• 제목/요약/키워드: Consumption Propensity

검색결과 167건 처리시간 0.027초

스마트폰에 대한 소비자선호도 및 구매의도에 관한 연구 : 지각된 비용과 기대혜택을 중심으로 (A Study on Consumer Preference and Purchase Intention to Smart Phone : Focused on Perceived Cost and Expected Benefit)

  • 한성희
    • 가정과삶의질연구
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    • 제29권2호
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    • pp.23-37
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    • 2011
  • This study examined the preference and the purchase intention of male and female from 20s through 405 to smart phones. This study verified the differences between the groups according to the socio-demographic factors, the usage pattern of mobile phone, and the perceived cost and the expected benefit. The analysis of the relative influence of those relevant factors was followed. The summaries of this study are as follows; First, the high level factors in purchasing smart phones were the perceived cost and the expected benefit pointed over 3.82. It means that they arc interested in smart phones highly, and if they can support to buy smart phones and situations can be permitted, they would like to buy them. Second, the differences between groups of the preference and the purchase intention were found according to the ages, the marital status and the education level. The results showed that those preference and the purchase intension were measured high at the group of the 20s-30s, the married, and the higher educational level of collage students. Third, expected benefit on smart phones was shown to be divided into two characterized factors through factor analysis. One was 'functional expected benefit' and the other was 'emotional expected benefit'. The functional and the emotional benefit on the using of smart phones were presented high level in group of over graduated students. Forth, the results of the stepwise multiple analysis, which was carried out to find out the influencing factors on the preference and the purchasing intension to smart phones, showed that the most effective factor was the functional expected benefit. The self-expressive propensity, and the education level were followed sequentially. The purchase intention was influenced by both of the functional and the emotional expected benefit. The result of this study shows that the level of the consumer's perceived cost(economic, psychological) and the expected benefit were measured high at the same time. That means that it is necessary to make the consumer information and communicating smoothly in order to lower the cost and enhance the benefit. In addition, This study has its meaning because it found out that functional expected benefit is a factor which has an influence on the Consumer Preference and Purchase Intention on Smart phone. If consumer's function requirements on smart phone are satisfied, it will be able to reduce the consumer problems and increase the consumer satisfaction. The result of this study would be applicable when Smart Phone is used as one of the auxiliary tools for smart consumption.

한일 김산업의 발전과정 분석과 당면과제 연구 (The Research on the Development Steps and Facing Problems of Korean and Japanese Laver Industry)

  • 옥영수
    • 수산경영론집
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    • 제42권2호
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    • pp.113-130
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    • 2011
  • The laver has been cultivated long time ago by Korea and Japan. Korean Laver Industry has been influenced by Japan on the many factors since 20th. Nevertheless now the both country showed widening disparities across the aspect of total Laver Industry each other. The development steps of Korea and Japan Laver Industry have been advanced differently. That is, we can keep the Laver Industry development steps of both countries separate by 4 steps. But insignificant of every step against both countries has been dissimilar. We can separate from 4 steps in Korea, 1 step is origin period from beginning of laver cultivation to 1961. Next step is First Development period from 1962 to 1978. This period come out production increase from about 10,000 tons early 1960 to 50,000 tons late 1970. Next step is Second Development period from 1979 to 2000. This period come out eminent production increase from about 50,000 tons early 1980 to 200,000 tons late 1990. Next step is Stabilization period from 2001 to now. This period come out production control the size of its production and enlargement of Laver Export. We can also separate from 4 steps in Japan, 1 step is origin period from beginning of laver cultivation to 1944. Next step is Development period from 1945 to 1975. This period come out production increase from about 4 billion sheets early 1960 to 8.5 billion sheets 1975. Next step is Peak period from 1976 to 1982. This period come out sustainable production peak by 6~8 billion sheets and high price. Next step is Decline period from 1983 to now. This period come out production control the size of its production and sustainable price down. These differences showed out facing problems of Korean and Japanese Laver Industry differently. In case of Korea, the facing problems show out 3. First is structural problem, for example, trouble between original laver producer and the finished producer by dry laver products. Second is Insufficiency of Plants Protection System. Third is low quality of Laver. In case of Japan, the facing problems also show out 3. First is sustainable decrease of laver consumption. Second is change of mind against laver, for example, the change of the propensity to consume, and decrease of brand power. Third is Influence of global system. The difference of development steps of Korea and Japan Laver Industry show out 2 point of view to us. First we need consider positive strategy against laver production system of enlargement. Second, we need consider separate strategy against high quality laver and low quality laver.

중국여성들의 복합적 구매성향에 따른 화장품 구매행태 (Purchasing Behavior of Cosmetics of Chinese Women Depending on Their Complex Purchasing Tendencies)

  • 장혜정;유은경;권혜진
    • 디지털융복합연구
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    • 제15권4호
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    • pp.549-554
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    • 2017
  • 본 연구는 중국여성들의 복합적 구매성향에 따른 한국 화장품의 구매 행태와 만족도를 알아보고자 중국 대도시 3곳에 거주하는 20~50대 여성 319명을 대상으로 설문조사를 진행하였다. 설문은 선행연구를 바탕으로 재구성하여 총45문항으로 구성하였다. 연구 결과 합리적 구매성향은 40대 이상의 연령과 기혼일수록 높은 경향을 보였고, 충동적 구매성향은 30대에서 가장 높게 나타냈다. 지역별로는 두 성향에 따른 큰 차이를 보이지 않았고, 구매 성향에 따른 화장품 구매 시 구매기간, 구매횟수, 구매비용에서 통계적으로 유의미한 차이를 나타냈다. 또 화장품 구매 만족도는 구매성향과 정의 상관이 있었고, 합리적 성향이 높을수록 편이추구 구매행태를, 충동적 성향이 높을수록 유행지향 구매행태를 나타내었다. 이상의 결과에 따라 국내 화장품 회사가 제품에 대한 신뢰와 고객관리서비스를 뒷받침한다면 중국 여성 소비자들의 구매 형태에 따른 만족도를 극대화 시킬 수 있으며, 충동적 소비성향을 보이는 연령의 고객을 대상으로 차별적 마케팅 전략을 수행한다면 중국뿐 아니라 동남아를 향한 뷰티 시장의 활성화에도 큰 도움이 될 것으로 생각된다.

블라인드 내장형 창호시스템의 에너지 성능 및 경제성 평가에 관한 연구 (Study on Energy Performance And Economic Evaluation of Windows System with Built-in Type Blinds)

  • 조원화;임남기
    • 한국건축시공학회지
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    • 제10권2호
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    • pp.97-104
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    • 2010
  • 본 연구에서는 전열해석 프로그램인 피지벨(PHYSIBEL)을 사용하여 블라인드 내장형 창호시스템의 일사차단성능 및 단열성능에 따른 에너지 성능을 평가하였다. 피지벨 해석시 창호별 구성 재료의 열적특성과 해석조건을 결정하기 위해서 Mock-up시험을 실시하였으며, 컴퓨터 시뮬레이션을 통한 결과를 바탕으로 공동주택 기준층 1개 세대(33평형)를 대상으로 연간에너지 소비특성, 연간전열량, 연간 냉난방 비용을 분석하였다. 실험결과, 연간전열량은 일반 창호시스템 대비 블라인드 내장형 창호시스템에서 블라인드를 올린 경우 냉방시 10%, 난방시 11% 절감할 수 있으며, 블라인드를 내린 경우 냉방시 25%, 난방시 30%정도를 절감할 수 있는 것으로 나타났다. 블라인드 내장형 창호시스템의 냉 난방 부하 절감량은 일반 창호시스템에 비해 냉방시 283.3KWh, 난방시 76.3KWh 로 냉 난방 에너지 절감효과는 단위세대당 359.6KWh 절감시킬 수 있는 것으로 나타났으며, 이것은 단위세대당 연간 에너지원단위(TOE) 약 0.078toe, 이산화탄소톤($tCO_2$) $0.16tCO_2$을 절감시킬 수 있어 온실가스 저감에도 유리할 것으로 판단된다. 또한, 블라인드 내장형 창호시스템의 냉 난방비용 절감액은 일반창호시스템과 비교하여 연간 냉방비용 10만원, 난방비용 5만원으로 연간 냉 난방 비용을 약 15만원 정도 절감시킬 수 있는 것으로 나타났다.

한 병원이 지역사회에 미치는 경제적 영향 분석 (The Economic Impact of a Rural Hospital to Local Economy)

  • 강임옥;이선희;김한중
    • Journal of Preventive Medicine and Public Health
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    • 제29권4호
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    • pp.831-842
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    • 1996
  • Demand for high quality medical care has recently been increasing in step with high level of income and education. Patients prefer the use of large general hospitals to small community hospitals. Large hospitals, usually located at urban area, expand their capacities to cope with the increasing demand, therefore, they easily secure revenue necessary for growth and development of hospitals. However, small community hospitals are facing with serious financial difficulties caused from the reduction of patients in one hand and the inflation of cost in another. If small rural hospitals were closed, the closure would have negative impacts on local economies in addition to the decrease in access to medical care. Community leaders should have an insight on the contribution of community hospitals to local economies. They could make a rational decision on the hospital closure only with the understanding of hospital's contribution to the community. This study is designed to develop an economic model to estimate the contribution of rural hospital to local economies, and also to apply this model with a specific hospital. The contribution of a hospital to local economies consists of two elements, direct effect and multiplier effects. The direct impacts include hospital's local purchasing power, employee's local purchasing power, and the consumption of patients coming from outside the community. The direct impact induces multiplication effect in the local economy. The seed money invested to other industries grows through economic activities in the region. This study estimated the direct effect with the data of expenditure of the case hospital. The total effect was calculated by multiplied the direct effect with a multiplier. The multiplier was drown from the ratio of marginal propensity of income and expenditure. Beside the estimation of the total impacts, the economic effect from the external resources was also analyzed by the use of the ratio of patients coming outside the region. The results are as follows. 1. The direct economic contribution of the hospital to the local economy is 1,104 million won. 2. The value of multiplier in the region is 2.976. 3. The total economic effect is 3,286 million won, and the multiplication effect is 2,182 million won. 4. The economic contribution from the external resources is 245 million won which is 7.5% of the total economic effect.

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경제사상의 변화 (공급측면 경제학의 시험) (The changes of economic though (The trial of supply-side economics))

  • 서홍석
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제8권
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    • pp.89-121
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    • 1997
  • Many of the measures and policies advocated by supply-siders, such as lower taxation, less government intervention, more freedom from restrictive legislation and regulation, and the need for increased productivity can be found in writing the classical economist. Nor is supply-side economics a complete divorcement from Keynesian analysis. In both camps the objectives are the same-high level employment, stable prices and healthy economic growth, the means or suggestions for attaining the objectives, however, differ. Consequently, recommended economic policies and measures are different. keynesians rely primarily on the manipulation of effective demand to increase output and employment and to combat inflation. They assume ample resources to be available in order that supply will respond to demand. The supply-siders emphasize the need to increase savings, investment, productivity and output as a means of increasing income. Supply-siders assume that the increase in income will lead to an increase in effective demand. Keynesians suggest that savings, particularly those not invested, dampen economic activity. Supply-siders hold that savings, or at least an increase in after-tax income, stimulates work effort and provides funds for investment. Perhaps keynesians are guilty of assuming that most savings are not going to be invested, whereas supply-siders may erroneously assume that almost all savings will flow into investment and/ or stimulate work effort. In reality, a middle ground is possible. The supply-siders stress the need to increase supply, but Keynes did not preclude the possibility of increasing economic activity by working through the supply side. According to Keynes' aggregate demand-aggregate supply framework, a decrease in supply will increase output and employment. It must be remembered, however, that Keynes' aggregate supply is really a price. Lowering the price or cost of supply would there by result in higher profit and/ or higher output. This coincides with the viewpoint of supply-siders who want to lower the cost of production via various means for the purpose of increasing supply. Then, too, some of the means, such as tax cuts, tax credits and accelerated depreciation, recommended by suply-siders to increase productivity and output would be favored by Keynesians also as a means of increasing investment, curbing costs, and increasing effective demand. In fact, these very measures were used in the early 1960s in the United State during the years when nagging unemployment was plaguing the economy. Keynesians disagree with the supply-siders' proposals to reduce transfer payments and slow down the process of income redistribution, except in full employment inflationary periods. Keynesians likewise disagree with tax measures that favored business as opposed to individuals and the notion of shifting the base of personal taxation away from income and toward spending. A frequent criticism levied at supply-side economics is that it lacks adequate models and thus far has not been quantified to any great extent. But, it should be remembered that Keynesian economics originally was lacking in models and based on a number of unproved assumptions, such as, the stability of the consumption function with its declining marginal propensity to consume. Just as the economic catastrophe of the great depression of the 1930s paved the way for the application of Keynesian or demand-side policies, perhaps the frustrating and restless conditions of the 1970s and 1980s is an open invitation for the application of supply-side policies. If so, the 1980s and 1990s may prove to be the testing era for the supply-side theories. By the end of 1990s we should have better supply-side models and know much more about the effectiveness of supply-side policies. By that time, also, supply-side thinking may be more crystallized and we will learn whether it is something temporary that will fade away, be widely accepted as the new economics replacing Keynesian demand analysis, or something to be continued but melded or fused with demand management.

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개인화 서비스를 위한 모바일 콘텐츠 변환 시스템 연구 (Mobile Contents Transformation System Research for Personalization Service)

  • 배종환;조영희;이정재;김남진
    • 지능정보연구
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    • 제17권2호
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    • pp.119-128
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    • 2011
  • 최근 사용자 정보와 주변 환경의 정보를 수집할 수 있는 센서의 기술과 휴대 디바이스의 성능이 매우 발달되어 왔다. 이러한 기술 발달로 인해 사용자는 매우 다양한 콘텐츠를 이용할 수 있게 되었다. 그러나 사용자가 휴대한 디바이스의 특성에 따라 이용할 수 있는 콘텐츠가 제한적이다. 이것을 해결하기 위해 하나의 콘텐츠를 여러 디바이스에서 사용하기 위한 연구가 활발히 진행 중이다. 본 연구에서는 사용자 주변의 센서를 통한 다양한 정보를 수집하여 사용자의 상황에 맞는 특정 콘텐츠를 선정하고, 선정된 콘텐츠를 사용자가 휴대한 디바이스 특성에 맞게 변환하여 서비스를 제공하는 시스템을 제안한다.