• 제목/요약/키워드: Consumer culture

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패션기업의 조직 특성이 빅데이터 분석 시스템의 수용의도에 미치는 영향 (The Effect of the Organizational Characteristics of Fashion Companies on Acceptance Intention of Big Data Analysis System)

  • 장세윤;양수진
    • 한국의류학회지
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    • 제41권2호
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    • pp.378-391
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    • 2017
  • The application of Big Data has been introduced to the Korean fashion industry; however, the literature has not yet investigated how well high technologies are being perceived and adopted by the practitioners of fashion companies. Recognizing the lack of research, the current research explores how big data analysis has been adopted by fashion practitioners based on the Technology Acceptance Model (TAM) that considers the effect of organizational characteristics (i.e., innovation, slack, and IS infra maturity). First, all TAM relationships were accepted as significant; however, the effect of perceived ease of use on the attitude toward big data was greater than perceived usefulness. Regarding organizational characteristics, while organization innovation had positive impacts on perceived usefulness as well as perceived ease of use, organization slack did not show significant and positive influence on perceived ease of use only. On the other hand, IS infra maturity had a negative effect on perceived usefulness while it did not have any significant impact on perceived ease of use. Finally, the level of perceived usefulness is decreasing as the IS infra of the fashion organization becomes more mature. With the results, the study suggested that fashion industry needs more education on the usage of big data analysis systems and development in related analysis tools.

여성적 감성을 반영한 제품디자인에 관한 연구 (A Study on the Woman Oriented Sensibility in Product Design)

  • 서홍석
    • 감성과학
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    • 제8권3호
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    • pp.231-240
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    • 2005
  • 여성의 사회적 참여와 경제적 지위가 높아지면서 소비 주체이자 유행을 선도하는 트렌드 창조자로서 '여성'이 부상하고 있다. 즉, 이제는 '여성'을 제품개발의 한 축으로 인식하고, 여성적 감성을 담아 낼 수 있는 제품 개발과 전략이 필요한 시점이다. 본 연구에서는 최근 디지털 제품을 중심으로 부각되고 있는 '여성성'을 사회$\cdot$문화적$\cdot$경제$\cdot$마케팅적 측면에서 그 배경을 살펴보고, 개발사례를 중심으로 여성적 디자인의 특징을 분석하였다. 또한 실제 제품개발과 연계하여 여성소비자의 소비성향 및 라이프스타일, 선호 제품스타일 등을 분석하였으며, 이를 반영하여 여성층을 겨냥한 감성오디오를 개발하였다. 궁극적으로 여성 지향적 제품개발의 필요성을 제기하고, 여성적 감성을 반영하기 위한 제품디자인 방향에 대하여 연구하였다.

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서울시내(市內) 여중고생(女中高生)의 화장품(化粧品) 소비실태(消費實態) 조사연구(調査硏究) (A Study on the Consuming Condition of Cosmetics of Female Students in Middle and High Schools)

  • 조규화;전보경
    • 패션비즈니스
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    • 제4권4호
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    • pp.107-121
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    • 2000
  • The purpose of this study is to offer basic data to adolescents' cosmetic culture by investigating and analysing the choices made by female students who have been becoming principle consumers of cosmetics these days. Firstly, social and cultural backgrounds and concepts of N generation, and then characteristics and influencing powers of female students were reviewed. And this study also included questionnaire surveys of 500 female students in middle and high schools located in Seoul. Data were processed using a SPSS$^+$ program and analyzed by using frequency, percentage and the $X^2$-test. The major findings run as follows: Female students have the effects of spreading their words quickly and abilities of making a decision what to buy. And they accept consuming behaviors itself as a part of cultural lives. Therefore, industries have acknowledged them as new principal consumers with a powerful influence in the market. They also play an important role in active consumer as emotional generation who has distinct personalities and prefer fashion trends, changes and innovations. They show conformities with their peer groups and they also want to identify themselves with characters or stars. The cosmetic behaviors of female students relating to demographic characteristics showed a significant relation to grades, majors, school groups and places of residence. Female students have a lot of interest and knowledge about cosmetics. And they use various cosmetic products. This study demonstrated the age for using make-up for the first time has been becoming younger more and more. Recently, female adolescents tend to use face powder, lip gloss, mascara and eye shadow. It is assumed that cosmetic purchases of female students can be considered as an impulsive aspects. However, before purchases, the proportion of students having any particular cosmetic brand in mind previously has been increasing. They take into consideration skin safety, the quality of product and color, when purchasing cosmetic products.

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배우자 유무에 따른 노인의 여가활동 및 생활만족도에 관한 연구 (Study on Elderly Leisure Activities and Life Satisfaction to Whether an Elderly Has a Spouse or Not)

  • 임창희;한수진
    • 가족자원경영과 정책
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    • 제12권3호
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    • pp.23-43
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    • 2008
  • This research investigates the effect of leisure activities on lifestyle satisfaction of senior citizens. The target of this research is 202 people over 60 years of age who live in Seoul. Collected data was analyzed using frequency, percentage, average, T-test, one-way ANONA, and logistic regression analysis. SPSS and the Excel PC Program were used for the analysis. The following is the summary of the result of this research. First - in terms of participation in leisure activities: more active participation is observed with the elderly who have a spouse than with those who do not in every kind of leisure activity (except for the pastime activities). Second - all of the variables indicating the level of satisfaction from activities of the seniors who have a spouse are by far higher than those of the elderly who have no spouse. Third - the leisure activities and the satisfaction from the activities prove affective variables on whether they have a spouse or not. Notably, the religious leisure activities are enjoyed more by those senior citizens who are married. Comparatively, the unmarried senior citizens participate more actively in recreational and pastime leisure activities. This study suggests various practical means to promote leisure activities to the elderly and to raise the level of satisfaction received from those activities, as well as to help those who are concerned with understanding and improving lifestyle satisfaction of the elderly population. Nonetheless, this analysis is limited due to the restriction on the number of objects and samples studied. Therefore, studies to analyze leisure activities by regions in order to account for a more balanced set of systematical tools should follow.

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맞벌이 기혼남성의 일-가정 균형의 주관적 인식 및 갈등정도와 가정의 건강성 인식 (A Study on the subjective cognition and conflict degree of work-family balance and family strength of a dual career men)

  • 윤소영;김혜진
    • 가족자원경영과 정책
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    • 제17권2호
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    • pp.19-35
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    • 2013
  • The purpose of this study is to analyze the effective factors that influence subjective cognition, conflict degree of work-family balance, and cognition of family strength according to general characteristic factors, working environmental factors, and home environmental factors, as well as analyze the relationships among subjective cognition, conflict degree, and cognition of family strength. The main data source for analysis in this study is the Second National Survey of Korean Families by the Ministry of Gender Equality and Family in 2010. The survey includes the analysis of 419 respondents who have a dual income and live with their wife. The collected data are analyzed using SPSS 19.0. The results of the study are as follows. First, subjective cognition of work-family balance is influenced by satisfaction of work, division of housework, and care of family. Second, the conflict degree of work-family balance is influenced by age, working week, and satisfaction with work. Third, the relationship between subjective cognition and conflict degree of work-family balance is a negative correlation. The relationship between subjective cognition of work-family balance and cognition of family strength is a positive correlation but the difference between conflict degree of work-family balance and cognition of family strength is not significant. Finally, for the married men, the working environmental factor is a significant factor for the work-family balance. And the higher the satisfaction of work and division of domestic work, the greater is the balance between work and family. This suggests that they also have a higher cognition of family strength.

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청국장에서 분리된 Bacillus licheniformis의 Protease 생산을 위한 배지 최적화 (Medium Optimization for the Protease Production by Bacillus licheniformis Isolated from Cheongkookjang)

  • 윤기홍;신혜영
    • 한국미생물·생명공학회지
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    • 제38권4호
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    • pp.385-390
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    • 2010
  • 청국장의 기호도를 개선하는 발효균으로 분리된 protease 생산균은 Bacillus licheniformis로 확인되었다. Protease 생산을 위한 배지를 최적화하기 위한 탄소원, 질소원, 인, 금속이온의 성분을 변화시키면서 균의 성장과 효소 생산성을 비교하였다. Glucose를 탄소원으로 사용하였을 때는 균의 성장은 정상적으로 일어나지만, protease 생산이 심하게 억제되는 것으로 나타났으며, Potato starch를 탄소원으로 사용하였을 때 효소 생산성이 가장 높았다. 질소원으로는 yeast extact가 효소 생산에 가장 적합하였다. 한편 2가 금속이온중 $Zn^{2+}$, $Cu^{2+}$, $Co^{2+}$을 배지에 첨가하였을 때는 균의 성장이 심하게 저해되었으며, 효소 생산도 되지 않았다. $CaCl_2$를 첨가한 배지에서는 균이 성장과 효소 생산성이 증가되었다. Potato starch(1.5%), yeast extract(1.5%), $CaCl_2$(0.7%), $K_2HPO_4$(0.03%)와 $KH_2PO_4$(0.03%)를 포함하는 것으로 구성된 최적화 배지에서 최대효소 생산성은 800 U/mL로 나타났으며 28시간 이후에는 배양액내 효소활성이 서서히 감소하였다.

모바일 콘텐츠 서비스의 신뢰구축을 위한 기술과 조직의 역할 (The Role of Technology and Organization in Building Trust in Mobile Content Services)

  • 조남재;전효재
    • 디지털융복합연구
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    • 제8권1호
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    • pp.11-26
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    • 2010
  • 본 연구는 모바일 콘텐츠 서비스에 대한 신뢰성 구축을 위하여 기술과 조직(공급자)의 역할에 대한 프래임웍을 고찰하는데 목적이 있다. 관광은 지역관광객 유치를 통하여 지역의 경제활성화에 중요한 정책대상으로 빠르게 시장이 성장하고 있다. 또한 인턴넷 확산에 따른 다양한 관광콘텐츠 서비스가 개발되고 있고 최근 유비쿼터스 환경에 적합한 관광콘텐츠 서비스가 개발되고 있다. 본 연구에서는 지방정부가 지역의 다양한 관광자원과 관광숙박시설, 음식점 등을 모바일 디바이스를 통해 서비스 추진시 지속적인 신뢰성을 확보하기 위하여 초기와 지속화 단계별로 기술과 운영조직간의 역할을 표적집단면접법(focus group interview)을 통해 변수를 도출하고 중요도를 분석하였다. 연구결과에서 모바일 콘텐츠 서비스의 지속적 신뢰성 구축을 위하여 초기단계에서는 기술 신뢰성에 대한 중요성이 높게 나타났으며, 지속적 신뢰를 위해서는 관광부문에 참여하고 있는 다양한 공급자들의 역할이 중요한 것으로 분석되었고, 이에 따른 모바일콘텐츠 서비스 신뢰성 유지를 위한 기술과 조직간에 역할의 변화가 필요한 것으로 볼 수 있다. 본 연구는 모바일 서비스 신뢰성 구축을 위하여 유비쿼터스 환경에 적합한 콘텐츠 서비스 개발시 기술개발과 운영조직간의 역할 변화를 제시하였다.

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소셜커머스의 이용동기와 혜택 및 손실요인이 제품 구매만족도에 미치는 영향 (The Effect of motives and benefits and loss factors of social commerce on the product purchase satisfaction)

  • 이상민
    • 디지털융복합연구
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    • 제14권9호
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    • pp.149-158
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    • 2016
  • 최근 전자상거래의 이슈가 되고 있는 소셜커머스를 이용하는 쇼핑에 대한 소비자의 만족도를 높이려는 방안을 모색하고자 하는 목적에서 이루어졌다. 이를 위해 소셜커머스 이용동기와 혜택 및 손실요인이 구매만족도에 미치는 영향을 중다회귀분석을 통해 알아보았다. 연구결과 첫째, 소셜커머스 사이트를 이용하는 동기요인중 경제적동기와 쾌락적동기 및 편의적 동기요인이 구매만족도에 영향을 미치는 것으로 나타났다. 둘째, 소셜커머스 쇼핑이용을 통해 얻은 혜택요인 중 심리적혜택과 가격혜택요인이 구매만족도에 영향을 미치는 것으로 나타났다. 셋째, 소셜커머스 이용 시 경제적 손실감을 적게 느낄수록, 이용불편감이 적게 느낄수록 구매만족도가 높은 것으로 나타났다. 끝으로, 혜택요인이 손실요인에 비해 상대적 영향력이 크다는 것을 확인하였다. 본 연구는 소셜커머스 사이트를 이용하는 소비자 관점에서 의미있는 자료를 제공했다는 점에 의의가 있다.

중년기 부모와 기혼 자녀 간 상호 자원이전: 경제적 자원과 도구적 자원을 중심으로 (Resource Transfers between Middle-Aged Parents and Their Married Children)

  • 김영순;고선강
    • 가족자원경영과 정책
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    • 제18권2호
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    • pp.143-162
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    • 2014
  • The purpose of this study is to analyze the influences on resource transfers between middle-aged parents and their married children. This study used 2009 data from the National Research Foundation of Korea regarding inter-generational resource transfers and preparation for later life (kfr-2009-c00010). A sample of 1208 households of middle-aged parents with married children was used. The study found that parents provided financial resource transfers to their married children in the following circumstances: where parents received financial resource transfers from their married children, where the household income of parents was high, where the children were younger, and where the children were male. Parents provided instrumental resource transfers to their married children in the following circumstances: where parents received instrumental resource transfers from their married children, where the gender of children was female, where the children were employed, where married children had their own children who were either younger than a preschooler, and where household incomes of married children were high. Parents received financial resource transfers from their married children in these circumstances: where their emotional ties with their children was high, where the household income of the parents was low, where the household income of the married children was high, and where married children had preschoolers. The circumstances in which parents received instrumental resource transfers from their married children were where parents provided instrumental resource transfers and the household incomes of married children were high.

한류 패션의 싱가포르 진출을 위한 시장 분석 및 소비자 조사 (Fashion Market Analysis and Consumer Research for Expansion of Korean Wave Fashion into the Singapore Market)

  • 김지은;김희수;최혜선;이경미
    • 한국의류산업학회지
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    • 제15권5호
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    • pp.797-807
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    • 2013
  • This study aims to provide basic information that would be useful to develop more specialized fashion design products for launching Korean Wave fashion, especially in Singapore market where Korean Wave culture has been expanding significantly. To identify recognition level of Korean Wave fashion, customer survey was conducted to females in their late 10s to early 20s. The analysis on the current fashion market also was made, which showed the result that the elegant style was dominant in the local fashion market. According to the customer survey result, K-pop was the most influential on Korean Wave. Amongst the female K-pop stars, 2NE1 was ranked the first who most of those surveyed wanted to copy her fashion style, and the ranking followed by Girl's Generation and BoA. With this result, it would be recommended to reflect K-pop star's style in designing fashion products as design and style turned out to be the most important factors that those surveyed considered upon clothing purchase. However, there should be various promotion activities in order to make Korea fashion brands known to the public because only 24.6% of those surveyed responded that they were aware of Korean fashion brands launched in Singapore market. Nevertheless, as those respondents were willing to buy Korean fashion brand products, there would be plenty of potential to succeed in Singapore market if there would be continuous efforts to raise Korean brand awareness.