• Title/Summary/Keyword: Consumer right

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A Study on the Development of Direct Marketing Strategy for Organic Agricultural Products (유기농산물 직거래전략 개발에 관한 연구)

  • Yoo, Duck-Ki
    • Korean Journal of Organic Agriculture
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    • v.19 no.4
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    • pp.475-500
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    • 2011
  • One of the first important strategic decisions when a starting an organic marketing initiative (OMI) is to plan the right strategy for distributing products. This decision depends to a large extent on whether the OMI has chosen a quality-premium product strategy or a price-quantity strategy. All distribution decisions interact strongly with other aspects of the marketing mix. Where and how a product is distributed objectives, its chosen strategy and the availability of human and capital resources. To select a market channel, frequent contact and discussions with possible partner are important. Generally, a distribution is made between the direct and indirect physical distribution of organic products to consumers. The longer the supply chain, the lower the chances that an OMI can steer the market through its own marketing measures and convince consumers through its own promotion activities. Generally speaking, the shorter the chain between OMI products and the final consumer, the less dependent the OMI will be on the success of other market actors. Direct selling activities to the retail or food industries also requires an OMI to undertake additional processing and marketing activities. For example, retailers often expect products to have been packed and labelled ready for sale. To conclude, distribution channels should be chosen in accordance with the product and price policy as well as the management capacity of the OMI.

A Study on the Financial Program Development for Farm household - farm household financial management and financial information needs (농가재무관리 교육프로그램 개발을 위한 기초조사 -농가 재무관리 실태 및 재무정보 요구분석을 중심으로-)

  • 최윤지;박영지;최현지
    • The Korean Journal of Community Living Science
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    • v.14 no.2
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    • pp.15-27
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    • 2003
  • This study investigates the reports about financial management and financial information needs in farm household, to development financial education program for farm household. The results were as follows: 1) Financial management was carried of husband (49%), husband and wife (31.0%) and wife (15.2%) 2) Farm households demand of financial information was selling for farm products(66.5%), farm management(65.1), keeping budget(52.6%) and consumer information(42.6%). 3) The variables (sex, age, Education, farming type) have statistically significant on test of financial knowledge. 4) On the basis of results, for the stabilization of rural economy it is necessary to maximize and stabilize the rural house hold income however, it is also necessary to educate the rural people by providing the ways and means to efficiently manage the income. Thus various financial management programs and educational resources should be developed and provided to the agriculture household finance managers and the instructors in Agricultural Technology Development Center. Specially, according to the financial knowledge test as the demand of financial information in the group of respondents who answered ‘don’t know’ is higher than the demand in the group of right or wrong answers it is quite urgent to develop and provide the financial education programs and financial resources for these people.

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Main Trends for Reforming the Law of Insurance Contract in England - Focused on the Insured's Post-Contract Duty of Good Faith in relation to Claims - (영국 보험계약법의 주요 개혁동향 - 보험금청구와 관련한 피보험자의 계약체결 후 선의의무를 중심으로 -)

  • Shin, Gun-Hoon
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.53
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    • pp.207-229
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    • 2012
  • In IP 7 and LCCP 201, Law Commission considers the insured's duty of good faith after the formation of the contract. This article intends to review and analyse the legal implications of proposals in IP 7 and LCCP 201. The results of analysis are following. First, Law Commission propose to end the remedy of avoidance under MIA 1906 section 17, because avoidance of past claims is unprincipled, impractical and unnecessarily harsh. Secondly, LC proposes that an insured who makes a fraudulent claim should forfeit the whole claim which the fraud relates, but that the fraud should not invalidate previous and legitimate claims. Thirdly, LC proposes to introduce a statutory right for the insurer to claim damages for the reasonable, foreseeable costs of investigate a fraudulent claim in specific circumstances and that damages would be limited to those cases where the insurer can show an actual, net loss. Finally, LC provisionally propose that an express fraud clause should be upheld in business insurance, whereas in consumer insurance, any term which purports to give the insurer greater rights in relation to fraudulent claims that those set out in statute would be of no effect.

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Development of a Bicycle Fitting System Based on Depth Camera through Body Part Recognition (인체부위 인식을 통한 깊이 카메라 기반의 자전거 피팅 시스템 개발)

  • Jeon, Hyesung;Lee, Jinwon;Yang, Jeongsam
    • Korean Journal of Computational Design and Engineering
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    • v.20 no.4
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    • pp.375-384
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    • 2015
  • Recently, there has been a gradual increase in the number of people who are interested in cycling, leading to an increasing number of cycling equipment consumers. However, many bicyclists get hurt because of their lack of knowledge about the right size of bicycle for their body. Although it is necessary for a rider to fit their bicycle to prevent injury, they reject a fitting service because of the long hours and high cost. In this study, we propose a bicycle fitting system that uses a depth camera to improve the limitations of existing manual fitting systems. With the defined formula, the system calculates the size of the bicycle using body image information extracted by a depth camera and visualizes a customized bicycle for a specific consumer. This system will not only save the customer time and money, but will prevent injury from the use of a bicycle that does not fit.

Critical Overview on Changes of Judicial Precedents in the Medical Cases of Korea - In Relation with Forms of Judgments and Damages - (우리나라 의료판례 변화에 대한 비판적 고찰 - 판결양식과 손해배상액을 중심으로 -)

  • Shin, Hyun Ho
    • The Korean Society of Law and Medicine
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    • v.15 no.1
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    • pp.83-122
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    • 2014
  • Compared with medical cases and health care law from other countries there has been a lot of progress on medical law, especially on medical precedents in Korea. However, in recent years, medical precedents tend to reflect a realistic position of health care providers, rather than normative position of the victim. The burden of proof to prove strict liability is given to patients in civil law suits by courts, patients generally has the burden of proof. The rate of claims to prove the negligence of medical malpractice is falling significantly. Even if the error is acknowledged, it is not enough to get right to be relief for patients by increasing limitations of liability or ratio of patient's own negligence. Compensation fee is included in medical fees and risk of medical malpractice actions contributes ultimately to a health care consumer. In conclusion, author represents a major the new upgrade of above mentioned problem. By advising that court should assess actively for the perspective of victim for medical negligence we will be able to exercise remedies of patients' rights and to prevent recurring medical accidents and also contribute to medical advances.

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Descriptive Sensory Evaluation and Consumer Acceptability of Sujeonggwa in a Tea Bag (티백 형 수정과의 관능적 특성 및 소비자 기호도 조사)

  • Kim, Hana;Song, Yeong Ok;Lee, Jeehyun
    • Korean journal of food and cookery science
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    • v.31 no.3
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    • pp.280-287
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    • 2015
  • Sujeonggwa is a popular Korean traditional beverage. However, consumers only prepare it at home on special occasions due to the time and effort required. Developing a convenient form of Sujeonggwa may promote its consumption. The objectives of this study were to 1) develop Sujeonggwa in a tea bag using different sweeteners and 2) describe the characteristics of Sujeonggwa's flavor in tea bag samples and 3) determine how well consumers accept the tea bag samples. A total of four types of Sujeonggwa in a tea bag were developed: two samples with varying amount of sugar, another sample using sugar and stevia and the last sample using sugar and short chain fructo-oligosaccharide as a sweetener. A commercial ginger tea and cinnamon tea were used as control products. Descriptive analysis was conducted on the same six samples and a descriptive panel identified its attributes. A total of 61 consumers evaluated acceptability using a nine-point hedonic scale and how they felt about intensities of the samples using a just-about-right scale. The results indicated that consumers liked Sujeonggwa samples in a tea bag more than commercial ginger tea and cinnamon tea.

A Empirical Study on the Adoption of RFID Systems in the Food Industry's E2E Process - Focusing on the Methodology on the Tag Attachment via BMT - (식품산업의 E2E 프로세스상에서 RFID 시스템 적용방안에 관한 실증 연구 - BMT(Bench Mark Test)를 통한 태그 부착 방안을 중심으로-)

  • Shin, Hwa-Sung;Min, Cheon-Hong
    • Journal of Digital Convergence
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    • v.7 no.4
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    • pp.149-158
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    • 2009
  • Although current RFID technologies can provide wide advantages in food industry area, most food companies do not consider willingly adopting this technology yet. This paper will present how the effective implementation of RFID systems in food industry could be realized. To Measure the importance of RFID systems, this study utilized the BMT(Bench Mark Test) methodology using RFID systems that were composed of tag and reader. After conducting this study, it suggests the effective tag attachment methods on the objects. The results are shown that the excellent tag product is a RFCamp and a fixed reader of Thingmagic Mercury 4 is the best product. Also, a portable reader of Motorola MC9090-RFID is recommend to the highest product. Therefore, this test is useful for selecting the best RFID systems to the food industry area. In addition, this study displays the effective tag attachment method to each bottle that was used to the experiments in food industry. Therefore, this study is contributed to the not only importance in the government IT areas as a growth engine but also the importance for consumer as a right for the knowledge about the food quality.

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A Study of Modern Men's Formal Wear Patterns and Sewing Technique (현대 남성 예복의 패턴과 봉제기술 연구)

  • Lim, Hyun-Joo;Kim, Jung-Hee;Cho, Hyo-Sook
    • Journal of the Korean Society of Costume
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    • v.60 no.10
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    • pp.28-46
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    • 2010
  • Variety and individuality are characteristic of consumer in modern society. For the necessity of new designed men's formal suit is on the rise with advance of party culture and change of wedding style. In addition to growing numbers of Korean grooms are getting more interested in make themselves well-groomed on the wedding ceremony. The purpose of this study is to develop the men's formal suit pattern for right fit and better style for Korean grooms. In order to find out how to modify their fit, comparison among the existing patterns was necessary. In this study we proposed new patterns of men's formal suit, a morning coat, a tail coat, tuxedoes, director's suit, three-peaces suit, navy blazer. Considering the results of this study, developed patterns were altered to fit better and to smarter. They were well graded in waistline position, shoulder shape, back princess line shape. Also they were best to move around sleeve and bodice. And the developed patterns were altered to make armhole narrower to make bodice length shorter, to make bodice slimmer. The researcher's pattern's were made up into garments using wool 100%, silk 100%. According to verify the improvements and grade better in both appearance and comport, it will be to take the lead men's formal dress culture and expand the base of popular consume for men's formal wear.

A Study on the Relationship between Economic Change and Air Passenger Demand: Focus on Incheon International Airport (경제환경 변화와 항공여객 수요 간의 관계 분석: 인천국제공항을 중심으로)

  • Kim, Seok;Shin, Tae-Jin
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.27 no.4
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    • pp.52-64
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    • 2019
  • The purpose of this study is to analyze the impact of macroeconomic variables on air passenger demand and provide useful information to airport managers and policymakers. Therefore, using the quarterly macroeconomic indicators from 2002 to 2017, the relationship with air passenger demand was demonstrated by multiple regression analysis. In the previous studies, they used GDP, Korea Treasury Bond, KOSPI index, USD/KRW Exchange Rate, and WTI Crude Oil Price variables. In this study, we used the Coincident Composite Index, Employment Rate, Consumer Sentiment Index, and Private Consumption Rate used as additional variables. It has confirmed that if the consumption of research results expands or the economic environment is right, it will affect the increase in international passengers. In other words, it confirmed that the overall economic situation acts as the main factor determining air passenger demand. It confirmed that the economic environment at the past has a significant impact on air passenger demand.

The Consumption Behavior and Perceptions of Environment-friendly Agricultural Products by University Students in Korea (전북 지역 대학생의 친환경 농산물 구매 실태 및 인식에 대한 연구)

  • Ryu, Ji-Hyu;Rho, Jeong-Ok
    • The Korean Journal of Food And Nutrition
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    • v.24 no.1
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    • pp.101-110
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    • 2011
  • The principal objective of this study was to evaluate the consumption behavior and perceptions of environment-friendly agricultural products(EAPs) by university students in the Chonbuk area, Korea. Self-administered questionnaires were collected from 309 university students(male 33.0%, female 67.0%). Descriptive and comparative statistical analyses was completed using SPSS v. 12.0. The percentage of subjects who purchased EAPs was 70.9%. Of those, 87.2% had EAPs purchased by their mothers. The most purchased EAPs were vegetables, the primary reason for which was the perception of 'good for health'(73.1%). The main information source about EAPs was 'familes/freinds'. The average scores of 'attitude toward EAPs', 'knowledge toward EAPs', 'concern toward EAPs' were $3.76{\pm}0.57$, $2.91{\pm}0.61$ and $3.29{\pm}0.43$, respectively. With regards to 'attitude toward EAPs', the scores were significantly affected by 'self-reported health status'(p<0.05). With regard to 'knowledge toward EAPs' and 'concern toward EAPs', the scores were significantly affected by 'supplements for health' (p<0.05; p<0.001). For university students' right choices of EAPs, information and consumer education wthin the university curriculum on these products are necessary.