• Title/Summary/Keyword: Consumer culture

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Directions and Suggestions for Consumer Safety Policy in Living (생활속의 소비자안전확보를 위한 소비자안전관리정책의 방향)

  • Huh, Kyung-Ok
    • Korean Journal of Human Ecology
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    • v.19 no.2
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    • pp.311-323
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    • 2010
  • This study includes definitions and major issues relating to product safety, and reviews about product safety laws of Korea and of other countries. In addition, this study suggests several ideas for a future governmental policy concerning product safety and the government policies to guide in securing consumers' safety of products. First, we need to set up consumer safety policies and laws dealing with complex consumer safety issues and to integrate existing laws for the safety of products. Second, opening a consumer safety agency and training workers who have relation to the safety policy, as a profession, are necessary. Third, it is required to redefine the product safety guidelines, strengthen the safety policy and to minimize safety regulations by the government directly. Fourth, each product of the safety management policies must be regularly evaluated and given feedback for improving its effectiveness. Fifth, information gathering, disclosing, and having a feedback system related to product safety should be rebuilt for the effective management of unsafe products. In addition, laws and the aims of product safety management being changed to focus on the consumers, control on imported products, collaboration with network and mutual-assistance systems of product safety-related agencies including international organizations and major countries and taking leading roles in the world are essential.

A Study on Ethical Consumption Behavior According to College Students' Personality Traits and Perception of Consumption Society (대학생 소비자의 개인적 특성 및 소비사회인식에 따른 윤리적 소비행동)

  • Lee, Young Hee
    • Human Ecology Research
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    • v.55 no.1
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    • pp.27-44
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    • 2017
  • In our society, consumers and enterprises work in cooperation for the continuous development and growth of society as well as construct effective and ethical measures. One of the representative examples are customercentered management activities in corporations, social responsibility activities, and sustainable ethical consumption that show consideration for the consumer's environment. The ethical consumption behavior of consumers becomes a virtuous circle that influences other consumer's ethical decision making by creating an ethical consumption culture. Furthermore, the cost and effort to solve non-ethical consumption problems can be solved. This research aims at aspiring the perception of consumer's ethical consumption and finding measures to increase ethical behavior. This paper further investigated the consumer's ethical consumption behavior, personality traits, perception of consumption society, and ethical judgements. For the research, a structured survey was conducted on 300 university students in Seoul. SPSS ver. 21.0 and AMOS ver. 18.0 programs were used for statistical data analysis. The results indicated differences in variables that influence consumer's ethical consumption behavior (fair trade, boycotts, and environmentally friendly products). In particular, it was evident that ethical judgements (such as the agent, personality traits, and perception consumption society) have different direct and non-direct influences on ethical consumption behavior. Strengthening the management of factors that influence measures that increase university student's ethical consumption behavior in direct and non-direct ways, providing education and improving information are believed effective in increasing ethical consumption behavior.

A Psychological Approach to Mass Culture for Investigation (대중문화의 심리학적 접근과 탐색 )

  • You-Kyung Yoon ;Jee-Young Chae
    • Korean Journal of Culture and Social Issue
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    • v.11 no.3
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    • pp.67-89
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    • 2005
  • This overview study of mass culture is based on an academic point of view and based thereon an investigation of mass culture from a psychological standpoint follows. This study reviewed previous studies of mass culture that have been done so far divided into Producer-oriented, Text Decoding-oriented, and Recipient Theory, according to subjects of the study. The studies were also reviewed from the viewpoints of industry, consumer science, education, and developmental psychology. Further, it was discussed how trends and limitations in research were covered according to each viewpoint on mass culture. Based on the analysis, this study aims to promote overall psychological interest in studies of mass culture; to present the necessity of analysis and measurement of emotional experience on mass culture; to increase the roles of industrial and consumer science approaches in terms of planning and culture; to change the viewpoint of developmental psychology that accepts youth culture positively; and, to present interdisciplinary studies related to mass culture. Mass culture has already penetrated deeply into real life but there are few analyses and interpretations of mass culture in terms of psychology. This study is meaningful from the aspect that discussion of mass culture has been placed in a position that recognizes the entity of and interest in mass culture. Through this study, I hope that the scope of interest in psychology will expand and that approaches to mass culture will become more diversified.

Consumption Structure and Prospects of Seafood in China (중국 수산물 소비구조와 전망)

  • Teligengbaiyi, Bao
    • The Journal of Fisheries Business Administration
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    • v.37 no.3 s.72
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    • pp.109-130
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    • 2006
  • Rapid economic development has led seafood consumption to its quality - oriented pattern as well as consumer's in China. This study concerns about The First, China is Seafood development background. The Second, China become emboldened seafood causes. The third, seafood consumption has characteristic. The fourth, seafood consumption has the organization of society. The study shows that there are economic developmental periods Chinas has three time. The First time$(1961\sim1983)$ is rapid growth. The Second time$(1984\sim1998)$ is growth accumulate. The third time$(1999\sim)$ is changing on seafood consumption as the consumption of seafood is changed according to economic variables changes in income, price, tastes and population. This changing pattern of seafood consumption is based on economic variables appears toward luxury and convenience seafoods. Consumption of food is also affected by non - economic variables. The most typical non - economic variables leading to changes of seafood consumption is local, seafood culture, $et{\ldots}$ Recently seafood consumption pattern shows that consumers paying more money to get their seafood preference for pursuing its hight growth and varienty.

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A Semantic Analysis of Children's Clothing Advertisement in Magazines (잡지광고에 나타난 아동복 의미분석)

  • 이경화;나수임
    • The Research Journal of the Costume Culture
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    • v.11 no.1
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    • pp.135-152
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    • 2003
  • The purpose of this study is to analyze the symbolic meaning which is immanent in the children´s clothing advertisement text. For the purpose of this research, this study used the semiotic method which are in parallel. Namely, rearranged the R. Barthes´theory and S. Chapman's analysing frame in order to decode meaning which is immanent in the advertisement text, and 1 coded children's clothing advertisement according to the market fractionation cause (age. sex and brand image), and analysed the paradigmatic meaning and socio-cultural meaning- As a result, to carry on the effective children's clothing advertisements. the discriminate paradigmatic system which corresponds with the concept of company brand and the quality of the target consumer should be selected, and the purchaser volition considering desire of target consumer's self image and brand image should be made. Futhermore it should be the social-cultural product reflecting a phenomenon in the social-cultural actual condition. Therefore we must understand the social-cultural meaning in the children's clothing advertisement and then have to establish an advertisement strategy.

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Cultural Collage in Men's Fashion (남성 패션에 표현된 문화 꼴라쥬 현상)

  • Lee Min-Sun
    • The Research Journal of the Costume Culture
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    • v.13 no.3 s.56
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    • pp.469-480
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    • 2005
  • The purpose of this study is to analyze the meaning and the value of the cultural collage expressed in men's fashion. As for the research methodology, literary research was under taken to study psychoanalytical and socioeconomic contexts in which cultural collage has been formed. In addition, demonstrative studies in men's fashion were undertaken through the analysis of pictures. The cultural collage is defined as a phenomena of making creativity by combining cultures which have no relevance. In psychological and sociological aspects, the rise of the cultural collage is caused by multinational corporation, pluralization of identity, information society, consumer oriented production, consumer society and inundation of kitsch. On the basis of the characteristics and social backgrounds of cultural collage, the aesthetic values of men's fashion can be explained by pluralism de-generalization and relativity.

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A Study on CATV Home Shopping of Apparel and Life Style (소비자의 라이프스타일과 케이블TV 홈쇼핑 의류제품에 관한 연구)

  • 강영의;이옥희;최경은
    • The Research Journal of the Costume Culture
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    • v.9 no.3
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    • pp.343-356
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    • 2001
  • The purpose of this was to classify consumer groups according to the life styles and analyze buying intention and evaluation criteria of apparel product, opinion to 4p\`s aspect among consumer groups. And it was to clarify relationships between the experience of CATV home shopping and buying intention and evaluation criteria of apparel product, opinion to 4p\`s aspect. The subjects of this study were 270 women living in Chonbuk and Chonnam regardless their experience in CATV home shopping. For data analysis, frequency, percentage, mean, t-test, factor analysis were conducted. The results were as follows; First, the type of life style were classified into the following subdivisions: products confirmed type, price-quality regarded type, time regarded type, new product regarded type. Second, the significant differences among the classified life style groups were found in buying intention, evaluation criteria of apparel product, and opinion to 4p\`s aspect. Third, there were significant differences in buying intention, evaluation criteria of apparel product, and opinion to 4p\`s aspect according to TV home shopping experience.

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A Study on Consumer′s Concerns on Textile Fabrics in Children′s Clothings (유아복 섬유소재에 대한 소비자의 관심도 연구)

  • 김선경;이희선
    • The Research Journal of the Costume Culture
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    • v.5 no.1
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    • pp.137-150
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    • 1997
  • This study examined the effects of demographic characteristics (education, income level) on the relationships among knowledge of textile fibers, information searching behavior on textile fabrics, and information sources of textile materials in children's clothings. The subjects were 307 mothers with preschool children(4∼6years) in Seoul. Data were collected using a self-administered questionnaire and analyzed using T-test analysis of variance, corelations, and crosstabulation analysis. The results indicated that : (1) Educational levels of consumers had significant influences on knowledge of textile fibers, information searching behavior on textile fabric, and information sources of textile materials in children's clothings. (2) There were significant relationship between consumer's knowledge of textile fibers and information searching behavior on textile materials in children's clothings.

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A Study on the Consumer's Importance of Store Attributes and Store Choice Behavior according to the Shopping Orientations (소비자의 점포속성 중요도와 점포선택 행동에 관한 연구 - 남녀 대학생의 쇼핑성향을 중심으로 -)

  • 임경복
    • The Research Journal of the Costume Culture
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    • v.9 no.6
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    • pp.807-817
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    • 2001
  • The purpose of this study was to examine the consumer's importance of store attributes and store choice behavior according to the shopping orientations and gender. The data were collected via a questionnaire from students who were attending in Semyung University in Chechoen. The results were analyzed by factor analysis, Cronbach's alpha, cluster analysis, χ²-test, Duncan-test, ANOVA, t-test and multiple regression. The results of this study were as follows; 1 . According to the shopping orientations, consumers were classified into six groups. Each group differed in perferring store attributes and store choice behavior. 2. The significant differences were found in the importance of store attributes and shopping orientations according to the gender. 3. Additionally, importance of store attributes were affected by gender and shopping orientations.

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A Study on the Shopping Orientation and the Importance of Store Attributes of Luxury Brand Consumer according to Patronage Store (애고점포에 따른 명품브랜드 소비자의 쇼핑성향 및 점포속성중요도)

  • 신수연;나현정
    • The Research Journal of the Costume Culture
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    • v.11 no.4
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    • pp.474-486
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    • 2003
  • The purpose of this study is to investigate on the shopping orientation and the importance of store attributes of luxury brand consumer. A questionnaire survey was administered to 350 female consumers over twenties who live in Seoul metropolitan area and Kyung-ki area. 324 data were analyzed by factor analysis, chi-square, ANOV A, correlation, and t-test. The results were as follows. 1) As a result of factor analysis, five dimensions were identified for shopping orientation: pursuit of ostentation and fashion, pursuit of pleasure, pursuit of economy, pursuit of personality, and pursuit of store convenience. 2) According to the factor analysis, the importance of store attributes were categorized in three factors: product and store service-conscious, price-conscious, and buying convenience-conscious. 3) Regarding the relation between shopping orientation and importance of store attributes, significant differences were found. 4) There were significant differences in according to demographic variables in terms of shopping orientation and importance of store attributes and store patronage.

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