• The Journal of Industrial Distribution & Business
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• v.9 no.7
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• pp.19-32
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• 2018

Purpose - This paper aims at exploring the effects of failure types such as failure in promotion orientation and failure in prevention orientation on consumers' consumption behavior, and the moderation role of lay theories in the effects. Research design, data, and methodology - This study employed 2 between-subject designs(failure in promotion orientation vs. failure in prevention orientation) and also 2 (failure in promotion orientation vs. failure in prevention orientation) with implicit self as the within-subject. Chinese consumers participated in the empirical study, and to verify the hypotheses ANOVA, T-test and regression analysis were used. Results - Consumers were more likely to choose adaptive consumption behavior rather than compensatory consumption behavior when they were encountered with failure in promotion orientation versus failure in prevention orientation. Lay theories did play the moderation role in the effect of failure types on consumption behavior. The incremental theorists who think that effort is an important way to accomplish their learning goals showed more willingness to conduct compensatory consumption behavior rather than adaptive consumption behavior. Conclusions - Marketers should put more attention on the ways by which their products can help consumers self-improve when consumers encounter with failure. They should also be aware of the importance of consumers' mindsets when designing and developing advertising messages.

• International Journal of Computer Science & Network Security
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• v.24 no.7
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• pp.45-54
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• 2024

Ingrained in multiple consumption theories, this research covers the seven determinants (Hedonic Consumption, Consumers' mood, Store layout, product promotion, Persons' situation, Materialism, and Product Attributes) of purchase intentions of a consumer. For this study, 384 offline shoppers were surveyed and found that out of seven, six determinants significantly trigger impulse buying behavior of customers of beauty products in a modern market setting while one determinant 'Materialism' did not have any influence on the impulse buying behavior. The relationships of the variables were statistically checked by multiple linear regression. Results of this study show that a consumer's mood has a significant impact on impulse buying as it can trigger the impulse behavior of consumers. Person situations also have a positive impact on impulse buying it means time, money, fear of missing out can active impulse buying. Store layout can also trigger that unplanned purchase which means store lighting, the music of the store, ambiance may affect the purchasing. Product promotion has an impact on spontaneous purchase which indicates that free coupons, discounts, free delivery, offers to attract the customer to sudden purchase. Product design, packaging, color, labeling indicate a positive and significant impact on impulse buying. However, materialism indicates an insignificant impact on impulse buying.

• The Journal of Industrial Distribution & Business
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• v.15 no.9
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• pp.1-9
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• 2024

Purpose: This study examines the impact of YouTube mukbang content characteristics on viewer satisfaction and word-of-mouth behavior. Drawing from theories in media psychology, consumer behavior, and communication studies, we investigate five key content characteristics: credibility, entertainment value, informativeness, visual appeal, and auditory quality. Research design, data and methodology: Using structural equation modeling with data from 206 mukbang viewers, we test hypothesized relationships between these characteristics, viewer satisfaction, and word-of-mouth behavior. Results: Research reveal that credibility and informativeness significantly and positively influence viewer satisfaction, while entertainment value, visual appeal, and auditory quality show no significant effect. Viewer satisfaction positively impacts word-of-mouth behavior. These findings challenge conventional assumptions about video content consumption and highlight the unique nature of mukbang viewing. Conclusions: The study contributes to digital content consumption literature by providing empirical evidence of factors influencing viewer engagement in the mukbang context. It offers practical insights for content creators, marketers, and platform developers, emphasizing the importance of informative and credible content in driving viewer satisfaction and promoting positive word-of-mouth. By extending established media theories to this emerging form of digital entertainment, our research paves the way for future studies. The study's limitations, including its cross-sectional nature and specific cultural context, suggest directions for future research.

• Transactions of the Korean Society of Automotive Engineers
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• v.15 no.2
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• pp.143-150
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• 2007

Ring and cylinder bore wear may not be a problem in most current automotive engines. However, a small change in ring face and cylinder bore diameter can significantly affect the lubrication characteristics and ring axial motion. This in turn can cause to change inter-ring pressure, blow-by and oil consumption in an engine. Therefore, by predicting the wear of piston ring face and cylinder bore altogether, the changed ring end gap and the changed volume of gas reservoir can be calculated. Then the excessive oil consumption can be predicted. Here, the oil amount through top ring gap into combustion chamber is estimated as engine oil consumption. Furthermore, the wear theories of ring and cylinder bore are included. The changed oil consumption caused by the new end gap and the new volume of oil reservoir around second land, can be calculated at some engine running interval. Meanwhile, the wear amount and oil consumption occurred during engine durability cycle are compared with the calculated values. The wear data of rings and cylinder bore are obtained from three engines after engine durability test. The calculated wear data of each part are turn out to be around the band of averaged test values or a little below. It is shown that the important factor regarding oil consumption increasement is the wear of ring face.

• The Korean Journal of Food & Health Convergence
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• v.10 no.4
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• pp.21-27
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• 2024

The purpose of this study is to identify the sociocultural aspects of zero-calorie beverage consumption among young Koreans. Through an interview methodology, this study explores the perceptions of zero-calorie beverages, consumption behavior, and the important role of zero-calorie beverages in identity formation. The study uniquely integrates theories from health psychology, sociology, and cultural studies to analyze the complex interplay between individual health beliefs, social norms, and evolving cultural trends. The results show that the choice of zero-calorie beverages is heavily influenced by health consciousness, pervasive appearance culture, social media dynamics, and shifting workplace paradigms. Participants had a nuanced view of these drinks as both a "healthy alternative" and an "artificial product," reflecting the deep ambivalence that characterizes modern consumer society. Importantly, we found that the consumption of zero-calorie beverages serves as a means of sophisticated self-expression and impression management, acting as a form of cultural capital. This study makes a significant contribution to our understanding of health behavior in specific sociocultural contexts and provides important insights for health policy makers, marketing strategists. The study emphasizes that a multidisciplinary approach is essential in studying contemporary food and beverage consumption patterns, which have far-reaching implications for public health efforts and social epidemiology at home and abroad.

• Asia Marketing Journal
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• v.14 no.3
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• pp.69-102
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• 2012

Owing to increased number of luxury brand users, both genuine and counterfeit luxury product consumption continues to increase every year. Luxury brand is defined as use or display of a particular branded products which brings the ownership prestige apart from its functional utility(Grossmand and Shapiro 1988). Some luxury brands have imitations sold in marketplace due to their popularity. These imitations or counterfeits have been jumping on the bandwagon of the upturn in sales of their originals. The purpose of our study is to understand consumer's underlying motives to consume luxury brands, genuine and or counterfeits. To do this, we propose functional theories of attitudes, decision-making styles, and life attitudes to form the determining causes for different consumption choices of luxury brands: genuine brands, counterfeit brands, both genuine and counterfeit brands, and no consumption on luxury brands types. In proposed causal pathways, we examine moderated effects of socio-psychological factors to further investigate if consumer profiles would exert influences in causal relationships. From the existing theories of functional attitudes: value-expressive and social-adjustive attitudes, we developed and introduced a new measure of rationality-consumptive attitude. From the existing eight decision-making characteristics of consumer styles inventory(CSI), three measures of high-quality, hedonic-shopping, and price-shopping styles were primarily applied in the study along with newly introduced measure of 'high-price' being added, which makes four total. Seven life attitude measures of life purpose, life control, will to meaning, goal seeking, future mean to fulfill, life satisfaction, and religiosity were applied. Finally, such socio-psychological measures as age, gender, marital status, income, and age-gap between couples were assumed to function as moderators. With 430 valid study samples, ages from 20s to 50s, with more females(316) than males(114), with average personal possessions of 5 genuine and 9 counterfeit luxury brands, we conducted questionnaire survey. Results indicated that social-adjustive function is totally disappeared in the relationship due to current social trend of widespread consumptions on both genuine and counterfeit brands which in turn, make consumers feel less special on wearing or carrying them unlike in the past. Self-expressive function and rationality-consumptive functions act as strong catalysts for genuine brand consumption and counterfeit brand consumption, respectively. On consumers' decision-making styles, high-price sublation is the most powerful indicator anticipating counterfeit consumption, even more powerful than personal incomes. In life attitude, the overall model fit was not validated, and only life control and life satisfaction are proven to be significant on both genuine and counterfeit product consumptions. Employment of socio-psychological factors in the model improved understanding of users further. Young consumers tend to go for genuine products over counterfeits. Consumers in different income groups; low, medium and high, all significantly consume genuine products for reasons of different decision-making styles. The results indicated that consumers whose personal disposition is predisposed to consume products in the form of reflection of his or her personality, go only for genuine brands for quality reason, while consumers who rationally consume products for its function or usability, go only for counterfeits for high-price sublation reason. Meanwhile, both product users support for high-price orientation who are not well off.

• Tribology and Lubricants
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• v.22 no.3
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• pp.155-163
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• 2006

Ring, groove and cylinder bore wear may not be a problem in most current automotive engines. However, a small change in ring face, groove geometry and cylinder bore diameter can significantly affect the lubrication characteristics and ring axial motion. This in turn can cause to change inter-ring pressure, blowby and oil consumption in an engine. Therefore, by predicting the wear of piston ring face, ring groove and cylinder bore altogether, the changed ring end gap and the changed volume of gas reservoir can be calculated. Then the excessive oil consumption can be predicted. Being based on the calculation of gas flow amount by the theory of piston ring dynamics and gas flow, and the calculation of oil film thickness and friction force by the analysis of piston ring lubrication, the calculation theory of oil amount through top ring gap into combustion chamber will be set. This is estimated as engine oil consumption. Furthermore, the wear theories of ring, groove and cylinder bore are included. Then the each amount of wear is to be obtained. The changed oil consumption caused by the new end gap and the new volume of oil reservoir around second land, can be calculated at some engine running interval. Meanwhile, the wear amount and oil consumption occurred during engine durability cycle are compared with the calculated values. Next, the calculated amount of oil consumption and wear are compared with the guideline of each part's wear and oil consumption. So, the timing of part repair and engine life cycle can be predicted in advance without performing engine durability test. The wear data of rings, grooves and cylinder bore are obtained from three engines before and after engine durability test. The calculated wear data of each part are turn out to be around the band of averaged test values or a little below.

• Tribology and Lubricants
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• v.22 no.3
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• pp.131-136
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• 2006

Cylinder bore wear may not be a problem in most current automotive engines. However, a small change in cylinder bore diameter can significantly affect the lubrication characteristics and ring axial motion. This in turn can cause to change inter-ring pressure, blow-by and oil consumption in an engine. Therefore, by predicting the wear of piston ring face, ring groove and cylinder bore altogether, the changed ring end gap and the changed volume of gas reservoir can be calculated. Then the excessive oil consumption can be predicted. Being based on the calculation of gas flow amount by the theory of piston ring dynamics and gas flow, and the calculation of oil film thickness and friction force by the analysis of piston ring lubrication, the calculation theory of oil amount through top ring gap into combustion chamber will be set. This is estimated as engine oil consumption. Furthermore, the wear theories of ring, groove and cylinder bore are included. Then the each amount of wear is to be obtained. The changed oil consumption caused by the new end gap and the new volume of oil reservoir around second land, can be calculated at some engine running interval. Meanwhile, the wear amount and oil consumption occurred during engine durability cycle are compared with the calculated values. Next, the calculated amount of oil consumption and wear are compared with the guideline of each pare0s wear and oil consumption. So, the timing of part repair and engine life cycle can be predicted in advance without performing engine durability test. The wear data of cylinder bore diameter are obtained from three engines before and after engine durability test. The calculated wear data of cylinder bore diameter are turn out to be twice of the lower bound of averaged test values at TDC and the lower bound at BDC.

• Tribology and Lubricants
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• v.22 no.4
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• pp.211-217
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• 2006

Ring and groove wear may not be a problem in most current automotive engines. However, a small change in ring face and groove geometry can significantly affect the lubrication characteristics and ring axial motion. This in turn can cause to change inter-ring pressure, blow-by and oil consumption in an engine. Therefore, by predicting the wear of piston ring face, ring groove and cylinder bore altogether, the changed ring end gap and the changed volume of gas reservoir can be calculated. Then the excessive oil consumption can be predicted. Being based on the calculation of gas flow amount by the theory of piston ring dynamics and gas flow, and the calculation of oil film thickness and friction force by the analysis of piston ring lubrication, the calculation theory of oil amount through top ring gap into combustion chamber will be set. This is estimated as engine oil consumption. Furthermore, the wear theories of ring, groove and cylinder bore are included. Then the each amount of wear is to be obtained. The changed oil consumption caused by the new end gap and the new volume of oil reservoir around second land, can be calculated at some engine running interval. Meanwhile, the wear amount and oil consumption occurred during engine durability cycle are compared with the calculated values. Next, the calculated amount of oil consumption and wear are compared with the guideline of each part's wear and oil consumption. So, the timing of part repair and engine life cycle can be predicted in advance without performing engine durability test. The wear data of rings and grooves are obtained from three engines before and after engine durability test. The calculated wear data of each part are turn out to be at the lower bound of aver-aged test values or a little below.

• Journal of Distribution Science
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• v.15 no.4
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• pp.79-89
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• 2017

Purpose - Previous studies have not paid attention to pride type and effort type when consumers feel pride. In the present paper, the pride was divided into the two types such as hubristic pride and authentic pride. The causes attributed to achieve the goals when consumers achieved their personal goals, which could induce their pride were divided into trait, special effort, and universal effort, gratitude. This research attempted to investigate the mediation role of self-reward deservingness in finding the differences of inclination to indulgent consumption among the traits or special effort, the universal effort, and other's help. Research design, data, and methodology - In the empirical study, 'general flour food restaurants, Kimbabchunkuk, Edya, etc.' and 'VIPS, Outback, Starbucks, etc.' were taken as the two groups of subjects as empirical brand goods since they presented good contrast with each other. The single-factor design between subjects was adopted in this study by classifying the causes attributable to achieving the pre-goals of consumers into 4 categories: one attributable to trait; one attributable to special effort; one attributable to universal effort; one attributable to other's help. Results - The outcomes from the empirical analysis are as followings. First, the consumers who attributed to trait or special effort for achieving their personal goals in advance turned out to show stronger inclination toward direct indulgent consumption than those who attributed to universal effort or other's help for achieving the goals, without regard to self-reward deservingness. Second, those consumers who attributed to special effort for achieving their personal goals in advance revealed stronger inclination toward indulgent consumption with mediation of self-reward deservingness than those who attributed to trait or universal effort. And those who attributed to special effort or trait for achieving the goals revealed stronger inclination toward the consumption with the mediation of the deservingness than those who attributed to other's help. Conclusions - The present study is contributing to the progress of theories concerning hubris pride, authentic pride, and indulgent consumption. Marketing managers should endeavor to find pride type consumers felt according the causes attributed to for achieving important goals in advance, and make an efforts to develop messages that could appeal to the pride type.