• Journal of Fashion Business
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• v.22 no.2
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• pp.14-26
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• 2018

This study was to explore purchasing behavior and repurchase intention by considering social-face sensitivity and conspicuous consumption. To do this, first, this study tried to explain how consumers had different characteristics for social-face sensitivity, conspicuous consumption, purchasing behavior, and repurchase intention for outdoor wear. Second, this study tested the relationship between consumer behavior (purchasing behavior and repurchase intention) and social-face sensitivity by considering the mediating effect of conspicuous consumption. As the results, first, there was a significant relationship between social-face sensitivity (sensitivity to saving face) and conspicuous consumption, which had a significant effect on the purchasing behavior with outdoor wear(purchase frequency, purchase cost). Second, social-face sensitivity (consciousness of shame) had a significant effect on conspicuous consumption (preference for famous brands, status symbol, pursuing fashion), and social face sensitivity (consciousness of social formality) had a significant effect on conspicuous consumption (preference for famous brands). The relationship between the conspicuous consumption and purchasing behavior showed that conspicuous consumption had significant effects on consumer behavior (purchase frequency, purchase cost). The relationship between the social-face sensitivity and purchasing behavior showed that being conscious of others had a significant effect on purchasing behavior. Third, purchasing behavior with outdoor wear had a significant effect on repurchase intention. Finally, this study confirmed that conspicuous consumption had a partially significant mediating effect on the relationship between social-face sensitivity (sensitivity to saving face) and purchasing behavior.

• Journal of Advanced Marine Engineering and Technology
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• v.33 no.2
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• pp.252-258
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• 2009

Engine bench tests has been done on a common-rail diesel engine with bio-diesel fuel to study effects of B100 and B20 on output power, fuel consumption and emissions. Test results show that B100 and B20 could reduce PM, HC, CO emission and smoke, but power decrease, fuel consumption increase and NOx increase obviously, B100 reduce PM and DS with $50%{\sim}70%$ and $80%{\sim}85%$ compared with diesel fuel, while B20 reduce PM and DS with $25%{\sim}35%$ and $30%{\sim}40%$. NOx of B100 and B20 increase $5%{\sim}20%$ compare to diesel.

• Journal of the Korean Society of Manufacturing Process Engineers
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• v.13 no.4
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• pp.113-120
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• 2014

To ventilate indoor spaces, axial single-blade fans are widely used in various areas, such as schools, houses, offices, and restaurants. Recently, axial single-blade fans were developed to realize energy efficiency and noise reduction improvements. Here, an experimental study of the air flow characteristics of an axial dual-blade fan is conducted. The characteristics of the axial dual-blade fan were tested via an air flow analysis and with prototypes. For the performance of the fan, the flow rate, power consumption, and noise were evaluated. The result showed that the axial dual-blade fan uses less power and produces less noise in comparison with an axial single-blade fan.

• Transactions of the Korean Society of Mechanical Engineers B
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• v.32 no.8
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• pp.582-588
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• 2008

An experimental investigation was conducted to investigate the effect of Bio-ethanol fuel on the engine performance and exhaust emission characteristics under various engine operating conditions. To investigate the effect of bio-ethanol fuel, the commercial 1.6L SI engine equipped with 4 cylinder was tested on EC dynamometer. The engine performance including brake torque, brake specific fuel consumption, and barke specific energy consumption of bio-ethanol fuel was compared to those obtained by pure gasoline. Furthermore, the exhaust emissions were analyzed in terms of regulated exhaust emissions such as unburned hydrocarbon, oxides of nitrogen, and carbon monoxide.Result of this work shows that the effect of blending of ethanol to gasoline caused drastic decrease of emissions under various operating conditions. Also, improved engine performance such as brake torque and brake power were indicated for bio-ethanol fuel.

• Korean Journal of Air-Conditioning and Refrigeration Engineering
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• v.27 no.11
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• pp.567-573
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• 2015

Commercial buildings account for significant portions of the total building energy in Korea, and thus, a variety of research on chiller operation has been carried out. However, most of the studies were carried out on the chiller itself, i.e., the part load ratio characteristics and the corresponding electricity energy consumption patterns were not analyzed in existing studies. In this study, the part load ratio and the operating characteristics of the vapor compression chiller were analyzed within an office building equipped with the conventional variable air volume system. As a result, significant portions of total operating hours, cooling load, and energy consumption turned out to be in the part load ratio range of 0 through 50%. Thus, energy consumption was significantly affected by the chiller COP at low part load conditions, indicating that chiller operation at the part load is an important factor in commercial buildings.

• Agribusiness and Information Management
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• v.4 no.2
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• pp.1-13
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• 2012

This study aims to subdivide consumers by attributes determined mainly by consumers of fresh ginseng. It is to compare and analyze the characteristics by cluster, and to deduce the implications on distribution and marketing. For this study, a survey was conducted targeting 250 consumers of fresh ginseng. The factors were deduced through performing the exploratory factor analysis on the results of the survey, and the consumers of fresh ginseng were classified through cluster analysis. As a result of the study, the attributes considered for the purchase of fresh ginseng were condensed to the three factors: physical characteristic factor, safety factor, and cultivation indication information factor. With these as the standard, the consumers of fresh ginseng were subdivided into the three clusters: safety-oriented consumption type, label-centered consumption type, and high involvement consumption type. It was found that there were differences in demographic characteristics and attributes considered for purchase of fresh ginseng by cluster analysis. This study suggests the implications for revitalization of the fresh ginseng industry by subdividing consumers of fresh ginseng and suggesting the characteristics by cluster.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.5
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• pp.741-759
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• 2022

This study examines the effect of live commerce characteristics on consumption behavior mediated by presence. As contactless shopping has become the new normal, live commerce is emerging as an innovative communication service between consumers and sellers. We examine the role of interaction and streamers' attributes on sharing and purchase intention by mediating social presence and telepresence. A web-based experiment was conducted to test our hypotheses. The data of 267 participants were analyzed using SPSS 23.0 and AMOS 21.0. The results showed that the Streamer-Consumer interaction had a positive effect on social presence and telepresence. By contrast, the Consumer-Consumer interaction had no significant effect on social presence and telepresence. We further found that streamer trustworthiness had a positive effect on both social presence and telepresence, while streamer attractiveness had a positive effect only on telepresence. Thus, social presence and telepresence positively influenced sharing and purchase intention. Overall, these findings illustrate that the Streamer-Consumer interaction and streamer trustworthiness are vital characteristics that lead to higher levels of presence using live commerce. Several academic and managerial implications are suggested based on these results.

• The Journal of Internal Korean Medicine
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• v.23 no.1
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• pp.25-31
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• 2002

Objectives : To prevent stroke, it is very important to reduce risk factors which might cause stroke. However, previous studies that having investigated coffee consumption associated with stroke reported various results. In addition, there were only a few studies based on the Korean population. Therefore, we studied the association of coffee consumption and the possibility of getting stroke among Koreans. Methods : A case-control study was carried out on 207 cases(stroke patients) and 207 controls(non-stroke patients) in a hospital. Information on characteristics, health habits, dietary habits and coffee consumption were obtained through direct interview by using an organized questionnaire; WHR(Waist-Hip Ratio) was determined through physical examination. The coffee consumption was classified by the average frequency of intake, such as less than 1 cup/day, 2-3 cups/day, more than 5 cups/day). Possible confounding effects of age, sex, smoking and alcohol drinking were controlled by multiple logistically regressive analysis. Results : After adjusting age and sex, coffee consumption significantly increased risk factors of stroke(${\leq}$1 cup/day OR=1.018, 95% CI=0.631-1.644; 2-3 cup/day OR=1.782, 95%CI=1.032-3.079;${\geq}$5 cup/day OR=1.210, 95% CI=0.588-2.490). When other factors were controlled, the risk factors of stroke were associated with alcohol drinking, whereas no significant association was observed with coffee consumption. Conclusion : Coffee consumption is not a major risk factor of causing stroke in this study. Prospective and cohort study on the association between coffee consumption and the possibility of getting strokes among the Korean population will be needed in the future.

• Journal of Fashion Business
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• v.25 no.4
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• pp.109-124
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• 2021

The millennial generation, which has emerged as one of the strongest influence and consumption power, pursues happiness of the present centering on "I"; consumes luxury products for themselves. The purpose of this study was to evaluate how the narcissism and materialism of the millennial generation affect the compensatory consumption of luxury products in negative situations and the moderating effect of self-control. This study included 315 millennial males and females living in Seoul and Gyeonggi area. Frequency analysis, reliability analysis, multiple regression analysis, and hierarchical regression analysis were conducted using SPSS 25.0 statistical program. Based on our findings, narcissism and materialism had a statistically significant effect on compensatory consumption under positive situations. However, while materialism had a statistically significant effect on compensatory consumption under negative situations, narcissism did not have a statistically significant effect on compensatory consumption under negative situations. Notably, self-control had a moderating effect in the influence of materialism on compensatory consumption under negative situations; narcissism did not. This study holds academic significance as the concept of compensatory consumption and self-control can be applied to the apparel study. Moreover, this study provides practically significant ideas on compensatory consumption and therefore marketing of luxury brands, based on consumers' characteristics.

• Knowledge Management Research
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• v.23 no.4
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• pp.275-294
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• 2022

In recent years, with the continuous integrative development of e-commerce and social media, social commerce, as a trust-centered social transaction mode, has become an important performance form of e-commerce. The good experience of online community and abundant user-generated content (UGC) attract more and more users and businesses to participate in the community contribution. In this context, the cost of accessing information is continuously decreasing, which not only makes the purchase process more concise and efficient, but also greatly increases the possibility of consumers' impulsive consumption. However, there are very few empirical studies on the internal influencing mechanism of consumers' impulsive consumption based on the characteristics of UGC for social commerce. In view of this, based on S-O-R model, this study constructs a model of consumers' impulsive consumption in the context of social commerce from the characteristics of UGC, with perceived risk as the mediating variable and tie strength as the moderating variable. The results show that content authenticity, content usefulness, and content valence of UGC have significant negative impacts on consumers' risk perception in the process of purchase decision-making, and consumers' perceived risk has a significant negative impact on consumers' impulsive consumption. Meanwhile, the tie strength between UGC producer and UGC receiver plays a moderating role between content usefulness and perceived risk, as well as between perceived risk and impulsive consumption. Finally, combined with the above findings, this study provides effective suggestions for relevant participants in social commerce in terms of business management.