• 가정과삶의질연구
• /
• 제25권3호
• /
• pp.137-149
• /
• 2007

This study explores diverse consumer characteristics pursuant to whether the consumers in question have purchased luxury goods, and it also explores the variables that tend to influence such purchases. Furthermore, the relationship between consumers' purchases of, propensity for and preference toward luxury goods is researched, and an analysis is also conducted on the degrees of influence that consumer purchases of luxury goods have on consumer propensity and preference for luxury goods. The results show that the experience of such purchases determines the diverse characteristics of consumers in such areas as age, expenditures and overseas travel. In addition, the propensity of consumers to buy luxury goods is related to the tendency toward trends, self-planning, rationality and economic efficiency, while the preference of consumers is linked to the tendency toward trends, self-realization and rationality. This study aims to analyze and understand the consumer group of college women in their 20s, and it also seeks to help establish policies that will provide consumer education so badly needed by such women who are or who will be the main players of their respective household economies and rates of consumption.

• Journal of Advanced Marine Engineering and Technology
• /
• 제38권8호
• /
• pp.968-973
• /
• 2014

Aluminum anode of marine growth prevention system for ship is installed in seachest or sea water strainer. The Al anode is connected to a control panel that feeds a current to the anode. The dissolved ions produced by the anode are transferred in sea water, spreads through the sea water pipe system and creates a protective film in the pipelines. Thereby, corrosion in pipeline system significantly is reduced. In application on condition as a steel ship, the big accident can be caused by the corrosion. Accordingly, in this research, we evaluated influence of applied current and flow velocity on electrochemical characteristics of Al anode for marine growth prevention system (MGPS). Based on the results of the erosion-cavitation experiments, cavitation rate increased greatly until 120 min. of the experimental time and decreased a little at the point of 180 min. where pit grew and merging occurred but showed a tendency of steadily increasing consumption rates. Based on the results of the Tafel analysis, compared to static states, corrosion current densities show a rapidly increasing tendency when flow occurred.

• 복식문화연구
• /
• 제27권6호
• /
• pp.666-680
• /
• 2019

Prevalent usage of mobile devices among consumers has been well recognized and this is especially imperative among young adult consumers. The mobile phone became the gateway of their communication, media consumption, retail transaction, education, and (virtual) social life. However, there is little empirical research explaining the dynamics behind the psychological underpinning of young adult consumers, specifically Generation Y, to understand their usages and dependency on mobile phones. This study, therefore, aims to unveil antecedents and consequences of Gen Y consumers' mobile phone dependency from a media psychological perspective. We developed a conceptual model based on theory of self-monitoring (Snyder 1974, 1987), extended self-concept (Belk, 1988), and media dependency theory (Ball-Rokeach & Defluer, 1976). Four hundred ninety-eight students in the U.S. provided usable responses to our pencil-and-paper survey. Causal modeling analysis results demonstrated that both ability to modify one's behavior and sensitivity to cues for social appropriate behavior dimensions of the self-monitoring tendency positively predicted one's level of fashion involvement, which in turn positively predicted his/her mobile phone dependency. Individual's mobile phone dependency, fashion involvement and self-monitoring's ability dimension exhibited positive and direct impact on one's perception of the salience of mobile phone case product attributes. Based on the findings, we provided pragmatic and theoretical implications for the industry and academia.

• 패션비즈니스
• /
• 제13권3호
• /
• pp.99-108
• /
• 2009

The purpose of this study is to analyze the middle-aged British women's apparel purchase behavior. The results of this study can be used to present the tendency of Korean middle-aged women's apparel purchase behavior when they become the old-aged by comparing and analyzing the British women's purchase behavior. We found that they prefer to choose and purchase their clothes by their own decision-making and search for actively the new brands for old age. Strong willingness was showed that their level of consumption amounts for clothing would be the same level between middle-aged and old-aged. It was also presented that they like to see a old-aged fashion model for fashion advertisement rather than a younger one and prefer to use the expression of 'mature' rather than a stereotypical expression such as a silver, gray and gold. The segmentation of fashion market by age can not be simply standardized. We expect that the propensity for clothing purchase behavior pattern of middle-aged women will not be changed and keep the same tendency by the time of their old-aged. We expect that this research results can be used as a basic material for another study and setting up the product developments and marketing strategies.

• 대한지역사회영양학회지
• /
• 제1권3호
• /
• pp.366-375
• /
• 1996

The effect of carbohydrates, fat and protein consumption on the blood pressure of adolescents was investigated from the cross sectional data. The two major areas of inquiry were : 1)measuring the variation of blood pressure at various levels of macronutient intake. 2)measuring the relative importance between the factor of nutrient intake and physical growth. A total of 726 students(341 boys and 385 girls) in the first grade of middle school in Kangwha country were studied for their dietary consumption and physical growth as well as blood pressure. Multiple regression analysis was used as the analytical method to identify the relative importance between the factors. Besides the macronutrient consumption, other nutrients such as vitamin and mineral intakes were included in the regression model. The results showed a variation of blood pressure by macronutrient intake level was in consistant both in blood pressure and by gender. Systolic and diastolic blood pressure decreased with increasing protein intake for girls(p<0.05). However, it was not observed in the case of boys. The systolic blood pressure of boys showed a tendency to decrease with fat intake increase, while their diastolic blood pressure showed the opposite trend. Results of the regression analysis showed that physical growth was a more influential factor than nutrition on blood pressure for both sexes. This could imply that the dietary hypertension factors observed in adults may not be operative generally in a population with normotensive blood pressure during growth.

• 한국동물학회지
• /
• 제7권2호
• /
• pp.25-36
• /
• 1964

The present paper deals with the comparative study on phylogenic difference in the patterns of energy metabolism of brain slices of several vertebrate species by measuring oxygen consumptionwith glucose-6-phosphate, glucose-1-phosphate, glyceraldehyde-3-phosphate or glutamate as respiratory substrate employing Warburg's manometric method, by determination of the utilization rate of glucose using glucose-1-C14 by analyzing patterns of free amino acid distribution , and by histochemical determination using glucose-1-C14 by analyzing patterns of free amino acid distribution acid distribution , and by histochemical determination of glycogen contents. 1. Glucose enhances the oxygen consumption of brain slices of animals belinging to reptile, aves and mammalia while it shows a tendency to decrease that of animals belonging to pisces and amphibia. 2. Glucose-6--phosphate increase oxygen consumption more than glucose in every species examined, while glucose-1-phosphate and glyceraldehyde-3-phosphate increase that of Rana nigromaculata only . In general m, it appears that phosphosugars are more effective as a respiratory substrate to those species which have less endogenous respiration than to those having larger endogenous respiration. 3. Similar patterns of free amino acid distribution and the relative amount are found among the species and in every species examined glutamic acid is detected in the larges amount . ${\gamma}$-Amino butyric acid, glycine, alanine and aspartic acid are found in every species. 4. Ophicephalus showed less oxygen consumption than endogenous respiration when glutamate was added to the medium. When sodium fluoride was added, the oxygen consumption was some what increased . Such phenomenon wasnot found in the frog. 5. The result of histochemcial analysis of the brain showed that glycogen was abundantly present in the fish , amphibia , and especially in the reptile and that no distinctive grains of glycogen were found in the bird and mammal . From these facts, it may be supposed that anaerobic glycolysis as energy source dominates in fish and amphibia and aerobic respiration through the oxidation of glucose dominates in bird and mamal , the reptile occupying transitional position between these two categories. The way of obtaining energy for brain activity by the oxidation of glucose supplied from the circulating blood is seemed to be first acquired by reptile and the function is completed both in aves and mammal.

• 복식문화연구
• /
• 제22권2호
• /
• pp.225-239
• /
• 2014

This study examines how environmental consciousness and socially responsible clothing consumption attitude influence people's perceptions of the consequences of fast fashion. Data were collected through a questionnaire survey administered to females in their 20s to 40s, and a total of 430 surveys were used in the final analysis. The research results are as follows. First, environmental consciousness-which was conceptualized as interest in consumer effectiveness and the environment-had a positive influence on attitudes toward socially responsible clothing consumption attitude, i.e., clothing recycling and resource conservation. As the perception of consumer effectiveness was high, respondents had a tendency not to follow trends. Second, consumers with a high level of interest in the environment perceived the effect of fast fashion on the environment as serious, and they felt negatively toward personal use of fast fashion. Third, consumers with strong resource conservation behavior perceived the effect of fast fashion on the environment as serious, but those with positive attitudes toward secondhand clothing did not appear to have that perception. Finally, consumers who followed trends and those with weakly held attitudes about resource conservation felt positively toward personal use of fast fashion. The results of this research indicate that environmental consciousness is an important factor for socially responsible clothing consumption behavior. In addition, consumers with strong attitudes regarding resource conservation were more perceptive of the negative effect of fast fashion on the environment.

• Nutrition Research and Practice
• /
• 제16권4호
• /
• pp.517-526
• /
• 2022

BACKGROUND/OBJECTIVES: The increased consumers' interests in health and food safety have increased the demand for organic foods. Many studies have been performed on consumers' purchase intentions for organic foods and their influencing factors, and various studies have shown that the prices of organic foods and the consumers' willingness to pay are important influencing factors. This study examined the payment value of organic foods and agrifood consumer competency index according to the food-related lifestyles in South Korean consumers. SUBJECTS/METHODS: A cross-sectional analysis was performed using the 2019 Consumer Behavior Survey for Food. A total of 6,176 participants aged 19 to 74 years (male: 2,783, female: 3,393) were included in the analysis. RESULTS: Three factors were extracted by factor analysis (rational consumption-seeking type, convenience-seeking type, and health, and safety-seeking type) to explain the consumers' food-related lifestyles. The results of cluster analysis suggested that consumers were classified into 3 food-related lifestyles as the 'exploratory consumers' (n = 2,485), 'safety-seeking consumers' (n = 1,544), and 'passive consumers' (n = 2,147). Exploratory consumers showed a significantly higher willingness to pay for imported organic foods (P < 0.05). Safety-seeking consumers had a significantly higher willingness to pay for domestic organic foods (P < 0.05). For the agrifood consumer competency index, exploratory consumers had the highest score, followed in order by safety-seeking consumers and passive consumers. CONCLUSIONS: These results provide basic data in understanding consumption tendency for organic foods and agrifoods based on food-related lifestyles of South Korean consumers.

• 산경연구논집
• /
• 제9권5호
• /
• pp.73-81
• /
• 2018

Purpose - When indulging in hedonic items is construed as wasteful and evokes anticipated regret or guilt, consumers are more likely to seek reasons to justify their indulgence. Justification requirement for spending on indulgences over necessities could lead to the places of their finding the ways that mitigate the anticipated regret and guilt. However the previous research focusing on consumers' own great effort leading to positive outcomes has not given much attention to other's outcomes induced from his or her little or no efforts, by which consumers could feel envy. The guilt associated with consumers' indulgence could vary according to envy type felt according to their evaluation about other's outcomes and their self construal level. Current research explored the envy type's effects on consumers' spending on hedonic products, and moderation effects of self construal level on the envy type's effects. Research design, data, and methodology - 2(envy type: benign versus malicious) × 2(self construal level: high versus low) between-subjects design was employed. Data for empirical analysis were from 173 undergraduate participants. ANOVA was used to verify hypotheses. Results - The tendency of choosing utilitarian product versus hedonic product was moderated by the envy type. The participants who felt benign envy were more likely to choose utilitarian product versus hedonic product than those who felt malicious envy were. And the tendency of benign envy-felt participants' choosing hedonic versus utilitarian product was more weakened to those with lower-level self construal than to those with higher-level self construal. However the tendency of malicious envy-felt participants' choosing hedonic versus utilitarian product was not moderated by the self construal level. Conclusions - This research could advance the theory related to indulgent hedonic consumption by exploring the effects of self construal level and envy type on hedonic indulgence. In view of the results from current study, marketers should make efforts of communicating and selling utilitarian products to persuade consumers with lower-level construal when they feel benign envy to others. And they should conduct marketing acts for hedonic products to persuade consumers when they feel malicious envy to others.

• 국제지역연구
• /
• 제22권4호
• /
• pp.123-143
• /
• 2018

복합원산지제품 수용에 관한 지금까지의 많은 연구들이 다양한 시사점들을 제시해옴으로써 학문적인 기여를 해왔지만, 소비자의 구매성향에 따라 태도의 변화를 살펴본 연구는 매우 드물게 진행되어왔다. 본 연구는 기존 연구의 한계점을 보완하고자, 소비자의 구매성향을 합리적 소비성향, 브랜드 추구성향, 타인의식 소비성향으로 분류하여 고관여 복합원산지제품에 대한 수용과정이 어떻게 나타나는지를 파악해보고자 하였다. 또한 기존 연구의 측정방법을 보완하기 위하여 본 연구는 제품에 대한 복합원산지정보가 노출되기 전후의 상황을 구분함으로써, 소비자들의 수용행동을 보다 정교하게 분석하고자 하였다. 이를 위해 266명의 소비자들을 대상으로 설문조사를 실시하였으며, 구조방정식모형 분석을 통해 통계분석을 실시하였다. 연구모형의 검증결과, 소비자의 구매성향 가운데 타인의식 소비성향은 복합원산지제품의 순응과 반감에 모두 유의미한 영향을 미친다는 것을 알 수 있었다. 아울러, 복합원산지제품에 대한 반감수준은 순응수준보다 더욱 강력한 파급효과를 지닌다는 것을 확인할 수 있었다. 이상의 연구결과를 바탕으로 본 연구는 복합원산지제품 가운데 고관여제품을 판매하는 기업들을 대상으로 실무적으로 유용한 시사점을 제시하고자 하였다.