• The Korean Journal of Franchise Management
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• v.13 no.2
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• pp.53-66
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• 2022

Purpose: How to build the attitude on brand is very important, because it affects the positive word of mouth and revisit intention. Brand attachment, brand name, and image congruence play important role on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Following the planned behavior theory, this paper examines the effect of linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector. Research design, data, and methodology: This paper examines the structural relationship among brand attachment, brand name, image congruence, brand attitude, WOM, and revisit intention. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The study is based on the quantitative method and considered 519 questionnaires fulfilled by customers of restaurants. The data were explored employing the partial least square-structural equation modelling (PLS-SEM). Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that brand attachment and brand name had positive effects on attitude while image congruence did not have. Also, attitude had positive effect on WOM and revisit intention. Conclusions: This study expands the literature about WOM and revisit intentions. This study expands prior research in a similar field to which the theory of planned behavior (TPB) is applied, and reveals that brand attachment, brand name, and brand image congruence play an important role in developing brand attitude that affect revisit intention and WOM. And provide guidelines on how to enhance competitiveness in the restaurant sector based on understanding of linking brand attitude to customer loyalty and repeat business. By putting into practice these suggestions in the restaurant industry, brands can easily build up their attitude and boost a positive WOM and the intention to revisit.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.40 no.1
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• pp.78-87
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• 2015

Content-Centric Networking(CCN) is a new networking paradigm to search for the routing information needed to find a data from the content name, unlike conventional IP networks. In CCN, the mobility management, one of the CCN challenges, is consists of consumer mobility and content provider mobility. Among both, in the case of the content provider mobility, it requires too much overhead and time to update routing information on the corresponding routers. In this paper, we propose Popularity-based Pushing CCN(PoPCoN) which considers the content popularity to support effective mobility of content provider in CCN. Our proposed algorithm shortens content download time for the consumer and reduces the network overhead during mobility as compared to the existing approaches.

• KIPS Transactions on Computer and Communication Systems
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• v.10 no.12
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• pp.319-328
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• 2021

With popularization of services for massive content, the fundamental limitations of TCP/IP networking were discussed and a new paradigm called Information-centric networking (ICN) was presented. In ICN, content is addressed by the content identifier (content name) instead of the location identifier such as IP address, and network nodes can use the cache to store content in transit to directly service subsequent user requests. As the user request can be serviced from nearby network caches rather than from far-located content servers, advantages such as reduced service latency, efficient usage of network bandwidth, and service scalability have been introduced. However, these advantages are determined by how actively content stored in the cache can be utilized. In this paper, we 1) introduce content access schemes in Named-data networking, one of the representative ICN architectures; 2) in particular, review the schemes that allow access to cached content away from routing paths; 3) conduct comparative study on the performance of the schemes using the ndnSIM simulator.

• Journal of Korean Library and Information Science Society
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• v.10
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• pp.27-58
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• 1983

The purpose of this study is to clarify the educational literature search methodology objectives and the content structure of a course in bibliography. The content of this study can be summarized as follows: 1. The concept and domain of literature search methodology, which has traditionally gone by the name of a guide to use of literature and library, are described. 2. The need of incorporating the methodology into regular college curriculum was investigated in view of the ideology of college education. 3. The background, process, and current status of offering a course in the methodology as a part of regular college curriculum were examined. 4. The educational objective of a course in the methodology was set at the successful activities in self study, life-long-education, and special topic research. 5. Considering the fact that technical knowledge and propositional knowledge should be realized simultaneously, that educational experience should go hand in hand with materials and library, and that knowledge should be constructed systematically and logically, the content structure of the methodology were divided into the following six categories: a) the significance of the methodology of literature search b) the college library and the activities of literature search c) types and characteristics of materials d) literature search by catalog e) explanation of basic bibliography f) research and literature search

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.194-208
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• 2015

The Power and Knowledge are attractive materials that could be used in all of cultural content genre with storytelling. Because he, whether or not own knowledge, could be an important tool of narrative strategy for popularity keeping with a confrontation and conflict. This study aimed to explore the power and knowledge appearing in . For this purpose, it used the structuralistic methodologies of Saussure and Levi-Strauss, analyzing binary oppositions between the characters mainly connected with the knowledge and power. Three categories was analytic object, 'Place(abbey, book repository)' 'Debate on laughter', 'The argument for heresy.' As a result, we found the three materials had narrative strategy fully following binary oppositional structure. In that movie, which was deployed in a basis with knowledge and power, we eventually found that contemporary reality veiled the truth was paradoxically revealed with these narrative strategy. And we confirmed that it was very important the attribute of knowledge and power in narrative processing.

• Convergence Security Journal
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• v.15 no.3_2
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• pp.11-19
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• 2015

This paper, so far to analyze the research trends in the issue that has been discussed for the introduction of private investigation institutions, by projecting its suggestion, want the investigation purpose of presenting the desirable introduction direction. The analyzed issue was extracted for existing research material on the introduction of private investigation institutions. Investigators pointed out issue is the name, business scope, corporate, qualification system (eligibility criteria and test), education, association establishment, regulatory agencies, has been included in the eight categories such as legislation form. For the name, I think there is a need to unify under the name "detective". For the scope of work, the amendment is difficult law, place an overview of the general business rules, more specific and detailed investigation business content, to discipline through the ordinance it is possible to be rational. Private investigation institutions, I think the need for limited operations of the corporation. For education, the new education and re-education on a regular basis I do for the private investigation workers. You must be one of the National Police Agency to the management authority. Legislative form, not to be defined by its own law, the revision of the security law, but that is to complement the provisions for private sector research system is effective.

• Journal of the Korea Society of Computer and Information
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• v.26 no.3
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• pp.69-75
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• 2021

Limitation of the TCP/IP network technology included in the vehicle communication is due to the frequent mobility of the vehicle, the increase in intermittent connection requirements, and the constant presence of the possibility of vehicle hacking. VNDN technology enables the transfer of the name you are looking for using textual information without the need for vehicle identifiers like IP/ID. In addition, intermittent connectivity communication is possible rather than end-to-end connection communication. The data itself is the subject of communication based on name-based forwarding using two types of packets: Interest packet and Data packet. One of the issues to be solved for the realization of infotainment services under the VNDN environment is the traffic explosion caused by data broadcasting. In this paper, we analyze and compare the existing technologies to reduce the data broadcast storm. Through this, we derive and analyze the requirements for presenting the best data mitigation technique for solving the data explosion phenomenon in the VNDN environment. We expect this paper can be utilized as prior knowledge in researching improved forwarding techniques to resolve the data broadcast explosion in connected vehicles over NDN.

• KOREAN JOURNAL OF CROP SCIENCE
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• v.47
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• pp.175-185
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• 2002

Rapeseed(Brassica napus L.) is an important oil crop as a vegetable oil, concentrated feed and industrial materials. The name "canola" was registered in 1979 by the Western Canadian Oilseed Crushers Association to describe "double-low" varieties. Double low indicates that the processed oil contains less than 2% erucic-acid and the meal less than 3mg/g of glucosinolates. Today annual worldwide production of rapeseed is approximately 35 million tons on 24 million hectares. China accounts for 33% of the world production and the European Economic Community for nearly 32%. Canola ranks 3rd in production among the world's oilseed crops following soybeans, sunflowers, peanuts and cottonseed. The recent advances in genomics and in gene function studies has allowed us to understand the detailed genetic basis of many complex traits, such as flowering time, height, and disease resistance. The manipulation of seed oil content via transgene insertion has been one of the earliest successful applications of modern biotechnology in agriculture. For example, the first transgenic crop with a modified seed composition to be approved for unrestricted commercial cultivation in the US was a lauric oil, rape-seed, grown in 1995. There were also some significant early successes, mostly notably the achievement of 40% to 60% lauric acid content in rapeseed oil, which normally accumulates little or no lauric acid. The name "$\textrm{Laurical}^{TM}$" was registered in 1995 by Calgene Inc. Nevertheless, attempts to achieve high levels of other novel fatty acids in seed oils have met with much less success and there have been several reports that the presence of novel fatty acids in transgenic plants can sometimes lead to the induction of catabolic pathways which break down the novel fatty acid, i.e. the plant recognizes the "strange" fatty acid and, far from tolerating it, may even actively eliminate it from the seed oil. It is likely that, in the future, transgenic oil crops and newly domesticated oil crops will both be developed in order to provide the increased amount and diversity of oils which will be required for both edible and industrial use. It is important that we recognize that both approaches have both positive and negative points. It will be a combination of these two strategies that is most likely to supply the increasing demands for plant oils in the 21st century and beyond.ant oils in the 21st century and beyond.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.7
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• pp.993-999
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• 2021

Recently, many studies on VNDN technology have been conducted to graft Named Data Networking (NDN) into VANET as a core network technology. VNDN can use the content name to deliver various infotainment application content data through name-based forwarding. When VNDN is used as a communication technology for infotainment applications in connected vehicles, it is possible to realize data-centric networking technology in which data is the subject of communication. It can overcome the limitations of connected vehicle infotainment application service technology based on the host-centric current Internet, such as security attack/hacking, performance degradation in long-distance data transmission, frequent data cut-off. In this paper, we present the main functions provided by VNDN technology, and systematically analyze and organize the issues necessary to realize infotainment application services for connected vehicles in the VNDN environment. Based on this, it can be utilized as basic information necessary to establish infotainment application requirements in VNDN environment.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.10a
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• pp.72-74
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• 2022

The National Science and Technology Knowledge Information Service (NTIS) provides information on national R&D projects. Project information consists of meta-information such as 'project name', 'project performance institution', 'research manager name', and text explaining projects such as 'research goal', 'research content', and 'expected effect'. There is a problem that it takes a lot of time to find the desired project information by checking all of the "research goals" or "research contents" in the list of results of searching for 1 million project information. To solve this problem, this paper proposes a project information summary system that summarizes the parts consisting of long texts within the national R&D project information. By analyzing the linguistic characteristics of the Korean language, a preprocessor was built and a project information summary model based on natural language processing technology was developed to process preprocessed text information. Through this, project information composed of long sentences is provided in a compressed and summarized form, which will help users to easily and quickly infer the overall content with the summary information alone.