• 한국유기농업학회지
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• 제18권4호
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• pp.463-487
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• 2010

This work is described as an early effort to study organic products marketing. Discusses the characteristics, barriers and vitalization strategies of developing new markets in an environment of increasing consumer awareness and marketability of organic products. Barriers to developing new markets for organic products include lack of basic information or poor understanding among farmers of sustainable techniques and practices, poor access to markets, high start-up costs, lack of understanding the developing market, uncertainty in marketing and pricing, consumer habits, inadequate financing, including resistance to paying premium prices, misinformation and misapprehension concerning the production of organic products. Recommends strategies for implementing sustainable systems, e.g., involve government agencies, educating and organizing both farmers, processors, and consumers developing marketing and distribution programs. Examines business strategies that have successfully targeted markets, such as advertising, labeling, public relations and communications, gaining consumer trust, partnerships, and diversifying operations.

• 대한가정학회지
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• 제43권8호
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• pp.83-98
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• 2005

The purpose of this study is to examine consumer's relationship benefit perception for fashion products and to examine the influence of relationship benefit perception on consumer satisfaction based on consumer characteristics. Data for this research were collected by surveying 766 women older than 20 years old in Seoul, Gwangju, and Gyeonggi-do. The following is a summary of the conclusions reached from this research: (1) Relationship benefit perception was divided into five separate areas: informational benefit, emotional benefit, special treatment benefit, economic benefit and social benefit. (2) Relationship benefit perception influenced consumer satisfaction. (3) There was a difference in benefits influenced on consumer satisfaction based on consumer characteristics such as sociability, relationship preference, and price importance.

• 유통과학연구
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• 제17권8호
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• pp.5-14
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• 2019

Purpose - This study aims to proposes a conceptual framework to segment multi-national products based on a Chinese consumer's perception of multi-national products, to find the role of consumer ethnocentrism (CET) in country of origin (COO) effects for Chinese, and to figure out how different dimension of CET Effects on purchase intention developed market and home country. Research design, data and methodology - This study selected a 2×2×2 factorial design for the hypothesis test based on the product category × combination of manufactured type × Ethnocentrism level. This study distinguishes products between luxury (Burberry) and non-luxury (Nike) products and choose combination of manufactured type (Spain vs India/ Spain vs China) in order to perform comparative studies. A total of 223 Chinese participated in the experiment. After being exposed to each scenario, participants were asked to respond to questions about brand preference and purchase intention Results - Regarding to luxury made in developed country, it is worth that exposing COO information to low level of ethnocentrism consumers. Regarding to non-luxury product made in emerging country, it makes it worse when COO information to high level of ethnocentrism consumers. Lastly, regarding to non-luxury product, patriotic consumers prefer to purchase product made in home country.

• 한국생활과학회지
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• 제9권4호
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• pp.491-503
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• 2000

The purpose of this study is to investigate the purchase behavior, response, and complaining behavior for discounting claims in clothing products. The subjects are composed of 360 female consumers. Data were collected through questionnaire. Descriptive analysis was used for analysis of this study. The findings of this study were as follows: First, female consumer used department store for buying discount apparel products the most. The percentage of buying casual or sports wear for discounting was the most. Most consumers purchased clothing products when discounting at 20-40 percentages. Second, even if, consumers tended to distrust discounting claims, they were satisfied with discount apparel products. Especially, they were satisfied with price, design, color, and size, while they were dissatisfied with sewing and fabric in discount products. Third, most consumer knew the knowledge of consumer rights, but most dissatisfied consumers did not assert positive consumer's right. Therefore, marketer should increase the accessibility of their complaint receiving mechanism for dissatisfied consumers in retail environment.

• 한국의류학회지
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• 제37권2호
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• pp.125-137
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• 2013

This study investigated the conceptual constructs of ethical consumption beliefs and their impacts on the consumer attitudes toward eco-friendly faux leather apparel goods. The mediating roles of perceived consumer effectiveness and apparel environmental knowledge were examined in this research. A survey was conducted on female consumers between the ages of 20 and 50; subsequently, 300 responses were analyzed. The results of this study were follows: 1) The results of factor analysis and the reliability test on ethical consumption beliefs clearly showed factorial structures that include Social Responsibility, Eco-friendly Consumption, Animal Welfare, and Individual Enhancement. 2) The results of the mean scores of ethical consumption beliefs showed that respondents tended to consider Social Responsibility more important than the other three factors. Ethical consumption beliefs showed a significantly positive influence on consumer attitudes toward eco-friendly faux leather apparel products; in addition, Social Responsibility had the highest effect on product attitudes among the four factors of ethical consumption beliefs. 3) The perceived consumer effectiveness and environmental knowledge of apparel had important medicating roles in the relation-ship between ethical consumption beliefs and attitudes towards eco-friendly faux leather apparel products. This study highlighted a potential marketability of eco-friendly faux leather apparel products and that ethical consumption beliefs, perceived consumer effectiveness, and apparel environmental knowledge should be promoted among consumers to increase favorable attitudes towards these products.

• 한국환경보건학회지
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• 제44권3호
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• pp.275-282
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• 2018

Objective: Since certain chemicals are widely applied in a variety of consumer products, exposure via simultaneous use of multiple consumer products can put human health at risk. For this reason, use patterns of consumer products are an important factor inhuman health risk assessment. The aim of this study is to investigate co-use patterns of air-fresheners and deodorizers in Korea in order to estimate potential cumulative exposure. Methods: To collect the information on use patterns of air-fresheners and deodorizers, ten air-fresheners and 14 deodorizers were selected. A total of 3,000 participants were recruited and asked through on line questionnaires whether they had simultaneously used the selected air-fresheners and deodorant products in their daily lives. Results: Among the 3,000 participants, 45.6% had used more than two air fresheners and 46.3% used more than two deodorizers. The most common types of air fresheners used concurrently include liquid and candle types for indoor environments, while those of deodorizers were fabric trigger sprays and refrigerator gels. In addition, 73.7% used more than two products without product categories. Fabric trigger sprays were contained in all of the high-ranking product combinations. Conclusions: This study showed that many consumers concurrently used air-fresheners and deodorizers in their daily routines. For accurate exposure assessment, co-use patterns of consumer products should be further investigated.

• Agribusiness and Information Management
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• 제5권2호
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• pp.27-37
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• 2013

Referral marketing plays an important role in promoting new products. When it comes to innovative agricultural products, early adopter's review or recommendation has a more critical impact on follower's purchase decision making. Hence, understanding of consumer's characteristics and needs play more important role in success of innovation. More particularly, other researchers pay attention to the role of consumer innovativeness. This study attempts to fill this gap in knowledge between innovative propensity of consumer and her/his intention to generate positive word of mouth about new agricultural products. Furthermore, in this paper, we adopt Vandecasteele and Geunes' motivated consumer innovativeness model to investigate consumer innovativeness in extrinsic motive and intrinsic motive level, and examine the moderating role of referral efficacy. For empirical verification, survey method is used for data collection. Partial least square (PLS) is adopted to analyze the data. Finally, several theoretical contributions and practical implications are discussed.

• 디자인학연구
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• 제18권1호
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• pp.135-144
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• 2005

기업경쟁에 있어서 소비자들의 제품에 대한 가치 인식 및 선호 경향이 제품개발에 점점 큰 영향을 미치고 있다. 소비자 요구에 대한 심층적 연구를 위하여 기업들은 소비자의 제품만족도, 선호도 조사를 실시하며 그에 대응되는 생산을 계획하고 있다. 본 연구에서는 최근 디지털 도어락에 대한 기대가 증대하고 그 필요성의 인식이 성숙함에 따라 시장 진입을 위한 제품경쟁력 강화 요소를 발굴하여 디자인 전략을 설정하고자 한다. 연구의 과정으로 시장조사를 통하여 사회적 배경을 이해하고, 정성조사인 소비자 심층면접조사를 실시하여 소비자 라이프스타일, 요구사항 등을 파악하였으며, 정량적 조사로 소비자 기호이미지 조사, 구매 및 사용 행동 패턴과 도어락 시장 상황을 파악하였다. 이제까지의 기술 중심적인 제품에서 사용자 중심의 제품으로 디자인 및 설계하기 위해서는 사용자의 성향과 사용자의 사용법이 제품의 디자인을 결정하는 조건이 되어야 한다. 이제 소비자는 제품을 통하여 라이프스타일을 창조 하고자 하며, 생활 문화적 가치를 지니는 제품을 선호하는 경향을 보이고 있다. 본 연구에서는 경쟁력 강화 포인트 전략으로 첫째, 소비자들의 만족도를 높일 수 있는 차별화 된 가치의 제공 둘째, 소비자들의 선호경향이 높은 생체인식의 방식의 적극 개발 셋째, 단순출입제어기능에서 네트워크 보안 시스템으로 확장하기 원하는 소비자들의 기대에 대한 부응 넷째, 간편성으로 향상된 기술을 이용한 인증방식 등을 제안하였다.

• 유통과학연구
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• 제13권3호
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• pp.79-91
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• 2015

Purpose - First, the study identifies and analyzes consumer preferences with regard to health foods and supplements. Second, it identifies and analyzes consumer preferences with regard to the properties of Vitamin C supplements. Third, in order to provide a basic data for the development of Vitamin C supplements and to measure how consumers value the properties of different Vitamin C products, a consumer survey was conducted through the choice-based conjoint model. Based on the results, the research estimates consumers' relative product-related priorities as well as price levels and willingness to pay (WTP) for different product types, and makes suggestions regarding consumer-oriented new product development and progressive directions for the successful launch of health foods and supplements. Research design, data, and methodology - This study aims to define the attributes of health foods and supplements based on several characteristics including their natural ingredients, product price, product originality, natural ingredient content, and additional functional ingredients, and makes suggestions regarding strategic market pricing and product development for health foods and supplements according to customer attitudes and characteristics. The research used choice-based conjoint analysis methodology based on the Multinomial Logic Model and collected 94 questionnaires filled out by users of Korean Vitamin C supplements. Results - Product price is the most influential factor among the five analyzed properties. When consumers buy Vitamin C products, the relative significance level of four of the examined properties is as follows: 40.9% for product price, 23.3% for product originality, 21.9% for natural ingredient content, and 13.9% for additional functional ingredients. Vitamin C content is excluded as it is not a statistically significant factor. It is interesting that supplement manufacturers and retailers consider Vitamin C content to be very important whereas consumers do not regard it as an important factor at the time of purchase. The results for the marginal willingness to pay (MWTP) for each property of Vitamin C supplements show that consumers are willing to pay an additional 11,146 Korean won for a 50% increase in the natural ingredient content. With regard to product originality, consumers are willing to pay an additional 11,301 Korean won for products manufactured in Europe than for products manufactured in China. Moreover, consumers show a greater preference for products manufactured in Korea than in Europe. However, consumers are not willing to pay more for additional Vitamin C or additional functional ingredients added to Vitamin C products. Conclusions - According to the results of consumer research on Vitamin C supplements, which represent a popular health food supplement in Korea, most Korean health food and supplement companies are not consumer- or market-oriented when developing new products. Companies gather information from either R&D specialists or sales managers and their opinions are highly reflected in new product development. The study's results will help companies recognize the importance of understanding consumers' unmet needs in advance to develop new products in the future.

• 한국의류학회지
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• 제31권11호
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• pp.1510-1519
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• 2007

This comparative study analyzes and compares tight skirt sewing methods which are found in the clothing configuration reference text books available in contemporary universities and which are used in commercially-available domestic consumer products. The study samples included 15 text books and 12 tight skirt consumer products of different brands on sale at three department stores in Seoul each of which had a belt, a back-centered zipper, and back double slits. The findings of the study are summarized as follows: First, text books mainly show very basic sewing methods of using zippers on both sides of the straight-lined waist belt. This indicates that it is necessary for such methods to be complemented so that they cover a recent variety of designs, materials, and sewing machines. For consumer products, the main sewing method is to use a curved waist belt and a console zipper in silhouette running across half the hipbone. Second, consumer products employ three different types of cutting and sewing methods for putting an inseam on the center of the back slit part: to leave the whole inseam hemmed in the back center, to cut the left side of the inseam to the upper part of the back slit, and to cut the inseam to both the upper parts of the back slit. However, a method shown in most of the sampled text books is to cut the inseam of the back center to both the upper parts of the back slit. Third, the way of finishing a bottom edge hem in the text books is to do slip-stitch, herringbone stitch, and slinting hemming, in order after doing over-lock stitch, or to cut the hem on the bias and then slip-stitch, while for the consumer products the most frequently used sewing method is to finish the bottom edge hem by doing secoui-stitch. Finally, while in the text books the method of stitching darts and tucks is used for lining, the main lining method used in consumer products is to make tucks only. Also in the way of stitching the side seams of lining or the seams of the back center, there is a difference between the two sample groups of text books and the consumer products: while the former suggests using both open seams and over-lock stitch, the latter is found to finish the seams using an over-lock stitch only.