• 대한가정학회지
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• 제42권9호
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• pp.177-193
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• 2004

The purpose of this study was to explore consumer behavior of perfume products. Data were collected through 7 focus group interviews with 33 female consumers whose ages ranged between the 20's and 40's. According to analysis of groups divided by age and frequency of use, some group differences were found in information source, purchase place, consideration factors, fragrance preference, etc. The study results indicated that perfume consumption behaviors could be explained in part by the innovation adoption and communication theories. Especially, relative advantage, compatibility, observability, and trialability were important factors influencing consumers' adoption of new perfume. Also, many respondents used perfume as a tool to present their own image and identity, as well as to send messages regarding their mood and condition to others.

• 기술혁신연구
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• 제17권1호
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• pp.205-221
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• 2009

1990년대 중반이후 한국의 문화산업콘텐츠 수출이 증대되는 "한류" 현상이 대두되어 세계적인 주목을 받기 시작하였다. 그러나 전통적인 문화산업 무역이론은 이러한 후발국으로부터 문화상품의 수출을 설명하지 못한다. 본 연구에서는 Becker의 소비자본이 기호의 형성에 기여할 뿐만 아니라 생산성의 향상에 기여하는 인적자본으로서의 속성을 지니고 있다는 점을 이용하여 문화산업에서 후발국의 "기술추격"을 합리화하는 이론모델을 제시하고 있다(rationalize), 본 연구는 공식모델의 비교정태 분석을 통하여 문화산업에서 후발국의 "기술추격"을 가능하게 하는 조건들을 설명하고 있다.

• 디지털융복합연구
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• 제18권9호
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• pp.71-79
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• 2020

최근 몇 년 사이에 한국인의 소비 트렌드는 급격한 변화를 맞이하고 있다. 또한 새로운 쇼핑 방법으로 구독경제가 등장하여 성장하고 있다. 본 연구는 구독경제 기반 구독서비스에 대한 소비가치가 소비자태도와 지속사용의도와의 관계를 검증하는데 목적으로 이루어졌다. 이를 위해 구독서비스를 통한 HMR 제품을 사용한 소비자 300명을 대상으로 구조방정식모형을 사용하여 분석하였다. 연구결과는 다음과 같다. 첫째, 구독서비스 이용자가 지각한 HMR 제품의 소비가치(기능적, 감정적, 사회적, 경제적)는 경제적 가치를 제외하고 모두 소비자태도에 유의미한 긍정적 영향을 미치는 것으로 나타났다. 둘째, 소비자태도는 소비자의 지속사용의도에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구를 통해 현재 초기단계인 구독서비스에 관련한 학구적 이론 발전에 기여하고, 구독서비스를 활용하고자 하는 HMR 관련 기업들에게 관리적 시사점을 제공하고 있다.

• Korean Journal of Health Education and Promotion
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• 제3권1호
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• pp.55-70
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• 2001

Background: Alcohol and tobacco use are two major behavioral risk factors implicated in increased morbidity and mortality. Since both substances are widely used in Korea, a concerted effort is currently underway to reduce the use of tobacco and alcohol in Korea. Objectives: Efforts directed toward preparing health promotion planners and health educators from local health departments to organize and implement community-wide interventions to reduce the proportion of people smoking and reduce the average level of alcohol consumption in the community. Methods: Comprehensive multi-media health promotion materials were developed based on health behavior theories and strategies. The materials were developed to introduce a user-oriented developmental approach by making messages more persuasive and organizing content in a user-friendly manner. Health educators from all local health departments in the country were trained in the use of the materials, to enable them to develop community interventions to reduce smoking and drinking. Implications for Practitioners: The process followed in developing the health intervention materials is described in detail to assist practitioners who need to develop effective programs to reduce the use of tobacco and alcohol. Sections of the report explain health intervention theories, specific program activities to include in an intervention, development, organization, evaluation, choosing a target audience, choosing goals of an intervention, and methods of making program content vivid and persuasive.

• 산업경영시스템학회지
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• 제42권3호
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• pp.167-175
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• 2019

The purpose of this study is to analyze the factors influencing consumers purchasing of domestic, imported and craft beer through AHP analysis and to provide implications for marketing for each beer market. In this study, theories and calculations related to AHP analysis were thoroughly examined and selection attributes were determined by referring to existing theories. A total of 164 consumers who have purchased beer were the target of the survey. The results were analyzed by AHP analysis and the differences were analyzed. It was confirmed that the domestic, imported, and craft beer had the highest weight in the taste in the first layer. At this time, we can confirm that imported, and craft beer has a relatively high weight on taste and domestic beer has a relatively high weight on brand image. We also found that design and advertising images do not have a significant impact on beer selection. Even though it is study on beer, we can find people have different preference between their orgin. In this study, it is possible to show what type of factors does the beer manufacturing and distribution company should concentrate on by analyzing factors that consumers consider, unlike other studies focusing on consumption status of existing beer.

• 한국의류학회지
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• 제37권7호
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• pp.894-906
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• 2013

The Chinese fashion market is a fierce battlefield for foreign brands and domestic brands. This research carefully analyzed several effects based on theories related to the country of origin for brands and consumer attitudes. All data were collected by a questionnaire distributed to Chinese consumers who have experienced global fashion brands. Data collection was conducted in March 2011. A total of 382 complete responses were used for the analysis. The results were as follows: First, for Chinese brands, there was a direct consumer ethnocentrism (CET) effect on brand attitudes. Second, CET showed no effect for European brands; however, conspicuous consumption had a significant positive influence. Third, there existed direct effects of CET and economic animosity on brand attitudes for brands from an unfriendly country. There was a positive moderating effect of conspicuous consumption on the association between CET and Japanese brand attitudes; in addition, a negative situation perception aggravates the negative relationship between economic animosity and Japanese brand attitudes. The results of the study can help marketers obtain more specific knowledge of brand attitudes for target consumer groups as well as enable them to plan and implement well-suited strategies for fashion businesses in China.

• The Journal of Asian Finance, Economics and Business
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• 제8권7호
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• pp.423-431
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• 2021

This research (1) examines the effect of stock ownership structure on capital structure; (2) explains the effect of stock ownership structure on corporate value; and (3) investigates the influence of capital structure on corporate value. This research is categorized as a quantitative research, which is directed to test various theories. In this study, the population of all consumption companies listed on the Indonesia Stock Exchange (IDX) consist of 38 companies. Population data in this study are all consumption companies, which have gone public in the period from 2010 to 2015. In this study, given the objectives and problem formulation and hypothesis, the analysis method used is Generalized Structural Component Analysis (GSCA). Ownership structure has a significant effect on capital structure; ownership structure has no significant effect on corporate value; capital structure has a significant effect on corporate value; corporate value has a significant effect on capital structure. Previous research found different results. Some researchers found a positive relationship and other researchers found a negative relationship, and there are studies that found both significant and non-significant effects. The inconsistency of previous research results prompted the researchers to examine the effect of ownership structure on capital structure and corporate value.

• 한국조경학회지
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• 제18권2호
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• pp.111-125
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• 1990

Korea is a nation with poor natural resources. There is a greats need to save resources that are running out in fast face. The purpose of this thesis is to bind the means to save rosources in housing site, especially in highrise apartment. The reason why the high-rise apartments are chosen as a case is 7hat the high-rise is becoming the major form of dwelling in most urban areas. As a tool of saving the ecological way is chosen because ecological energy is free, clean and unlimited. The resources to be saved are divided into two categories, namely energy and non - energy resources as water, land and food. The contents of the thesis are comprised of 4 chapters. The early chaspters are devoted to the understanding of the ecosystem and problems of current energy consumption in the apartment. It is fellowed by the introduction of the hypothesis that can possibly save reouruces. The hypothesis are then transformed into the actual theories through verification, to be established as the new techniques of the site planning. The ecosystem is the functional relationship between the living organisms and their physical surroundings. The living organisms are the plants that produce, animals that consume and bacterias that decompose. They live in the environment which consists of the three worlds of atmosphere, hydrosphere and lithosphere. The whole system is activated by the solar energy that turns the inorganic mallet- into the living organism and back to the inorganic. It is the recycling principle of the ecosystem. The elements of ecosystem that fan be unilimited as the tools of resources -saving are the sun, wind, water, soil, plant and waste. They are unlimited sources of energy. free of pollution and cheap in price. Each of these ecological elements Provide the opportunities that can save the heating fuel, air conditioning energy, water resource, land and food. The ecological approch should be pursued actively in this age of short resources and growing pollution. In the scale of total energy consumption the housing takes the second position next to the industrial use. It is followed by the transportation which shows for less consumption than former two.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2002년도 하계학술대회 논문집 B
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• pp.929-931
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• 2002

For design of On/Off type solenoid actuator, designer must have the experimental knowledge as well as general electromagnetic formulas to design object. It is possible for theoretical knowledge to do the out-line design, but it is impossible to optimal design without experimental knowledge which only can achieve through many repeated experiments. In addition, in present On/Off type solenoid actuator field, smaller, lightening, lower consumption power, high response time are effected as the most important design factor. So, experimental knowledge is more needed for optimal design of solenoid actuator. In this study, we developed a design program composed electromagnetic theories and experimental parameter values for inexperienced designers. And we proved the propriety of this program by experiments.

• 복식문화연구
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• 제6권2호
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• pp.45-54
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• 1998

The purpose of this study were to (1) suggest that the combination of self-concept and innovation-theory could help in fashion marketing strategies and (2) to find unique characteristics of fashion innovators in self-concept. For this purposes, the self-concept theories and the related research studies were reviewed, and a valid and reliable self-report scale was used to measure fashion innovativeness for 236 female college students. The t-test were used to compare the self-concept items between innovators and followers. The results are as follows; 1. The fashion consumption is a manifestation of self image and consumers choose products that are consistent with their self-concept. 2. Fashion innovators describe themselves as more modern, indulgent, colorful, vain, liberal, delicated, dominant, and organized than followers. The implications of the findings for fashion merchandising are discussed.