• Title/Summary/Keyword: Content Strategies

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Content Analysis of Debriefing after Simulation-based Nursing Education on Respiratory Distress Syndrome in the Neonatal Intensive Care Unit (간호학생이 경험한 시뮬레이션 기반 간호교육의 디브리핑에 대한 내용분석: 호흡곤란증후군 신생아 간호를 중심으로)

  • Kang, Kyung-Ah;Kim, Sunghee;Kim, Shin-Jeong;Lee, Myung-Nam
    • Child Health Nursing Research
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    • v.24 no.2
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    • pp.208-219
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    • 2018
  • Purpose: The purpose of this study was to explore nursing students' experiences of debriefing after simulation-based learning and to obtain fundamental data to support the development of effective teaching strategies. Methods: Sixty-seven nursing students participated in this study from April to May, 2017. This was a descriptive study analyzing the content of students' descriptions of structured questions in 3 stages (description, analysis, and application) based on recorded videos. Results: The description stage was classified into 3 categories for problem recognition, 4 categories for the nursing plan, and 6 categories for the nursing intervention. The analysis stage was classified into 6 categories for satisfactory practice, 3 categories for experience and 4 categories for what they learned through practice. The application stage was classified into 5 categories, that were to be mastered, and 6 categories, that were important to recognize. Conclusion: This study succeeded in charaterizing learners' experiences of debriefing. During the debriefing, students watched recorded videos, and we found that self-evaluation through structured questionnaires could be a very effective way to strengthen students' core competencies. Our content analysis of the debriefing is expected to contribute to the development of effective strategies in simulation-based education for students and nurses.

Nursing students' experience of community-linked nursing education program: A qualitative content analysis (간호학생의 지역사회 연계 간호교육 프로그램 참여 경험: 질적 내용분석)

  • Lee, Insook;Kim, Hae Ok;Lee, Byoung Sook
    • The Journal of Korean Academic Society of Nursing Education
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    • v.28 no.3
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    • pp.223-235
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    • 2022
  • Purpose: This study aimed to explore nursing students' experience with community-linked nursing education programs. Methods: This study utilized a qualitative content analysis. Participants were 55 sophomore nursing students. The community-linked nursing education program was conducted for eight weeks using the Analysis, Design, Development, Implementation, Evolution (ADDIE) model. Data were collected from 55 reflection records and five individual interviews and then analyzed through the three steps of qualitative content analysis, coding, condensing, and categorizing. Results: Twelve categories, 26 subcategories, and six topics emerged. The themes of impression and lesson from the community-linked nursing education programs were "recognizing the importance of professional competence in performing the role of nurse," "recognizing the need for leadership and cooperation in nursing practice," and "increased awareness of the role as a nursing professional for community residents." The themes of the strategies used were "looking at the goal and moving forward," and "aligning differences and working together with team/community members." The theme of strategies for the advancement of community-linked nursing education programs was "establishing a sustainable student-participating community-linked education program." Conclusion: The community-linked nursing education programs made students aware of the necessary competencies as professionals. In particular, they gave them hope for their role as professional nurses in the community. It could also be seen that they developed the ability to engage in team activities for community activities. Community-linked nursing education programs will need to be developed into continuous programs with community residents.

Application of Analytical Hierarchy Process in Strategy Priority Decision-making for Brand Communication by Korean Restaurants Overseas (계층분석과정(AHP)을 이용한 해외 한식당 브랜드 커뮤니케이션 전략의 우선순위 결정)

  • Cha, Sung-Mi;Yang, Il-Sun;Baek, Seung-Hee;Kim, Yoon-Ji;Jeong, Jin-Yi
    • Journal of the Korean Society of Food Culture
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    • v.27 no.3
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    • pp.274-284
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    • 2012
  • This study presents the Analytical Hierarchy Process (AHP) as a potential decision-making method for obtaining the relative weights of alternatives through pairwise comparison in the context of hierarchical structure. The aim of this study was to elicit prior strategies for brand communication for Korean restaurants overseas. We created a questionnaire and surveyed experts at government agencies, restaurant companies, and universities from October to November 2011. By applying the pairwise comparison matrix, relevance was perceived as a more important strategy evaluation criteria than effectiveness or urgency. The highest-ranked strategy was the 'Identification of the BI and positioning of Korean restaurants' followed by 'Development of Korean food content for overseas promotion', 'Development of locally customized Korean food recipes and new Korean menus', 'Development of marketing communication strategies for Korean restaurants by countries', and 'Development of Korean restaurant differentiation strategies'. The results of this study can be used for effective Korean food globalization by enhancing the competitiveness in the world market.

Effects of Web Browsing Motivation and Retail Strategy on Purchase Conversion Behavior for Apparel (의류제품 웹브라우징 동기와 소매전략요소가 구매전환행동에 미치는 효과)

  • Kim, Eun-Young
    • Korean Journal of Human Ecology
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    • v.20 no.4
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    • pp.849-860
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    • 2011
  • This study explores a structural model to examine the relationship between web browsing motivation, retail strategy and purchase conversion for apparel on shopping websites. A self-administered questionnaire based on existing scales includes web browsing motivation, retail strategy, and purchase conversion intention of apparel on the shopping websites. A total of 499 usable questionnaires were obtained from consumers aging 20 to 49 who reside in metropolitan cities in Korea. For data analysis, descriptive statistics, exploratory factor analysis, confirmatory factor analysis, and structural equation models were used via SPSS 12.0 and LISREL 8.8. Findings concluded that web browsing motivations consisted of three factors: hedonic, informational, and recreational browsing for apparel. Hedonic browsing had a negative effect on purchase conversion intention, whereas informational browsing had a positive effect on the purchase conversion intention for apparel on shopping sites. Retail strategies on the website were classified into service, merchandise assortment, and price & promotion; the three elements of retail strategies mediated the relationship between web browsing motivations and purchase conversion intention for apparel. Specially, merchandise assortment had significantly direct effect on the purchase conversion intention of apparel on shopping websites. Managerial implications were discussed for fashion marketers to develop retail strategies and web content in order to convert web browsers or visitors into purchasers.

Flipping an EMI Physics Class: Implications of Student Motivation and Learning Strategies for the Design of Course Contents

  • Ancliff, Mark;Kang, Alin
    • International Journal of Contents
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    • v.13 no.4
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    • pp.1-11
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    • 2017
  • This paper studies the effect of flipping the classroom in undergraduate physics classes using English as the medium of instruction (EMI). Data on student use of learning strategies, course satisfaction level and perceptions of the flipped classes were collected through a survey including close-ended and open-ended questions. The sample size was 71 students in flipped classes, with 60 students in non-flipped classes used as a control group (total N=131). It was found that students in the flipped classes showed greater intrinsic goal orientation (p<.05), control of learning beliefs (p<.05), and use of critical thinking (p<.01) than those in the non-flipped classes. While the survey highlighted problems of student engagement with the pre-class activities, students who had previous experience with online classes committed more time to pre-class, suggesting that engagement may improve with exposure to blended learning. It is concluded that the flipped classroom helps students develop their identities as self-directed learners, but that more support is necessary for weaker students in the EMI context. Implications are drawn for the content design of flipped EMI classrooms.

Growth Strategy of The International Journal of Industrial Distribution & Business

  • Suh, Eung-Kyo;Shin, Dong-Jin;Kim, Dongho;Youn, Myoung-Kil
    • The Journal of Industrial Distribution & Business
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    • v.10 no.4
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    • pp.7-12
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    • 2019
  • Purpose - The purpose of this study is to analyze the current status of various fusion research journals and its operational strategies, comparing them to those of IJIDB. Research design, data, and methodology - This study focused on the content analysis and strategies of operations for other convergence journals, comparing them to IJIDB in terms of the number of publication journals, publications, academic scope, and the impact factor. Results - IJIDB is relatively new and in its developmental stages compared to other convergence journals. But, IJIDB also shows much promise in that it came second in the field of economic publications of 54 journals in 2017. In order to To elevate IJIDB journal to the top in Korea Citation Index Journals, KODISA should host more international conferences to increase its international recognition levels, develop its managerial functions for increased stability, and open more opportunities for Candidates of Ph.D and Masters degree students to publish for fostering and building potential leaders and innovators. Conclusions - IJIDB is a newly born academic journal. In the future, IJIDB will be able to develop exponentially and be one of the leading journals in the Korea Citation Index by continually learning and developing its operational strategies.

European Experience in Implementing Innovative Educational Technologies in the Training of Management Specialists: Current Problems and Prospects for Improvement

  • Tatiana, Voropayeva;Marina, Jarvis;Svitlana, Boiko;Hanna, Tolchieva;Nataliia, Statsenko
    • International Journal of Computer Science & Network Security
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    • v.22 no.7
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    • pp.294-300
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    • 2022
  • The article highlights the European experience of innovative educational technologies of training management specialists. Based on existing strategies, relevant in the European educational space, the introduction of regulatory elements to maintain a balance between the traditional and innovative format of the educational process, which is typical for the Ukrainian education system is proposed. The article aims to single out educational and technological innovations into a separate cluster of managerial training at different levels in the context of the principles of the modern synergetic sociocultural paradigm. The main objectives of the work are to develop settings to ensure the effective functioning of innovative educational technologies. Among the synergetic principles of educational technologies, providing the formation of necessary competencies of future managers, are: self-organization, interdisciplinarity, nonlinearity, individuality, and technologization. The methods used in the scientific study can be attributed to the group of scientific synergetic methodology. So, the training of specialists in management, implemented in the European practice assumes the use of new educational strategies. These technologies provide both the necessary skills of different levels (hard-soft-digital skills) and the observance of value components (solidarity, ethics, inclusiveness, openness).

A Study on the Relationship between Green Marketing Strategy and CSR Policy

  • Junhyuck, SUH
    • The Journal of Industrial Distribution & Business
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    • v.14 no.2
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    • pp.11-19
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    • 2023
  • Purpose: This research examines the relationship between green marketing strategy and CSR policy and identifies how companies can leverage this relationship to attract green customers. The conceptual model for this study shows the relevance of companies adopting both green marketing strategies and CSR policies to show how committed they are regarding environmental sustainability and fulfill their responsibilities towards various stakeholders. Research design, data and methodology: This research has conducted the literature content approach and the key measures used for this study were based on mostly peer-reviewed journal articles. Those studies already indicated the high degree of reliability and validity. Consequently, the current researcher removed conference papers into the analysis. Results: This research provides brief suggestions for companies to incorporate the findings of this study into their green marketing strategies and CSR policies. Companies that align their green marketing strategies with their CSR policies, and CSR policies with their customers' values, are more likely to attract environmentally conscious customers and increase their loyalty. Conclusions: This research concludes that there exists a positive relationship between green marketing strategy and CSR policy and the outcomes of this research add to the body of knowledge on how these two concepts can be integrated to achieve business and societal benefits.

South Korea's Role for the joint economic prosperity of South and North Korea

  • KANG, Jang-Oh
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.1
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    • pp.11-21
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    • 2022
  • Purpose - Beginning from the formation of the two governments, South and North Korea in 1948, North Korean collective economy as per trade in exchange strategies with right of way employed on heavy and chemical companies, against the external concerned with South Korean selling economy. This study aims to provide solutions for the joint economic prosperity of South and North Korea in the future. Research design, Data, and methodology - This study adopted a qualitative content analysis research method. This research method focuses on themes and concepts that are present in previous literature. This method seeks to derive relationships and meanings by analyzing themes and concepts within existing data. Result - According to qualitative textual analysis, the findings indicate that there are total seven solutions to lead the joint economic prosperity of South and North Korea (Technology Innovation, Energy and Construction, Construction companies and the Gulf market; Oppression via negotiation, Sports and Culture, Agenda-setting and Framing; Competition System). Conclusion - The Korean Government's association strategies outlines tackled in this study are uniform to each other because they are phased, peaceful, regular, and well-designed. But there were situations in which diminutive tenure North Korea approaches was enlisted beyond medium-to-lasting-period union strategies. North Korea should allow a free market whereby its citizens can freely trade among themselves and other people from South Korea.

A Study on Fashion Communication Methodology to Build Fashion Brand Identity (패션 브랜드 아이덴티티 구축을 위한 패션 커뮤니케이션 방법론 연구)

  • Seungmin Koh;Jinyoung Kim
    • Journal of Fashion Business
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    • v.28 no.1
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    • pp.68-82
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    • 2024
  • The fashion industry has been placing great importance on establishing and communicating brand identity in response to the rapidly changing landscape of consumer preference and media development. This study aimed to explore effective communication methodologies for building a strong brand identity for domestic designer fashion brands. To achieve this, trends in the domestic fashion industry were categorized, and key words were derived to develop three new communication methodologies through an analysis of 10 domestic brand cases. This study confirmed that a strategy that focuses on forming emotional relationships with consumers is essential for establishing brand identity. To this end, the proposed communication methodologies include the following: First, delivering sustainable messages through emotional storytelling, which is a key approach for building emotional bonds with consumers. Second, expanding the brand experience to elicit positive responses from consumers by immersing them in special situations to experience brand identity. Third, brands can enhance consumer brand loyalty by fostering continuous relationships with consumers and cultivating brand culture through omnichannel strategies that encompass both offline and online channels. Consequently, this study presents practical strategies for various fashion brands along with theoretical contributions to domestic fashion brand startups and brand identity construction. With these strategies, it is anticipated that brands will establish clear and specific content and build a stronger brand identity by engaging in diverse communication methods that offer consumers sustainable values and brand experiences.