• 농촌지도와개발
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• 제26권4호
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• pp.221-232
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• 2019

The purpose of this paper is empirically to identify the factors influencing local food purchase intention. And this study compares to the difference between local food consumer and hypermarket consumer's attitudes toward local food, food lifestyle, and subjective norm. Data were collected from 319 local food consumer and 179 hypermarket consumer to measure the following; attitude toward local food; subjective norm; perceived behavioral control; food lifestyles; demographic information. Results showed that local food consumers are significant differences on attitudes towards health, environment, and local economy. Results also found that subjective norm and perceived behavioral control are significant differences between local food consumer and hypermarket consumers. It means that consumers who express a strong intention to purchase local food seems to link to the food lifestyles. The study suggests that producers and retailers need to develp campaigns explaining how consuming local food supports local businesses and farmers, which will reinforce personal values associated with local consumption.

• 한국생활과학회지
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• 제17권3호
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• pp.457-467
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• 2008

The purpose is to explore elementary students' attitudes towards money and the effects of parents' educational involvement on children's economic behaviors. The subjects are elementary students(N= 123) from first grade to sixth grade. The survey consists of question items of money ethics, attitudes towards money, consumer ethics, parents' attitudes toward economic education, and children's economic practices such as management of allowance, income, saving and savings account. The results are as follows: first, the elementary students show the double standard in attitudes to money, thinking of money as positively being important, at the same time, as being negative social value. Second, the parents play positive models in children's economic education. However, their efforts are not enough so that their children could have desirable economic habits. Therefore, economic education is first needed for the parents and then for children.

• 한국조리학회지
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• 제22권4호
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• pp.204-221
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• 2016

본 연구는 친환경농산물에 대한 여성들의 구매의도를 파악하기 위하여 부산에 거주하는 215명의 여성들을 대상으로 구매요인(인지도, 건강관심도, 환경관심도), 소비자태도, 구매의도와의 인과관계를 분석하고, 구매횟수에 따른 구매요인과 소비자태도, 그리고 소비자태도와 구매의도와의 조절효과를 검정하였다. 검정결과, 친환경농산물에 대한 구매요인은 모두 소비자태도에 유의한 인과관계를 확인하였다. 그리고 소비자태도 또한, 구매의도에 유의한 인과관계를 확인할 수 있었다. 구매횟수의 조절효과는 소비자태도가 구매의도에 미치는 영향에서만 유의하게 분석되어 구매횟수에 따른 소비자태도는 구매의도에 강도를 달리하는 것으로 분석되었다. 본 연구에 제시된 내용들은 친환경농산물에 대하여 인지하고, 건강에 관심이 있고, 환경보호에 관심을 가지는 소비자들은 친환경농산물에 대한 태도는 긍정적이며, 구매의도 또한 높다는 것을 의미하고 있다. 따라서 정부 및 지역단체에서도 국민들에게 친환경농산물에 대한 홍보를 강화한다면 친환경농산물의 소비는 촉진될 것이고, 이에 따라 농민들의 소득 또한, 증가한다면 친환경농산물을 재배하는 농민들은 늘어날 것이다. 이는 궁극적으로 우리나라 자연환경을 보호하고, 국민들의 건강증진에도 도움이 될 것으로 사료된다.

• 복식문화연구
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• 제17권5호
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• pp.911-922
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• 2009

As more consumers shop online and prefer private label apparel products, the importance of private label apparel brand of Internet shopping malls are increasing. This study investigated consumer attitudes toward private label apparel brand of Internet shopping malls. Attitudes were conceptualized into two sub-factors: utilitarian and hedonic. Based on findings of prior studies, subjective norm and familiarity were included as antecedents to attitude variables. Purchase intention and word of mouth intention were also included as consequence variables of attitudes. Types of Online shopping malls were considered as moderating variable. For the empirical research, the Online survey was conducted. Young male and female consumers who have experience in Internet shopping of clothing products participated in the study. 429 questionnaire were used for the final statistical analysis. Results indicated that subjective norm had significant influence on consumer attitudes toward private label apparel brand. Familiarity however did not have significant influence on attitude variables for general internet shopping malls. For specialized Internet shopping malls, familiarity had significant influence only on hedonic attitude. Attitude variables had significant influence on purchase intention and word of mouth intention. Subjective norm and familiarity had significant influence on purchase intention and word of mouth intention.

• 복식문화연구
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• 제29권3호
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• pp.437-452
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• 2021

The objectives of this study were: (1) to identify differences in consumer attitudes and intentions to recycle fashion products using three types of recycling (including resale, reform, and donation), and (2) to examine the moderating effects of consumer prosocialness on the relationships between attitude and intention for each type of fashion product recycling. Men and women aged 20 years and over were recruited from a marketing research firm panel. Participants completed an online questionnaire incorporating measures for attitudes and intentions to resale, reform, and donate fashion products, prosocialness, frequency of purchasing fashion products, monthly amount of spending on fashion products, and demographic information. Data from 224 participants were analyzed using SPSS 25.0 and PROCESS macro. The results demonstrated that consumers had significantly different attitudes and intentions depending on type of fashion product recycling. Consumers had more positive attitudes toward donation compared to resale and reform types of recycling. Consumer intentions toward resale and donation were significantly higher than their intention to reform. Furthermore, this study confirmed that the attitude-intention gap in fashion product recycling can be explained by individual prosocialness. The moderating effects of prosocialness on the associations between attitude and intention to recycle were significant. The implications of increasing consumers' behavior intention to recycle fashion products was discussed and future research suggestions are provided.

• 웰빙융합연구
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• 제7권2호
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• pp.23-29
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• 2024

Purpose: This study aims to investigate consumer attitudes towards healthy foods, focusing on low-calorie options, and their impact on purchasing behavior. Methods: The study utilizes structural equation modeling, which incorporates statistical tools such as SPSS and AMOS for thorough analysis. This involves collecting data over a period of time and then inferring patterns and relationships through correlation and trend analysis. Results: The study found that attributes such as quality, price, functional value, and emotional value have a significant impact on customer satisfaction and repurchase intentions, but not on nutrition and brand. The study provides a comprehensive understanding of the factors that influence consumer attitudes and purchase behavior toward healthy indulgences in the context of low-calorie foods, and has important implications for both academic research and practical marketing strategies. Conclusions and Implications: This study provides new insights into consumer behavior theory by validating the impact of the perceived value of low-calorie products on attitudes and purchase behavior, which is of great academic value. It is also expected to provide useful information for the formulation of effective marketing strategies for low-calorie products and the development of products that meet consumer needs.

• 동아시아식생활학회지
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• 제25권5호
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• pp.911-921
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• 2015

This study aimed to examine the choice motives for organic coffee and investigate how these motives influence consumer attitudes and purchase intentions regarding organic coffee. A survey was administered to people visiting organic coffee shops in Seoul. Analyses of frequency, descriptive statistics, factor and reliability, ANOVA, correlation, and regression were conducted using SPSS 20.0. Six factors were demonstrated as motives for choosing organic coffee: health, price, reliability, familiarity, sensory appeal, and environment friendliness. Among six factors, "reliability" and "environment friendliness" were positively associated with consumer attitudes, which had a significant impact on purchase intentions. This study is one of the first to examine the relationship between consumer attitudes and purchase intentions focusing on organic coffee. Although the organic coffee market has high potential, its theoretical background has been under developed. By revealing choice motives for organic coffee, this study could provide basic information on how to satisfy consumer needs and promote purchasing. In addition, by understanding needs of diverse and specific coffee consumer groups, effective marketing strategies can be developed with a focus on organic coffee. Especially, environment-friendly and reliable organic coffee can satisfy consumers, maximize profits, and improve brand value.

• The Journal of Asian Finance, Economics and Business
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• 제7권6호
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• pp.197-207
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• 2020

This study aims to examine the influence of attitudes on customers' intention to participate in online fashion sharing. A framework was proposed to investigate the relationships between consumer motivation, consumer attitude, and purchase intention in the manner of adopting a fashion-sharing platform. Consumer motivations are divided into three categories: utilitarian, hedonic, and ecological. The moderating effects of product replacement cycle (PRC) on consumer attitude and purchase intention are also investigated. Data collection was developed using a web-based survey where 180 consumer respondents from South Korea participated. The results of our analysis indicate that consumers' hedonic and ecological motivations are positively related to favorable consumer attitudes, even when consumers' utilitarian motivation is denied. Consumer attitude is also positively related to purchase intention in the fashion-sharing platform. A moderating effect of PRC is recorded between consumer attitude and purchase intention based on high and low PRC, as well as the effect of ecological motivation and consumer attitude on high PRC. This study enhances knowledge of consumer motivational factors in a fashion-sharing platform and provides insights for service providers to help them improve their target marketing.

• 한국의류산업학회지
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• 제15권1호
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• pp.57-64
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• 2013

This research examines the environmental consciousness of fashion consumer attitudes towards eco-friendly products and artificial leather purchase intentions. The survey was conducted from March 11 to March 15 2012 and all respondents had at least once experience of purchasing fashion items made of artificial leather. A total of 426 subjects were used in the dataset; the statistical analysis methods were frequency analysis, factor analysis, reliability analysis and multiple analysis. The results are as follows. The study finds that environmental consciousness has three dimensions of public participation, resource conservation, and recycling. Public participation, recycling, and resource conservation influenced eco-friendly product attitudes. Eco-friendly product attitudes influenced artificial leather purchase intentions. The research results show that appropriate plans in fashion business such as usefulness of design and business value will need to be provided to fashion consumers. Detailed information on materials related to fashion products as the content of environment-friendly techniques and recycling methods will help consumers to evaluate environmental-friendly attitude products.

• 한국콘텐츠학회논문지
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• 제18권6호
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• pp.283-293
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• 2018

본 연구는 글로벌 소비자가 신제품 광고를 접할 때 광고와 관련된 여러 차원의 심리적 거리로 인한 상이한 해석수준에 따라 광고 태도나 제품 태도가 달라질 수 있음을 살펴보고자 하였다. 구체적으로 중국 소비자를 대상으로 하여 광고 모델의 국적(한/중)이라는 사회적 거리감, 하위해석수준의 구체적인 메시지나 상위해석수준의 추상적인 광고 메시지 유형, 점진적 신제품 혹은 혁신적 신제품과 같이 제품이 지닌 새로움의 정도에 따른 심리적 거리감에 따라 소비자의 태도가 어떻게 달라지는지 살펴보았다. 또 중국 소비자의 한국에 대한 문화적 거리감에 따라 이러한 효과가 조절되는지 확인하였다. 분석 결과, 예를 들어 한국 모델이 등장한 신제품 광고의 경우 추상적 메시지(vs 구체적 메시지)에서 광고태도 및 제품태도가 더 높게 나타났고, 중국 모델이 등장한 신제품 광고의 경우 구체적 메시지(vs 추상적 메시지)에서 태도가 더 높게 형성되었다. 추가적으로 살펴본 문화적 거리감은 이러한 효과를 조절함을 파악하였다.