• 제목/요약/키워드: Consumer trend

검색결과 651건 처리시간 0.022초

이브 생 로랑(Yves Saint Laurent) 작품에 수용된 예술과의 교류 (Interchange with Art Contained in the Works of Yves Saint Laurent)

  • 김선영
    • 복식문화연구
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    • 제19권2호
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    • pp.283-295
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    • 2011
  • This study deals with the interchange with art that is contained in the works of Yves Saint Laurent, and it is disclosed through his works that modern fashion is part of expressive art while pursuing creative function as a work of art. The study has been performed on the basis of the references, the pictures of his works and interviews posted in domestic and overseas fashion magazines such as Vogue, Fashion News, Mode & Mode, Gap, Collections, etc. Regarding the scope of this study, it specifically deals with works he created from 1958 until 2002, when he announced his last collection. The results of the study show that with respect to Post-Impressionism, his works were greatly affected by van Gogh(who had used colors as active media in depicting his internal mental state) which gave birth to gorgeous and handicraft-like 'Couture-style clothes'. With respects to Fauvism, the works of Matisse also had an impact on Yves Saint Laurent, who added a sense of fauvism in his works through the use of colors, motif, or full reproduction of images from paintings. We see the influence of cubism upon Laurent when we examine his works of 'clothes with artistic value,' which utilized applique, beaded decoration, patchwork, embroidered patterns, relief-like ornaments, etc. using motif or objet much as we see in the works of Picasso and Braque, artists who expressed a new dimension of the formative arts. Laurent's use of neoplasticism, or plainness of painting, demonstrates a new formative art on the three-dimensional human body by using the works of Mondrian, which consist of black lines and primary colors, although generally Laurent's 'neoplastic'works differed from the works of Mondrian by more actively utilizing the lines and colors when designing dress and its ornament. In addition, the paintings and poems of surrealism artists and poets were directly used in the clothes or their images were sometimes borrowed. In order to express respect toward the spirit of surrealism and its artists, the human body motifs such as lips and eyes(which were frequently used by the surrealism artists) were applied to embroidery, printing and beaded decoration. Finally, being inspired by such Pop artists as Andy Warhol, Roy Lichtenstein and Tom Wesselman, Laurent further emphasized the aesthetic value of the popular consumer image in his own work, resulting in the wide recognition of the designs of Yves Saint Laurent as representing the new wave of the Pop Art school.

노년소비자의 가치와 라이프스타일이 외식업체 선택속성에 미치는 영향 (Potential Effects of Restaurant Selection Preferences by Elderly Consumers' Values and Lifestyle)

  • 이영주;황영정
    • 한국조리학회지
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    • 제20권1호
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    • pp.220-237
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    • 2014
  • 본 연구는 서울과 경기지역에 거주하며 외식경험이 있는 55세 이상의 노년소비자의 개인가치와 라이프스타일이 외식업체 선택속성에 미치는 영향관계를 파악함으로써 고령화 사회를 목전에 두고 있는 시점에서 외식기업의 경영활동과 그 성과를 극대화 할 수 있는 방안을 마련함에 있어 그 기초적인 자료를 제시하고자 하였다. 기존의 연구논문을 바탕으로 관련 변수를 추출하고 모형과 가설을 설정하여 설문조사를 통해 본 연구의 결과는 노년소비자가 라이프스타일 활동지향형 요인 즉, 최신의 경향과 유행을 따르며 새로운 일에 도전하는 것을 즐겨하는 편이며, 때로는 열정적인 즐거움을 경험하고 싶어 하는 것으로 나타났다. 또한 외적가치를 지향하는 노년소비자는 라이프스타일에 있어서 비교적 다양한 형태를 나타내는 것으로 나타났으며, 원칙지향형은 편안하게 이야기할 수 있으면서 조용하고 휴식을 취할 수 있는 주변사람들로부터 평판이 좋은 곳을 주로 선택하며 활동지향형은 부대시설이나 노인 특가 할인된 메뉴와 서비스가 친절하며 가격이 저렴하다면 다소 멀어도 이용하는 것으로 나타났다. 이러한 연구결과는 노년소비자의 개인가치와 라이프스타일에 따라 외식업체 선택속성 기준이 달라질 수 있다는 것을 의미하는 것으로 보다 전국적인 범위로 외식업체를 직접 방문하여 노년소비자를 대상으로 한 보완적인 연구를 바탕으로 노년외식소비자가 지향하는 가치와 외식업체 선택속성을 파악함으로써 향후 외식 기업의 활성화와 노년소비자 시장의 마켓팅 전략 수립에 긍정적인 영향을 가져올 수 있을 것으로 사료된다.

A Study on Korean Male Cosmetics Analysed Through The Newspaper Articles From 2000 To 2010

  • An, Jin-Kyung;Hong, Na-Young
    • International Journal of Costume and Fashion
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    • 제11권1호
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    • pp.63-83
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    • 2011
  • This study aims to prove the changes, development and social background of Korean male cosmetics over the period of 2000-2010. There were total 574 articles written about male make-up and cosmetics in Chosun Daily, Joongang Daily and Donga Daily, which are the top three Korean local daily newspapers in terms of sales revenue for that period. These articles were analyzed together with social background research from various books and daily newspapers. The analysis of articles was divided into different categories; such as foundation cosmetics, color cosmetics, hair, and the social background. It was found that the articles related to foundation cosmetics were written the most, the articles related to male appearance management were second, articles on other items including how to manage the skin being the least. As for the social background of Korean male cosmetics, first of all, a change in social recognition can be pointed out. The traditional understanding of gender roles has changed, men's appearance management has started to be regarded as a competitive talent, and at the same time, the esthetic viewpoint for men also has changed. One example is the newly made popular term, "flower-handsome man", which shows the new trend of favoring males with nice skin. Second, the expansion of mass culture can be pointed out. As consumers can get information and fashion trends easier and faster, the fashion spreads fast, and this has led to the generalization and popularization of the sense of beauty. Third, the development of scientific technology and medical science can be pointed out. Thanks to the progress in those areas. the extension of youthfulness has become possible and the cosmetics industry was also affected greatly, as shown in the market spread of functional products for anti-ageing and wrinkle control as the interest in anti-ageing has grown. There are benefits from the development of scientific technology, but the problem of environmental pollution has appeared due to machinery and industrialization and thus the issue of well-being has been raised. Rising interest in naturalism, pro-environmentalism and organic cosmetics has influenced the cosmetics industry. In addition, the quantity of ultraviolet rays exposed to our skin has increased due to the air pollution caused by the destruction of environment, leading to increased usage of sun block lotion. Lastly, the influence of consumer society and the expansion of consumerism culture can be pointed out. In the modern society, consumption acts not only as the use of products and services but it also has an important role of mediating individuals with others and the society. The market for male cosmetics has been expanding and the number of men putting on make-up has been increasing rapidly. Therefore, this study is meaningful in that the analysis of the mode of change and the social background are an essential process in order to provide a direction for the future market for male cosmetics.

금융소비자의 인터넷, 스마트폰 어플리케이션 등 금융기관 온라인 시스템 이용에 따른 만족과 구전에 미치는 효과 요인 연구 (A Study on the Factors of Satisfaction & WOM Regarding to Financial Institutions Internet and Smartphones Application On-line Usage of Financial Customers)

  • 전성기;권만우;이상호
    • 한국융합학회논문지
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    • 제11권8호
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    • pp.183-194
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    • 2020
  • 최근 국내에서 은행과 같은 금융기관은 인터넷과 스마트폰의 보편화로 인한 영향을 가장 심하게 받고 있다. 한편 금융기관의 온라인 시스템 이용은 계속 증가추세에 있고, 온라인 서비스의 편리성이 금융고객의 유치와 유지에 상당한 영향을 주고 있으며, 소비자 욕구도 다양하게 표출되고 있는 상황이다. 본 논문은 이러한 환경에서 선행연구를 통하여 추론한 온라인 금융의 고객접점인 고객의 신뢰를 증진시키면서 지각된 용이성이 지각된 유용성에 영향을 주고 이 내부변인들은 만족을 유도하며, 곧 구전과 재구매에 영향을 미치는 중요한 요소임을 가정하여 가설을 세웠고 확장된 기술수용모형으로써 검증하고자 하였다. 연구자들은 본 연구를 통해 금융기관 서비스 이용방법의 변화 트렌드에 맞춰 금융기관의 온라인 서비스 품질과 감성적 요인들이 이용자에게 어떤 영향을 주는지 확인하고자 하였으며, 가설이 기각되지 않음을 확인하였다. 또한 스마트폰 등을 활용한 금융기관 온라인 서비스의 혁신이 오프라인 객장의 감소에도 불구하고 온·오프라인 양측면의 활성화에 기여 할 수 있을 것으로 보았다.

클래식 패션 이미지와 감성 어휘 연구 - 베이비붐, Y세대 여성을 중심으로 - (A Study on Classic Fashion Image and Sensible Vocabularies - Focusing on Women of Baby Boom and Y Generations -)

  • 상윤진;유정민;박민정;이인성
    • 한국의상디자인학회지
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    • 제17권3호
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    • pp.85-98
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    • 2015
  • Modern fashion shows the trend of various styles and the period focusing on only product functions is changed to the period focusing on consumer's sensibility. Consumers show different sensitivities and preference by individual at the stage cognizing and recognizing the stimulation of given image and the method of objective measurement based on the fashion sensible vocabularies is necessary to measure fashion sensibility. Therefore, this research is significant to examine differences of preference to classic fashion by generation and awareness for sensible vocabularies and suggest methodology of design sensible evaluation research through the quantitative evaluation objectifying subjective sensibility. For the method of research, precedent theses related to classic, concept and characteristics of classic in books and definition and characteristics by generation were examined, the best 3 domestic portal sites were selected and adjective vocabularies and images related to classic were collected from 2010 to 2014. Among the 206 adjectives collected, vocabularies whose average is more than 3.5 were drawn by 5-point Likert scale for fashion expert group. And, among the total 306 images collected, 21 representative images were selected by preliminary investigation of fashion expert group. For the classic images and vocabularies selected, frequency analysis, factor analysis and variance analysis were conducted by SPSS 19.0. The results of analysis are as follows. Preference to classic fashion image by generation was analyzed. As a result, both of two generations selected classic fashion as the most classic one. The images of the next orders were analyzed. As a result, Y generation selected basic classic fashion image which is casual with high activity as a classic one. Baby boom generation selected ancient classic fashion image, so there were differences in preference for classic by generation. As a factor analysis on classic adjective vocabularies, they could be divided into 5 factors such as basic form, attractive form, traditional form, vintage form and active form and they verified that credibility of all measuring variables for classic sensible vocabularies was achieved. Differences of classic sensible vocabularies by classic fashion image and generation were examined. As a result, generation and classic fashion image made a significant effect on five factors. Therefore, there were differences of the awareness on classic fashion images and sensible vocabularies among the generations and this thesis can be a fundamental material which objectifies subjective sensibility and suggests the methodology of new research.

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초기 근대 의약품 광고 담론분석: 근대적 아픔의 주체와 경험에 대한 소고 (The Modern subject and experience of pain described in medicine advertisements in the early modern times.)

  • 이병주;마정미
    • 한국언론정보학보
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    • 제32권
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    • pp.247-293
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    • 2006
  • 이 연구는 근대 의약품 광고에 드러난 신체 담론에 관한 연구이다. 최근 근대 형성기에 대한 미시적 접근은 일상사의 영역연구에서 두드러지는데, 일상적인 영역이야말로 사람들의 구체적인 경험이기 때문이다. 특히 근대 광고에는 당시 생활세계를 구성했던 대중문화, 소비문화, 성, 가족, 의 식 주, 질병 등의 구체적인 영역이 고스란히 담겨있다. 근대 이후 일상생활의 재조직화에서 신체는 이전까지 상속되고 신분적 질서에 의해 규정되었던 전근대적인 신체와 달리 어떤 규칙과 가치 속에서 자신의 신체를 자기 스스로 만들고 조립하여야 하는 근대적인 신체로 변화했다. 이 연구는 의약품 광고를 통해서 그 당시 사람들이 자신의 신체를 어떻게 인식하는지를 분석하고자 했고 분석방법으로 푸코의 담론형성이론을 활용하였다. 분석결과, 근대 초기의 의약품 광고 각각의 텍스트를 가로지르는 몇 가지 공통의 규칙, 즉 담론-장치를 찾을 수 있었고, 그 규칙성 속에서 의약품 광고가 근대적 아픔의 주체를 구성하는 과정을 살필 수 있었다. 근대 의약품 광고에 투영된 '임상의학적 시선의 내면화'와 '자기감시'라는 규율 권력적 요소는 '근대적 아픔의 주체' 형성에 기여했고, 사회 권력과 접합된 방식으로 표상되기도 했다.

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동대문시장 도.소매소비자의 구매행동 - 해외 아웃소싱 상품을 중심으로 - (A Study on the Pattern of Wholesale and Retail Consumer Behavior in Dongdaemoon Market about the Outsourced Products in Foreign Countries)

  • 이은형;김미영;이현정
    • 한국의상디자인학회지
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    • 제10권3호
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    • pp.27-36
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    • 2008
  • This article aims to identify the current status of outsourced production of Dongdaemun brands and to discover the consumers' perception of those outsourced products, their degree of satisfaction, and preference in purchasing those products. Moreover, the strengths and weaknesses of the outsourced products, as perceived by the consmers, have been identified, and specific methods and directions for efficient overseas outsourcing of Dongdaemun brands are suggested. This study also contains experimental works, in which I have prepared questionnaires, and my advisor have collected data. This survey was conducted on corporation managers, who directly operated clothing stores in Dongdaemun Market in December 2007. The collected data have been analyzed using SPSS 12.0 with various techniques such as t-test, paired t-test, frequency analysis and $X^2$-test. The results are summarized as the following: a) Comparison of the current outsourcing status of Dongdaemun brands showed that only eight out of the total 42 investigated companies have actually been outsourcing the production of their clothes. The biggest advantage of outsourcing was the reduced unit production cost, while low quality of products, delayed production, difficulty of control and management were shown as its disadvantages; b) the reason for purchasing clothes in Dongdaemun Market was to buy various clothing products. Comparing these reasons among different groups showed that there was a significant discrepancy in terms of trend design and copy design, in which wholesale consumers had shown a higher degree than retail consumers; c) and the preference for outsourced products of Dongdaemun brands was negative in both wholesale consumers (71.05%) and retail consumers (83.54%), as they both prefer clothes manufactured in Korea. Both groups selected the expensive price as the biggest disadvantage of Korean products, and picked design as the biggest strength of the outsourced clothes. Furthennore, both wholesale consumers (63.16%) and retail consumers (74.68%) selected Italy as the most preferred country for outsourcing clothing production. in which their reason had been their expectation for good product quality. The least preferred country for both wholesale (47.37%) and retail (50.63%) consumers was China, a country which they expected poor product quality.

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남성복의 변화에 관한 연구 (A Study on the Development of men's Wear in Korea)

  • 이순홍
    • 복식
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    • 제29권
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    • pp.5-22
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    • 1996
  • the present thesis aims to contribute to the further development of the men's wear indus-try in Korea which now confronts the need to adjust itself more actively to the conditions of the coming age of internationalization and free trade. To achieve this this thesis suggests the trade should provide for the changing domestic needs on theone hand and refine its wares as high value-added products in compe-tition with those from the advanced countries in fashion industry on the other, The history of the 'suit' the standard men's attire dates back to 1850 when the 'Ditto suit' was introduced composed of coat waist coat vest and trousers to remain virtually unchanged till the end of the nineteenth cen-tury and the modern men's wear originated in Britain. In Korea since the introduction of western clothes from 1876 custom-made suits had been dominant until 1944 while western clothes earned popular currency between 1945 and 1964 and ready-made suits began to spread with their advantages recognized in terms of practicality convenience and functionality The next phase from 1965 to 1985 witnessed the establishment of a number of ready-made brands although custom-made suits stayed in their height of prosperity until 1975. The turn-ing point for the men's wear industry came in 1975 when high-calss ready-made brands be-gan to turn up with the arrival of large companies in the market matching the change in consumers' life style. The men's wear market went through further diversification and specialization dur-ing the years between 1985. and 1990. Around the year 1990 however the expansion of the business suit industry came to slow down ac-companied by an oversupplied market. The fashion of pragmatism in the 1990s called for the growth of the casual wear department and as consumers' life style became more and more individualized conscious dressing in accord ance with T.P.O established itself as an important branch of culture, Such casual boom is likely to aid in promoting Korea's men's wear indus-try to peer with that of advanced countries. Consumers' fashion sense is now ahead of the trade's as well as being shortcycled highly individualized stylized and diversified. To meet consumers' demands under such circum-stances each company is required to develop its unique soft Know How based on accurate information and strategically specialized plan-ning. The trade should convert its hithero producer-oriented strategy to a new consumer oriented one and actively lead the needs and purchasin g pattern of consumers by providing an efficient and reasonable price policy with optimum supply of merchandise and also by presenting 'our' trend suited to our circum-stances.

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직장인의 외식소비 행동에 관한 연구;주5일 근무제 및 주6일 근무제를 기준으로 (A Study in Food Service Consumption Behavior of Company Workers)

  • 장동민;전인호;김종열
    • 벤처창업연구
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    • 제2권4호
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    • pp.135-151
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    • 2007
  • 본 연구는 주5일 근무제와 주6일 근무제를 분리하여 직장인을 상대로 외식 선호일에 대한 설문을 구하고 설문의 결과를 토대로 소득수준과 외식 선호일, 가족구성과 외식 선호일을 가족과의 외식과 친구들과의 오식으로 구분하여 각각의 범주들이 어떠한 방식으로 상호 분포되어 있는가를 분석하여 살펴보았다. 분석결과는 주5일 근무제 및 주6일 근무제 모두, 가족 및 친구와 외식 시 소득수준을 기준으로 내용을 살펴보면, 소득수준의 차이 불문하고 모두 주중을 선호하는 것으로 나타났다. 그러나 그 비율에서는 가족과의 외식보다 친구와의 외식에 대한 주중 선호비율이 월등히 높았다. 가족구성 형태에 따라 가족 및 친구 외식시는 독신자, 부부가족 및 기타 모두 주중을 선호하는 것으로 나타났다. 그렇지만 그 선호 비율에서는 친구와 외식 시 주중 선호 비율이 월등히 높아 직장인은 주로 가족은 주말, 친구는 주중을 주로 선호하는 것으로 나타났다. 주5일 근무자와 주6일 근로자의 외식 소비 행동은 큰 차이는 없으나 그 선호 비율은 주5일 근무자의 경우 가족과 외식시 주말, 친구와 외식시는 주중으로 선호 비율이 주6일 근로자 보다 상대적으로 높게 나타나고 있음을 알 수 있다.

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CCTV 분야별 인력양성을 위한 효율화 방안 연구 (A Study on Effective Plan for Manpower Development of CCTV Sectors)

  • 유순덕;이승재;류대현
    • 한국인터넷방송통신학회논문지
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    • 제16권3호
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    • pp.57-64
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    • 2016
  • CCTV 활용과 관련 산업발달에 따라 CCTV 관련 분야에 활동하는 전문 인력의 효과적인 양성 필요성이 대두되고 있다. 따라서 본 연구의 목적은 CCTV 분야의 효과적인 인력양성 방안에 대한 연구로서 14인의 전문가 패널을 이용한 델파이 방식을 통해 연구했다. 본 연구에서 제시하는 CCTV 분야의 효과적인 인력양성을 위한 방안은 다음과 같다. 교육 수강생 측면에서, 교육과정과 교육내용에 대한 적절한 설명이 제시되고, 동기부여를 위해 교육 후 자격증 확보 방안 마련 취업 알선 등으로 교육 후 신분에 대한 보장 환경 제공해야 한다. 교육 참여기업(기관) 측면에서는, 수강 후 이직 방지방안 마련, 교육비용에 대한 정부의 지원, 교육 수강으로 인한 업무 공백 해결 등이 있다. 교육운영 기관 측면에서 보면, 교육 참여에 따른 다양한 혜택을 제공, 관련기관과의 협력을 통한 적절한 홍보와 교육 프로그램 소개, 수요자의 요구사항에 맞는 적절한 교육을 제공, 교육과목 선택 및 교육과정 운영에 따른 수강 선택권을 확대해야 한다. 또한 교육을 운영하기 위해 소요되는 비용에 대한 부담감을 줄이기 위한 방안마련, 운영인력의 부족을 해결하기 위해 전문 시니어 인력을 활용, 수강생 선발의 기준은 현업 근무경험자 또는 교육이 요구되는 수요자 중심으로 선발이 필요하다.