• Human Ecology Research
• /
• 제55권2호
• /
• pp.141-152
• /
• 2017

Recently, one-person households have surpassed nuclear families. One-person households are expected to have many problems with health due to an irregular life style and a tendency to be more isolated from society. In addition, we need to divide the generations and survey each generation due to differences in one-person household factors and characteristics as well as the unique physical conditions of each generation. Therefore, based on the sixth Korea National Health and Nutrition Examination Survey, this survey examined health behavior differences between one-person households and non-one-person households according to generation (respectively) as well as studied how one-person households and health behavior influence subjective health conditions. The major result of this survey is as follows. First, one-person households reveal a higher rate in the negative health behavior than non-one-person households. Second, the physical activity of all households reveals a high rate of non-activity. Third, health scores of one-person households are lower than that of non-one-person households; consequently, the analysis of health scores for one-person households and non-one-person households indicated that the middle age health scores for one-person households have been lowest in generations. Fourth, the factors that influence subjective health conditions indicated that one-person household and health behavior has meaningful influence; in addition, the subjective health condition of one-person households are lower than non-one-person households under controlled health behavior.

• 복식문화연구
• /
• 제26권4호
• /
• pp.485-502
• /
• 2018

In this research, we conducted an empirical study using the theory of sociologist Jean Baudrillard to examine the phenomenon of contemporary people in Korea acquiring tattoos. The researcher classified the consumption behavior of modern society, as described by Baudrillard in The Consumer Society, into three keyword phrases: consumption by personal taste, coded consumption, and recyclage of consumption. Using this as the premise of the study, 18 men and women in their 20s and 30s completed questionnaires and interviews, and the results supported labeling tattoo consumption as consumption by personal taste, tattoos as coded consumption, and recyclage of tattoo consumption, similar to the consumption pattern that Baudrillard sees. First, the younger generations have consumed tattoos according to their personal preferences. They express themselves by tattooing for self-complacency, self-marking, pursuing individuality, overcoming the appearance complex, and seeking pleasure. Second, they have consumed socially coded tattoos. They say that tattoos domestically act as negative codes and symbolize individuals. Although tattoos are a symbol of artists who are relatively free from social norms, they are still a symbol of social misfits created as such by negative perceptions. Third, the pattern of tattoo consumption is like that of contemporary consumption. Tattoos already have become part of popular culture in Korea, and there has been a changing trend in tattoo culture. This study has significance in that tattoos were regarded as a consumption behavior that deviated, from the perspective of deviance. That phenomenon of today's tattoo culture of today was confirmed through the empirical study.

• 가족자원경영과 정책
• /
• 제14권2호
• /
• pp.177-199
• /
• 2010

The purpose of this study was to examine generational differences between the youth and the middle-aged in attitude and voluntary behavior toward the elderly, to analyze the socio-demographic and psychological characteristics influencing attitude and behavior toward the elderly, and to find out whether the attitude of the youth and the middle-aged toward the elderly was the decisive factor in their behavior toward them. For this study, we surveyed 252 youth (between the ages of 20 and 30) and 314 middle-aged people (between the ages of 40 and 60). The major results were as follows: First, the psychological factor had a stronger influence on the positive attitude toward the elderly than did the socio-demographic factor. The psychological factor had an especially significant impact on the attitude of the middle-aged population. Second, youths' attitude toward the elderly influenced their behavior toward them; whereas, for the middle-aged, the socio-demographic characteristic was a decisive factor. Third, the youths' area of residence was an important factor in their attitude toward the elderly; the youth in the metropolitan area had a more negative attitude than did their counterpart. Therefore, it is necessary to develop programs to improve the negative attitude toward the elderly for the youth residing in the metropolitan area. The middle-aged need more easily accessible voluntary work programs by which a positive attitude toward the elderly leads to immediate action.

• 지능정보연구
• /
• 제24권4호
• /
• pp.171-196
• /
• 2018

본 연구는 디자인 영역 중 웹 스타일에 대해서 소비자 감성과 만족과의 관계를 연구했다. 기존 웹 스타일 연구들은 웹의 레이아웃과 구조도 등과 색상 등이 감성에 미치는 영향에서 연구했다. 본 연구는 기존 연구들과 차별되게 웹의 구성 요소를 배제하고 소비자의 감성 지표만을 갖고 소비자 만족과의 관계를 분석했다. 분석을 위해 검증을 위해 소비자 204명을 대상으로 40개 웹 스타일 테마를 선정, 각 소비자에게 4개씩 평가하도록 하였다. 소비자에게 평가하도록 한 감성 형용사는 18개의 대비되는 쌍을 갖는 감성 형용사로 구성하였고, 요인 분석을 통해 상위 감성 지표를 추출했다. 각 감성 지표들은 '부드러움', '모던함', '명확함', '꽉 참' 이었으며, 감성지표들이 소비자 만족에 미치는 영향이 다를 것으로 판단하여 가설을 수립했다. 분석 결과에 따라 가설 1과 2, 3은 채택되었으며, 가설 4의 경우는 기각되었다. 가설 4의 경우 기각되었지만 정의 방향이 아닌 부의 방향으로 유의한 것으로 나타났다. 이때, 조절 초점 성향이 감성이라는 정보처리 과정에서 소비자 만족에 미치는 영향이 다를 것으로 판단했다. 조절 초점 성향은 조직 행동 및 의사결정에 영향을 주기도 하며, 정치, 문화, 윤리적 판단 및 행동은 물론 광범위적 심리적 문제와 사고 프로세스, 감정적 반응에도 영향을 미친다. 때문에 각 감성 지표에 대한 조절 초점 간 차이를 확인할 필요성이 있고, 각 감성 지표에 대한 세부 가설을 수립했다. 세부 가설을 검증하기 위해 조절 회귀 분석을 수행했다. 분석 결과 가설 5는 부분적으로 지지됐고, 가설 5.3만 지지되었고, 5.4의 경우 기각되었지만 가설과의 반대 방향으로 지지되었다. '명확함'의 경우 향상 초점이 소비자 만족에 더 큰 영향을 보였고, 예방 초점일수록 '꽉 참'을 더 선호한 것으로 나타났다. 분석 결과를 바탕으로 조절 초점 성향을 향상, 예방, 중간 성향으로 3집단으로 구분, 소비자 감성 기반으로 웹 스타일에 대한 추천을 할 수 있는 알고리즘을 개발했다.

• 농업과학연구
• /
• 제48권4호
• /
• pp.911-926
• /
• 2021

We devised a grape variety model to estimate the impact of lowering the Shine Muscat quality level on the grape market. Shine Muscat has become a popular grape variety in Korea. Accordingly, the area devoted to the harvesting of Shine Muscat has increased dramatically since 2016. Our study examines how a reduction in the quality of Shine Muscat affects other grapes such as Campbell Early, giant peak, and Muscat Bailey A (MBA). The Armington model was used to impose consumer preferences and product differentiation assumptions. We found that a decrease in the consumer preference for Shine Muscat realized by lowering the quality of Shine Muscat largely reduces the price of this variety. Also, the prices of other grape varieties fell via a substitute effect. Moreover, if grape varieties were more differentiated, the reduction in the price of Shine Muscat would be greater, while the decreases in the prices of other grape varieties would be smaller. These results imply that farmers of Shine Muscat must continue with quality management efforts to avoid the negative effect of changing consumer behavior with regard to Shine Muscat against a reduction in its quality. Our model introduces a product differentiation model for the fruit market and helps policymakers and farmers understand the impact of changing market conditions in the fruit market.

• 유통과학연구
• /
• 제22권7호
• /
• pp.83-94
• /
• 2024

Purpose: This article aims to investigate the influence of pricing and distribution on the level of satisfaction and purchase decisions among consumers of pharmaceutical products in Kazakhstan. Research design, data, and methodology: A mixed-methods research design was utilized, incorporating primary and secondary data. Primary data were collected through a survey administered to customers across various pharmacy types, with 100 valid responses analyzed. Secondary data involved an extensive review of existing literature and analysis of national statistics concerning the pharmaceutical market trends from 2008 to 2022. Results: The results reveal a complex relationship between price perceptions and customer satisfaction. A significant segment of the population views current drug prices as high, which affects their satisfaction levels and purchase decisions. The study also highlights the importance of service quality in enhancing customer satisfaction, suggesting that service improvements could mitigate some of the negative perceptions of pricing. Conclusions: This research contributes to the limited but growing body of knowledge on the impact of pricing strategies on consumer satisfaction in the pharmaceutical sectors of developing countries like Kazakhstan. Focusing on economic and behavioral aspects, this study provides a more holistic understanding of the factors driving consumer satisfaction and purchase behaviors in this critical sector.

• 산업진흥연구
• /
• 제8권3호
• /
• pp.181-199
• /
• 2023

전자상거래는 전통적인 그래픽 및 텍스트 형식에서 짧은 동영상 및 라이브스트리밍 형식으로 업그레이드되고 있다. 라이브 전자상거래는 정보전달 및 상품전시의 내용과 형식을 풍부하게 하고 소비자의 쇼핑경험을 향상시키며 점차 새로운 소비패턴이 되고 있다. 그러나 생방송 전자상거래의 발전에는 허위선전, 위조상품, 각종 부정적인 사건 등으로 라이브스트리밍 전자상거래에 대한 소비자의 신뢰도에 심각한 영향을 미치고 있다. 신뢰는 라이브스트리밍 전자상거래의 핵심 경쟁요소이다. 본 논문에서는 신뢰이론에 대한 선행연구를 기반으로 라이브커머스의 "사람, 상품, 장면" 특성 요소를 결합하여 라이브커머스의 신뢰도 모형을 구축하고 가설을 세웠다. 설문조사를 통한 데이터 수집, 라이브커머스의 특성, 쇼호스트 특성, 브랜드 이미지, 제품 정보, 플랫폼 평판, 라이브 상황 및 신뢰성 경향 등의 요인이 소비자 신뢰도에 높은 긍정적인 영향을 미친다는 것을 증명하였다. 연구결과로 매장특성지표를 구축하고, 바람직한 쇼호스트의 특성을 창출하며, 제품브랜드를 구축하고 선택하고, 제품정보를 유지하며, 특성에 적합한 라이브 플랫폼을 선택하고, 라이브 상황에 적절한 컨텐츠를 창출하는 등을 제언하였다.

• 한국품질경영학회:학술대회논문집
• /
• 한국품질경영학회 2006년도 춘계학술대회
• /
• pp.14-19
• /
• 2006

This study examined the effect of waiting in a service queue on the evaluation of service quality focused on its overall process, mediators and moderators The conceptual model of this paper integrates key variables derived from previous studies of consumer waiting behavior. Data obtained from actual customers in service queue at a hospital was used to test the theoretical framework. First, results from the path analysis confirm that negative affect and acceptability of the wait function as mediators in the process that the perceived duration of the wait affects customer's evaluation of overall service quality. Second, the analysis of the data, with the use of moderate regression shows that disconfirmation of wait time expectations, transaction importance, stability of wait time and wait environment work as moderate variables for the relationship between perceived duration of wait and negative affect. For the relationship between perceived wait time and acceptability of the wait, on the other hand, only transaction import ante shows a significant effect as a moderator.

• 한국유통학회지:유통연구
• /
• 제16권4호
• /
• pp.29-64
• /
• 2011

상품의 이용가능성은 소비자 욕구를 충족시킬 수 있는 중요한 점포 능력 중의 하나이다. 그러나 구매하고자 하는 상품이 없는 품절(stockouts)상황이 발생했을때 소비자는 구매의사 결정의 어려움에 직면하고 이러한 어려움은 소비자의 부정적인 반응, 예컨대 점포에 대한 불만족을 야기한다. 본 연구에서는 상품의 이용가능성 상설, 즉 품절상황에서의 소비자 대체선택행동을 이끌어 내는 결정요인들을 파악하여, 이러한 변수들이 품절에 대한 소비자반응과 행동에 어떠한 영향을 미치는가를 규명하고자 한다. 세부적으로 본 연구에서는 기존 연구들과 달리 구매환경의 상황적인 특성(예: 구매 긴급성, 당황정도), 점포 특성(예: 상품구색, 매장편의성), 소비자 특성(예: 브랜드애호도, 점포애호도) 등에 초점을 맞추어 이러한 요인들이 품절시 소비자반응(상품대체, 구매연기, 점포전환 등의 대체선택행동)에 미치는 영향을 실증적으로 밝히는 것을 목적으로 하였다. 특히 본 연구에서는 선행연구에 비해 상품구색, 전반적인 점포 가격 이미지 등의 점포특성 변수들을 추가적으로 고려하여 분석하였다. 이러한 연구목적을 달성하기 위하여 대형할인마트, 슈퍼마켓 등의 다양한 소매업태에서 품절상황을 경험하고 나오는 353명의 소비자들로부터 자료를 수집하여 다항로짓분석(multinomial logit analysis)을 이용하여 연구모형과 연구가설을 검증하였다. 소비자 선택행동에 대한 MNL 모델 추정결과 품절상황에서 상품대체, 구매연기, 점포전환 행동에 대해 구매의 긴급성, 당황 정도, 구매량, 사전 계획구매, 상품구색, 전반적 점포가격 이미지, 브랜드애호도, 점포애호도 요인들이 소비자 선택행동에 유의한 영향을 미치는 것으로 나타났다. 구체적으로 살펴보면, 품절상황시 소비자의 점포 내 상품대체행동을 이끄는 결정요인으로 구매의 긴급성, 당황정도, 구매량, 사전 계획구매, 상품구색의 다양성, 저렴한 점포가격이미지, 브랜드애호도, 점포애호도 등이 유의하였으며, 구매연기를 유도하는 결정요인으로 구매의 긴급성, 구매량, 브랜드애호도 등으로 판명되었다. 품절시 소비자가 다른 점포로 전환하게 하는 요인은 구매의 긴급성, 구매량, 사전 계획구매, 상품구색의 다양성, 저렴한 점포가격이미지, 브랜드애호도, 점포애호도 등으로 파악되었다. 마지막으로 품절시 점포 편의성과 판매원 서비스 요인들은 소비자 대체 행동에 유의한 영향을 주지 못하였다.

• 한국의류학회지
• /
• 제48권2호
• /
• pp.328-349
• /
• 2024

In the last decade, Korean culture has progressively facilitated the assimilation of appearance-related norms established by modern Korean society among young generations in Vietnam. Of note, Vietnamese consumers residing in Korea, under the influence of diverse sociocultural factors, are aligning themselves with an ideal standard of Korean beauty through cultural adaptation. This study explores how Vietnamese students internalize Korean beauty standards and the resultant negative behavioral reactions. We investigated the effects of sociocultural pressures (media, in-group, and out-group pressure) on risky appearance management and irrational purchase behavior by mediating sociocultural internalization toward appearance. We tested how the mechanism underlying these variables differs based on how long one has resided in Korea. A total of 213 female participants were surveyed online. The research model was tested using structural equation modeling through AMOS 22.0. The findings show that media and out-group pressure significantly increased sociocultural internalization, which led to consumer behavior in the form of risky appearance management and irrational purchases. The influence of internalization on consumption behavior was stronger for short-term residents of Korea. This study contributes to the literature on acculturation by investigating how foreign consumers accept the host country's ideal beauty standards.