• Fashion, Industry and Education
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• v.15 no.2
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• pp.36-52
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• 2017

In this study, we tried to understand preschooler clothing trends and identify the purchase behaviors of various consumers, such as grandparents, aunts, uncles, and parents, who are the main consumers of the preschooler clothing market. We conducted in-depth interviews with consumers who were interested in preschooler clothing, purchased it frequently, and bought preschooler clothing within the last three months. Their purchase motivations and purchase behaviors were analyzed through exploratory and inductive analysis. The analysis was conducted by integrating categories into one process centered on core categories through open coding, axial coding, and selective coding. The results of this study included that 1) a variety of clothing purchase behaviors appeared as a central phenomenon, 2) the causal conditions that contributed to this phenomenon were the buyers' childcare experiences, purchase experiences, the personal consumption values of individuals, and income levels, 3) in response to the central phenomenon, the parents' action/interaction strategies were acceptance and rejection of purchased clothing, 4) contextual and Intervening conditions affecting action/interaction strategy were family environment changes, the VIB (Very Important Baby) phenomenon, parents' clothing involvement, and the relationship with the buyers, and acceptance by the users, and 5) as a result of the strategy expressed as acceptance and rejection, various clothing behaviors emerged. In this study, we identified that there are various influencers, apart from parents, involved in children's clothing consumption. Therefore, we need to keep in mind that various purchase behaviors and clothing trends that appear during one's childhood may affect the individual's clothing behavior in the future.

• Journal of Korean Home Economics Education Association
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• v.24 no.1
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• pp.37-48
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• 2012

The goal of this research is to determine the variables which influence adolescents' environmental-friendly clothing consumption behaviors. A questionnaire was prepared to survey 768 students in 8 different middle and high schools throughout Seoul. The results of the studies are as follows; First, the experiences in environmental activities were higher than the average. Second, the level of environmental-friendly values was found to be higher than the average. Among the values, environmental-preservation scored the highest, whereas selfishness scored the lowest. Third, adolescents have the strongest desire to express their individuality by means of clothing, which includes comfortableness, price, fashion, and brand. Fourth, the environmental-friendly clothing consumption awareness was average. In this field's subcategory, disposal awareness was above the average. But when buying clothes, the awareness of environmental problems was lower than the common level. Fifth, adolescents were lower in environmental-friendly clothing consumption behavior than the common level. In the subcategory, using behavior and disposal behavior were on the average, but buying behavior was executed in an anti-eco-friendly manner. Sixth, adolescents' price pursuit and clothing disposal consciousness were important factors of environmental-friendly clothing consumption behavior.

• The Journal of the Convergence on Culture Technology
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• v.6 no.1
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• pp.433-439
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• 2020

This study compared and analyzed the change of air consumption according to water depth with human characteristics and theoretical values. The experimental results are as follows. First, subjects A and B showed similar rise rates depending on the water depth. Second, subject C had a significantly higher rate of increase in air consumption at 25m underwater because the body responded sensitively to deep water pressure, which increased air consumption because breathing was faster than other participants. Third, the subjects D and E showed significantly lower overall air consumption. D and E were 37 and 35 years of age, respectively, the youngest, strongest and most experienced in deep sea diving at the time of military service. Fourth, the average air consumption per minute of the test subjects increased from 5m in water to 1.45 times, 10m in water to 1.85 times, and 20m in water to 2.8 times. This seems to be a result of different experiences, physical fitness, the degree of adaptation of the body to underwater, and different breathing techniques. Lastly, the difference between the experimental average value and the theoretical value appears to be the result of using more or less air than the theoretical value depending on the experiences and physical strength of each of the 5 rescuers, the degree of adaptation of the body underwater, and the method of underwater breathing.

• Korean journal of communication and information
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• v.75
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• pp.9-42
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• 2016

This study critically examines the social and personal meanings that luxury consumption have in contemporary Korean society through understanding the consumption experiences of men in their 30s. Interviews with nine male consumers who are committed to luxury brands, especially those that produce suits, watches, fountain pens, and shoes, were conducted to collect qualitative data. We found that participants are satisfied with the whole process of luxury brand consumption including buying, using, and managing and try to consume the products for self-expression, congruent with their lifestyle and identity. Individuals have learned how to consume the luxury brand from their role models. Their consumption follows hybrid and postmodern patterns and combines luxury brand products with non-luxury one. In contemporary Korean society, using the luxury products is considered necessary to achieve some advantages in social contexts and can be also functioned as a sort of social signifier and self-help, as well as, a tool for self satisfaction or well-being.

• Culinary science and hospitality research
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• v.21 no.1
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• pp.250-266
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• 2015

This study concentrated on the dining out consumption behaviors, dining out selection attributes, and changes in eating habits of silver generation. Total 216 residents in metropolitan area were employed for statistical analysing. The results are as follows. First, as the result of t-test and ANOVA showed that female and higher academic background tended to regularly take high level of fruits, vegetables, meat, and fish eating habits. These results identified that dining out culture and dietary lifestyle are closely linked. Second, as the result of difference in dining out consumption attitudes on eating habit of silver generation, consumers who have better eating behaviors tended to consider the physical environment, variety of menu, and service quality when they choose a restaurant. Third, as the result of analysis on changes in dining out consumption behavior based on eating behavior of silver consumers, groups differences were found from only the source for information on dining out business and standard variable in selection of dining out business. Fourth, physical environment, variety of menu, business quality, and service were indicated as significant selection attributes of dining out among silver peoples. Fifth, dining out consumption behaviors of silver consumers were developed through newspapers, magazines, and previous visiting experiences. In conclusion, the results of present study showed that silver consumers tend to select a restaurant based on word-of-mouth and various factors related to experiences. Hence, various promotional activities are necessary for the business succession.

• Journal of Fashion Business
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• v.22 no.3
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• pp.39-56
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• 2018

Since trusting in other consumers may refer to having similar needs and preferences on fashion goods with them, interpersonal trust can be a reliable and practical criterion for market segmentation online. Therefore, this study aims to identify fashion online consumers based on interpersonal trust. This study segments fashion consumers based on interpersonal trust and experience and describes characteristics of each segment by examining demo-psychographic and behavioral variables as well as clothing consumption values. An online survey was conducted to collect data from 426 adult consumers who had bought fashion goods from their patronized e-tailer in the past one month. They completed a self-administered questionnaire inquiring about interpersonal trust, trust in e-tailers, purchase intentions, clothing consumption values, and their purchasing behavior online. Two-step cluster analysis generated four segments: distrustful doers, trusting doers, inactive trusters, and distrusters. They exhibited different characteristics in gender, online experiences, interpersonal trust, clothing consumption values, trust in the e-tailers, and attitude toward the e-tailers. Providing a new effective segmentation base, this study suggests that fashion marketers identify customers with a high level of trust in other customers and develop an encouraging environment that customers can interact with others in order to increase the effectiveness of trust. Because customers with a higher level of interpersonal trust are likely to have stronger trust in e-tailers with, more favorable attitude and purchase intention, and highly perceive the value of clothing consumption than those who have a lower level of interpersonal trust.

• Women's Health Nursing
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• v.12 no.3
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• pp.210-220
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• 2006

Purposes: This study examined the relationship between risk behaviors and sexual knowledge, sexual attitudes, and sexual experiences of male high school students. Method: A cross-sectional, descriptive study was conducted. Data were collected from 2 male high schools in metropolitan Gwangju. Five hundred forty-eight boys were enrolled in this study. Descriptive statistics, factor analysis, t-test or ANOVA, and Pearson's correlation were used for data analysis. Results: The mean sexual knowledge and sexual experience scores were relatively low, 0.60 out of 1 point, and 0.75 out of 4 points, respectively. Three attitude types of the students were identified: permissible, conservative and pleasure seeking attitude. The score of the permissible type was affected by the subjects' exposure to pornographic material. The score of the conservative type was affected by alcohol consumption and acquaintances with a heterosexual friend. The score of the pleasure seeking type was affected by their exposure to pornographic material, alcohol consumption, smoking, going to a video-room, and acquaintances with a heterosexual friend. There was a negative correlation between the permissible type and sexual knowledge, and a positive correlation between the conservative and pleasure seeking types and sexual experience. Conclusion: Male high school students who have been exposed to risk behaviors have a higher likelihood of indulging in sexual activity, and the pleasure seeking type appears to be related to sexual experience. An educational program may be needed to prevent risky behaviors and sexual experiences in male high school students considering their sexual attitude type.

• Nutrition Research and Practice
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• v.8 no.2
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• pp.198-204
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• 2014

BACKGROUND/OBJECTIVES: Food shortage situation in North Korea has gained much interest, however food insecurity caused by the food shortage in North Korean households has not been much investigated. This study examined food security experiences and food consumption pattern of displaced North Korean households currently living in South Korea. SUBJECTS/METHODS: Food security experience among 51 North Korean households living in South Korea was examined using the Household Food Insecurity Access Scale (HFIAS) in three time points: immediately before childbirth, immediately before leaving North Korea, and immediately before entering South Korea. Meal/snack consumption frequencies and food diversity were also examined. RESULTS: Food security situation was the worst at the time of immediately before leaving North Korea with the average HFIAS score of 10.05. The households that were food insecure, they tended to be "severely" insecure. Although majority of the subjects reported having three or more meals a day, food diversity in their diet was very low with the average food diversity score of 2.17 immediately before childbirth and 1.74 immediately before leaving North Korea. Their diet appeared to heavily rely on grain and vegetable. CONCLUSIONS: This study is one of few that specifically examined food security of North Korean households with a pre-developed scale, and that demonstrated food security situation at different time points in quantified terms. Replicating this study with different groups of North Korean households for different time points would allow more complete understanding of impacts of food shortage. Food diversity score could provide a good way to examine changes of food consumption occurring to North Koreans in the process of adaptation. More attention to the changes occurring during adaption to South Korea should be given to understand the process and impact and to prepare public nutrition policy for the re-unified Korea.

• Journal of the Korean Society of Costume
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• v.45
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• pp.147-160
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• 1999

The purposes of this study were to classify the university women according to their life styles and to analyze the cosmetic consumption behavior of classified groups. The results of this study may suggest cosmetics production and sales plan to manufactures and distributers and to provide cosmetic consumption guides for the university women. For empirical study a questionnaire developed by researchers was distributed to 456 of university women in Chonbuk province from Aug. 26 to Sep. 17 1998. Frequencies and percentages were claculated. And factor analysis cluster analysis and $\chi$2-test were used. The results were as follows: 1. University women were clustered into 5 types of sound and self pursuit type realistic and fashion pursuit type external and liberal type delightful and enjoying type and passive and stagnate type according to their life styles. 2. Sound and self pursuit type was characterized by the faithfulness to school and home life and economical lining. They got cosmetics information through direct experiences by use of samples put on full make-ups to protect their skin and selected refill cosmetic products to save money. 3. Realistic and fashion pursuit type were sensitive to fashion and had a strong desire for material achievement. They put on full make-ups exchange unsatisfactory cosmetics at the store where they bought and had a lot of imported cosmetics experiences. 4. External and liberal type showed little concern with saving and had progressive thinking. They bought cosmetics at the department store got informations from market-oriented information sources. perferred shopping at department stores considerred price most important when selecting cosmetics exchanged unsatisfactory cosmetics at the store they bought when they were not satisfied with the flavor or skin troule. 5. Delightful and enjoying type showed the least faithfulness to their home and school life. They put on partial make-ups for the correction of facial defects or etiquette. 6. Passive and stagnate type enjoyed home life but were passive in real life and open-mindness They got cosmetics information from marketer-oriented information sources bought cosmetics at discount stores considered price most important when selecting cosmetics put on basic or at least mke-ups to protect their skin had the least experience in the imported cosmetics and refill products.

• Korean Journal of Agricultural Science
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• v.42 no.1
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• pp.73-79
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• 2015

The cut lily is one of the most important exporting flowers in Korea, which value is 19.9 million dollars in 2013. However, Korean farmers and exporting firms recently have experiences a large decrease in lily export, and need to find the way to the increasing exportation. The purpose of this paper is to analyze the situation of production and consumption of the cut lily in the world and to present the implication for the acceleration of exportation of Korean cut lily. The results of studies present a few findings: First, Korean farmers and business firms need to study and benchmark the production and exportation system of Netherlands which is the best country in the world. Second, Colombia, Kenya, Ecuador and Ethiopia are also need to be studied for the upgrading Korean system of exportation of cut lily. Third, Korean farmers and business firms should continuously monitor the three main markets of cut lily (EU, U.S., and Japan), and develop strategies for the exportation of Korean cut lily. Forth, especially, Korean farmers and business firms should define the preference of cut lily in the main exporting markets (Japan, China, Russia), including breed and color of flower, and the main period of consumption, in order to develop the marketing strategy for Korean cut lily.