• 기술혁신연구
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• 제12권1호
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• pp.189-218
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• 2004

In this paper, we estimate consumers' preferences for the key attributes of the future mobile telecommunication terminal using conjoint analysis. For statistical model, we estimate the mixed legit model which can reflect the heterogeneity of consumers' preferences, using the Bayesian approach with Gibbs sampling. The results show that there are large variations in consumers' preferences for the attributes of the future mobile telecommunication terminal, which justifies our using of mixed logit model. Also, the results show that most consumers prefer the medium size display and keyboard as input equipment. Additionally, far from general prediction, the results show that many consumers are indifferent to whether the future mobile telecommunication terminal is able to provide high quality internet service or not, and to operate many application programs and programs originally designed for PC. From those results, we can obtain some important implications for the R＆D strategies. Additionally, the results on the heterogeneity of consumers' preferences reveal that it is possible that the complete device convergence may not happen.

• Animal Bioscience
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• 제36권8호
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• pp.1274-1284
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• 2023

Objective: Understanding consumer perception of meat quality in developing countries is an important issue since consumer perception of quality could be highly variable. In the current study, consumers' purchasing preferences affected by marbling and perception of quality were evaluated in a survey study. Furthermore, consumers' preferences for degree of doneness were investigated using both survey and consumer panel studies. Methods: The study was carried out in two phases. Firstly, a survey was conducted in Adana Province, Turkey to collect data related to the attributes affecting consumers' meat purchase decision and consumers' degree of doneness preferences. In the second phase, boneless ribeye was used to investigate consumers' degree of doneness preferences in a consumer panel. In addition, proximate analyses of the samples were conducted. Results: The survey study using pictures of marbling illustrations indicated that higher degrees of marbling might be considered too fatty to be purchased by consumers. Consumers' perceptions regarding the relationship between marbling and beef quality further indicated that marbling might not be acknowledged as a cue of a higher quality meat. Nevertheless, the results of the importance of some attributes related to intrinsic and extrinsic quality cues showed that consumers were looking for the cues that indicated not only quality but also safety of the meat during meat purchase. The results of both survey and consumer panel studies revealed that consumers might prefer higher degrees of doneness while consuming meat since a majority of the consumers' preference of degree of doneness was at least well done. Conclusion: This study revealed that consumer purchasing preferences might vary between countries regarding marbling and perception of quality. Furthermore, higher degrees of doneness could be the preference of these consumers. Thus, further studies are needed to increase consumer satisfaction in these countries.

• 한국멀티미디어학회논문지
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• 제24권4호
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• pp.619-627
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• 2021

With growing competition in the market, more product differentiation in visual perception is needed to enhance competitive power of products. The purpose of this paper is to have a research on designer's cognitive differences in aesthetic preferences of female consumers in product CMF design, and the deviation result in different female consumer groups will be obtained based on collected data of CMF design preferences of different female consumer groups. The research method adopted is to conduct matching experiment with professional products designers as participant to test the matching through correlation analysis between designers' cognition of female consumers and their preferences and female consumer preferences on the basis of the constructed typical user roles of female consumers. The results of the research show the correlation between designers' understanding of female consumer groups and their own real needs, and the surface processing of product surface decoration is the highest aesthetic preference of female consumer groups. The research provides reference for product design industry and designers of small and medium-sized enterprises who have substantial difficulty in surface design analysis.

• 대한가정학회지
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• 제32권3호
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• pp.85-104
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• 1994

The primary objective of this survey is to find out how New-Generation Consumers' preferences to wedding housing leisure facilities and nursing facilities are different by their socio-demographic and economic characteristics. 1,227 New-Generation Consumers in Seoul and its metro-politan area whose ages are greater than 20 years and less than 35 years and whose marital periods are less than 4 years are selected for emperical study. The findings show that the trends of New-Generation consumers' preferences are variety high-quality community-concept and openess et al. and nursing should be segmented by consumers' characteristics. In addition the findings suggest that consumer education for New-Generation Consumers and their parents should be performed according to desirable and socilly conscious consumption.

• 산업경영시스템학회지
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• 제27권3호
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• pp.52-58
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• 2004

This study investigated the influence of package design of female cosmetics on the purchasing preferences of view The subjects of this study were the consumers of female cosmetics from their twenties to the forties, and were 195 consumers who dropped into beauty counters to buy their cosmetics. With this study, it can be said that package design Is an effective factor on purchasing of female cosmetics. In general, most consumers prefer to practical and useful package design. But the younger consumers tend to be more influenced by luxury and expensive package design than an elderly consumers on purchasing cosmetics. And it made a little difference in purchasing preferences by academic background.

• 농업과학연구
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• 제45권3호
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• pp.547-559
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• 2018

Consumers are becoming increasingly interested in what kind of value their food has. Many studies have focused on consumers' preferences and willingness to pay for specific food values. However, few studies have asked consumers to consider or rank the importance of different food values. This paper determined consumers' food values by implementing the best-worst scaling approach and segmented consumers based on the relative importance of general food values that consumers place on them. Among a list of eleven food values (taste, safety, origin, appearance, price, environmental impact, naturalness, convenience, nutrition, fairness, and habit) which was compiled from previous studies on food preferences, on average, safety, nutrition, taste, and price were the most important values to consumers, whereas fairness, habit, appearance, convenience, origin, and environmental impact were the least important values. However, significant variation exists among consumers in terms of the relative importance of food values. To investigate the heterogeneity among consumers, a Latent Class Analysis was performed to classify consumers into subgroups based on responses to questions. Two latent classes were found and characterized as 'safety-nutrition' and 'taste-price'. The 'safety-nutrition' cluster represents 61% of the sample and a group of people who find safety and nutrition centered values to be the most important. Another cluster represents about 39% of the sample, and relative to the first group, this group finds price and taste values to be more important.

• 한국의류학회지
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• 제43권3호
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• pp.327-348
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• 2019

Among the many methods to make sustainable garments, convertible garments have the potential to change style and function that allow consumers to keep and use garments longer with the possibility of enhancing sustainability. This research analyzes consumer preferences in changeable design options for convertible dresses and the consumers' influence on environmentally responsible apparel consumption (ERC) behaviors on their preferences regarding changeable design options of dresses, which are popular items. An online survey collected data from a convenient sample of 321 female college students from four universities in the United States. Data were analyzed using IBM SPSS through descriptive analysis, cluster analysis, and independent samples t-test. There were significant differences between high and low ERC groups in design preferences that considered important aspects of purchasing, using convertible dresses, and purchase intentions. Detailed differences among sub-groups were analyzed. Designers are encouraged to make tying/folding/wrapping dresses with changes of size/fit, dress length, or color/pattern. The results are beneficial for apparel designers when developing convertible dresses with the guidance of consumers' design preferences and differences according to ERC levels.

• 가정과삶의질연구
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• 제23권6호
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• pp.145-153
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• 2005

The purpose of this study was to analyze the impacts of consumers' demographic characteristics on their involvement in retired communities, under the assumption that consumers' involvement in retired communities would be a preceding factor of the consumers' preferences for retired communities. One of the major findings of this study was that there were statistically significant differences in the involvement in retired communities by several demographic variables such as age, gender, level of education, income, total family asset, consumer values, and pursuit of happiness. Second, such involvement was strongly correlated with consumer preferences. Third, the community management styles, such as sales and rental conditions, significantly influenced consumers' level of preference. The results from this study could provide useful information not only for understanding the residents of retired communities, buffer enhancing the welfare of residents of retired communities.

• 대한가정학회지
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• 제43권4호
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• pp.65-78
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• 2005

The purpose of this research was to investigate the effect of the desired sportswear benefits on the sportswear image preferences and store patronage according to store type. The subjects were 773 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, and t-test. The results showed that there were five desired sportswear benefits: figure compensation, status ostentation, comfort, individuality, and youth-orientation. Sportswear image preferences consisted of four factors: innovative, luxurious, simple, and active. Store patronage encompassed department store, franchise store, discount store, wholesale store, internet, TV home shopping, and catalogue. Statistical analysis showed that there were significant effects of desired sportswear benefits on sportswear image preferences and store patronage. For example, the more consumers desired figure compensation/sex appeal benefits from sportswear, the more they preferred innovative, luxurious, and active sportswear images and the stronger was their patronage of department stores. The study also showed differences between male and female consumers in regard to sportwear benefits sought and store image preferences. The implications of the research were discussed.

• 대한가정학회지
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• 제46권7호
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• pp.59-69
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• 2008

The purpose of this research was to investigate the effect of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. The subjects were 530 female sportswear consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, ANOVA, and Duncan test. The results showed that there were two appearance perception factors: appearance interest and weight interest. Sportswear benefits sought had five factors of ideal figure/sex appeal, status ostentation, individuality/fashion, comfort, and youth-orientation. Sportswear evaluative criteria consisted of function, brand/fashion, and design factors. Sportswear image preferences had four factors: innovative, luxurious, simple, and active. Statistical analyses showed that there were significant effects of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. For example, the consumers who were interested in their appearances sought the benefits of ideal figure/sex appeal, status ostentation, individual/fashion in sportswear. Also, they considered brand/fashion and design as important criteria and preferred innovative and luxurious sportswear images.