• Journal of the Korean Society of Food Culture
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• v.25 no.5
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• pp.516-524
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• 2010

Consumers are highly interested in processed fishery products that are healthy and superior in terms of convenience, nourishment, and taste. However, current domestic research on processed fishery products is marginal. We systematically analyzed consumer consumption patterns and the relationship to pursuit benefits, selection attributes, satisfaction levels, and reasons for purchase. Consumers considered product information the most important selection attribute, whereas convenience scored highest for pursuit benefits. Furthermore, the influences of selection attributes and pursuit benefits on satisfaction level and the reason for purchasing an item were analyzed using demographic properties as control variables. The variables that affected satisfaction level were residential district (region: B= -0.268, p<0.05.), recipe (B=0.098, p<0.05), nutrients (B=0.124, p<0.05), convenience (B=0.283, p<0.001), and economics (B=0.138, p<0.05). The variables affecting the reason for purchasing were nutrients (B=0.173, p<0.001), convenience (B=0.277, p<0.001) and satisfaction level (B=0.163, p<0.001). Pursuit intention had significant effects on purchase intention; however, selection attributes had no significant effect on purchase intention. Therefore, consumer satisfaction had a significant effect on purchase intention. This result showed that if consumers were satisfied, they intended to repurchase. Attempts to increase repurchases by consumer are needed by fulfilling consumer satisfaction. These data can be utilized as a fundamental reference for sales promotions.

• Journal of the Korean Society of Food Culture
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• v.23 no.4
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• pp.421-426
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• 2008

The purpose of this study was to measure the effects of trust, knowledge, optimism, risk and benefits on consumer attitudes toward genetically modified foods. A total of 326 questionnaires were completed. Moderated regression analysis was used to measure the relationships among the variables. The analysis results for the data indicated a good model fit in Model 2 rather than Model 1, in which the direct effects of trust, optimism and benefits had statistically significant direct effects on the respondents' attitudes toward genetically modified foods, while the direct effects of knowledge and risk were not statistically significant. As expected, the interaction term of risk and benefit had a significant effect on consumer attitude. Moreover, the effect of risk on consumer's attitude toward genetically modified foods was statistically significant at all levels of benefit, except at the lower benefit level. Finally, the results of this study indicated that genetically modified food developers and marketers should attach importance to the interaction effect of benefits to understand the elements of market demand and customer loyalty.

• The Research Journal of the Costume Culture
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• v.31 no.5
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• pp.607-626
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• 2023

This study analyzes consumer fashion purchase patterns from a big data perspective. Transaction data from 1 million transactions at two Korean fashion brands were collected. To analyze the data, R, Python, the SPADE algorithm, and network analysis were used. Various consumer purchase patterns, including overall purchase patterns, seasonal purchase patterns, and age-specific purchase patterns, were analyzed. Overall pattern analysis found that a continuous purchase pattern was formed around the brands' popular items such as t-shirts and blouses. Network analysis also showed that t-shirts and blouses were highly centralized items. This suggests that there are items that make consumers loyal to a brand rather than the cachet of the brand name itself. These results help us better understand the process of brand equity construction. Additionally, buying patterns varied by season, and more items were purchased in a single shopping trip during the spring season compared to other seasons. Consumer age also affected purchase patterns; findings showed an increase in purchasing the same item repeatedly as age increased. This likely reflects the difference in purchasing power according to age, and it suggests that the decision-making process for pur- chasing products simplifies as age increases. These findings offer insight for fashion companies' establishment of item-specific marketing strategies.

• International Journal of Advanced Culture Technology
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• v.12 no.1
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• pp.254-261
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• 2024

Among eco-friendly energy, solar energy is one of the renewable energy sources that is developing in the spotlight in many countries. In line with this, the Korean government and local governments are carrying out projects to provide subsidies for the distribution of household solar power, raising the spread of household solar power and awareness. However, due to the lack of research on consumer perception of household solar power, this study investigated the perception of household solar power from 2015 to 2022 by setting the central word as solar power. As a result, 2016 had the highest number of collections, and when the top 50 words for each year were analyzed, it was confirmed that words related to the installation and maintenance of household solar power dominated. And through CONCOR analysis, a total of four were derived: solar energy recognition, renewable and eco-friendly energy recognition, solar government policies, solar companies, and perceptions of households. Through emotional analysis, it was confirmed that 2021 had the most positive data. As a result, consumer perception of household solar power is positive based on what was mentioned above, but research on how to use negative opinions on waste control and installation and maintenance should be conducted.

• Korean Institute of Interior Design Journal
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• no.13
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• pp.25-31
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• 1997

The purpose of this study is to provide the guideline of the interior design of Wedding halls, based on a series of investigations and analysis of the consumer's preference. Marriage is an essential ceremony of family life. However the Wedding culture has been changed since the western culture affected to traditional marriage concept. Many countries have different wedding culture and traditiov. Ours are largely divided into the traditional Korean wedding ceremony and the modern, i.e. the westerv. The customer's preference and the opinion for the Wedding hall analyzed through survey to find out the guideline for the interior desigv. The result of this research can be summarized as followings; 1) The interior design was the most influential element when choosing the wedding hall. 2) The preferred colors for the wedding hall were pink and white. 3) The preferred light fixture for the wedding hall was the chandelier. 4) The main points concerned in the guideline of interior design for the wedding hall were building facade, accessibility toward the wedding hall, parking lot, traffic circulation and etc.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.05a
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• pp.47-48
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• 2007

The commerce space of today knew and simply in the space where it creates only space of the profit creation which leads a business the hay to reflect the sensitivity of the consumer new consuming culture trend it changed. It is a new trend it creates and it leads to sprout trend consumer class of leader trend(Trend Setter) as it does. This restaurant is one type of food culture which is various brunch it does with the important menu which it will pay. This design concept and one design inside the vigor garage side which reflects and to sleep the design concept which the traditional France restaurant has and has a discrimination from the plan which it sees and it applies new food culture it develops it does. Existing the reel rear design tendency which specialty restaurant is investigation it arranged the design discrimination strategy which is the possibility the shop which it tries to analyze having.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.377-378
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• 2017

본 연구는 외국인 유학생대상 한국세시풍속문화 체험교육콘텐츠 개발의 필요성을 제고하여 한국문화교육 실시에 필요한 실용적인 체험교육콘텐츠 개발에 목적을 두었다. 한국세시풍속문화 체험교육콘텐츠는 계절별로 나누었으며. 콘텐츠별 분류는 의례, 음식, 놀이, 예술, 축제 등의 다섯 분류로 나누었다. 콘텐츠의 분류는 오덕(五德)의 의미를 담아 의례에는 예(禮), 음식에는 의(義), 놀이에는 지(智), 예술에는 인(仁), 축제에는 신(信) 등으로 재조직하여 분류하였고, 그에 맞추어 교육콘텐츠를 개발하였다. 본 연구를 통해 개발된 외국인 유학생 대상 한국세시풍속문화 체험교육콘텐츠가 실용적으로 확산되기를 기대한다.

• The Research Journal of the Costume Culture
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• v.21 no.2
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• pp.301-308
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• 2013

The purpose of this research is to classify fashion consumers based on their attitudes, goals and values of life. It is to understand what drives human behaviors as well as to learn the various directions people live in society using Bangkok people as the samples. Online and on-site questionnaire survey is employed. Questions are designed to focus on 7 aspects of life, ranging from private life, professional life, social life, politics, culture and information interaction, household business and finance, and consumption of products and services in the main market. The research results can be used to classify consumers' lifestyles into 20 major and numerous minor groups of lifestyle. Lifestyles of male and female samples are compared to investigate their different patterns and directions. Fashion trend diagram is used to analyze the overlapped lifestyles of mass consumers. The lifestyle segmentations would benefit to designer and fashion branding team in understanding their target group deeper inside the background of their behaviors.

• Journal of Family Resource Management and Policy Review
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• v.10 no.1
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• pp.17-32
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• 2006

This essay has attempted to document the actual behavior patterns and the social networks related to the child delivery in the pre-industrial Korean society. We interviewed 30 women who had given birth to their first child during the 1930s and the 1940s in order to accumulate data related to son-prayer rites, prenatal care and food avoidance, sacred-string culture, and other incantation rituals. The characteristics of the social relationships with the person who had assisted the delivery and the recovery were also analyzed in terms of kinship networks. The results are as follows. First, there was a big gap between knowledge and the actual practices in birth rituals and customs. We assume that this is due to the adverse social-economic conditions at that time which may have restricted the actual performances of these customs. Second, there were almost no differences of the performance of these' birth customs between the urban areas and the rural areas. Third, the people who assisted the delivery were women who were mostly from the husband's family. Help from the wife's family were quite exceptional. Finally, it has been found out that only about half of the women who were interviewed performed the well-known custom of three-week after-birth confinement.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.213-217
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• 2022

It is a time when a sustainable Korean Culture Festival strategy is needed. The Korean Culture Festival is a Hallyu Culture Festival that comprehensively introduces various Korean cultures such as Korean food, beauty, and fashion with the focus on K content, which has been leading the global craze since 2020. As the core project of the promotion of Neo Hallyu by the Ministry of Culture and Gymnasium, the 2021 Korean Culture Festival, which was based on the World K-Pop concert and the K-Culture Fan Fair, including holding the first face-to-face concert that applied the stage of real-world content after Covid-19, as well as conducting and exhibiting various fan participation challenges, must now make the leap to the global Hallyu Culture Festival. To this end, it can consist of drama, K-pop, K-Culture Fan Fair, K-Meetup, K-Culture Parade, and Awards. This distinction shows a classic festival program centered around the prosumer content that drives the Korean Wave, and in order for this philosophy to be effectively linked to its contemporaries, a Business to Business (B2B) and Business to Consumer (B2C) 'Techtainment Strategy' is needed to acquire potential customers through learned playfulness.