• Title/Summary/Keyword: Consumption Needs

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Influence of Parent-child Travel Push-pull Motivation, Experience on Behavioral Intention (자녀 동반 가족여행에서의 Push-pull 동기, 경험이 행동의도에 미치는 영향)

  • Wei, Yuqian;Park, KeunSoo;Liu, Hengyu;Zhao, Yizu
    • The Journal of the Korea Contents Association
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    • v.21 no.2
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    • pp.462-473
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    • 2021
  • With the development of society, changes in the family structure of China's residents and the increase in family income, parent-child travel has gradually become a new hotspot for tourism consumption. It is important for tourism marketers to understand the needs and motivations of parent-child travelers. This study explored the push and pull motivations of parent-child travelers by conducting a questionnaire survey of 290 travelers to parent-child farms and validated the path relationships between push and pull motivations, experiences and behavioral intentions. The result indicated that: 3 push factors were derived from the factor analysis of 13 push items and were named as 'For children & Family', 'Escape & Relax', and 'Socialization'; 3 pull factors were derived from the factor analysis of 11 pull items and were labeled: 'Facilities & Safety', 'Theme activities', and 'Environment'. Through sub hypotheses testing, the results show that push-pull motivation of parent-child travelers has a positive effect on their experience(4Es) for attending. 'Esthetics Experience' has the highest effect on the parent-child travelers' behavioral intentions, followed by 'Education Experience' and 'Entertainment Experience'.

Establish Marketing Strategy Using Analysis of Local Currency App User Reviews -Focused on 'Dongbackjeon' and 'Incheoneum' (지역화폐 앱 사용자 리뷰 분석을 통한 마케팅 전략 수립 - '동백전'과 '인천e음'을 중심으로)

  • Lee, Sae-Mi;Lee, Taewon
    • The Journal of the Korea Contents Association
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    • v.21 no.4
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    • pp.111-122
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    • 2021
  • This study analyzed user reviews of Dongbaekjeon and Incheoneum app, which are representative local currencies in Korea, to identify the positive/negative factors of local currency users, and established a marketing strategy based on this. App user reviews were classified into positive and negative based on the star rating, and word cloud, topic modeling, and social network analysis were performed, respectively. As a result, in the negative reviews of Dongbaekjeon and Incheoneum, dissatisfaction with app use and card issuance appeared in common. In positive reviews, keywords such as 'local economy' and 'small business owners' along with satisfaction with 'cashback' appeared. It means that local currency users perceived that their consumption support local economy, and they felt satisfaction in using local currency. Based on the satisfaction/dissatisfaction factors identified as a result of the analysis of this study, we identified what needs to be improved and to be strengthened, and appropriate marketing strategies were established. The text mining method used in this study and research results can provide meaningful information about local currencies to public officials and marketers in charge of local currencies.

Perceptions of Residents in Relation to Smartphone Applications to Promote Understanding of Radiation Exposure after the Fukushima Accident: A Cross-Sectional Study within and outside Fukushima Prefecture

  • Kuroda, Yujiro;Goto, Jun;Yoshida, Hiroko;Takahashi, Takeshi
    • Journal of Radiation Protection and Research
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    • v.47 no.2
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    • pp.67-76
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    • 2022
  • Background: We conducted a cross-sectional study of residents within and outside Fukushima Prefecture to clarify their perceptions of the need for smartphone applications (apps) for explaining exposure doses. The results will lead to more effective methods for identifying target groups for future app development by researchers and municipalities, which will promote residents' understanding of radiological situations. Materials and Methods: In November 2019, 400 people in Fukushima Prefecture and 400 people outside were surveyed via a web-based questionnaire. In addition to basic characteristics, survey items included concerns about radiation levels and intention to use a smartphone app to keep track of exposure. The analysis was conducted by stratifying responses in each region and then cross-tabulating responses to concerns about radiation levels and intention to use an app by demographic variables. The intention to use an app was analyzed by binomial logistic regression analysis. Text-mining analyses were conducted in KH Coder software. Results and Discussion: Outside Fukushima Prefecture, concerns about the medical exposure of women to radiation exceeded 30%. Within the prefecture, the medical exposure of women, purchasing food products, and consumption of own-grown food were the main concerns. Within the prefecture, having children under the age of 18, the experience of measurement, and having experience of evacuation were significantly related to the intention to use an app. Conclusion: Regional and individual differences were evident. Since respondents differ, it is necessary to develop and promote app use in accordance with their needs and with phases of reconstruction. We expect that a suitable app will not only collect data but also connect local service providers and residents, while protecting personal information.

Spectrum- and Energy- Efficiency Analysis Under Sensing Delay Constraint for Cognitive Unmanned Aerial Vehicle Networks

  • Zhang, Jia;Wu, Jun;Chen, Zehao;Chen, Ze;Gan, Jipeng;He, Jiangtao;Wang, Bangyu
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.4
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    • pp.1392-1413
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    • 2022
  • In order to meet the rapid development of the unmanned aerial vehicle (UAV) communication needs, cooperative spectrum sensing (CSS) helps to identify unused spectrum for the primary users (PU). However, multi-UAV mode (MUM) requires the large communication resource in a cognitive UAV network, resulting in a severe decline of spectrum efficiency (SE) and energy efficiency (EE) and increase of energy consumption (EC). On this account, we extend the traditional 2D spectrum space to 3D spectrum space for the UAV network scenario and enable UAVs to proceed with spectrum sensing behaviors in this paper, and propose a novel multi-slot mode (MSM), in which the sensing slot is divided into multiple mini-slots within a UAV. Then, the CSS process is developed into a composite hypothesis testing problem. Furthermore, to improve SE and EE and reduce EC, we use the sequential detection to make a global decision about the PU channel status. Based on this, we also consider a truncation scenario of the sequential detection under the sensing delay constraint, and further derive a closed-form performance expression, in terms of the CSS performance and cooperative efficiency. At last, the simulation results verify that the performance and cooperative efficiency of MSM outperforms that of the traditional MUM in a low EC.

Characteristics and Limitations of Green Premium in the Korean RE100 System (한국 RE100 제도에서 녹색프리미엄의 특성 및 한계)

  • Yang, Wonchang;Lee, Jae-Seung
    • New & Renewable Energy
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    • v.18 no.3
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    • pp.43-59
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    • 2022
  • The green premium is the most important feature of Korea's RE100 system. Green premium has three characteristics. The first, the cost of implementation is lower than that of other means of implementation. The second, it is linked with the RPS system to keep the means of implementing the green premium low. Third, the funds raised by the green premium are used to supply renewable energy to compensate for the additionality that the green premium does not have. When the entire industrial sector's electricity consumption is converted to renewable energy, the implementation cost of the green premium is estimated to be 3,377.4 billion won, and the REC purchase is estimated to incur the implementation cost of 6,576.4 billion won, which is 3.5 trillion more than the green premium. It was analyzed that an additional implementation cost of KRW 100 million would occur. In addition, in the case of solar PPA, it was analyzed that additional implementation costs of KRW 13,375.7 billion to KRW 16,162.3 billion were incurred. It was estimated that the renewable energy that could be supplied to the green premium would at least be sufficient for companies exporting to the US and EU. In addition, it was analyzed that when the fund created as a green premium is used for renewable energy supply, about 30.7% of the renewable energy supply through PPA can be supplied. However, as ESG is emphasized, green premium can be criticized by green washing because there is no additionality. There is also a limit to responding to the EU's CBAM. Therefore, companies can use the green premium depending on the situation, but it is more advantageous to use PPA, etc. The government needs to sufficiently maintain the supply of renewable energy using the fund to maintain the green premium.

A Study on Fashion Design Characteristics and Trend Diffusion in Subversive Basics Online Video Content (서브버시브 베이식(subversive basics) 동영상 콘텐츠의 패션디자인 특성과 트렌드 확산방식에 관한 연구)

  • Minjung Im
    • Journal of Fashion Business
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    • v.27 no.4
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    • pp.88-100
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    • 2023
  • This study analyzed the compositional characteristics of fashion videos and the characteristics of fashion design spreading as trends through Subversive Basics. Literature research and case studies were conducted concurrently. Based on the literature review, an analysis method was designed, focusing on the concept of online video content, Subversive Basics, and the video content type. For the case analysis, videos were collected and classified using Subversive Basics as the keyword. The content was observed, and design features were analyzed. Based on the results, the collected videos were classified into tutorial, curation, and creative content types according to their compositional characteristics. Tutorial content emphasizes practical actions that demonstrate how to make or modify clothing, thereby promoting user-generated content for dissemination. Curation contents provide users with style ideas and information about clothing and purchases to encourage clothing purchases and influence purchase decisions that lead to dissemination through clothing consumption and wear. Creative content showcases the process of modifying and creating clothes to enhance understanding and value of creative design. The characteristics of fashion design utilized in these contents include bold designs with high visual effects as the first category, designs that can be easily and quickly modified due to intentional incompleteness as the second category, and prominently featured body-positive, individualistic designs as the third category. The results of this study can be associated with balanced development between basic design elements and personalized unique designs, catering to consumer needs.

Clustering Triangular Routing Protocol in Wireless Sensor Network (무선 센서 네트워크에서 삼각 클러스터링 라우팅 기법)

  • Nurhayati, Nurhayati;Lee, Kyung Oh;Choi, Sung Hee
    • Proceedings of the Korea Information Processing Society Conference
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    • 2010.11a
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    • pp.913-916
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    • 2010
  • Wireless sensor networks consist of small battery powered devices with limited energy resources. Once deployed, the small sensor nodes are usually inaccessible to the user, and thus replacement of the energy source is not feasible. Hence, energy efficiency is a key design issue that needs to be enhanced in order to improve the life span of the network. In BCDCP, all sensors send data from CH (Cluster Head) and then to BS (Base Station). BCDCP works well in small-scale network but in large scale network it is not appropriated since it uses much energy for long distance wireless communication. We propose a routing protocol - Triangular Clustering Routing Protocol (TCRP) - to prolong network life time through the balanced energy consumption. TCRP selects cluster head of triangular shape. The sensor field is divided into energy level and in every level we choose one node as a gate node. This gate node collects data and sends it to the leader node. Finally the leader node sends the aggregated data to the BS. We show TCRP outperforms BCDCP with several experiments.

An Exploration of Crops Listed in Gwanhyuji, an Agricultural Book in the Joseon Dynasty for the Promotion of the Diversity of Urban Gardens

  • Hong, In-Kyoung;Chae, Young;Lee, Sang-Mi;Jung, Young-Bin
    • Journal of People, Plants, and Environment
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    • v.22 no.4
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    • pp.341-354
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    • 2019
  • Urban agriculture, which promotes communication in vulnerable classes and the formation of social networks has been gaining attention with an emphasis on healthy city, elderly-friendly city, safe city and happy city as future keywords about urban life. There is a growing interest in public awareness in many areas such as health, society, economy, and ecology. As an attempt to improve the diversity of urban gardens, this study begins with collecting suitable crops for urban gardens from "Imwongyeongjeji (林園經濟志)," an encyclopedia written by Yoo-Ku Seo, a scholar in the 18-19th century. Out of those recorded in "Gwanhyuji (灌畦志)," 128 kinds of crops with linkage of the historical achievements of the realists who gave their priority to public welfare were selected and 53 crops which had traditionality, historicality, health functionality and popularity were finally selected. The properties (cold, warm, clam) of the selected crops were evenly distributed, and there was no crop that was hot and cool. In addition, the number of crops that have a sweet taste was the highest, followed by spicy and bitter, but there was no salty vegetable, which can be attributed to the fact that 12 namuls (wild vegetables) that grow in seas were excluded in this study since they were not suitable for urban gardens. Urban gardens can be transformed from those that focus on primary production and secondary consumption activities into a new resource that offers educational and traditional values by applying humanities to urban agriculture as a content resource in the era of cultural consilience and convergence. It is expected to satisfy urban residents' intellectual and participatory needs and to enhance the diversity and utility of urban gardens by applying traditional knowledge to a new model of urban agriculture. We hope that further research will be conducted to develop new types and models of urban agriculture going forward.

Analysis on Green BIM based Atrium Sizes in the Early Design Stage

  • Jeong, Seung-Woo;Lee, Kweon-Hyoyng;Choo, Seung-Yeon
    • International conference on construction engineering and project management
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    • 2013.01a
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    • pp.260-266
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    • 2013
  • This study for establishing specific standards of atrium design aims to discuss design of atrium to consider energy performance according to the types of atrium of office building. In order to evaluate a type and a scale of atrium at the early design stage, modeling details of mass design were set as standards of conceptual design. In the experiment, Project Vasari was used to analyze modeling and energy consumption, based on the LOD 100-step suggested by AIA, because there is no guideline to specify a level of modeling details at each design process. From this analysis, the correlation among a simple-typed atrium and scale and energy load was understood, and the followings are the considerations for designing an atrium. First, the single-sided atrium reduced energy the most, and it was followed by three-sided, two-sided, four-sided and continuous-typed ones. On the whole, they could decrease energy by up to about 15%. Also, the atrium with a wide facade facing in the south was more favorable to reduce energy. Second, planning an atria within 10~30% of the whole building area was more energy efficient. Third, rather than the depth, adjusting the length in designing an atrium could reduce cooling and heating loads by 1.5% per 1m. As explained above, energy performance evaluation considering types and planning elements of atrium helps to assess alternatives in a reasonable way. In particular, considering the use of building needs to be preceded to select a type of atrium, although it is also important to consider its planning elements.

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Similarity Evaluation and Analysis of Source Code Materials for SOC System in IoT Devices (사물인터넷 디바이스의 집적회로 목적물과 소스코드의 유사성 분석 및 동일성)

  • Kim, Do-Hyeun;Lee, Kyu-Tae
    • Journal of Software Assessment and Valuation
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    • v.15 no.1
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    • pp.55-62
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    • 2019
  • The needs for small size and low power consumption of information devices is being implemented with SOC technology that implements the program on a single chip in Internet of Thing. Copyright disputes due to piracy are increasing in semiconductor chips as well, arising from disputes in the chip implementation of the design house and chip implementation by the illegal use of the source code. However, since the final chip implementation is made in the design house, it is difficult to protect the copyright. In this paper, we deal with the analysis method for extracting similarity and the criteria for setting similarity judgment in the dispute of source code written in HDL language. Especially, the chip which is manufactured based on the same specification will be divided into the same configuration and the code type.