• 기술혁신연구
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• 제17권1호
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• pp.205-221
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• 2009

1990년대 중반이후 한국의 문화산업콘텐츠 수출이 증대되는 "한류" 현상이 대두되어 세계적인 주목을 받기 시작하였다. 그러나 전통적인 문화산업 무역이론은 이러한 후발국으로부터 문화상품의 수출을 설명하지 못한다. 본 연구에서는 Becker의 소비자본이 기호의 형성에 기여할 뿐만 아니라 생산성의 향상에 기여하는 인적자본으로서의 속성을 지니고 있다는 점을 이용하여 문화산업에서 후발국의 "기술추격"을 합리화하는 이론모델을 제시하고 있다(rationalize), 본 연구는 공식모델의 비교정태 분석을 통하여 문화산업에서 후발국의 "기술추격"을 가능하게 하는 조건들을 설명하고 있다.

• 가정과삶의질연구
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• 제25권3호
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• pp.137-149
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• 2007

This study explores diverse consumer characteristics pursuant to whether the consumers in question have purchased luxury goods, and it also explores the variables that tend to influence such purchases. Furthermore, the relationship between consumers' purchases of, propensity for and preference toward luxury goods is researched, and an analysis is also conducted on the degrees of influence that consumer purchases of luxury goods have on consumer propensity and preference for luxury goods. The results show that the experience of such purchases determines the diverse characteristics of consumers in such areas as age, expenditures and overseas travel. In addition, the propensity of consumers to buy luxury goods is related to the tendency toward trends, self-planning, rationality and economic efficiency, while the preference of consumers is linked to the tendency toward trends, self-realization and rationality. This study aims to analyze and understand the consumer group of college women in their 20s, and it also seeks to help establish policies that will provide consumer education so badly needed by such women who are or who will be the main players of their respective household economies and rates of consumption.

• 패션비즈니스
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• 제22권3호
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• pp.39-56
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• 2018

Since trusting in other consumers may refer to having similar needs and preferences on fashion goods with them, interpersonal trust can be a reliable and practical criterion for market segmentation online. Therefore, this study aims to identify fashion online consumers based on interpersonal trust. This study segments fashion consumers based on interpersonal trust and experience and describes characteristics of each segment by examining demo-psychographic and behavioral variables as well as clothing consumption values. An online survey was conducted to collect data from 426 adult consumers who had bought fashion goods from their patronized e-tailer in the past one month. They completed a self-administered questionnaire inquiring about interpersonal trust, trust in e-tailers, purchase intentions, clothing consumption values, and their purchasing behavior online. Two-step cluster analysis generated four segments: distrustful doers, trusting doers, inactive trusters, and distrusters. They exhibited different characteristics in gender, online experiences, interpersonal trust, clothing consumption values, trust in the e-tailers, and attitude toward the e-tailers. Providing a new effective segmentation base, this study suggests that fashion marketers identify customers with a high level of trust in other customers and develop an encouraging environment that customers can interact with others in order to increase the effectiveness of trust. Because customers with a higher level of interpersonal trust are likely to have stronger trust in e-tailers with, more favorable attitude and purchase intention, and highly perceive the value of clothing consumption than those who have a lower level of interpersonal trust.

• 자원ㆍ환경경제연구
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• 제22권3호
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• pp.547-580
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• 2013

상품 및 서비스 소비구조의 변경을 통해 에너지절약이 실현될 수 있기 때문에 가정부문의 간접 및 총 에너지소비를 추정할 필요가 있다. 가정부문의 직간접 에너지소비를 보다 정확히 추정하기 위해 본 연구는 기업과 소비자(가정부문) 간 석유제품 및 전력의 가격을 차별화하였다. 한국의 가정부문은 1995-2010년 기간 중 한국 1차 에너지소비 중 55% 이상을 소비하였다. 가정부문의 에너지소비 중 69% 이상이 간접 에너지소비였다. 따라서 가정부문의 직접뿐만 아니라 간접 에너지소비도 에너지절약의 대상이 되어야 한다. 전력 소비는 2009년 한국의 가정부문의 주 에너지소비가 되었다. 생활수준이 향상됨으로써 가정부문은 전력 원단위가 높은 상품과 서비스를 소비하게 되었다. 한국 가정부문이 소비하는 제품의 에너지 원단위가 낮아짐으로써, 에너지소비의 증가율이 감소하게 되었다. 반면에 한국 가정부문의 상품 및 서비스 소비구조는 에너지 다소비형으로 변경되어 오히려 에너지소비 증가를 가속시키는 결과를 초래함으로써, 구조효과는 악화되었다. 이에 따라 에너지정책은 에너지소비를 감소시키기 위해 소비자로 하여금 에너지 저소비형 재화와 용역을 소비하도록 유도하여야 한다. 에너지 저소비형 소비를 촉진시킬 수 있는 주요 수단인 에너지가격 현실화가 요구된다.

• Asia Marketing Journal
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• 제12권4호
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• pp.27-54
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• 2011

본 연구는 문화예술상품 소비자 연구를 위한 개념적 구조를 마련하고, 문화예술상품 생산기관 및 문화예술정책기관과 문화예술을 활용하는 기업의 문화마케팅의 효율성을 위하여 문화예술정책기관에 실무적 시사점을 제시하기 위하여 실시되었다. 현대소비문화 속에서 문화예술상품 소비자의 가치인식과 추구혜택을 사회적 맥락에서 심층적으로 파악하기 위해, 문화예술상품 소비자를 대표할 수 있는 10대부터 50대까지의 남녀 58명을 12개의 그룹으로 나누어 총 12회에 걸친 표적집단면접(FGI)를 실시하였다. 문화예술상품은 예술가의 정신적·관념적 창작행위나 그 결과물인 작품에 경제적 교환가치가 부여되어 소비되는 상품이다. 문화예술상품의 특성을 바탕으로 문화예술상품에 대한 소비자의 가치인식의 개념구조를 알아본 결과 '실제적·개인적 가치재', '사회적 공공재', '미학적·감각적 경험재'로 나타났으며, 경험적 소비재의 관점에서 문화예술상품 소비 추구혜택의 개념구조를 알아본 결과 '예술적 특성지향', '사회적 관계지향', '개인적 유익지향'의 방향성을 가지고 있는 것으로 나타났다. 문화예술상품 소비에 대한 이와 같은 소비자의 가치인식과 추구혜택의 개념구조는 합리적 소비, 기호 상징적 소비, 경험적 소비, 반성적 소비라는 복합적인 현대소비문화가 반영된 것으로 해석 할 수 있다. 문화예술상품에 대한 소비자 가치인식과 추구혜택의 관계를 개념적으로 분석한 결과 문화예술상품 소비자의 가치인식에 따라 추구혜택이 다르게 나타나는 것을 확인할 수 있었다. 이러한 결과는 문화예술상품에 대한 소비자의 가치인식이 추구혜택의 특성을 형성하며, 소비를 결정하고 문화예술상품을 선택하는데 있어서 중요한 영향을 미칠 수 있다는 것을 시사하는 것이다. 본 연구 결과로 나타난 가치인식과 추구혜택의 개념구조는 문화예술상품 소비자 연구의 측정도구 개발에 사용될 수 있으며, 기업의 효율적인 문화예술마케팅 전략 및 소비자 중심의 문화예술상품 생산과 국민의 삶의 질을 향상시키고자 하는 국가기관의 정책 수립에 필요한 소비자 정보로 활용될 수 있을 것이다.

• 한국의상디자인학회지
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• 제21권2호
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• pp.27-41
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• 2019

This study aimed to investigate the influence of fashion lifestyles and consumption values on the difficulty of discarding unused fashion products. To achieve this purpose, this study surveyed female consumers aged 20s-50s to gain empirical analysis in July 2018. Data were analyzed for 236 subjects who were selected through online and offline sampling. The results were as follows. First, consumers tend to have difficulties discarding unused fashion goods. Consumers that have a higher income tend to have greater difficulty when choosing to discard items. Factors influencing the difficulty in discarding items were emotional attachment, usefulness in the future, economic value, and the lack of organizing skills. Usefulness in the future and the lack of organizing skills are the most significant factors influencing the discarding difficulty. Second, discarding difficulty had a significant relationship with fashion lifestyle, indicating that consumers seeking a fashion lifestyle that purchase more expensive brands tend to have more difficulty when discarding items. Third, each factor had a meaningful relationship with fashion goods consumption values. Those pursuing conspicuous value showed a greater difficulty discarding items due to emotional attachment, economic value, and lack of organizing skills. Pursuance of situational value showed a higher discarding difficulty than economic value factors. Pursuance of practical value showed a higher difficulty than both usefulness in future situations and economic value factors. Pursuance of differentiation value showed a higher discarding difficulty than emotional attachment and usefulness in the future factor. This study will help understanding consumers psychological mechanisms that experience difficulty in terms of the discarding of unused fashion goods.

• 한국생활과학회지
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• 제16권2호
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• pp.367-380
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• 2007

This study investigates the perception of price and the propensity to conspicuous consumption in the purchase of clothing among college students and the relation between the perception of price and the propensity to conspicuous consumption. The data for this study were collected from 1,015 Korean college students. In order to analyze the data, statistical methods such as frequency, percentage, mean, standard deviation, factor analysis, ANOVA, scheffe-test, Pearson's correlation, and Cronbach's a were used with the SPSS statistical package program. The major study findings were as follows. 1. The perception of clothing price among college students was classified into five factors: high price-oriented, discount-oriented, high quality-price rate-oriented, low price-oriented, and effectiveness-oriented. 2. The propensity to conspicuous consumption of clothing among college students was classified into four factors: brand name conspicuousness, conspicuous pursuit of vogue, symbol of their social position, and imported goods conspicuousness. 3. High price-oriented and discount-oriented were different significantly according to sex, age, father's educational level, monthly income, monthly allowance amount. High quality-price rate-oriented and low price-oriented were different significantly according to sex, father's educational level, monthly income, monthly allowance amount. Effectiveness-oriented was different significantly according to sex, age. 4. Brand name conspicuousness, conspicuous pursuit of vogue and imported goods conspicuousness were different significantly according to sex, age, father's educational level, monthly income, monthly allowance amount. Symbol of their social position was different significantly according to sex, age, father's educational level, monthly income. 5. High price-oriented, discount-oriented and high quality-price rate-oriented have the highly positive correlation with four factor of propensity to conspicuous consumption of clothing. Low price-oriented has the negative correlation with four factor of propensity to conspicuous consumption of clothing. Effectiveness-oriented has the lowly positive correlation with four factor of propensity to conspicuous consumption of clothing.

• Asian Journal of Business Environment
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• 제2권2호
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• pp.23-26
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• 2012

Purpose - The study on the consumption structure of urban residents can help us to understand demand law and to grasp the changing consumption trend of people. Consumption structure is an important indicator reflecting the people's living standard. It is of realistic significance to study urban consumption structure. Research data and methodology - This study is carried out with data connected with urban residents from Shandong Statistical Yearbook for the period 2000-2010 analyzing eight commodity groups. The almost ideal demand system (AIDS) is one of the important models related to consumption structure. Results - This paper shows that firstly gives a brief introduction to AIDS. Then it makes an empirical analysis on the urban residents' consumption structure in Shandong province, China on the basis of AIDS model. Conclusions - the authorities are supposed to control the prices of HC, Foodstuff and Housing and encourage the consumption of HC, Housing, EE accordingly. At the same time, local government should increase the supply of goods connected with housing, HA, HC, and EE so as to attract more consumption from the urban residents in Shandong.

• 가정과삶의질연구
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• 제21권5호
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• pp.121-132
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• 2003

This study investigated the current situation regarding college environments and the use of disposable goods, to inquire the environmental consciousness of college student consumers, and to identify factors that affect their use of disposable products. The major findings of this study are summarized in the following. First, college students' usage of disposable products was measured in two ways: the tendency to use disposable product and the quantities of disposable products consumed. The tendency to use disposable product was found to be 2.80/5, which indicates that college students' behavior of consuming disposable goods was less than moderate. On average, a college student consumed a total of 35 disposable products per month. Second, variables that affect college students' consumption of disposable products were investigated. The students who showed a higher tendency to use disposable products were those with more spending money, those without any experiences in the environmental organizations and clubs, those who had a low personal opinion toward university policies, those who regarded environmental protection as more important than economic growth, and those who thought environmental protection to be more important than fashion.

• 무역학회지
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• 제46권5호
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• pp.83-98
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• 2021

This study aims to examine the effects of international trade in intermediate input on the implications of international business cycle properties in Korea. To do this, I have extended standard one goods New Keynesian international business cycle model to incorporate the role of intermediate inputs. After constructing the DSGE model, I have analysed the impulse response function and varian decomposition results. The results show that the model could introduce a new channel, that is, "cost channel" like Eyquem and Kamber (2014). In other words, the model has changed the dynamics of aggregate inflation by the cost channel. When the trade in intermediate goods increase, which is measured by openness of foreign input, the volatility of output, consumption and inflation increase two or three times. However, the model itself fails to explain the full account of cycle behavior of historical data, but the results imply that the trade in intermediate input assumption can help to improve the forecasting ability of international business cycle models.