• International journal of advanced smart convergence
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• 제11권4호
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• pp.253-259
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• 2022

This study aims to investigate the antecedent of consumer personal preventive equipment purchase behaviour by extending the HBM model after the pandemic. Pandemic related studies have focused on the effect of perceived susceptibility and perceived severity on consumer preventive behaviour, little studies have investigated the antecedents of consumer perceived risk. This study filled the gaps in the previous studies. This study tested all proposed hypotheses among users who have purchase the self-preventive behaviour. In final 253 valid data were collected through online survey for statistics analysis. This study found that consumer's health consciousness significantly impacted consumer's perceived severity of COVID-19 and perceived risk. Perceived risk positively impacted consumer self-preventive equipment purchase intention. In contrast, perceived susceptibility did not significantly consumer perceived risk. Based on these results, the theoretical implication will be offered on the study of health-related studies and will be given insight for disease control center to effectively manage consumer self-preventive behaviour.

• International Journal of Human Ecology
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• 제15권2호
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• pp.43-57
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• 2014

Consumers differ with respect to the level of green attitudes and green purchase behavious and different consumer would have different perceptions on green market environment. This study attempted to explain how consumers perceive green market environment differently across different consumer groups in attitude-behaviour dimension in green consumption. After identifying the four consumer groups based on their attitude toward green purchase and green purchase behaviours, a multinomial logistic analysis and a stepwise discriminant analysis were conducted. This study found that reliability in green market was the most critical factor that contributes to enlarge positive green consumers. Also, the role of reference persons and adequate price of green products were also found to be important to stimulate green buying. By understanding the different role of those factors in each group of consumers, this study provided group-specific implications to expand green consumers.

• International Journal of Human Ecology
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• 제5권1호
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• pp.117-130
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• 2004

Poverty is an important issue, not only in developing countries but also in industrialised societies. In 1999 15% of the European population have been in risk of poverty and the number of people living in poverty in Germany continues to increase. As poverty concerns all aspects of life, it influences health, well-being and the nutrition of the people living on low-income. Although this problem is obvious, only few surveys have been conducted to analyse it and therefore there is only limited information on the nutritional situation and nutrition behaviour of the poor. A qualitative study, which looked closely at the nutrition behaviour of 15 low-income families, was carried out in Giessen, Germany. The results showed that the nutritional situation of poor families differs from that families with a higher income have, the reasons being that their scope for action is restricted by a shortage of money and that there is a lack of skills and knowledge to provide family members with adequate nutrition. Strategies to improve the nutrition situation of poor families should aim at encouraging them to acquire relevant information and appropriate skills to adopt a healthier diet within their financial, social and cultural constraints. Also there have to be socio-political arrangements, which improve existing financial and social provisions as well as preventive educational measures.

• 대한가정학회지
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• 제36권5호
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• pp.107-123
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• 1998

Mothers play a major role in children's consumer socialization but little is known about differences in mother's consumer socialization tendencies and the antecedents causing the differences. This study addresses two research questions: First, what are the underlying dimensions of mother's consumer socialization? Second, what are the antecedent variables causing differences in mother's consumer socialization tendencies; can parental style, consumption-related attitudes (attitude toward marketplace and ads., attitude toward consumerism and consumption-oriented attitude) be used as a conceptual basis for hypothesizing these differences? The findings of this research were as follows: 1. Factor analysis suggested five underlying dimensions of mother's consumer socialization of children; Mother-child communication about consumption, Mediation of media, Reaction to purchase requests, Restriction of allowances and Restriction of consumption. 2. The differences in the mother's consumer socialization tendencies among different parental groups matched the differences in child-rearing behaviour suggested by Developmental Psychology and this provided support for expected relationships between general-consumer socialization tendencies, as measured by mothers' behaviour. 3. Differences were found on all factors according to mothers consumption-related attitude. This provided support for the expectation that mothers' consumption related attitudes are important antecedent variables causing differences in consumer socialization tendencies. Some implications and directions for future research were discussed.

• 유통과학연구
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• 제17권8호
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• pp.25-34
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• 2019

Purpose - Investigate the association of internal and external factors of consumers and analysing the role of moderating comparative marketing aspects, especially the part of YouTuber and celebgram in influencing purchase decisions. Apart from that, it provides an overview of the pattern of purchase decision making in forming Millennials and Y generation consumer culture Research design, data, and methodology - This study uses a quantitative research approach with descriptive, predictive, and prospective data analysis on 300 eligible Millennials and Y aged 20-35 years who are bachelor-educated. Data collection using online surveys with final statistical analysis using the Partial Least Square (PLS) approach Results - All hypothesis are declared accepted, indirect testing the dominant internal consumer factors have a positive and significant effect on consumers' purchase decisions. Through testing Moderating, aspect marketing comparative is also authoritative able to moderate internal consumer factors towards purchase decision making. Conclusions - Digital technology is changing the paradigm and perceptions of the millennials and Y generations in terms of behaving as a generation of technology connoisseurs who also influence and shape the culture of that generation and the generations to come in the future.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.201-210
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• 2021

COVID-19 presented the world with a severe loss of life and impact, which has no geographical bounds or expected time to when its effects will subside. It has affected countries across the globe, disrupting economic levels and businesses in every industry while also altering individuals' everyday lives. The current research aims to examine the impact of coronavirus pandemic on entrepreneur's business activities and their perceptions on the difference in consumer behavior during this time. The findings reveal the pandemic negatively impacted business productivity and profits, forcing many businesses to physically close permanently. Surprisingly, female entrepreneurs do not perceive a change in consumer behavior compared to pre-COVID-19 times. Interestingly, the results indicate there is a negative impact on employees' efficiency to conduct work in which almost no research has conveyed such a finding. For this purpose, a survey was conducted with 445 responses from male and female entrepreneurs in the capital city of Riyadh, Saudi Arabia, using a simple random sample over the period of four months. Ultimately, this research will help entrepreneurs gain more knowledge and a deeper understanding of this new environment necessary to undertaking certain measures and adaptability in order to sustain their businesses during unprecedented times.

• 패션비즈니스
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• 제16권5호
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• pp.1-22
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• 2012

This study aims to examine the effect of talent types and self-appearance perception on make-up and hair appearance management behaviour in 367 adults(female and male). The present study is the first to consider both human talent type and the self-appearance perception on make-up and hair appearance management behaviour correlates to appearance management behaviour. Correlation analysis showed that there were statistically significant correlation between the talent types, the self-appearance perception and the make-up and hair appearance management behaviour, appearance managing reason, appearance managing area, and consulting with doctor related to appearance unsatisfaction. Also, regression analysis revealed that the effects of interpersonal talent, bodily kinesthetic talent among 8 talent types on the make-up and hair appearance management behaviour were significant, and that the effects of real and ideal self-appearance perception factors on the make-up and hair appearance management behaviour were significant.

• 한국통신학회:학술대회논문집
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• 한국통신학회 2006년도 하계종합학술발표회 논문 초록집
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• pp.642-642
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• 2006

• The Journal of Asian Finance, Economics and Business
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• 제6권4호
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• pp.249-260
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• 2019

The study examines the impact of financial risk, convenience risk, non-delivery risk; return policy risk and product risk on online consumer behavior of Malaysian consumers. The research employed a self-administered survey to collect empirical data from 245 Malaysian online shoppers by using convenience sampling. Cronbach alpha was calculated to confirm the reliability of the data and then normality was assessed. Confirmatory Factor Analysis was then conducted to test the model using the goodness-of-fit tests. And finally, structural equation modeling is used to test the hypotheses and draw conclusions. IBM SPSS AMOS version 22.0 was utilized for data analysis. The research indicates that product risk, convenience risk, and return policy risk have a significant and positive impact on online shopping behavior. Financial risk is found to have insignificant and negative effects on consumer behavior. In addition, the non-delivery risk is found to have a significant and negative impact on online shopping behavior. The findings provide a useful model for measuring and managing perceived risk in online shopping which may result in an increase in participation of Malaysian consumers and reduce their cognitive deficiencies in the e-commerce environment. Several managerial implications are discussed along with the scope for future research.

• 유통과학연구
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• 제18권7호
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• pp.37-48
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• 2020

Purpose: There has been an increasing focus on consumer ethics by researchers and practitioners alike with the former seeking to examine the general discrepancy between ethical attitude, intention and actual behaviour by proposing behavioural measures to understand ethical consumption. Research into the effects of generational cohorts and gender, two fundamental demographic factors that shape the consumer habituated repertoire, on consumer ethics has reported mixed findings. The present study investigates if there are differences in ethical consumer behavior by generational cohorts and by gender in the context of an emerging market - Vietnam. Research design, data and methodology: Data was collected using a quantitative survey (a link to the questionnaire was posted on relevant social media platforms). A total of 539 usable responses was used for ANOVAs and independent t-tests to test the hypotheses. Results: a) There are significant differences in terms of ethical consumer behavior between Gen Z and Gens Y/X, but no difference between Gen X and Gen Y; b) There is no gender difference in ethically minded consumer behavior. Conclusion: For consumer ethics, generational effects may be moderated by macroeconomic conditions, while gender alone as a biological variable may not be a reliable predictor.