• The Journal of Industrial Distribution & Business
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• v.13 no.4
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• pp.15-34
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• 2022

Purpose: The purpose of this study is to grasp the concept of ethical consumption that is inevitably one of the behaviors of consumption and to find factors affecting ethical consumption. The most special idea of this study is including motive in the research model. And motive will influence the factors affecting the intention to behave. Research design, data, and methodology: Considering variables affecting ethical consumption, we first adopted the T theory of Planned Behavior. There are three variables of attitude, subjective norm, and perceived behavior control in the model. In addition to variables used in the Planned Behavior Theory, ethical duty, self-identity, motive, neutralization, ambivalence are included in the study. Questionnaires are made for survey, and investigation was conducted from 1th March to 11th of March. Total 360 copies are used for analysis. SPSS version 23 was used for analysis. Results: Study results show that first, the variables of attitude, subjective norm, perceived behavioral control, ethical duty, self-identity are turned to be statistically significant factors affecting ethical consumption intention. In this study, we defined the ethical consumption as voluntary, self-sacrifice needed, and additional efforts required behavior, therefore motive thought to be needed at fist for individual consumer to form intention. For neutralization and ambivalence, neutralization does not affect ethical consumption directly or indirectly, but we found ambivalence has moderating effect while motive affecting attitude, perceived behavior control, self-identity and has moderating effect while attitude, subjective nom, perceived behavior control, self-identity affects intention. Ambivalence means individual consumer's thought or preoccupation toward ethical consumption, in other words, consumer may have fiendly or unfriendly, positive or negative impression to it. Overall, motive and ambivalence are important factors for ethical consumption. Motive plays some role from the start influencing main factors affecting ethical consumption. Ambivalence also functions by moderating variables. Thinking of ambivalence taking account of essence of ethical consumption, some consumers may have pretext or justification for not doing ethical consumption which may again annoy themselves. Conclusions: In conclusion, for intention to ethical consumption to be formed motive should be activated beforehand and ambivalence should be considered. Negative ambivalence toward ethical consumption should be removed and positive ambivalence should be developed.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.1
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• pp.104-118
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• 1997

Consumers experience various cognitive and emotional contents of clothing through postpurchase process. These experiences may affect consumer satisfaction as well as brand attitude toward clothing products. The purpose of this study was to examine the effects of consumption experiences on the brand attitude toward clothing products. The research questions for accomplishing the purpose of this study were to investigate 1) the dimension of consumption experiences, 2) relationships among consumption experience, satisfaction and brand attitude toward clothing. The sample of this study was consisted of 431 females. The survey method, and factor analysis and regression were utilized for this study. The results were as follows; First, it was found out the consumption was composed of two dimensions such as cognitive and emotional experiences. According to the result of factor analysis, the cognitive experiences through consumption process were composed of 6 factors, that is, the suitability, fitness, utility/economy, sewing, deformation, and management. And emotional experiences were composed of 5 factors, that is, unpleasure, activeycomfort, inter-oriented pleasure, extra- oriented pleasure, tension. Also emotional experiences could be composed of two dimensions, that is, positive and negative emotion. The positive emotions were included pleasure and active/comfort. The negative emotions were included unpleasure and tension. Second, the result of path analysis showed that consumption experiences were related to satisfaction and brand attitude. A satisfaction influenced on brand attitude more strongly than others. And sewing, activejcomfort, extra-oriented pleasure out of cognitive and emotional experience factors affected to brand attitude directly. Satisfaction was also influenced by cognitive and emotional factors, and was the important mediator in forming brand attitude toward clothing through consumption experience. Above results imply that consumer experience multidimensional cognitive and emotional aspects of clothing through consumption process. The cognitive and emotional aspects consisting of consumption experiences, satisfaction, and brand attitude are interrelated causally. Therefore, experience related variables could be the antecedents of satisfaction and brand attitude. The satisfaction and positive emotion could be also important factors in brand attitude toward clothing.

• Nutrition Research and Practice
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• v.12 no.6
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• pp.527-534
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• 2018

BACKGROUND/OBJECTIVES: Veggiecation was developed to improve children's vegetable consumption through classroom lecture and cooking activities. In this study, we explored potential determinants of vegetable consumption behavior and intention, and examined the impact of Veggiecation on vegetable consumption behavior, intention and personal factors among Korean children. SUBJECTS/METHODS: The 4-week Veggiecation program was implemented for second-graders in South Korea (35 children in the intervention group, 36 in the control group). We identified personal and environmental factors influencing vegetable consumption behavior and intention using multiple regression analyses. Consumption behavior, intention and, personal factors such as preference, attitude, and self-efficacy were compared between the groups before and after the intervention. RESULTS: Children's vegetable consumption behavior was significantly correlated with personal, social-, and physical-environmental factors as well as intention. Among the variables, preference was the most influential factor on intention, and attitude and intention had great influence on the behavior. After the program, children in the intervention group demonstrated significant improvements in vegetable consumption, intention, attitude, preference, and self-efficacy compared with children in the control group. CONCLUSION: Veggiecation, a school-based culinary nutrition education program, improved vegetable consumption and intention, as well as preference, attitude, and self-efficacy, in second-graders. Veggiecation has great potential, as a global program, to increase children's vegetable consumption. This program can be expanded through various channels, such as after-school programs or camps, to provide a positive impact for children.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2009.11a
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• pp.89-94
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• 2009

The purpose of this study is to provide a fundamental data for reducing energy consumption and greenhouse gas emission of detached houses by investigating the energy consumption characteristic of detached houses in Daegu. Although the ratio of the detached houses decreases, the detached houses are common dwelling form next to apartments. Nevertheless the study about the energy consumption of detached houses has been insufficient compared apartments. There is a necessity which will investigate the energy consumption characteristic of detached houses. Because that with the building quality which is various form is different from apartments. This study investigate construction and equipment conditions and analyzing effective factors on energy consumption of detached houses. And this study draw up the energy consumption unit and emission factors unit for greenhouse gas of detached houses. This study represent a basic report for energy consumption reduction and helps effective use of energy.

• Korean Journal of Human Ecology
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• v.17 no.3
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• pp.485-492
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• 2008

The study is to provide the types of fashion consumption of male and female university students and to analyze fashion involvement to the types and students' source of fashion information. Then the correlations were examined between fashion involvement and source of fashion information. The data were analyzed by a factor analysis, one-way ANOVA, Duncan test, cluster analysis, cross-tabulation analysis. The results are as follows: 1. The awareness about fashion consumption is classified into five factors: "hedonic consumption", "impulsive consumption", "brand loyal consumption", "prudent consumption", and "independent consumption". The fashion involvement to the types is categorized into four factors; "pleasure", "trend", "image", and "risk awareness". The source of fashion information is categorized into "mass media", "product information", and "personal information". 2. The fashion consumption is classified into three types: "an independent consumer type", "a brand loyal/ prudent consumer type", and "an impulsive consumer type". 3. In the fashion involvement to the types and the source of fashion information, there is a high correlation between the factors of "mass media" and "trend", "product information" and "pleasure" and "personal information" and "trend".

• Journal of Families and Better Life
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• v.11 no.2
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• pp.1-12
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• 1993

The purposes of this study were to investigate the factors related to conspicuous consumption and the effect of materialism and reference group on the conspicuous consumption. The data used in this study included 287 homemakers living in Mokpo and Kwangju,. Statistics used for data analysis were Means Frequencies One-Way Anova and Multiple Regression Analysis. The findings were as follows: 1) The factors related to conspicuous consumption were educational level of wife educational level of husband job of husband and subjective level of living 2) The factors related to materialism were age of wife and subjective level of living 3) The factors related to reference group were age of wife educational level of husband job of husband and subjective level of living 4) Materialism and reference group had positive effects on conspicuous consumption 5) The effect of reference group was the most influencial factor.

• Journal of the Korean Society of School Health
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• v.29 no.3
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• pp.218-225
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• 2016

Purpose: The purpose of this study was to investigate the factors affecting energy drinks consumption among adolescents in South Korea. Methods: The study is a secondary analysis. Using statistics from the 11th (2015) Korea Youth Risk Behavior Web-based Survey, any variations among the subjects were presented as percentages and analyzed by $x^2$ test and logistic regression analysis. The study sample comprised 68,043 middle and high school students in South Korea. Results: In Model 1 including general characteristics, the significant factors of energy drinks consumption were gender, weekly allowance, cohabitation with family. and economic status. In the final model where health-related characteristics were added, the significant factors were gender, school type, weekly allowance, cohabitation with family, stress level, sadness, drinking, smoking and walking days. Conclusion: The result suggests that intensified education on energy drinks consumption is needed not only at schools, but in the whole community. Also, adolescents' awareness of potential health effects of energy drinks, in particular when mixed in alcoholic beverages, should be increased through health education.

• Human Ecology Research
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• v.55 no.6
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• pp.675-687
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• 2017

This study is to apply a goal-directed model for ethical consumption behavior and to see which factors influence consumers' boycott intention. We identify factors related to a goal-directed model for consumers, level of ethical consumption tendency, and boycott desire; in addition, factors that affect boycott intentions were also analyzed. The results of this study are as follows. First, consumers' boycott intentions are not high and public intention motivation is relatively low. Second, negative anticipated emotion shows an indirect effect with boycott desire as a mediator. Third, ethical consumption tendency has a significant effect on boycott desire and boycott intention. Therefore, we have to let consumers know that boycott actually shows a consumer's right and that it is also necessary to conduct various ethical consumption education.

• Journal of the Architectural Institute of Korea Structure & Construction
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• v.34 no.7
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• pp.27-34
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• 2018

The energy consumption of apartment houses is affected by various factors. The criteria for assessing current energy usage are area, region and purpose. The purpose of this study is to obtain the reliability of the method of evaluating the existing energy consumption certificate and to derive usable evaluation factors according to the correlation of factors affecting energy consumption. The research process collects energy usage data for apartment houses in Daegu and calculates statistical results through correlation analysis and multiple regression analysis. As a result, it was found that the power energy is influenced by the yearly factor of physical characteristics, and the heat energy and total energy usage are influenced by the energy source which is energy characteristic factor.

• Journal of the Korean Society of School Health
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• v.37 no.1
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• pp.33-41
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• 2024

Purpose: This study aims to investigate the factors associated with high-caffeine drink consumption among Korean adolescents. Methods: Secondary data analysis was conducted utilizing the 18th Korea Youth Risk Behavior Survey, with a total enrollment of 51,850 students. Descriptive statistics, x² tests, and multivariate logistic regression were performed using SPSS 23.0. Results: The study identified several factors associated with high-caffeine drink consumption, including school levels, tobacco or alcohol consumption, walking, perceived stress levels, feelings of sadness, loneliness, and anxiety, and the occurrence of suicidal thoughts. Conclusion: The findings suggest there is an association between unhealthy health behaviors or mental health issues, and consumption of high-caffeine drinks among adolescents. It emphasizes the need for increased attention and targeted educational interventions for adolescents at high risk.