• Title/Summary/Keyword: Consumption Type

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Consumption Behaviors and Satisfaction Levels of Consumer towards Environmentally-Friendly Agricultural and Animal Products (국내 친환경 농축산물의 소비행태와 만족도 분석)

  • Kim, Gyewoong;Kim, Minjin
    • Journal of the Korean Society of Food Culture
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    • v.29 no.1
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    • pp.1-8
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    • 2014
  • This study was carried out to investigate the consumption behaviors of environmentally-friendly agricultural products, including satisfaction of purchases. Questionnaires completed consumers were statistically analyzed. Regarding purchase frequencies of environmentally-friendly agricultural and animal products, consumers consumed them 1 time per month. No significant differences in consumption by age, living area, family type, or BMI were found. Exactly 38.2% of consumers preferred to purchase items in the packing amount of 0.2-0.5 kg, whereas 39.7% of consumers preferred amounts from 0.5-1.0 kg. Significant differences in packing amount were found according to age (p<0.05) and family type (p<0.01). However, there were no significant differences according to living area or BMI group. Many consumers made decisions based on the outer packing label (69.6%). Significant differences by age and living area were not found, whereas there was significant difference according to family type (p<0.05). Consumers answered that they purchased products in a general supermarket (24.7%) and cooperative (24.2%). Significant differences were found by age and living area (p<0.01) but not by family type. Consumer satisfaction of purchases scored 3.39 out of 5 points. In conclusion, significant differences in consumer satisfaction were not found according to age, living area, family type, or BMI.

Green tea and type 2 diabetes

  • Park, Jae-Hyung;Bae, Jae-Hoon;Im, Sung-Soon;Song, Dae-Kyu
    • Integrative Medicine Research
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    • v.3 no.1
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    • pp.4-10
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    • 2014
  • Green tea and coffee consumption have been widely popular worldwide. These beverages contain caffeine to activate the central nervous system by adenosine receptor blockade, and due to the caffeine, addiction or tolerance may occur. In addition to this caffeine effect, green tea and coffee consumption have always been at the center of discussions about human health, disease, and longevity. In particular, green tea catechins are involved in many biological activities such as antioxidation and modulation of various cellular lipid and proteins. Thus, they are beneficial against degenerative diseases, including obesity, cancer, cardiovascular diseases, and various inflammatory diseases. Some reports also suggest that daily consumption of tea catechins may help in controlling type 2 diabetes. However, other studies have reported that chronic consumption of green tea may result in hepatic failure, neuronal damage, and exacerbation of diabetes, suggesting that interindividual variations in the green tea effect are large. This review will focus on the effect of green tea catechins extracted from the Camellia sinensis plant on type 2 diabetes and obesity, and the possible mechanistic explanation for the experimental results mainly from our laboratory. It is hoped that green tea can be consumed in a suitable manner as a supplement to prevent the development of type 2 diabetes and obesity.

An Analysis of the Building Energy Demand of Rural House and Passive type House - An Analysis of the Airtightness and Window system Performance according to using PHPP (기존 농촌주택과 패시브형 주택의 에너지 요구량 비교분석 - PHPP분석을 통한 주택의 기밀성 및 창호성능 분석을 중심으로)

  • Cho, Kyung-Min;Lee, Tae-Goo;Kim, Joo-Soo
    • KIEAE Journal
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    • v.11 no.4
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    • pp.55-61
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    • 2011
  • Due to global warming issues caused by climate changes which are internationally being highlighted, recently, there are lots of efforts under way to reduce energy consumption in various fields. Currently, 25 percent of energy consumption in Korea are being generated from buildings and especially, nearly 54 percent of them are being consumed by households. This study, therefore, aims to consider energy consumption status in the existing rural houses and analyze structure system performance, window system performance and air-permeability of domestic passive-type buildings using PHPP which is an analysis program of building energy to improve energy consumption problems in rural areas. Then, energy reduction plans in rural houses were proposed, by comparing and analyzing energy reduction of the existing rural houses, based on these data.

Type and Price of Cosmetics Brand Selection by Cosmetics Consumption Value (화장품소비가치에 따른 화장품유형 및 가격별 국내.외상표선택)

  • Lee, Jung-Woo;Kim, Mi-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.7
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    • pp.1149-1161
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    • 2010
  • This study identifies the dimensions of cosmetics consumption values and the differences in cosmetics brand selection through a cosmetics consumption value group and by product type. The subjects of the study were females over age 20 living in Seoul and Gyeonggi Province between January and February 2008; 427 questionnaires were used for analysis. For data analysis the SPSS 17.0 statistical program was used, and principal component analysis, factor analysis using Varimax rotation, Cronbach's ${\alpha}$ reliability testing, cluster analysis, ANOVA test, and Duncan test were conducted. The results and conclusions of this study are as follows. The dimensions of cosmetics consumption values were found to be the pleasure value, the fashion value, the function value, the brand ostentation value, and the appearance ostentation value. Five types of groups by factor were identified: the group seeking function, the group seeking fashion and brand ostentation, the group seeking pleasure, the group seeking appearance and brand ostentation, and the indifferent group. Second, The group attaching importance to functionality was more likely to select high-priced brands while the group attaching importance to brand awareness were more likely to seek foreign brands, irrespective of product type. As far as base and color cosmetics are concerned, the group attaching importance to pleasure was more likely to select low, medium, and high priced foreign brands, as well as low and medium priced domestic brands. As for body products, the group attaching importance to fashion and brand awareness tended to select low, medium, and high priced domestic brands, as well as high priced foreign brands. By simultaneously purchasing high, medium, and low priced brands, these groups display an ambivalent consumption pattern. This study identified the differing dimensions around cosmetics consumption values and cosmetic brand selection. The research findings helps cosmetic companies set product prices and contributes to cosmetic marketing strategies.

Mediation Roles of Goal Types and Emotion in the Effects of Social Identity-Based Self-Discrepancy Type on Compensatory Consumption

  • CHOI, Nak-Hwan
    • The Journal of Industrial Distribution & Business
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    • v.12 no.6
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    • pp.75-88
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    • 2021
  • Purpose: This research aimed at exploring the functions of consumers' perceiving approach and avoidance roles and their feeling anger and disgust in the effect of the two types of self-discrepancy at social identity such as the ideal self-discrepancy and the ought self-discrepancy on within-self domain versus across-self domain consumption. Research design, data, and methodology - This study divided the self-discrepancy group into the ideal self-discrepancy and the ought self-discrepancy group as experimental groups for empirical study. Self-discrepancy type between-subjects design was used to develop two types of questionnaire according to the type of experimental groups. The platform, 'questionnaire stars' of 'WeChat' in China was used to collect 103 data from the ideal self-discrepancy group and 102 from the ought self-discrepancy group for empirical study. T-test and the structural equation model in Amos 21 were used to verify hypotheses developed through theoretical review. Results - First, ideal self-discrepancy positively affected the role-approaching goal and anger. Second, ought self-discrepancy positively affected the role-avoiding goal and disgust. Third, the role-approaching goal and anger positively influenced on the within- versus across- domain consumption. Fourth, the disgust negatively influenced on the within- versus across- domain consumption, however the role-avoiding goal did not influence on the consumption. Fifth, there was the mediation roles of anger (disgust) in the effects of ideal (ought) self-discrepancy on the consumption. Conclusions - When consumers feel anger at the ideal self- discrepancy induced by in-group, it is necessary for the marketers to promote their product brand used by the in-group. They should develop and advertise the messages priming the ideal self-discrepancy and the anger to increase the intent to purchase or use their product brand when the in-group members have used the brand by relating the brand to their social identity concerned with the ideal self-discrepancy. However, marketers should help consumers feel disgust by developing and advertising the messages expressing the ought self-discrepancy to lead the consumers to the place of purchasing or using their product brand when the members have used the brand based on keeping the consistence between the brand and other social identity not related to the ought self-discrepancy.

The impact of self-esteem and unstable adult attachment on Compensatory consumption behavior among Millennials (밀레니얼세대의 자아존중감과 불안정 성인애착이 보상소비행동에 미치는 영향)

  • Hwang, JiHee;Cho, KyeongEun;Choi, HyeKyong
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.1
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    • pp.99-104
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    • 2021
  • The purpose of the study is to examine the impact of self-esteem and unstable adult attachment on compensatory consumption among millennials. The survey was conducted on millennials (19~34) in June, 2018. The results revealed the static relationship between self-esteem and compliment-type compensatory consumption, while the relationship of self-esteem with consolation-type compensation consumption become insignificant when unstable adult attachment was controlled. Unstable adult attachment(anxiety/avoidance) showed significant impace on both compliment-type and consolation-type compensatory consumption. The research findings imply that compensatory consumption behaviors can be explained with psychological and relational factors among consumers in their early adulthood.

OPTIMAL CONSUMPTION AND SLUTSKY EQUATION WITH EPSTEIN-ZIN TYPE PREFERENCE

  • Ahn, Se-Ryoong;Koo, Hyeng-Keun
    • Journal of the Korean Society for Industrial and Applied Mathematics
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    • v.16 no.2
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    • pp.107-124
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    • 2012
  • In this paper we conduct comparative statics for optimal consumption and portfolio selection of an agent who has a utility function of Epstein and Zin type. We derive the Slutsky equations and decompose the total effects of changes into the substitution effects and the income effects. We identify the role of the elasticity of intertemporal substitution and the coefficient of relative risk aversion.

Pro-Environmental Food Consumption Behavior Pattern (환경친화적 음식소비행동 유형)

  • 서정희;홍순명;황혜진
    • Journal of the Korean Home Economics Association
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    • v.38 no.12
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    • pp.131-143
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    • 2000
  • This research aims to examine the pro-environmental food consumption behavior of two groups; the housekeepers and the restaurant cooks. The rationale for choosing these groups as target of research lies in the fact that they are expected to be the most active subject for enhancing the desirable culture of food consumption, through their close involvement in the whole process of food consumption in society. This study assumes the four areas of activity to be the meaningful categories in the investigation of the pro-environmental food consumption behaviour; planning of menu and purchasing the food materials, cooking, eating, and disposal of the leftover. By using these four categories, we attempt to provide with the empirical typology of pro-environmental food consumption behaviour and the analysis of the relations of it with socio-demographical variables. Their pro-environmental behaviors are divided into four types: $\circled1$ The positive awareness of pro-environmental cooking and eating, $\circled2$ The positive awareness of pro-environmental food consumption behavior, $\circled3$ The passive awareness of pro-environmental cooking and eating, $\circled4$ The passive awareness of pro-environmental food consumption behavior. There is no significant difference among the numbers of the cases that belong to each behavioral type. Seen in overall, however, we can say that the larger number of the cases belong to the passive type of behavior. Two socio-demographical variables of tole housekeepers and the restaurant cooks show significant corelations with the behavioral types of pro-environmental food consumption with the confidence level P<0.05, but there is no significant co-relations in other variables like gender, marital status, age, income, Engel coefficient, education. We also found that there is no great gap between the housekeepers and the restaurant cooks in their positive awareness of pro-environmental food consumption, the percentage of each group belonging to the type being 51.9% and 48.1%, respectively, but that the former shows much greater number than the latter in belonging to the passive awareness type of the pro-environmental food consumption, 75.3% and 24.7%, respectively. Although the restaurant cooks can be said to be more ego-friendly than the housekeepers, if we consider the rapidly growing trend of outgoing-diner, more efforts should be exerted to develop the education and advertisement program for enhancing the restaurant cook's pro-environmental awareness and propagating the desirable food consumption cloture.

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Analysis on Power Consumption and Accumulated Energy According to Resistance of Superconducting Element and Winding Current of Transformer Type SFCL Using Double Quench (이중 ?치를 이용한 변압기형 초전도 한류기의 권선전류와 초전도소자 저항에 따른 전력소모 및 누적에너지 분석)

  • Han, Tae-Hee;Lim, Sung-Hun
    • Journal of the Korean Institute of Electrical and Electronic Material Engineers
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    • v.29 no.10
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    • pp.630-634
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    • 2016
  • In this paper, we analyzed the power consumption and the accumulated energy in HTSC (high-TC superconducting elements) according to the resistance of HTSC element and the winding current of transformer type SFCL (superconducting fault current limiter) using double quench. For the analysis, two different inductances of the one secondary winding among two secondary windings comprising the transformer type SFCL were selected and the short-circuit tests were carried out. The consumed power and the accumulated energy in HTSC element connected into the secondary winding with larger inductance were analyzed to be larger compared to the one connected into the secondary winding with lower inductance.

A Comparative Study on Heating Energy Consumption of Multi-Family Apartment using EnergyPlus and eQUEST (EnergyPlus와 eQUEST를 이용한 공동주택의 난방에너지소비량 비교분석에 관한 연구)

  • Park, Doo-Yong;Yoon, Kap-Chun;Kim, Kang-So
    • Journal of the Korean Solar Energy Society
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    • v.33 no.1
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    • pp.48-56
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    • 2013
  • Energy consumption analysis of multi-family apartment is an important area of research for the design of energy-saving housing. In this study, we selected a universal type of Flat-type apartments and analyzed the heating energy consumption of variables such as U-value, G-value, infiltration rate, heating setpoint and boiler efficiency with EnergyPlus and eQUEST. With these results, we identify the characteristics of EnergyPlus and eQUEST and provided base data for the design of energy-saving housing. The results indicate that infiltration rate is the most important factors to consider. And eQUEST heating energy consumption is approximately 10% higher compared to the EnergyPlus under same condition.