• Archives of design research
• /
• v.17 no.3
• /
• pp.179-188
• /
• 2004

Recently, design has emerged as a key factor of successful product development. This study reviewed the elements of form with a view point of addressing and defining the elements of aesthetics and how they influence consumer aesthetic response. Though past researches related to form aesthetics reported that form aesthetics exist as a single element with other sub-elements, this research made further investigations into form aesthetics and reported that form aesthetics in product design can be broadly divided into form aesthetics and content aesthetics. Empirical studies on each category was undertaken and from the results obtained, it was concluded that typicality is a dominant element in content aesthetics while rhythm is a dominant element in form aesthetics. Also, the study investigated the effect of conditional variables such as price and brand hierarchy on each category and it was observed that both content and form aesthetics elements are affected by conditional variables such as price and brand hierarchy, Furthermore, the study reports that both content and form aesthetics elements are mutually correlated and both categories affect user's aesthetics response. It is intended that the results obtained from this work will contribute to theoretical knowledge of aesthetic elements and can be put to use by product design and manufacturing companies.

• Science of Emotion and Sensibility
• /
• v.7 no.4
• /
• pp.7-17
• /
• 2004

Recently, design has emerged as a key factor of successful product development. This study reviewed the elements of form with a view point of addressing and defining the elements of aesthetics and how they influence consumer aesthetic response. Though past researches related to form aesthetics reported that form aesthetics exist as a single element with other sub-elements, this research made further investigations into form aesthetics and reported that form aesthetics in product design can be broadly divided into form aesthetics and content aesthetics. Empirical studies on each category was undertaken and from the results obtained, it was concluded that typicality is a dominant element in content aesthetics while balance is a dominant element in form aesthetics. Also, the study investigated the effect of conditional variables such as price and people on each category and it was observed that both content and form aesthetics elements are affected by conditional variables such as price, people. Furthermore, the study reports that both content and form aesthetics elements are mutually correlated and both categories affect user's aesthetics response. It is intended that the results obtained from this work will contribute to theoretical knowledge of aesthetic elements and can be put to use by product design and manufacturing companies.

• The Journal of Information Systems
• /
• v.32 no.2
• /
• pp.63-85
• /
• 2023

Purpose According to a recent survey, more than 90% of customers make purchase or use decisions for their products and services, primarily based on word-of-mouth(WOM) information (reviews, recommendations, ratings, etc.). However, few studies have explored what factors influence user's WOM intention in the context of OTT service. To address this gap, this study investigates the antecedent factors of WOM intention by adopting stimulus-organism-response (SOR) theory and pleasure arousal dominance (PAD) theory as a theoretical basis. Design/methodology/approach The research model consists of stimulus factors (diversity of original content, aesthetics, interactivity, personalization quality), emotional factors (pleasure, excitement, dominance), and behavioral factor (WOM intention). The research hypothesis was tested using the survey data collected from OTT service users of 305. Findings The result reveals that diversity of original content significantly affects on pleasure and arousal whereas it is not associated with dominance. Findings indicate that aesthetics positively influences pleasure, and interactivity is not associated with arousal. It is also proven that personalization quality has a positive effect on dominance. In addition, pleasure, arousal, and domination are proven to be positively and significantly related to WOM intention.

• Convergence Security Journal
• /
• v.13 no.6
• /
• pp.43-49
• /
• 2013

Web sites provide the first impression of an organization. For many organizations, web sites are crucial to ensure sales or to procure services within. When a person opens a web site, the first impression is probably made in a few seconds, and the user will either say or move on to the next site on the basis of many factors. One of the factors that may influence users to stay or go is the page aesthetics. Another reason may involve a user's judgment of the site's credibility. Our findings indicate that when the same content is presented using different levels of aesthetic treatment, the content with a higher aesthetic content credibility. Our study suggests that this effect is operational within the first few seconds in which a user views a web page. Given the same content, a higher aesthetic treatment will increase perceived credibility.

• Korean Institute of Interior Design Journal
• /
• v.21 no.1
• /
• pp.111-118
• /
• 2012

The purpose of this study is to classify the epistemological critique between philosophy and architecture. Although there are various interpretations and criticism about the architecture, the fundamental critique of architecture is difficult. It is necessary to approach by the philosophic paradigm rather than architectural one. Therefore the procedure and method of study is to define the epistemology within philosophy and architecture, and present the classification viewpoint and the architecture case. The conclusions of this study based on purpose and process are as follows : The First, the philosophic epistemology is to mean the unity of subjective and objective. And the epistemological viewpoint of architectural philosophy is to define the construction's universality. The second, the architectural philosophy is a kind of the philosophy of art, and It is associated with the basis of aesthetics. Thus, the category of architectural philosophy like the aesthetics is classified with function directivity and form directivity, content directivity. The Last, epistemological critiques between philosophy and architecture are as follows ; 1) subject-object-integrated recognition critique (function directivity), 2) object-oriented recognition critique (form directivity), 3) subject-oriented recognition critique (content directivity).

• Journal of the Korean Society of Costume
• /
• v.52 no.4
• /
• pp.97-109
• /
• 2002

The purpose of this study was to examine volumes 1 through 51-8 of the Journal of the Korean Society of Costume in relation to past trends In content area of research reported, authorship, and funding source. Six subject matter areas were indentified: history of costume, apparel design and aesthetics, fashion marketing, social psychological aspects of clothing, clothing construction, textile science and etc. Of the 892 articles studies, history of costume research represented 40.1%(358). Studies which focused on apparel design and aesthetics increased in number as the journal matured. 51.8%(462) were authored by a sole individual. 48.2%(430) were authored by above two persons. Funding sources were indentified in 15.7%(140) of the 892 articles. College and university grants 72.9%(102) were acknowledged most frequently as a funding source.

• The Journal of the Korea Contents Association
• /
• v.22 no.5
• /
• pp.611-619
• /
• 2022

This thesis is about body language of Tao Dance Theater by combining Schuster's body aesthetic concept with the aesthetic characteristics of early dancers in modern dance. The body aesthetics of Tao Dance Theater were analyzed from the perspectives of minimalism and abstract aesthetics as they expressed and conducted overall research. Therefore, this study intends to analyze the elements such as the creative intention, content, body aesthetic, and costume stage of Tao Dance Theater's work <10>. Accordingly, it is meaningful in that it understands the aesthetic concept of the body asserted by Lee through the work, and analyzes the current state of development of modern dance art according to the change of the artistic trend.

• Women's Health Nursing
• /
• v.29 no.3
• /
• pp.190-199
• /
• 2023

Purpose: This study aimed to describe the characteristics of mobile applications (apps) related to pregnancy in South Korea and evaluate their quality. Methods: We conducted a systematic search for pregnancy-related apps available in Korea in two app stores as of April 29, 2022. The quality of apps was assessed using the Korean translation of the Mobile Application Rating Scale for objective quality with four subdomains (engagement, function, aesthetics, and information) and four items for subjective quality. Results: In total, 163 apps were selected and reviewed. Both the objective and subjective quality of the apps were found to be desirable, with scores exceeding 3 out of 5 (range, 34-82). All subdomain scores in the objective quality assessment were also desirable. Among the four objective quality subdomains, aesthetics received the highest scores, followed by information, function, and engagement. In terms of subjective quality, the scores for a comprehensive overall evaluation, continuous use, and recommendation exceeded 3 out of 5, with the exception of payment. Only a small number of apps (n=4, 2.9%) were backed by a reliable authority, such as an expert review. Significant differences were observed in the objective quality of apps across different content categories (F=3.86, p=.003). Conclusion: Most pregnancy-related apps had desirable levels of objective and subjective quality. However, app content experts seldom provide reviews. It is crucial for nurses to recommend apps to expectant mothers that offer dependable content, regularly updated with the latest information.

• Cartoon and Animation Studies
• /
• s.49
• /
• pp.169-202
• /
• 2017

In this thesis, we investigate the animation (2001) based on the three phases of the lyrical expression derived from Ye Weiqu's Mono no aware Aesthetic-a Japanese classical aesthetics' perspective, on the aspects of the perceptions of human, world, and nature. By analyzing each component of three phases of Mono no aware Aesthetic, the thesis illustrated that how (2001) utilized and expressed Japanese classical aesthetic and how Japanese classical aesthetics were widely utilized into modern Japanese animations. Moreover, the thesis also stated that Mono no aware Aesthetic has become a creative element in order to answer a development direction with future Japanese animations. Through integrating Japanese unique classical aesthetics into the animation elements, Satoshi Kon, the director of the animation, well carried and expressed the cultural content of Japanese nation, thus promoting a deep understanding of characteristics for Japanese animation which have a wide appeal. In his masterpiece -, the characters building, plot describing, theme expressing, cultural meaning could be analyzed respectively by means of Ye Weiqu's 3 phases of Mono no aware aesthetic, reflecting how inherited the legacy of Japanese classical aesthetics. Furthermore, based on the analysis method, the animation contributed tremendously to Japanese classical aesthetics and Mono no aware aesthetics. Tradition for classical aesthetics could play a role as a creative tool for contemporary and future animation.

• Journal of Fashion Business
• /
• v.21 no.3
• /
• pp.1-13
• /
• 2017

Ralph Rucci, the first American designer who presented official collections at Paris Couture since Mainbocher, is known for his innovative dressmaking techniques and sculptural forms. Accompanied by literature survey, this study examines the aesthetics of Ralph Rucci's designs by content analysis of his works, Rucci's designs since his debut collection of 1994 until he left the Chado Ralph Rucci label in 2014 and his returning collection under the new label, RR331, in 2016. Ralph Rucci developed his creative designs by the following strategies: First, he reinvents the couture tradition of Balenciaga and $Gr{\grave{e}}s$ into progressive and functional American couture in that he gives consideration to a wearer's movements and comforts. Second, Rucci constructs architectural volume based on human anatomy and architectonic strategies, with the attention to three-dimensional quality of the space built between the body and a garment. Third, he conducts engineered construction summarized by his original 'suspension' techniques, which function as both ornamentation and construction.