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http://dx.doi.org/10.9717/kmms.2020.24.4.619

A Study of Designers' Cognitive Differences in Consumers' Aesthetic Preferences - Focus on Product CMF -  

Wang, Liufeng (Dept. of Storytelling, Graduate School, Dong-Eui University)
Kim, Chee-Yong (Dept. of Game Engineering, Dong-Eui University)
Publication Information
Journal of Korea Multimedia Society / v.24, no.4, 2021 , pp. 619-627 More about this Journal
Abstract
With growing competition in the market, more product differentiation in visual perception is needed to enhance competitive power of products. The purpose of this paper is to have a research on designer's cognitive differences in aesthetic preferences of female consumers in product CMF design, and the deviation result in different female consumer groups will be obtained based on collected data of CMF design preferences of different female consumer groups. The research method adopted is to conduct matching experiment with professional products designers as participant to test the matching through correlation analysis between designers' cognition of female consumers and their preferences and female consumer preferences on the basis of the constructed typical user roles of female consumers. The results of the research show the correlation between designers' understanding of female consumer groups and their own real needs, and the surface processing of product surface decoration is the highest aesthetic preference of female consumer groups. The research provides reference for product design industry and designers of small and medium-sized enterprises who have substantial difficulty in surface design analysis.
Keywords
Female Consumers; Plastic; Surface Processing; Aesthetic Preference; Cognitive Differentiation;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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