• Journal of Digital Convergence
• /
• 제14권2호
• /
• pp.157-167
• /
• 2016

This article was to study the following three purposes. First, to identify and describe the platform strategies, content strategies, and management challenges that currently define the South Korean terrestrial broadcasting business. Second, to analyze from various angles the business area of global media group, in terms of platform strategies, content strategies, and management challenges. Third, to suggest how Korea's terrestrial broadcasting industry can become competitive with media groups. Looking at the digital conversion process and strategy as well as terrestrial broadcasting in each country, when digital switchover point and Action Plan, and the similarities in values and the role of digital terrestrial broadcasting times there are differences may be found.

• Journal of Distribution Science
• /
• 제19권8호
• /
• pp.91-100
• /
• 2021

Purpose: Supply chain management is a significant component of marketing strategy to achieve the overall goal of maintaining a competitive edge in the industry. To better understand and compare marketing strategies between two major distribution channels (Wholesalers and Retailers), the present study examines the various critical aspects in developing marketing strategies based on numerous prior studies. Research design, data and methodology: Qualitative research involves collecting and analyzing various non-numeric data to establish different concepts or opinions in the data. In content analysis, determining the presence of different themes, concepts, or other valuable texts and their relationships is carried out. Usually, the researchers employ three distinct methods to carry out complete content analysis. Results: Developing the appropriate marketing strategy to manage the supply chain of a business is essential. Marketing strategies should be formulated in a manner that ensures the supply chain is well organized. Applying the marketing strategy in the supply chain management, the current author utilizes the four Ps to integrate strategies for two distribution channels which are essential in ensuring proper management. Conclusions: This study concluded that utilizing the existing marketing strategies and integrating them can help in better management of the supply chain, using communication, decision making, product differentiation, and pricing.

• Asian Pacific Journal of Cancer Prevention
• /
• 제17권12호
• /
• pp.5113-5119
• /
• 2016

Purpose:The present qualitative study explored adolescents' perceptions regarding effective strategies to prevent adolescents from using tobacco products (TP). Apart from the commercial TPs, there has been emerging use of alternatives such as vapes, e-cigarettes and shisha. This unfortunate phenomenon continues despite the currently available preventive strategies. Thus, understanding of the perceptions of the current generation would be valuable to provide new insights. Methods: Purposive sampling was utilized to recruit 40 adolescents between the age of 15 and 16 years old attending public daily secondary schools. Eight focus group discussions were conducted among the TP users, ex-users and non-users. Data were analyzed using a thematic content analysis procedure with NVivo. Results: Among barriers with the currently available strategies were having teachers who smoke tobacco, addiction to nicotine and self-perceptions of being healthy. The content of any program should include knowledge on negative outcomes of using tobacco products and awareness of the legislation together with ways to overcome peer and family influence including improving self-efficacy and refusal skills. Strategies were suggested to be delivered using information technology which provides interactive learning and visual effects. Conclusions: Adolescents agreed that the content and delivery of tobacco use prevention strategies need to be revised to suit the current generation to ensure sustainability.

• 한국산학경영학회:학술대회논문집
• /
• 한국산학경영학회 2004년도 추계학술연구발표회
• /
• pp.4-22
• /
• 2004

The Internet provides a new distribution channel of digital contents for conventional media firms such as newspaper, magazine and encyclopedia publishers and broadcasting companies with very low marginal production and distribution cost. In comparison to traditional offline channel, there have been various revenue models in online content markets such as advertising model, subscription model, affiliation fee model, etc. In the earlier of the Internet era, most of online content firms provided their services free in order to boost offline revenue or they depend on advertising revenue sources in lieu of attaining revenue from their contents. However, as many online content firms are confronted with many difficulties in attaining revenues from online advertising model, they began to charge their contents. This paper shows why they charge their contents and explores entry conditions when conventional firms enter online content markets. And also this paper discusses managerial implications related to pricing strategies in online content markets.

• Journal of Korean language education
• /
• 제28권2호
• /
• pp.235-264
• /
• 2017

The purpose of this study is to explore and categorize the rhetorical strategies of text construction in research articles and to provide data for academic writing education for foreign graduate students. This study analyzes 30 research articles by Korean writers from Korean language and Korean language education fields, and categorizes the rhetorical strategies according to the roles of the writer as a RA form composer, a manager of research content, and a communicator. On the basis of the strategies, this study analyzes 18 term papers of foreign graduate students and inspects their weaknesses in using the rhetorical strategies. Based on the results of analysis, this study suggests rhetorical strategy education for KAP learners that emphasizes validity and clarifies argument along with attracting readers.

• Journal of Digital Contents Society
• /
• 제17권4호
• /
• pp.243-255
• /
• 2016

The purpose of this study is to develop the components and design strategies of e-learning content for the development of interpersonal competency, one of NCS vocational core competencies. In order to standardize the educational curriculum and content of interpersonal competency, this study has referred to the educational handbook of NCS vocational core competencies that the Human Resources Development Service of Korea has developed. Based on such standardized content, e-learning content components and design strategies were extracted by analyzing related studies and e-learning cases as well as by conducting surveys and interviews with experts and instructors of the field. Applying components and design strategies extracted through those investigations, the e-learning content for the development of interpersonal competency was developed. Its design's validity and educational effect were evaluated by interviews and surveys with students, professors, and experts. The evaluation results show that the e-learning content was appropriately designed and was effective in learning interpersonal competency as one of NCS vocational core competencies.

• English Language & Literature Teaching
• /
• 제18권1호
• /
• pp.91-114
• /
• 2012

The purpose of this study is to investigate teachers' perspectives on content-based instruction (CBI) in English at a higher education in Korea. Based on the assumption that content-based instruction programs could be successful if teachers were actively involved not only in transmitting the content knowledge but also in students' development in the second or foreign language competence, the study explores teachers' treatments of language in relation to the students' language development in CBI classes. Research questions were related to five areas such as (1) the goals of CBI programs, (2) difficulties in CBI classes, (3) the use of native language, (4) teaching strategies and techniques, and (5) factors that affect the success of the CBI programs. Data gathered from 24 college instructors from a large university located in the metropolitan city of Korea. Results of the study indicated that college instructors of CBI programs had keen interest in developing students' language competence, experienced difficulties in designing course syllabus for mixed leveled group of students, rarely used Korean in class and used successful teaching strategies. Also factors needed to improve the CBI programs were recommended at the end of the study. Results of the study implied that teachers needed to be more aware of the students' learning process of English and to be more communicative with students in English in class. Further studies were needed in relation to the CBI courses for students of different age levels.

• Women's Health Nursing
• /
• 제29권3호
• /
• pp.208-218
• /
• 2023

Purpose: The aim of this study was to explore the continuous usage intention of head-mounted display-based virtual reality (HMD-based VR) content among college students. The study also sought to understand how this intention is influenced by factors related to personal cognition, social aspects, VR content, and HMD-related elements. Methods: This descriptive correlational study used a self-report questionnaire to survey 217 students from two universities in Korea who had prior experience with HMD-based VR content. Results: The mean score for continuous usage intention of HMD-based VR content was 2.59±0.57 points (range, 1-5 points). Regarding the average frequency of HMD-based VR content usage, 64.5% of participants reported using it 1 to 2 times, while 91.7% indicated a total HMD-based VR usage period of less than 6 months. Factors such as personal cognition, VR content, social aspects, and HMD-related elements had explanatory power of 35.1%, 10.7%, 4.4%, and 2.5%, respectively, for the continuous usage intention of HMD-based VR content. Additionally, engagement (β=.45, p<.001), influential others (β=.37, p<.001), environmental support (β=-.18, p=.030), and cyber sickness (β=-.21, p=.001) were identified as having a significant influence. Conclusion: When developing HMD-based VR content, strategies to improve users' personal cognition should be included. Additionally, it is necessary to develop strategies that enhance enjoyment and interest in the content, while also facilitating ongoing social support. Furthermore, coping strategies should be devised that take into account cyber sickness, a potential side effect of these devices.

• Knowledge Management Research
• /
• 제4권2호
• /
• pp.19-34
• /
• 2003

This paper analyzes 96 Korean companies to illustrate the relationship between the knowledge management strategies and task characteristics. Knowledge management strategies can be categorized as being codification- and personalization-oriented. Task characteristics are analyzed from the perspective of content-oriented, process-oriented, number of exceptions, and analyzability. These results illustrate how companies should align the knowledge management strategies with task characteristics. It is found that codification strategy is more likely to be associated with high content-oriented and high analyzability task, and personalization strategy is with high process-oriented task. The survey result confirms that managers should adjust knowledge management strategies in view of the characteristics of the task.

• Journal of the Korea Institute of Military Science and Technology
• /
• 제17권5호
• /
• pp.637-642
• /
• 2014

Military communications have limited resources such as poor bandwidth and insufficient link capacity. Numerous hosts in conventional IP networks, including the Tactical Information Communication Network (TICN), the tactical communication system of the Army, focus heavy traffic on a single server via end-to-end connections and in which data delivery latency is caused by exchanging routing information. Content-Centric Networking (CCN), one framework of Information-Centric Networking (ICN), is a novel Internet paradigm in which data can be accessed by the name of the content instead of the location information. This paper provides content caching strategies for applying CCN to military tactical IP networks based on TICN environment.