMEs) products using Hallyu content. Considering its massive market potential, China is still an attractive target for Korean companies and is of even greater importance to SMEs, which are highly dependent on exports and lacking marketing budgets as well as a professional workforce. Korean businesses and the economy at large would get a real boost if they could penetrate the Chinese market by utilizing the strength of Hallyu content. Based on the results of the in-depth interviews, the conclusion of our study suggests the direction of advertising strategy on how Korean products can attract the minds of Chinese consumers by utilizing the Shin Hallyu. This research is a practical study that diagnoses the reality of the Korean Wave in China objectively and has excellent practical implications as it proposes methods of how SMEs should use Hallyu for their marketing strategies.