• 수산경영론집
• /
• 제55권1호
• /
• pp.37-53
• /
• 2024

In the post-COVID-19, the food industry is rapidly reshaping its market structure toward online distribution. Rapid delivery system driven by large distribution platforms has ushered in an era of online distribution of fresh seafood that was previously limited. This study surveyed 1,000 consumers nationwide to determine their online seafood purchasing behaviors. The research methodology used factor analysis of consumer lifestyle and Heckman's ordered probit sample-selection model. The main results of the analysis are as follows. First, quality, freshness, selling price, product reviews from other buyers, and convenience are particularly important considerations when consumers purchase seafood from online shopping. Second, online retailers and the government must prepare measures to expand seafood consumption by considering household characteristics and consumer lifestyles. Third, it was analyzed that consumers trust the quality and safety of seafood distributed online platforms. It is not possible to provide purchase incentives to consumers who consider value consumption important, so improvement measures are needed. The results of this study are expected to provide implications on consumer preferences to online platforms, seafood companies, and producers, and can be used to establish future marketing strategies.

• Journal of Korea Artificial Intelligence Association
• /
• 제2권1호
• /
• pp.1-6
• /
• 2024

In this paper, we develop an AI-based recommendation system that matches the specifications of smartphones from company 'S'. The system aims to simplify the complex decision-making process of consumers and guide them to choose the smartphone that best suits their daily needs. The recommendation system analyzes five specifications of smartphones (price, battery capacity, weight, camera quality, capacity) to help users make informed decisions without searching for extensive information. This approach not only saves time but also improves user satisfaction by ensuring that the selected smartphone closely matches the user's lifestyle and needs. The system utilizes unsupervised learning, i.e. clustering (K-MEANS, DBSCAN, Hierarchical Clustering), and provides personalized recommendations by evaluating them with silhouette scores, ensuring accurate and reliable grouping of similar smartphone models. By leveraging advanced data analysis techniques, the system can identify subtle patterns and preferences that might not be immediately apparent to consumers, enhancing the overall user experience. The ultimate goal of this AI recommendation system is to simplify the smartphone selection process, making it more accessible and user-friendly for all consumers. This paper discusses the data collection, preprocessing, development, implementation, and potential impact of the system using Pandas, crawling, scikit-learn, etc., and highlights the benefits of helping consumers explore the various options available and confidently choose the smartphone that best suits their daily lives.

• 기술경영경제학회:학술대회논문집
• /
• 기술경영경제학회 1996년도 제10회 동계학술발표회 논문집
• /
• pp.179-195
• /
• 1996

With current. difficulties in Korean agricultural sector, the biotecilnoiogy is considered as the most important factor to offset the inferiority in the agriculture. New products by using the biotechnology would be commercialized and consumed by both producers and consumers. Before its production and distribution researches on new product should be undertaken in many aspects, especially in terms of economic aspects. Main objectives of this study are to measure the economic value of the new product using the agro-biotechnology, here potato microtubers, and to examine whether the stated preferences theory, the Contingent Valuation Method(CVM), could be accepted in the economic analysis for the new biotech product. Through the demand function derived from the consequences of functional relationship, the consumer's surplus was estimated.

• 한국의류학회지
• /
• 제26권10호
• /
• pp.1412-1423
• /
• 2002

The purpose of this study is to objectively explain the visual sensibility of clothing torture that satisfies the consumer's sensibility. The photo stimuli on clothing texture are divided into hard, soft transparent and brilliant. For the study of image 38 kinds of costume samples is used. The Study was measured by using Semantic Differential method. The subjects were 410 females in twenties. The data were analyzed by factor analysis, ANOVA, MDS and regression analysis. Data were analyzed by SPSS. The major findings of this research were as follows: 1. As a result of the factor analysis,5 factors of visual sensibility were consist of high qualities, touches, looks, lightness, and warmness or coolness.2. There were significant difference in visual sensibility based on classification of clothing texture.3. The clothing texture was classified as thin-full, flat-lumpy. 4. As a result of the regression analysis, preferences of consumers can be connected directly with buying behavior and satisfaction can be closely related with preferences and positive buying behavior.

• 한국의류학회지
• /
• 제26권1호
• /
• pp.3-14
• /
• 2002

The purpose of this study was to examine conspicuous consuming tendency and imported-brand preferences based on purchasing behavior of clothing. 464 women living in Seoul were collected for this study. For data analysis, descriptive statistics, Pearson's correlation analysis, ANOVA, Duncan's multiple range teats, and $X^2-test$ were used. As the result, five factors in conspicuous consumption are generated from the factor analysis. Consumers with high conspicuous consumption prefer imported-brand clothing. According to the levels of conspicuous consumption, purchasing behaviors of clothing are significantly different in information usages, clothing selection evaluations, patronage store types, purchasing frequencies, and seasonal clothing expenditure. Finally, clothing purchasing behaviors are significantly different by imported-brand clothing preference in information usages, clothing selection standards, and patronage store types.

• 한국의류학회지
• /
• 제30권6호
• /
• pp.928-938
• /
• 2006

Tween refers 'between' generation aged of 10-16 who are between child and high teens. Tweens have been regarded as one of the fast growing markets and they show some unique characteristics as next-generation consumers. This study has explored the perception of their appearances and clothing styles, style preferences, and influencing factors on clothing behavior of tweens. 120 students aged of 12-15 participated in depth interview and data were structured and categorized by applying domain analysis. Results showed tweens have great concerns on their appearances and styles, so they want to express their identities and aesthetic favors through clothing styles. As for clothing style preferences, they have multi-facet tastes such as casual, active, feminine/ masculine, sophisticated, dramatic, etc. Factors influencing on their clothing behavior include reference groups like friends, dual desires of conformity and individuality, fashion, and brand names.

• 한국주거학회논문집
• /
• 제9권3호
• /
• pp.133-144
• /
• 1998

The purpose of this study is to analyze housing expectations and housing preferences of college students' first purchased house for the future. Data was collected through self-administered questionnaires for this study and the samples consisted of 797 college students. This study found that college students preferred a high-rise apartments, a 20-24 pyung (66.0㎡-79.2㎡) house in housing size and relatively new house. The housing features and interior features that college students like to have and expected to have in the first residence were different. Their housing expectations were fairly realistic considering their affordability. College students preferred to furnish video and audio equipments, exercise equipments and ceiling fans. They generally preferred hardwood floorings and decorative moldings and expected to have built-in closet in their master bedrooms. They expected to have linen closets and large mirrors in their bathrooms. They preferred ceramic tile counter tops, wood cabinets, vinyl floorings in their kitchens and they also preferred to use kitchen as a utility.

• 한국실내디자인학회논문집
• /
• 제41호
• /
• pp.129-136
• /
• 2003

The purpose of this study is to analyze consumer's lifestyle, needs and preferences and design trends for planning of the future apartment interior design. Recently, social change such as computerization, industrialization, pluralism and globalization has been braught lots of changes to modern housing spaces. The meaning of ‘Family’ and ‘Residence’ has been diversified by various life-style of modern family. Therefore, the new concept of residence is needed to change for the future housing plans and satisfy their sophisticated needs and preferences considering modern family's lifestyle and life-span. This research was conducted through the questionaire-survey, taste style survey by show card, and focus group interview(F.G.I) for investigating consumer's life style and tastes. Through this research, four-types of consumer's lifestyle were classified by analyzing data and special spaces such as family-room, media room, interior planted-space, and men's room were needed to consider interior space planning. This study shows that the planning of storage space, flexible space, livingroom and multi-used space will be more important in apartment interior space.

• 기술혁신학회지
• /
• 제8권3호
• /
• pp.1060-1086
• /
• 2005

In this paper, we attempt to predict the future of broadband access market where new convergence access technologies and additional services are introduced, based on consumer preferences. Conjoint analysis and mixed logit model is used for estimation, From the results, consumers value convergence access technologies such as PLC and wireless LAN, and TV-related service, However, valuation on new beneficial features of convergence access technologies is not enough to overcome their technological inferiorities in data transfer speed and quality stability at current technological stage, Additionally, consumer preferences are so heterogeneous that differentiated business strategies are required, Finally, some managerial and policy implications are presented.

• 대한인간공학회지
• /
• 제15권1호
• /
• pp.105-117
• /
• 1996

This study was initiated to investigate (1) whether consumers preferred a specific garment size labeling system and (2) whether consumer's demographic characteristics, clothing behavior, and body size affect their preference of size labeling systems. The survey of consumer's preferences for five size labeling systems included 443 women with 20 to 64 years of age. The result of the survey showed that the subjects' preferences of five size labeling sysems were different significantly. Subjects strongly preferred the old system rather than the revised systems. The subjects least preferred the system with pictogram(system D) and the system with description of the measuring methods of te control dimensions (system E). The subjects/ preference for various garment size labeling systems was different depending on their resident area, educational level, and body size. The garment size labeling system with more information on body measurements (system C) was preferred by the subjects living in the metro city area or subjects having difficulties on purchasing ready-to-wear garments giving reasonable fit. The simplest size labeling system (system A) was strongly preferred by the subjects of low educational level, or the subjects living in the small city.