• Title/Summary/Keyword: Consumer innovativenes

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Influence of Consumer Innovativeness on Smart Clothing Innovativeness Evaluation (소비자 혁신성향이 스마트 의류 혁신성 평가에 미치는 영향)

  • Kang, Keang-Young
    • Fashion & Textile Research Journal
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    • v.11 no.3
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    • pp.409-416
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    • 2009
  • Consumer Innovativeness is the level of acceptance tendency of new thinking, new product, and service without any communication with other people or experience. Product Innovativeness can be defined with the terms, newness, discontinuous, and radicalness of a product. The purpose of this research is finding if there are relationship between consumer innovativeness, consumers' product innovativeness evaluation, and attitude toward a product. The subjects were 338 male and female consumers aged from 18 to years old. The data were analyzed by regression analysis, t-test, Pearson correlation analysis, ANOVA. In conclusion, consumer's fashion innovativenes had important effects on smart clothing innovativeness evaluation, but consumer's technology innovativeness had no effect on it.

The Effects of Customer Based Planned Obsolescence on Replacement Purchase Intention -The Moderating Role of Consumer Innovativeness Focus- (소비자관점에서 계획적 진부화가 스마트폰 교체의도에 미치는 영향 -소비자 혁신성의 조절효과를 중심으로-)

  • Byun, Chung-Gyu;Sung, Chang-Soo
    • Management & Information Systems Review
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    • v.36 no.1
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    • pp.143-159
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    • 2017
  • The purpose of this study examined the relationships between planned obsolescence and replacement purchase intention. This study also analyze the moderating effect of consumer innovativeness use on the relationship of planned obsolescence and replacement purchase intention. From total 205 survey analysis, this study finds the positive relationship planned obsolescence and replacement purchase intention. The result of analysis indicated that the functional obsolescence had positive effects on replacement purchase intention. The result of analysis indicated that the economic obsolescence had positive effects on replacement purchase intention. The result of analysis indicated that the psychological obsolescence had positive effects on replacement purchase intention. The result also shows that consumer innovativeness had a moderating effect on the relationship between planned obsolescence and replacement purchase intention. Finally, this study concluded with a discussion of the implications of the research findings and directions for future research.

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