• Journal of the Korea Society of Computer and Information
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• v.24 no.6
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• pp.81-88
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• 2019

Based on the theory of planned behavior and the theory of legal deterrence, this study takes consumers' willingness to pay for digital music as the research object, investigates the consumers who have digital music consumption channels and behaviors, and discusses the willingness of consumers to pay for digital music and its influencing factors. The study attempts to achieve the following research purposes: First, explore the influencing factors of willingness to pay for digital music using domestic and foreign literature research and related content analysis. Second, we want to examine the effect of Attitude, Collective Specifications, Quality Sensitivity and Music affinity on willingness to pay. Third, Legal deterrence and resource availability tries to verify whether there is a moderating effect between Attitude, Collective Specifications, Quality Sensitivity and Music affinity and willingness to pay. The research data was collected in 2019 between April 6th to May 8th. Questionnaires were randomly distributed in fixed places, mainly in Hubei Province, China. A total of 393 questionnaires were selected for data analysis. Based on the previous theoretical review and empirical analysis, the study draws the following conclusions: Firstly, attitude, collective specifications, quality sensitivity and music affinity have an impact on the willingness to pay. Second, Legal deterrence has a regulatory effect on the relationship among quality sensitivity, musical affinity and the willingness to pay. Last the resource availability has a significant impact on the willingness to pay. It also has a regulatory effect on the relationship among quality sensitivity, music affinity and the willingness to pay.

• The Journal of Information Systems
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• v.33 no.2
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• pp.27-45
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• 2024

Purpose The purpose of this study is to understand the important characteristics of mobile content services and to provide better content services to Chinese consumers by understanding consumer behavioral psychology about mobile content services and empirically analyzing research models with perceived usefulness, perceived enjoyment, customer attitudes, and repurchase intentions based on motivation theory. Design/methodology/approach Based on Deci(1975) Self-Determination Theory and Heijden(2004) research model, this study developed a research framework that includes perceived usefulness and perceived enjoyment to influence on repurchase intention. A questionnaire survey was conducted targeting Chinese consumers using mobile content services, and 272 valid responses were analyzed using Structural Equation Modeling (SEM). Findings According to the results of empirical analysis in this study, Chinese consumers were found to feel repurchase intention by positive impact of perceived usefulness and perceived enjoyment in the use of mobile content service. Chinese consumers still use mobile content a lot from a utilitarian perspective in relation to social life or job performance, and there is no positive effect on the use of mobile content related to perceived enjoyment. The results of this study provide the empirical results of a research model that integrates motivation theory and technology acceptance theory for the development of the mobile content industry in the future, and provide necessary insights for managers of companies that develop and distribute mobile content service.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.132-146
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• 2016

The purpose of this study was to develop a Korean version of the acceptance attitude scale and was to verify the reliability and validity of this scale. Study 1 was developed to acceptance attitude scale. First, we extracted the preliminary questions through literature research and previous studies. And the resulting data of to the open-ended questions and in-depth interviews with 324 college students were selected 24 preliminary questions using the content analysis method. Then through a survey of 355 college students conducted a reliability analysis and exploratory factor analysis, confirmatory factor analysis of the preliminary questions. As a result, 12 item with two sub-factors(externally acceptance, interally acceptance) was extracted. Study 2 was for the validation of the new acceptance attitude scale was conducted online surveys of 328 adults. Conducted a correlation analysis between new acceptance attitude scale and self-esteem, psychological wellbeing, depression, anxiety, fear of negative evaluation were verified for convergent validity. Finally, importance and limitation of this scale development and suggestions for future research are discussed.

• Journal of Nutrition and Health
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• v.32 no.6
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• pp.739-745
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• 1999

This study was to investigate the changes in food habit, nutrition knowledge, and nutrition attitude of 406 university students during nutrition course and to find topics to be more emphasized at the lecture. The survey was conducted at the beginning and the end of nutrition course. Before instruction, BMIs of male and female students were 21.5 2.0 and 19.3 1.6 respectively, and after that those were 21.7 1.9 and 19.2 1.8, respectively. There was no significant change in BMI during nutrition course. After instruction, there was an somewhat increase in response to focus on meal to maintain health instead of exercise, even though this change was not significant. While the rate of skipping meals had not decreased, that of overeating had significantly decreased. Students considering changes food balance at meal seemed to be increasing during nutrition course. During nutrition course, there were no significant changes in the habits of smoking and alcohol drinking except in the amount of smoking and the rate of male's alcohol drinking. The nutrition knowledge score had increased from 9.9 $\pm$ 1.8 point to 10.8 $\pm$ 1.8 point and the uncertainty of knowledge had decreased significantly. Also, there was a significant increase in the nutrition attitude score from 66.3 $\pm$ 7.0 point to 68.3 $\pm$ 7.2 point. The nutrition knowledge score was significantly correlated with the nutrition attitude score. In female group, but there was no significant difference between male and female in the nutrition attitude score. These results suggest that nutrition course help university students change their food habit, nutrition knowledge and nutrition attitude and the content of the lecture need to be strengthened especially in the part of smoking and alcohol drinking.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.46-57
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• 2020

The dissemination of smart devices has made a lot of changes in overall social activities. In particular, people use various types of smart devices in their spare time, such as watching video clips, but there is a lack of research on external factors influencing the attitude toward using such devices. Therefore, in this study, the effects of video viewing environmental factors (e.g. screen size and video length) and personal factors (e.g. gender and need for entertainment) on perceived ease of use, perceived usefulness, and attitude to use devices based on technology acceptance model. As a result of analyzing 660 users having different smart devices, the attitude to use smart devices is more positive as the screen size increases, but there is no difference according to gender. In addition, while the length of video clips does not affect the attitude to use, the need for entertainment positively affects the attitude to use. Based on the results of this study, we expect that it can be used for optimized customer marketing and management strategy that integrates product development and video content production in consideration of factors such as video viewing environmental factors and personal factors.

• Journal of Korean Library and Information Science Society
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• v.47 no.1
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• pp.305-337
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• 2016

The purpose of this study is to obtain basic information and suggestions needed to measure reading attitude by obtaining the tacit knowledge. For this, a semi-structured interviews were carried out with teacher librarians and elementary school teachers and elementary students in five elementary schools. The results were as follows: Students and Teachers divided standard and attribute for assessing reading attitudes as student's ability, personality and behavioral aspects towards reading. Students were aware of the necessity of reading and accepted a pleasant feeling of reading. However, group of students with low reading skill recognized reading as an academic purpose as compared to other student groups and expressed a negative feeling on reading. Peers, teachers and family members were recognized as figures who make an impact on reading by students and further considered the subject, content and physical attribute of book as important factors. Teachers recognized reading attitude as a concept on attitude about book and book reading. Further they mentioned reading environment, interests, habits, books, and experience as factors affect reading attitude.

• The Journal of Korean Academic Society of Nursing Education
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• v.17 no.1
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• pp.5-13
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• 2011

Purpose: The purpose of this study was to develop a lesson plan related to a simulation for nursing students by understanding what relationship learning satisfaction, self-efficacy and learning attitude have after applying simulation-based education on emergency nursing care. Methods: Simulation practice, seminar, class and group self-study about a patient having a myocardial infarction were applied to nursing students for 5 weeks. After applying the simulation-based education on emergency nursing care, students rated their learning attitude, learning satisfaction and a sense of self-efficacy with a self-administered questionnaire and academic achievement was divided into written and performance evaluation. SPSS/WIN 17.0 was used for descriptive analysis, independent t-test, one-way ANOVA and pearson correlation were also used. Results: In this study, the performance evaluation score was related to learning attitude (r=.210, p=.018).Learning satisfaction (r=.220, p=.013)and written evaluation score was related to learning attitude (r=.211, p=.017) and learning satisfaction (r=.190, p=.032). Conclusion: In this study, simulation-based learning was a useful method for practical ability and this is good to acquire both of knowledge and technique. Not only evaluation of theoretical knowledge but performance ability related to practice has to be done by developing lessons with various methods and content. In addition, a standard evaluation method needs to be developed.

• Korean journal of communication and information
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• v.66
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• pp.273-297
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• 2014

This paper conducted a survey targeting online Korean drama viewers in Vietnam and Philippines, to investigate the relationships between viewing motivations of Korean drama, general attitude toward Korean drama, and Korea's national image. Factor analyses found six viewing motivations of Korean drama, and the most powerful viewing motivation of Korean drama were entertainment/relaxation(Vietnam) and longing for actor(actress)(Philippines), respectively. In addition, two path analyses showed that viewing motivations had a significant influence on general attitude toward Korean drama. Longing for actor(actress) and entertainment/relaxation motivations were critical factors in both countries' paths, but habit motivation was negatively related to general attitude toward Korean drama. In case of Korea's national image, the results showed that the more positive general attitude toward Korean drama, the more positive images of national image. Conclusions, implications, and limitations were also discussed.

• Child Health Nursing Research
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• v.8 no.2
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• pp.152-163
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• 2002

This study was done to provide basic data to develop smoking prevention and non-smoking education program. Questionnaire were collected from 438 male, 474 female middle school students at Chunchon, Kwangwon-do from Sep 2, 2000 to Feb 28, 2001. The Questionnaire used to measure subjects' knowledge and attitude about smoking was Guideline for the content of tobacco smoking surveys of the general population by WHO. The collected data were analyzed by SPSS-Win program. The results were as follows. 1.The average score of knowledge about smoking of subjects was 57.01 on the basis of 100. 2. The average score of attitude about smoking of subjects was 63.54 on the basis of 100. 3. In knowledge about smoking, there were statistically significant difference according to subjects' grade(F=3.218, p=.041), thinking about smoking behavior(F=3.424, p=.017), harmfulness of smoking(F=17.202, p=.000), present drinking(F=3.555, p=.029) and in attitude about smoking, there were statisti cally significant difference according to subjects' grade(F=20.520, p=.000), sex(t= -5.073, p=.000), mother's smoking(t= -2.405, p=.035), brother's smoking(t= -5.022, p=.000), mother's schooling(F= 3.730, p=.024), having smoking friend or not (t=-9.357, p=.000), subjects' smoking experience (t=-12.363, p=.000), present smoking(F= 76.643, p=.000), quantity of smoking(F= 6.808, p=.001), period of stop smoking(F= 4.685, p=.004), beginning time of smoking (F=2.286, p=.049), thinking about smoking behavior(F=17.933, p=.000), harmfulness of smoking(F=58.360, p=.000), present drinking (F=58.071, p=.000). 4. There were significant relationship between subjects' knowledge and attitude about smoking(r=.469, p=.000).

• Women's Health Nursing
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• v.25 no.4
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• pp.379-391
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• 2019

Purpose: As health care needs for Lesbian, Gay, Bisexual and Transgender (LGBT) are becoming increasingly important, it has become imperative for the nurses to be attentive towards their health problems and provide nursing care with an open-minded attitude. Due to limited opportunity to provide direct nursing care to LGBT patients, it is hypothesized that simulation would provide good opportunity for students to experience LGBT nursing care in a safe environment. This study was conducted to develop and apply simulation of LGBT nursing care to ultimately provide unbiased nursing care for LGBT population and prepare basic data for LGBT nursing education. Methods: This study was a single-group pre-post experimental design study for 57 senior nursing students based on the comparison of existing LGBT knowledge, general attitude towards LGBT, and nursing attitude towards LGBT before and after simulation. The scenario content included discussion of coming out issue, providing sexual health information, and supportive nursing care for LGBT population. Data were analyzed with descriptive statistics and Wilcoxon signed rank. Results: Simulation education-led to a significant increase in LGBT knowledge and nursing attitude. However, there was no change in the general attitude towards LGBT. Conclusion: The results of this study suggest that LGBT education using simulation may be effective for nursing students and nurses from the point of concern for LGBT population. It is hypothesized that future LGBT educational programs might need more detailed information from both care recipients and nurses. Finally, LGBT education needs to be included in the nursing education curriculum.