• International Journal of Advanced Culture Technology
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• v.11 no.3
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• pp.332-337
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• 2023

The purpose of the study was to analyze consumers' perceptions of gamification. Based on the analyzed data, we would like to provide data by systematically organizing the concept, game elements, and mechanisms of gamification. Recently, gamification can be easily found around medical care, corporate marketing, and education. This study collected keywords from social media portal sites Naver, Daum, and Google from 2018 to 2023 using TEXTOM, a social media analysis tool. In this study, data were analyzed using text mining, semantic network analysis, and CONCOR analysis methods. Based on the collected data, we looked at the relevance and clusters related to gamification. The clusters were divided into a total of four clusters: 'Awareness of Gamification', 'Gamification Program', 'Future Technology of Gamification', and 'Use of Gamification'. Through social media analysis, we want to investigate and identify consumers' perceptions of gamification use, and check market and consumer perceptions to make up for the shortcomings. Through this, we intend to develop a plan to utilize gamification.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.5
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• pp.631-644
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• 2013

This study investigates the gaps between ideal and actual corporate social responsibility (CSR) by comparing levels of CSR perceptions and examining the relationship differences between CSR perception, perceived quality, and affective trust from a consumer perspective. Data from 315 adult samples were collected through a nationwide online survey. In order to compare ideal and actual CSR, the study employed the approach of latent means analysis (LMA) and multi-group comparisons within the framework of a structural equation modeling (SEM). The result of latent means comparison showed significant differences of perceptions on fashion CSR across ideal and actual contexts. Only actual economic CSR was evaluated higher than in the ideal context and the effect size of inter-management CSR was the largest among seven domains. Multi-group SEM revealed a significant discrepancy between ideal and actual CSR structural models that exhibited relationships of CSR perception, perceived quality, and affective trust. The paths from internal management and ethical CSR to perceived quality and from economic and philanthropy CSR to affective trust were different across ideal and actual contexts. Implying the understanding of consumer CSR perceptions and the mediating role of perceived quality, this study suggests that marketers narrow the gap between ideal and actual CSR.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.7
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• pp.851-861
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• 1998

The present study examined the consumer's evaluations of apparel quality and price, and the brand recognition according to the consumer's decision making styles(quality-conscious, brand-conscious, and price-conscious consumers). The two hundred and three subjects were asked to evaluate the quality and price of the two almost identical experimental blouses except for brand labels. One was the national brand, Keith and the other was the private brand, Ivy house. Also, the subjects were asked to answer if they recognize these two brands. The data were collected by self-administered questionnaire and were analyzed by frequency, percentage, one-way ANOVA, two-way ANOVA, and factor analysis. The results of the study were as floows: (1) Examining the perceptions of product qualities, generally speaking, all three types of the consumers evaluated the national brand's qualities more highly than those of the private brand. However, in-part, the price-conscious consumers evaluated some product charac-teristics more highly than those of national brand: touch of fabric, sewing, and the hemline finishing. (2) Investigating the perceptions of product prices, All three types of the consumers evaluated the price of the national brand more highly than that of the private brand. Among those, the price-conscious consumers recognized the price of the national brands most expensively. (3) Identifying the brand recognition of the two brands, the brand-conscious consumers showed the highest brand recognition and the price-conscious consumers showed the lowest brand recognition in both national and private brands, 51.9% of the total respondents identified the private brand showing comparatively high brand recognition. (4) Examining the relationship between the demographic factors and the consumer decision making styles, the monthly household income was statistically significant. Namely, 71.4% of the brand-conscious consumers have the monthly household income of 3,000,000 Won or higher which means that the higher monthly household income, the higher tendency to be brand-conscious consumers.

• Korean Journal of Organic Agriculture
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• v.32 no.1
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• pp.1-24
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• 2024

Considering the continuous growth in the production and consumption of Gastrodia elata, it's crucial to accurately understand the consumer demand for Gastrodia elata products and develop health products tailored to consumer preferences. In this study, we surveyed 400 consumers each from South Korea and China to gauge their perceptions and buying intentions concerning Gastrodia elata products. The results revealed that Korean consumers predominantly evaluate Gastrodia elata products based on health consciousness, whereas Chinese consumers emphasize the product's external characteristics. In Korea, Gastrodia elata products are mainly promoted for their health benefits and are primarily consumed in ingestible forms. In contrast, in China, Gastrodia elata is frequently used as a culinary ingredient. These findings underscore that consumer perceptions and buying intentions can differ depending on how a product is advertised and presented. Future studies should take into account the evolving international Gastrodia elata market and the surging demand, incorporating diverse countries and cities. It will also be imperative to maintain ongoing monitoring, drawing insights from the industrial growth drive model.

• Journal of Distribution Research
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• v.1 no.2
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• pp.29-52
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• 1996

The objective of this study is to test Parasurman, Zeithaml & Berry(1985)'s service quality gap analysis model, and to confirm reliability and to confirm reliability and validity of the model. The reliability of the model is adopted, but the validity must be retested in the further study. In the results of the gap analysis model, the correlation between consumer expectations and management perceptions of consumer expectations(gap1) was not accepted. The correlation between management perceptions of consumer expectations and service quality specifications(gap2), the correlation between service quality specifications and the service actually delivered(gap3), and the correlation between services delivered and services promised to consumers(gap4) were accepted. To improve domestic telecommunication service quality, practical guides such as standardization of job roles, cooperation among customer-contact persons, communication between managers and employees, evaluation programs for employee's improvement of service quality, appropriate supports for customer-contact persons were suggested. For generalizing the gap model, additional studies under the different contexts and industries will be needed.

• Journal of Families and Better Life
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• v.31 no.4
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• pp.15-31
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• 2013

Consumers are quite worried about food safety because food is one of the most important necessities in everyday life. Many studies have been conducted regarding the food safety issues, however, most researches have focused only on a limited range of risk factors and used only quantitative survey methods. The purpose of this study was to investigate consumers' perceptions of the risky components of food safety and how the perceptions have been formed. For this study in-depth interviews were conducted. For the interviewees, nine housewives, who are in their 30s to 50s, were selected taking into consideration their age, education level, number of children, and employment status. Results showed that the risk factors many consumers worried about were agricultural pesticides, MSG, food additives, GMO, Mad Cow Disease, preservatives, and growth hormones, etc. Consumers were worried about the risk of the retail process the most because they thought it was not informed and controlled well. Consumers tend to worry much more when the risks are involuntary, uncontrollable, unreliable, and have a gradual negative effect. Some of the food safety-oriented behaviors of consumers were also investigated.

• Korean Journal of Child Studies
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• v.26 no.3
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• pp.43-59
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• 2005

A sample of 578 adolescents responded to self-report questionnaires. Results showed that parental education levels and occupation and adolescent perceptions of their socioeconomic status were positively related to maternal expectations. Adolescent perceptions of their socioeconomic status were related to maternal emotional support and adolescent self-esteem. Adolescent achievement motives were positively related to parental education levels and adolescent perceptions of their socioeconomic status. Maternal expectations/emotional support and adolescent perceptions of their socioeconomic status were positively related to adolescent achievement motivation. Maternal expectations played a mediating role between parental educational levels and adolescent perceptions of their socioeconomic status and adolescent achievement motives. Maternal emotional support and adolescent self-esteem played mediating roles between adolescent perceptions of their socioeconomic status and achievement motives.

• KDI Journal of Economic Policy
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• v.40 no.3
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• pp.45-68
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• 2018

We uncover a nexus between actual inflation, inflation perceptions and expectations in Korea through analyzing micro as well as aggregate data from the Consumer Survey. We document two novel findings. First, households' subjective perceptions of inflation exert more impact on expectation formation than actual inflation. Second, inflation perceptions are broadly in line with the trajectory of the inflation trend. This is attributable to the fact that changes in actual inflation have been generated mainly by the consumption items whose price changes are perceived more sensitively as those items are frequently bought or have a larger share in household expenditures. Conducting a cross-country comparison, we find that information rigidity in expectation formation process and the nexus between perceptions and expectations of inflation prove to be stronger in Korea. Additionally, we reconfirm the existing finding that the scope of information utilized for forming inflation expectations is fairly circumscribed.

• Journal of Families and Better Life
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• v.26 no.3
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• pp.131-147
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• 2008

The main purpose of this study is to examine the effects of the fathering practice on children's sociality. The subjects of this research are 569 (grade 6) students who are from 4 elementary schools, and 511 (grade 3) students who are from 4 other middle schools in Seoul and Gyeonggi province. The data was collected using two kinds of questionnaires: Canfield's (1995) Fathering Practice Scale and Urn Guy-Sung's (1999) Children's Sociality Scale. The data was analyzed by frequency, mean, standard deviation, percentage, Cronbach's alpha, t-test, one-way ANOVA, Scheffe's post hoc test, and hierarchical regression. The major results of this research are summarized as follows: First, there were differences in children's sociality according to children's and fathers' perceptions of the fathering practices. I classified 1080 students into 4 groups by mean${\pm}$1/2standard deviation of the children's and fathers' perceptions of the fathering practices. The results showed that children's sociality tends to be higher when the children's perceptions of the fathering practice are at a high level (Group 1 and Group 2), compared to when the fathers' perceptions of the fathering practice are at a high level (Group 3 and Group 4). Second, hierarchical regression was divided into two models so as to know how the effects were different from the children's and fathers' perceptions of the fathering practice on children's sociality. In the first model, only the fathers' variables were inputted and fathers' perceptions on fathering practice has significant effects on children's sociality. In the second model, both the children and fathers' variables were inputted into analysis. The fathers' perceptions of the fathering practice were not influenced, but children's perceptions of the fathering practice had great effects on children's sociality. Third, as the result of hierarchical regression with age, mid-childhood has significant effects on children's perceptions of the fathering practice on children's sociality. In addition, early adolescence is an important variable in the effects of the fathers' perceptions of the fathering practice on children's sociality. As a result the fathers' perceptions of the fathering practice are important and influential variables on children's sociality. In the result of this study fathering practice is necessary in children's development.

• Journal of Information Technology Applications and Management
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• v.11 no.2
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• pp.101-124
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• 2004

The exponential growth of the Internet has been the advent of buying and selling products and services over the Internet. In Korea, electronic commerce including Internet commerce reached a ￦6,534 billion industry in the year 2002. This paper presents the importance of understanding and managing consumer trust to sellers succeed in Internet commerce. We tested a trust model that includes seller's trustworthiness-based factors and consumer's personality-based factors. We found that seller's trustworthiness-based factors lead to greater consumer trust in Internet shopping through the consumer's perceptions about integrity, benevolence, reputation, and size, but consumer's personality-based factors containing five traits, extraversion, agreeableness, conscientiousness, openness, and trust propensity, have not a significant effect on consumer trust. We also confirmed a positive relationship between consumer trust in Internet shopping and consumer intention to buy.