• 패션비즈니스
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• 제3권4호
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• pp.103-112
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• 1999

The purpose of this study is to investigate the various expressions in fashion design using logo. For this study, fashion magazines such as Vogue, Elle, WWD, Hi Fashion, Mode et Mode, Fashion News, Collezioni were analyzed. A corporate identity consists of the logo and name owned by a company together with the rules and guidance on how these are to be used, for example in printed material such as letterheads, catalogues and reports, in advertising, marketing and promotion, and on produsts and services. Logos provide the bedrock for the development of corporate identities, for the evolution of commercial brands, and for the nurturing of corporate culture. Logo is a primary means of communicating corporate values to customers and designers. It represents an asset of incalculable value, because it has been consistently maintained and protected over the years. The logo is the cornerstone of the company‘s image and the style of a logo or products name must harmonize with the feeling of the product or brand image. Fashion designers today are using their logos in different forms of communication. It is common to see a brand’s logo proudly emblazoned the classic chic garments as well as accessories such as bags, shoes, caps. The consumer, then becomes a ‘walking ad’ for the brand.

• 가족자원경영과 정책
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• 제11권4호
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• pp.1-20
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• 2007

The purpose of this study was to identify the criteria of evaluating a price-comparison website, and to investigate the consumers' perceived importance and satisfaction of each criterion. Also, it compared both the importance and satisfaction levels based on consumers' socio-economic and Internet-usage characteristics. Data for this study came from a questionnaire completed by consumers (n=417), who had used the price-comparison website, and were analyzed through factor analysis, t-test, and ANOVA. The findings of the study were as follows: First, the evaluation criteria of the price-comparison website were categorized into five variety of information, accuracy, convenience, credibility, and the website system. Second, convenience of searching information was seen by consumers as both the most important and most satisfactory criterion. Variety of information was also considered important. For most of the evaluation criteria, the level of consumers' satisfaction was significantly lower than the level of consumers' recognized importance. Third, consumers in their 20s, students, and housewives were less likely to be satisfied by the price-comparison website overall. Older people were less likely to be satisfied with the convenience of the website, and the higher-income group was less likely to be satisfied with the variety of information on hand.

• 대한가정학회지
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• 제45권2호
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• pp.77-90
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• 2007

Using 2004 Household Income & Expenditure Survey, this study investigated difference in consumption pattern among the households with the different number of children, and estimated the monetary cost of rearing children. The findings were as following. First, the major consumption categories for raising children included the expenditures for education, food materials, utility, health, and communication. Second, the potential consumption needs for clothing & foot ware and culture & entertainment were not fully satisfied for the households with children compared to the households without children. Third, in the households with one child, the level of consumption was about two thirds of that in the households without children. It was slightly above half in the households with two children. Lower consumption level of the households with children was mainly due to the burden of the educational expenditure. Forth, the average monthly cost of raising children was estimated by 680 thousands Won for one child, and 104 thousand Won for two children. Lastly, the implications for the fertility policy and the methods for the estimation of the child cost were suggested based on the results.

• 대한가정학회지
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• 제45권9호
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• pp.89-98
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• 2007

On this research, it were investigated the differences in the well-being trends and the purchase behavior of well-being products by socio-demographic characteristics and other variables. In addition, it were examined the effects of those variables on the satisfaction of life. The following is the summary of the main results. First, female, non-married, consumers living in the southern area of Seoul, and consumers who seek more to well-being information and psychological safety were more likely to follow well-bing trends. In addition, employed, old, and consumers who seek to physical safety, well-being information, and follow well-being trends were more likely to purchase well-being products. Second, the purchase behavior of well-being products impacted the level of life satisfaction, while the well-being trends did not. In addition, married, young, and consumers owing their own house and good health were more likely to show higher level of life satisfaction.

• Fashion, Industry and Education
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• 제16권1호
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• pp.46-55
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• 2018

The purpose of this exploratory study was to enhance the understanding of how brands tilize emojis in their marketing practices. A content analysis was conducted utilizing Google News as a search tool to access articles containing information pertaining to the use of emojis by brands. The combination of keywords used for the search were "emoji", "business", and "marketing". The search was narrowed down to the period of January $1^{st}$, 2014 - November $29^{th}$, 2017. This method generated a total of 604 trade publications with 55 of them providing information pertaining to specific brands and their use of emojis in their marketing strategies. A content analysis of trade publications has revealed that a variety of marketers have utilized emojis in their brand marketing practices. The entertainment, service, and food/drink industries have predominantly utilized emojis in their marketing practices, and their primary purpose for using emojis was to increase consumer engagement. Brands applied most of these emoji marketing strategies to an online or digital setting, whether it was social media pages, mobile applications, or any other form of computer-based marketing. Although there are limitations to this exploratory research in terms of its methodology, the findings of this study provide interesting insights into the potential of emojis as a marketing tool.

• 경영과정보연구
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• 제3권
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• pp.419-438
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• 1999

Following is an idea to utilize the business ethics as one of business administration strategies. Firstly, conversion of perception is needed in the business administration. Neglecting the pursuit of profit, the conventional strategic goal, is not desirable, we need to, however, have a mind that the consumer and environment centered mind is indispensible to the survival and growing of a business ultimately in establishing a strategic goal of diversified environmental changes. Secondly, conversion of the Chief Executive Officer (CEO)'s attitude in business administration is needed. It is necessary for the CEO to have a strong belief that the business ethics is indispensible to the survival and growing of a business by way of fair and logical management. Therefore the business ethics should be improved since the CEO's ethics can be the standard of his business. Thirdly, the business concerned parties should be considered. The realization of business ethics should be done in a certain way so as to protect the benefit of the all concerned parties such as stockholders. employees, consumers, suppliers, competitors, the local community, etc., since a business is an organization that can exists and grows only in the coexistence with its environment and concerned parties. Fourth, the business ethics should be transformed into a business culture through the enlargement of the general principles of and of employees' behavior as a management strategy. Lastly, business ethics should be improved through continuous evaluations to accommodate its environmental change.

• 한국축산식품학회지
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• 제36권2호
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• pp.137-144
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• 2016

Livestock is considered as one of the most important segments in agriculture since animal husbandry was practiced for centuries as a backyard system by rural families. Livestock plays as a powerful tool in rural development where meat industry contributes a dominant part. Meat and meat products become a vital component in the diet, which had been one of the main protein sources traditionally as well. The development in the livestock and meat industry of Sri Lanka basically depends upon religious, cultural, and economic factors. There is a growing demand for processed meat products in Sri Lankan urban culture and several large scale processors entered the business during the past few decades. The consumption of meat and meat products shows an upward trend in Sri Lanka during the last decade and is anticipated to increase further in future. The growth potential of the local meat industry is considerably high owing to the improvement of the market and consumer perception. The present status, trends, and future prospects for the Sri Lankan meat industry with respect to production, consumption, processing, marketing, and improvement are discussed in this review.

• 가족자원경영과 정책
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• 제9권4호
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• pp.81-93
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• 2005

The purpose of this study were to examine the time use of college students, and then to investigate the relationship between the satisfaction of the time use and the self identity. The subjects were 249 students in college. It was analyzed by using frequency, mean, ANOVA, Duncan's multiple range analysis. The results were as follows: 1. College students were used to employ many obligate time including studying. Their peak time was 10 a.m., 6 p.m. or 10 p.m., and their slump time was from 7 a.m. to 9, or from noon to 2 p.m.. They enjoyed on weekend, and then tired on Monday. 2. College students were satisfied with the future time use than the present. In survey of self-identity inventory, they lacked confidence in their future, but they oriented their goal and were familiar with the social network. 3. The more college students satisfied time use, the more the level of self-identity was high. This, it was suggested the program of time management for college students.

• 가족자원경영과 정책
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• 제13권1호
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• pp.83-98
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• 2009

The purpose of this study is to develop the education program for a healthy family support center. This will be a representative program which will differ from the education programs of other welfare centers. This study suggests 11 themes based on the elements of a healthy family. These programs aim to prevent and solve family problems. The 11 themes are as follows: family values, family relations 1 and 2 (couple/parent-children), parent coaching 1 and 2, family culture, resource management, multi-cultural families, working families, family volunteerism, and family consulting. This study focuses on creating a frame for this program which is integrated, systematic, and flexible. It also develops both family diagnosis sheets and educational content about various aspects of family life. Thus, this can be a core program which allows networking with other programs.

• 가족자원경영과 정책
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• 제12권3호
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• pp.103-117
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• 2008

This study focuses on time management behavior, which differs in (1) the characteristics of schools and (2) the experience of education about time management. Also, this study examines the effect of time management behavior on life satisfaction of vocational and non-vocational high school students, and also those who attend life-long education schools. The study sample consists of 367 teen-age high school students in Seoul. The result of this study demonstrates that the experience of education about time management has a great effect on time management behavior. Students experiencing education about time management have higher scores in time management behavior than those who lack such experience. It also shows a close relationship between time management behavior and life satisfaction in non-vocational high school students and those attending life-long education schools.