• Title/Summary/Keyword: Consumer complaints

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A Study on the Effects of Internet Shopping Mall Dissatisfaction Factors on Complaint Behavior and Intention to Use Arbitration System (인터넷 쇼핑몰 불만족 요인이 불평행동과 중재제도 이용의도에 미치는 영향에 관한 연구)

  • Lee, Jae-Hak;Park, Hee-Chul
    • Journal of Arbitration Studies
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    • v.30 no.2
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    • pp.145-164
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    • 2020
  • With the development of the Internet, e-commerce is rapidly developing, and e-commerce through the Internet has become a major distribution channel for selling products and services to consumers and buyers. However, as Internet shopping develops, consumer dissatisfaction and conflict are increasing. In this regard, this study examined how consumer dissatisfaction caused by using an Internet shopping mall, which is currently taking the core position in commerce activities, leads to consumer complaints, and how these complaints affect the necessity and intention to use the arbitration system. As a result of the study, the following implications were obtained. First, it will be necessary to remove the root cause of consumer complaints by continuously monitoring consumer complaints, rather than staying at passive consumer complaints such as defective product exchange and damage compensation for dissatisfaction with Internet shopping malls. Second, it can be said that the function of the arbitration system is required to protect the rights and interests of consumers using the Internet shopping mall and to actively improve the problems in the event of a damage situation or a problem situation. Lastly, academia's continuous research will be needed, and governments and related organizations will need to continuously provide and promote information to users of Internet shopping malls.

The Effects of Consumers' Recognition and Information Searches Comparative to Private Brand(PB) Products on Consumer Dissatisfaction (유통업체 브랜드(PB)제품에 대한 소비자인식과 비교정보탐색이 소비자불만에 미치는 영향)

  • Ma, Mi-Young;Cui, Ming;Bae, Yoon-Shin;Seo, Mi-Hye;Na, Seung-Bok;Lee, Seung-Sin
    • Journal of Families and Better Life
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    • v.32 no.2
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    • pp.99-116
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    • 2014
  • Domestic PB products have emerged and been distributed by hypermarkets, department stores, convenience stores, as well as TV home shopping channels and Internet shopping malls. However, the fierce competition among the distributors due to the emergence of the PB products have caused the diversion of consumers' recognition to be reduced weight and volume as well as had the effect of misleading consumers about the prices. The width of the PB product price's up and down is larger than the width of the NB product. Thus, following consumers' purchases of PB products, there has been an increasing number of consumer complaints. In order to research consumers' recognition of PB products and to examine how consumers' recognition and information search comparative to PB products affect consumers' dissatisfaction, an online survey targeted consumers with experience purchasing PB products. This study was conducted and analyzed using SPSS 19 Statistics. The findings can be summarized as follows. Even though more consumers who frequently purchased and used the PB products, the more they compared with information search comparative to the NB product and then purchased the PB product. We investigated the result that the relevant variables of consumer complaints have some relative influence in the purchasing of PB products. There will be a higher probability o the group having high recognition about price and safety not making consumer complaints in comparison with the probability of other consumers making complaints after the purchase of a PB product. Therefore, based on the results of this study, companies need to build a system so that they can figure out consumers' needs in order to prevent the occurrence of consumer complaints related to the products of distribution companies' brands. By means of the system, it is also necessary for companies to collect consumer complaints and analyze them by category. Then they eventually should develop a consumer-centered management system which may contribute to quality improvement, product development and the reduction of consumer complaints.

Effect of Consumers' Awareness in Store and Determinants of Consumer Complaint Behavior on Consumer Complaint Intention: Focus on Super Stores and Traditional Markets (소비자의 점포인식과 불평행동 결정요인이 불평행동의도에 미치는 영향: 대형마트와 전통시장을 중심으로)

  • Kim, Yoon Jung;Lee, Seung Sin
    • Human Ecology Research
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    • v.54 no.2
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    • pp.119-130
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    • 2016
  • Product complaints allow business operators to learn from and solve problems they have been unaware of and prevent customers from leaving in advance. The ability to deal properly with complaints may improve consumer loyalty and repurchase intentions. This study analyzes consumers' intention in complaining behavior towards supermarkets and traditional markets. This study provides implications for business operators in the establishment of marketing strategies to deal with complaints and perform education related to consumer complaints by the verification of variables that influence intention on complaining behavior. A survey was conducted on housewife consumers who had experience using supermarkets and traditional markets. The major results are as follows: first, in store awareness higher in supermarkets than in traditional markets. Second, determinants of consumer complaint behavior, indicated a belief there was a need to spend more money at traditional markets than supermarkets, where the possibility of complaint success and complaint attitudes were found to be low. Third, intention of complaining behavior was lower at traditional markets than supermarkets. Intentions on private complaining behavior and public complaining behavior were both low. Fourth, intention of private behavior is higher than intention of public behavior for both supermarkets and traditional markets. Fifth, complaint attitudes were variables with the greatest influence on intention of complaining behavior for both supermarkets and traditional markets.

A Study on the Types of Awareness of Cost and Benefit Consumer Complaining Behavior and Its Related Factors - focused on the Educational Services of Private Institutes - (소비자대응행동에 대한 비용이익 인식 유형과 관련요인 -학원교육서비스를 중심으로-)

  • 이은희
    • Journal of the Korean Home Economics Association
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    • v.39 no.12
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    • pp.107-127
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    • 2001
  • The objectives of this study were to investigate how the types of awareness of cost and benefit of consumer complaining behavior about the private educational institute services were classified, how different demographic and consumer complaining rebated characteristics were according to the types of awareness of cost and benefit about consumer complaining behavior, and what were the determinant factors of the types of awareness of cost and benefit about consumer complaining behavior. The survey of this study was conducted by means of self-administered questionnaire with 546 university students living in Seoul and Cheongjoo. They had an experience of studying in the private educational institute in recent two years. Major findings were as following: (1) The types of awareness of cost and benefit of consumer complaining behavior about the private educational institute services were classified into four - awareness of high cost and low benefit, high cost and high benefit, low cost and medium benefit, medium cost and medium benefit. (2) The attitude about complaints, the confidence of success about complaint, and the knowledge about complaints were different significantly according to the types of awareness of cost and benefit about consumer complaining behavior. (3) The types of awareness of cost and benefit about consumer complaining behavior were different significantly according to only a school year among demographic characteristics. (4) The determinant factors of the types of awareness of cost and benefit about consumer complaining behavior were the attitude about complaints, the confidence of success about complaints, the knowledge about complaints, and the major field of study.

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Analysis of Consumer's Complaints for Clothing Products - In Taejon Area - (의류제품에 대한 소비자 고발실태 분석 - 대전지역을 중심으로 -)

  • Lee, Jung-Soon;Lee, Hyun-Young;Lee, Hyun-Ja;Song, Kyeong-Ja;Kim, Hea-Suk;Seo, Mee-Young;Lee, Soo-In
    • Korean Journal of Human Ecology
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    • v.9 no.1
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    • pp.127-136
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    • 2000
  • The purpose of this study is to investigate the consumer's complaints for clothing products in quality, uses and care. The consumer's complaints that were lodged to in consumer's claim center, Taejon Housewives Classes, from 1997 Jan. to 1999 Mar. were analyzed. The major results were as follows. 1. Complainers are generally females in their thirties and forties. Out of the clothing items, jackets and jumpers are the most part. Periods of uses and prices of accused clothing are less than one year and one hundred thousands won respectively. For claims about purchasing places, department store ranked first. 2. The complaints are mostly claims related to quality of clothing products, for example damage, color change, deformation, pilling and shrinkage. 3. Concerning the results of claim consideration, responsibility's whereabouts is that consumers, manufacturers, launderer rank in order.

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A Study on the Causes of Consumer Complaints towards Apparel Products -Based on Laboratory Test Cases- (의류제품의 소비자 불만원인에 대한 연구 -사고 의류제품 원인규명 시험의뢰 사례를 중심으로-)

  • Han, Eun Joo;Cho, Sung Kyo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.7
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    • pp.864-873
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    • 2013
  • This study analyzed the correlation between the sources of the complaints and various factors such as gender, garment type, fabric type, textile material and washing methods for products. This survey utilized a total of 2,609 consumer apparel product complaint cases filed with the Korea Consumer Agency between 1997 and 2009. In regards to consumer liability: it was found that more incidents of failures due to carelessness were reported among men's clothes, knitted garments, cotton clothes, polyester clothes, wool blend clothes, pants, shirts, sportswear, and laundry only clothes. In regards to dry cleaner's liability: women's goods, woven clothes, silk clothes, cotton blend clothes, jackets, shirts and hanbok, and dry clean only clothes indicated problems more frequently. In regards to manufacture's liability: women's clothes, woven clothes, wool clothes, silk clothes, wool blend clothes, polyester blend clothes, formal dress clothes, jackets, hanbok, and dry clean only clothes indicated problems more frequently. This study provides consumers with information necessary to take preventive measures and basic information that can be utilized to improve the quality of production and services by understanding the sources of dissatisfaction, type of clothes found with problems, and the main causes of consumer complaints for garment products according to who is liable.

College Students' Dissatisfaction, Complaints, Compensation and Repurchase Intentions of Food services (대학생 외식소비자의 불만족, 불평행동, 보상방법 등이 재방문 의도에 미치는 영향에 관한 연구)

  • Yoo, Doo-Ryon
    • Journal of the Korean Home Economics Association
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    • v.46 no.10
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    • pp.119-132
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    • 2008
  • The aim of this study was to analyse the consumer dissatisfaction, complaint and repurchase intentions in foodservices with a particular focus on college students. For this investigation we analysed the responses of 520 college students interviewed from Daegu Gyeongbuk Province. The SPSS/WIN version 12.0 and AMOS version 6.0 were used to analyse collected data. The results were as follows : 1) Factor analysis identified 5 different consumer dissatisfaction factors: facilities, waiter/waitresses behavior, food quality, service, store operating. The level of food quality dissatisfaction was most high. Consumer complaints came in three forms: public, personally and no action. The level of personal complaint was most high. 2) AMOS analysis found that public complaints had the most influence on repurchase intentions. 3) Dissatisfaction was highest with fast food restaurants, which also received the most public complaints. 4) Dissatisfaction, complaints, and compensation strongly influenced eating-out and spending motivation of college students.

A Study on Consumer Problems in the Contents of mobile game - Focused on analyzing the bulletin board on the mobile game sites - (모바일게임 콘덴츠 관련 소비자문제에 관한 연구 -모바일게임사이트의 게시판 분석을 중심으로-)

  • Park, Mi-Hye;Kang, Lee-Ju
    • Korean Journal of Human Ecology
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    • v.14 no.4
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    • pp.577-592
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    • 2005
  • This study analyzes the comsumer complaints that are listed on bulletin board (or Q & A page) of mobile game sites in order to search for comsumer problems in the contents of mobile games. This analysis includes 3,664 cases of complaints on 17 mobile game sites. The finding indicates that they can be categorized into 10 types of complaints: game errors, how to play, game quality, game capacity, fee inquiry, excessive fees, lack of information, refund, unfulfilment of promises, game support. The problems with the game itself account for 54.8% of total complaints, and unsatisfaction from game fees and others take up 25.5% and 19.7% respectively. Therefore, we suggest that first, the quality of mobile games and consumer education be improved, second, information about game fees be provided to consumers more sufficiently in a proper manner, and lastly pertinent regulations on consumer damages compensation and adhesion contracts be established.

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Study on Consumer Problems Related to Use of Online Game Services by Type and Age (온라인게임 서비스 이용 소비자의 연령별.유형별 소비자문제 연구)

  • Choi, Eun-Sill
    • Journal of Family Resource Management and Policy Review
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    • v.10 no.3
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    • pp.23-43
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    • 2006
  • The purpose of this study is to identify the types of consumer problems involving the use of online game services in Korea. This study analyzed the consumer damage cases by age and type that were reported to the Korea Consumer Protection Board (KCPB). The results of this study are as follows: The online game complaints varied by age. In the case of children, most complaints involved phone charging online game fees without parents' consent. There were similarities in the victimization of teens and children according to reason for complaint, handling result and type of damage. However, based on method of charging, mobile phone and credit card payments were causes in the case of teen victimization. Meanwhile, complaints among adults showed more complexity than the previous two groups such as cases relating to online game companies illegally seizing game items and game accounts, and charging fees for unused services caused by identity theft. By type of charging method, most complaints involved phone and mobile phone payments. According to the analysis result of online game victims, the monetary damage of consumers did not differ among socio-demographic variables such as age, residence, gender and occupation but there was difference in the method of charging. In the handling period, differences could be seen by age, year, gender and type of damage.

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The Effects of Consumer Counselor's Reaction and Counseling Work Stress on Counseling Work Satisfaction and Work Performance (기업 소비자상담사의 블랙컨슈머 대응행동과 업무스트레스가 업무수행과 업무만족도에 미치는 영향)

  • Huh, Kyungok
    • Human Ecology Research
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    • v.53 no.4
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    • pp.351-362
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    • 2015
  • This study examined differences in counseling work and work performance in a firm by the individual characteristics of counselors. This study also investigated the effects of consumer counselor's reaction and stress from counseling work on counselor satisfaction in regards to counseling work and work performance. The results of this study are as follows. First, consumer counselor's work satisfaction was high for female counselors, university-educated, with middle or high status occupations, had short work years, had a higher tendency towards consumerism, worked in a counseling department with an active reaction policy towards consumer complaints, and had a lower level. Second, the work performance of a counselor was high for those who were older, university-educated, had short work years, worked in large-size counseling departments in a firm, had a higher tendency of consumerism, and worked in counseling departments with active reaction policies toward consumer and consumer's complaints. Third, consumer counselor's work stress effected work satisfaction but did not influence work performance. The counselor's reaction towards consumer's complaints influenced the work performance but did not influence the work satisfaction of a counselor.