• Title/Summary/Keyword: Consumers Preferences

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Consumer Awareness Survey for Environmentally Friendly Children's Furniture Development (친환경 아동용 가구 개발을 위한 소비자 인식 조사)

  • Kim, Ja Kyung
    • Journal of the Korea Furniture Society
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    • v.28 no.4
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    • pp.340-354
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    • 2017
  • Currently, the global furniture market can not overlook environmental problems due to changes in environmental regulations. In order to grow into a global corporation, environmentally friendly design became essential. In addition, domestic and foreign consumers are increasingly interested in and spending on children's furniture, and demand for environment - friendly furniture for children's health and emotional development is increasing. In the era of universal consumer tastes due to massive mass production, it has been changed into a multi-product small-volume production period that reflects the preferences of various consumers, so that various types of furniture that meet individual preferences are required. Therefore, in this study, we investigated various personal opinions, perception, preference, propensity to use furniture, purchasing points, etc. for environmentally friendly children's furniture, and provided basic data for environmentally friendly children's furniture development that reflects consumer preference and requirements. Accordingly, 243 parents who have more than one child living in Seoul, Gyeonggi, and Incheon were surveyed about the use of children's furniture and the perception and preference of environmentally friendly children's furniture. According to the survey results, 64.57% of the respondents knew about eco - friendly children's furniture and the most popular way to get to know eco-friendly furniture was Internet advertising (49.48%). The rate of recognizing eco-friendly furniture as healthy furniture with no emission of hazardous substances was high as 56.16%. The purchase intention of eco-friendly children's furniture was very high at 86.01% and the most important factor in purchasing was the harmlessness to the human body (56.88%). 59.50% said that it is not possible to distinguish environmentally friendly furniture, which means that there is not much information to consumers yet. In addition, the preferred price range is 500~1000 thousand won, and the preference for the rest furniture is high. In the preferred form type, unit type modular furniture is 36.13%, in the material, wood is 72.35%, in the color, the color of wood with wood grain is high as 45.56%.

Analysis of Consumption Preference for HMR According to Single-person Household (1인 가구의 간편식 소비 선호도 분석 연구)

  • Woo, Won-Seok;Hwang, Jae-Hyun
    • Korean Journal of Organic Agriculture
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    • v.28 no.3
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    • pp.347-365
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    • 2020
  • In South Korea, social, the number of single-person households has rapidly increased because of financial factors. Since single-person households have characteristics differentiated from general households, many enterprises pay attention to them that appear as important consumers. This study conducted a survey with consumers in their 20s to 50s in single-person households, nationwide who had an experience of purchasing HMR. The results of this study can be summarized as follows: First, of the benefits pursued in dietary life, the pursuit of nutrition a negative (-) impact on RTH type and did not have any impacts on the RTE and RTC types. The pursuit of taste had a positive (+) impact only on the RTE type while it did not have any impact on the RTH and RTC types. The pursuit of convenience had positive (+) impacts on all RTH, RTE and RTC types, while the pursuit of price sought did not have any impact on all types. Second, of the preferences by each HMR type, preferences for the RTH and RTC types had positive (+) impacts on purchase intention while preference for the RTE type did not have any impact on purchase intention. Third, of the benefits pursued in dietary life, the pursuits of taste and convenience had positive (+) impacts on purchase intention while the pursuits of nutrition and price did not have any significant impacts on purchase intention. In addition, of the benefits pursued in dietary life, the pursuit of convenience had a significant impact on purchase intention mediated by preference by each HMR type. As a result, taste of HMR and the aspects of convenience act as factors inducing purchases, and products in the various forms of taste and convenience in order to appeal consumers who pursue taste and convenience.

Impact of Sentimental and Contextual Factors on the Acceptance of Music Recommender Systems (음악추천시스템의 수용성에 개인감정과 상황이 미치는 영향)

  • Park, Kyong-Su;Moon, Nam-Mee
    • The Journal of the Korea Contents Association
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    • v.11 no.5
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    • pp.104-116
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    • 2011
  • A recommender system is a personalized decision support tool to suggest suitable products in proper manners for the benefits of both suppliers and consumers, with the assumption of full understating of consumers' needs and preferences. However, a substantial number of studies have focused on making recommender systems more accurate and efficient. Whereas, there have been a few studies on consumers' needs and preferences under their own contexts to accept recommender systems. To this end, this study attempted to find out the impact of personal sentiments and contexts on the willingness to accept music recommender systems based on the simplified "Technology Acceptance Model" and some verified variables from the precedent studies. For the study, we conducted an empirical study using surveys and High-Order Structural Equation Model (SEM). The outcomes of the research was affirmative to the research hypothesis that the personal sentiments and contexts positively affect the acceptance of the music recommender systems.

A Study on the Development of Apron Design for Cultural Tourism Souvenirs - Focused on Jeonju Makgeolli Research Center - (관광 기념품용 앞치마 디자인 개발 - 전주막걸리연구센터 사례를 중심으로 -)

  • Kim, Juyeon;Lee, Hyojin;Yang, Arang
    • Korean Journal of Human Ecology
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    • v.21 no.6
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    • pp.1161-1172
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    • 2012
  • The recent trend in tourism souvenirs has shifted from traditional products to modern, practical, and budget oriented products. As a result, tourism souvenirs that meet the changing demands of consumers need to be studied and developed. Aprons are one of the most important accessories worn for housework, and are also an important part of uniforms worn at restaurants and hotels. As a result, aprons typify the characteristics of makgeolli - practical products that meet the needs of modern consumers. Therefore, the development of tourism souvenirs targeting tourists that seek Jeonju Makgeolli is expected to bring substantial social and economic benefits. The purpose of the study is to develop designs for aprons for promotional and tourism souvenirs for the Jeonju Makgeolli Research Center. The research has been conducted with a survey on design preferences of aprons, design proposals, production of actual aprons, and selection of the final design. The study is empirical in nature and realistic in scope since it is anticipated that the trial and manufacture of aprons will be commercialized as tourism souvenirs. It is expected that aprons, which can be produced at low cost, will meet the needs of recent consumers who prefer elegant, modern, and practical goods as compared to simple and bland folk crafts or traditional products. More studies and research on the development of designs of aprons as tourism souvenirs is expected to be conducted based on this study.

An Analysis of Consumers Preferences and Price Sensitivity when Purchasing Domestic Wine (국내산 포도주에 대한 소비자 선호 및 가격 민감성 분석)

  • Son, Mi-Yeon;Ryu, Jin-Chun;Kim, Tea-Kyun
    • Food Science and Preservation
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    • v.16 no.1
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    • pp.17-22
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    • 2009
  • This study analyzes consumers preferences and price sensitivity when buying domestic wine. Data were collected from the consumers (n=200) living in Daegu, Korea. Statistical analyses evaluated purchase, frequency, perceptual mapping, and price sensitivity measurement (PSMs) using SPSS software. Among three domestic wines, ice wine (Vin Coree) attracted most customer satisfaction. The second most popular wine was a white wine (Vin Coree) and the third was a red wine (Royal Campbell). The colors of the red and white wines were highly valued, and bottle design was reported to be the best feature of ice wine. Red wine needs to increase in price and to improve in quality because the price is lower than the point of marginal cheapness. White wine should be reduced in price because the price is higher than the optimal pricing point. The price of ice wine is equal to the point of marginal expensiveness; Thus, the price of ice wine should be reduced.

Sensory Evaluation of Korean Traditional Foods for Americans (한식에 대한 미국인들의 선호도 평가 연구)

  • Hong, Sang-Pil;Lee, Min-A;Kim, Eun-Mi;Chae, In-Sook
    • Journal of the Korean Society of Food Culture
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    • v.22 no.6
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    • pp.801-807
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    • 2007
  • The objectives of this study were to develop Korean dishes acceptable for quick-service Korean food restaurant franchising operations in the U.S. and to test consumer preferences of 6 Korean dishes developed. One hundred American consumers evaluated beef(Bulgogi), pork(Jeyuk-bokkeum), chicken(Dagkalbi), noodles with seasoned vegetables(Japchae), braised tofu(Dubujorim), and stir-fried kimchi (Kimchi-bokkeum). Consumer preferences for color and aroma of the three dishes(Bulgogi, Jeyuk-bokkeum and Dagkalbi) were not different with most indicating they liked these attributes. Bulgogi was preferred over Dagkalbi and Jeyuk-bokkeum was least acceptable. Consumers rated the flavor of the Bulgogi from a little too mild to just right while both the Dagkalbi and Jeyuk-bokkeum were rated from just right to too strong. Overall acceptance was inversely related to spiciness. Bulgogi and Dagkalbi were ranked significantly higher than Jeyuk-bokkeum with Bulgogi receiving a slightly higher score. Overall acceptance was higher for the Japchae than the Kimchi-bokkeum. Dubujorim was intermediate and not preferred or disliked more than either of the others. Consumers rated the flavor of the Japchae and the Dubujorim higher than the Kimchi-bokkeum, indicating that the flavor of the Kimchi-bokkeum was too strong. Almost half indicated both the Dubujorim and Kimchi-bokkeum were slightly or much too hot. The Japchae and the Dubujorim were ranked equally high and significantly higher than the Kimchi-bokkeum. We suggest that control of spiciness is a main factor to develop Korean dishes acceptable for quick-service Korean food restaurant franchising operations in the U.S.

Modern Concepts of Restructured Meat Production and Market Opportunities

  • Abdul Samad;AMM Nurul Alam;Swati Kumari;Md. Jakir Hossain;Eun-Yeong Lee;Young-Hwa Hwang;Seon-Tea Joo
    • Food Science of Animal Resources
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    • v.44 no.2
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    • pp.284-298
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    • 2024
  • Restructured meat (RM) products are gaining importance as an essential component of the meat industry due to consumers' interest in health benefits. RM products imply the binding or holding of meat, meat by-products, and vegetable proteins together to form a meat product with meat's sensory and textural properties. RM products provide consumers with diversified preferences like the intake of low salt, low fat, antioxidants, and high dietary fiber in meat products. From the point of environmental sustainability, RM may aid in combining underutilized products and low-valued meat by adequately utilizing them instead of dumping them as waste material. RM processing technique might also help develop diversified and new hybrid meat products. It is crucial to have more knowledge on the quality issues, selection of binding agents, their optimum proportion, and finally, the ideal processing techniques. It is observed in this study that the most crucial feature of RM could be its healthy products with reduced fat content, which aligns with the preferences of health-conscious consumers who seek low-fat, low-salt, high-fiber options with minimal synthetic additives. This review briefly overviews RM and the factors affecting the quality and shelf life. Moreover, it discusses the recent studies on binding agents in processing RM products. Nonetheless, the recent advancements in processing and market scenarios have been summarized to better understand future research needs. The purpose of this review was to bring light to the ways of sustainable and economical food production.

A Study on the Perceptions of Consumers, Producers, and Government Employees toward Geographical Indications (지리적 표시제에 대한 소비자 생산자, 지방자치단체 공무원의 인식에 관한 연구)

  • Kim, Lisa Hyun-Jung;Kim, Dong-Jin;Cho, Jung-Eun
    • Culinary science and hospitality research
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    • v.16 no.4
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    • pp.177-189
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    • 2010
  • This study investigates the perceptual differences on geographical indications among consumers, producers, and government employees. First, in terms of the recognition of the geographical indication certification mark, approximately 56% of consumers showed no experience to recognize the mark, indicating their low level of recognition. Besides, some respondents among producers and government employees indicated no experience or no recollection on the certification mark. In terms of the vitalization of geographical indications, consumers and government employees showed positive responses while producers were negative on it. Consumers and government employees attributed the reasons for the low level of vatalization of geographical indications to the low level of consumer recognition. On the other band, producers indicated that the complicated registration procedure and incidental expenses were the main reasons for this issue. Lastly, this study examined if there were significant differences on the perceived consumer preferences on the domestic and imported agricultural and processed products among the three groups. The results found that producers and government employees perceived that consumers preferred the imported products to the domestic products than customers actually did, indicating the lack of understanding of these two groups on consumer preferences on agricultural and processed products.

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Influence of Japanese Restaurant Menu Select Attribute on Consumer Preferences and Satisfaction - Focused on Mediating Effects of Customer Preferences - (일식 레스토랑 이용 소비자들의 메뉴선택속성이 소비자 선호도 및 만족도에 미치는 영향에 관한 연구)

  • Ju, Sung-Min
    • Culinary science and hospitality research
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    • v.22 no.4
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    • pp.353-364
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    • 2016
  • This study was conducted to find the influence of menu select attribute on consumer preferences and satisfaction as perceived by Japanese restaurant consumers. Survey method was employed and distributed during January 1 to January 31, 2016 from who have an experience in Japanese restaurants located in Busan and Gyeongnam. First, the quality of the menu (${\beta}=.444$, p<.001), menu design(${\beta}=.425$, p<.001), select menu motivation (${\beta}=.147$, p<.001) positively impact on consumer preferences. Second, consumer preference significantly and positively influence on customer satisfaction. Third, the quality of the menu (${\beta}=.650$, p<.001), menu design(${\beta}=.120$, p<.001), select menu motivation (${\beta}=.263$, p<.001) positively impact on consumer satisfaction. Finally, partial mediating effect of consumer preference was identified between select attributes and consumer satisfaction.

Survey of Elementary School Students and Their Mothers Awareness and Intake Patterns of Kimchi in Changwon (창원지역 초등학교 학생과 어머니의 김치에 대한 의식 및 섭취실태 조사)

  • Cho, Ah-Ra;Kang, Ok-Ju;Cheong, Hyo-Sook
    • Journal of the Korean Dietetic Association
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    • v.17 no.3
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    • pp.276-286
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    • 2011
  • This study aimed to examine consumers' interest, preference, and consumption frequency of Kimchi in elementary school students in the fifth grade and their mothers living in Changwon city. In a comparison of eating habits, students exhibited better eating habits than their mothers (P<0.01). Though the mothers' levels, were higher than those of the students in the category of 'eat foods with a bit of salt usually', the students' levels were higher in the rest of the eating habit categories. The categories of 'like Kimchi', 'spicy taste', and 'appropriately spicy taste' got high levels. Among several kinds of Kimchi, both students and mothers preferred 'cabbage Kimchi' the most. Among various Kimchi foods, preferences for 'Kimchi pancake', 'fried rice with Kimchi', and 'tuna Kimchi soup', were highest in that order. The preferences differed between students and mothers in each category; mothers' preferences were significantly higher than those of students. However, in the rest of categories, except 'boiled kimchi and fish' and 'Kimchi and stir-fried spicy pork', students' preferences were higher than mothers' ones. Compared to their preferences, students' consumption frequencies were significantly higher than mothers' ones (P<0.01). There were positive correlations among students' eating habits, awareness of Kimchi, consumption frequency, and preference. For mothers, there were positive correlations not only between eating habits and awareness, but also between awareness and preference.