• Title/Summary/Keyword: Consumer Traffic

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Content Differences of Pb and Cd by Trophic Levels of the Ecosystem near Highways with Different Traffic Volumes (교통량이 다른 고속도로변 생태계의 영양단계별 납과 카드뮴 함량의 차이)

  • Chung, Wan-Ho;Hai-Poong Lee
    • The Korean Journal of Ecology
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    • v.10 no.1
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    • pp.7-16
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    • 1987
  • The content of Pb and Cd in the soil, producer, 1st consumer and 2nd consumer by the distance from two highway with different construction years and traffic volumes was measured from 1984 through 1986. The result was compared with that of a control in Yangsu-ri near Mt. Unak, Namyangju-gun, Kyunggi-do. The producers in the area of Yangjae-done are composed of 27 species of floras with Glycine soja being the dominant species while those in Shingal 20 species, with Leesia japonica being the dominant species. The faunas in the former area include 37 families and 69 species, with insects being dominant. In the area of Yangjae-dong, the biomass by trophic levels increased from the ration of 1/400 between producer and 1st consumer to the ratio of 1/10 between 1st consumer and 2nd consumer. The Pb content of soil, producer, 1st consumer and 2nd consumer in Yangjae-done near the Kyungbu highway with traffic jam has the sigingacant difference of 1% level at the vicinity of 10 meters and it is the same with that of Shingal area nearthe Youngdong highway with relatively sparse traffic except for the 2nd consumer. In case of cadmium content, the 1st and 2nd consumer has 1% signigicant difference near the Kyungbu highway and other trophic levels have no diference. Besides, the content of Pb and Cd at the site 1, 2 and 3 within the range of 100 meters from the two highways has 1% significant difference from that of a control while the site 4 has no difference.

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Develpoment of Customer Satisfaction Model of Providing Traffic Information through VMS on the Freeway (교통정보 제공에 따른 이용자 만족도 모형 개발 - 고속도로상의 VMS 정보제공을 중심으로 -)

  • Kim, Jang Wook;Kim, Tae Hee;Lee, Soo Beom
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.28 no.5D
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    • pp.597-607
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    • 2008
  • ATIS(Advanced Traffic Information System) provide valuable information as the travel time and traffic congestion, detour, traffic accident information to drivers, so it is being in the spotlight. But so far, the study on the consumer satisfaction with providing traffic information is incomplete. So, this study run a Canonical discriminant analysis and a Canonical correlation analysis by a QuantificationIItheory based on a Traffic Information Satisfaction image data through questionnaires, and found out the factors with influence on the consumer satisfaction. And this study definitely found out the correlation between consumer's recognition and traffic information satisfaction through understanding the change on the recognition about traffic information satisfaction by a QuantificationItheory. Finally, this study found out the change on the sensibility recognition of drivers by running the principal component anlysis, developed the traffic information satisfaction evaluation model considering the change on the recognition by using the structural equation model.

Empirical Analysis on Bitcoin Price Change by Consumer, Industry and Macro-Economy Variables (비트코인 가격 변화에 관한 실증분석: 소비자, 산업, 그리고 거시변수를 중심으로)

  • Lee, Junsik;Kim, Keon-Woo;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.24 no.2
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    • pp.195-220
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    • 2018
  • In this study, we conducted an empirical analysis of the factors that affect the change of Bitcoin Closing Price. Previous studies have focused on the security of the block chain system, the economic ripple effects caused by the cryptocurrency, legal implications and the acceptance to consumer about cryptocurrency. In various area, cryptocurrency was studied and many researcher and people including government, regardless of country, try to utilize cryptocurrency and applicate to its technology. Despite of rapid and dramatic change of cryptocurrencies' price and growth of its effects, empirical study of the factors affecting the price change of cryptocurrency was lack. There were only a few limited studies, business reports and short working paper. Therefore, it is necessary to determine what factors effect on the change of closing Bitcoin price. For analysis, hypotheses were constructed from three dimensions of consumer, industry, and macroeconomics for analysis, and time series data were collected for variables of each dimension. Consumer variables consist of search traffic of Bitcoin, search traffic of bitcoin ban, search traffic of ransomware and search traffic of war. Industry variables were composed GPU vendors' stock price and memory vendors' stock price. Macro-economy variables were contemplated such as U.S. dollar index futures, FOMC policy interest rates, WTI crude oil price. Using above variables, we did times series regression analysis to find relationship between those variables and change of Bitcoin Closing Price. Before the regression analysis to confirm the relationship between change of Bitcoin Closing Price and the other variables, we performed the Unit-root test to verifying the stationary of time series data to avoid spurious regression. Then, using a stationary data, we did the regression analysis. As a result of the analysis, we found that the change of Bitcoin Closing Price has negative effects with search traffic of 'Bitcoin Ban' and US dollar index futures, while change of GPU vendors' stock price and change of WTI crude oil price showed positive effects. In case of 'Bitcoin Ban', it is directly determining the maintenance or abolition of Bitcoin trade, that's why consumer reacted sensitively and effected on change of Bitcoin Closing Price. GPU is raw material of Bitcoin mining. Generally, increasing of companies' stock price means the growth of the sales of those companies' products and services. GPU's demands increases are indirectly reflected to the GPU vendors' stock price. Making an interpretation, a rise in prices of GPU has put a crimp on the mining of Bitcoin. Consequently, GPU vendors' stock price effects on change of Bitcoin Closing Price. And we confirmed U.S. dollar index futures moved in the opposite direction with change of Bitcoin Closing Price. It moved like Gold. Gold was considered as a safe asset to consumers and it means consumer think that Bitcoin is a safe asset. On the other hand, WTI oil price went Bitcoin Closing Price's way. It implies that Bitcoin are regarded to investment asset like raw materials market's product. The variables that were not significant in the analysis were search traffic of bitcoin, search traffic of ransomware, search traffic of war, memory vendor's stock price, FOMC policy interest rates. In search traffic of bitcoin, we judged that interest in Bitcoin did not lead to purchase of Bitcoin. It means search traffic of Bitcoin didn't reflect all of Bitcoin's demand. So, it implies there are some factors that regulate and mediate the Bitcoin purchase. In search traffic of ransomware, it is hard to say concern of ransomware determined the whole Bitcoin demand. Because only a few people damaged by ransomware and the percentage of hackers requiring Bitcoins was low. Also, its information security problem is events not continuous issues. Search traffic of war was not significant. Like stock market, generally it has negative in relation to war, but exceptional case like Gulf war, it moves stakeholders' profits and environment. We think that this is the same case. In memory vendor stock price, this is because memory vendors' flagship products were not VRAM which is essential for Bitcoin supply. In FOMC policy interest rates, when the interest rate is low, the surplus capital is invested in securities such as stocks. But Bitcoin' price fluctuation was large so it is not recognized as an attractive commodity to the consumers. In addition, unlike the stock market, Bitcoin doesn't have any safety policy such as Circuit breakers and Sidecar. Through this study, we verified what factors effect on change of Bitcoin Closing Price, and interpreted why such change happened. In addition, establishing the characteristics of Bitcoin as a safe asset and investment asset, we provide a guide how consumer, financial institution and government organization approach to the cryptocurrency. Moreover, corroborating the factors affecting change of Bitcoin Closing Price, researcher will get some clue and qualification which factors have to be considered in hereafter cryptocurrency study.

Consumer Preference for the Types of Labels of Cereal Products and Purchase Intention of Nutrition-labeled Products (시리얼제품의 표시유형별 선호와 영양표시 제품의 구매의도)

  • You, So-Ye;Park, Myeong Eun
    • The Korean Journal of Community Living Science
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    • v.24 no.3
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    • pp.327-342
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    • 2013
  • The purposes of this study were to explore consumer preference for the types of nutrition label of cereal products and to identify some influencing factors on purchase intention and choice probability of nutrition-labeled products. First, most of the respondents preferred the nutrition fact panel with traffic light-GDA(TL-GDA), while the nutrition fact panel only type and the nutrition fact panel with front-of-package(FOP) type were preferred by few respondents. However, consumers evaluated higher for TL-GDA type and FOP symbol type, while the nutrition fact panel only type was evaluated much lower. Second, consumer preference for label types was partially related with 'eating breakfast' and consumer evaluations of the types of labels for the nutrition fact panel only and the nutrition fact panel with FOP were found to be significantly different by gender. Lastly, both purchase intention and choice probability for nutrition-labeled products were found to be significantly influenced by information search and product attitude. In addition, choice probability was found to be significantly influenced by individual characteristics such as gender and grade. It is necessary to find the relationship between nutrition labels and consumer response as this can help consumers make a better choice of food as well as providing some useful information on consumers to the related parties such as companies and consumer organizations.

The Standardization of Sound Quality evaluation method for the vehicle interior noise (차량 실내 소음에 대한 음질 평가 방법의 표준화)

  • Park, Sang-Gil;Kim, Ho-San;Oh, Jae-Eung;Bae, Chul-Yong;Lee, Bong-Hyun
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2007.11a
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    • pp.303-310
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    • 2007
  • The vehicle noise is classified into interior and radiated exterior noise. And it influences on consumer‘s vehicle decision and traffic noise environment very much. In case of the vehicle exterior noise, it is related with traffic noise and in case of the interior noise, it is related with driver’s and passenger‘s sensitivity quality. Because these influenced on drivers and traffic environment, so standards are restricted by the laws and regulated for the measurement. But, the existence standards measuring the only sound pressure level are limit to reflect consumer’s sensitive aspects. Therefore in this study, the recent standards and laws were searched about domestic and abroad papers and the testing mode for the sound quality (SQ) evaluation was constructed about the vehicle interior noise. Finally, we aimed at the standard establishment to evaluate the vehicle interior SQ using statistics method.

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Influence of Interiorlandscape in Commercial Spaces on the Management Benefits (상업공간 실내조경이 경영적 효과에 미치는 영향)

  • 김수연;이종석
    • Journal of the Korean Institute of Landscape Architecture
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    • v.28 no.2
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    • pp.1-9
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    • 2000
  • The purpose of this study is to examine influence of interior landscape in commercial spaces on the management benefit. In the course of this study, objects of survey were selected from interior landscaping specialist, manager and consumer who had experiences to visit to the hotel, bank, department store and restaurant. The main method of data collection was interview, questions and gathering materials. The cronbach's alphas program was used to measure the reliability of likert scales. The analysis program was applied a statistical methods. The results of this study can be summarized as follows: The factors considered by consumer who visits to the commercial space are design, interior landscape, traffic, parking capacity, cleanness, price, kindness of employee and event. Factors concerned with the product include branch size, traffic, parking capacity, kindness of employee. Factors concerned with facilities include branch size, traffic, parking capacity, kindness of employee. Major factors of those effects to management benefit are accessibility, time of stay, sales, efficiency of space, attractiveness and difference. In conclusion, overlap style gets the highest degree of satisfaction among total factors. Results of the survey show that factors which improve sales are overlap style and planter type. Among four commercial spaces, hotel is most effected by interior landscape. To enhance the sales of hotel, further study of interior landscape about hotel necessary. For bank and restaurant, further study of economic planter type and style is necessary. For department store, optimal use of spaces and case of maintenance are necessary.

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The Standardization of Sound Quality Evaluation Method for the Vehicle Interior Noise (차량 실내 소음에 대한 음질 평가 방법의 표준화)

  • Park, Sang-Gil;Lee, Hae-Jin;Bae, Chul-Yong;Lee, Bong-Hyun;Oh, Jae-Eung
    • Transactions of the Korean Society for Noise and Vibration Engineering
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    • v.17 no.12
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    • pp.1230-1237
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    • 2007
  • The vehicle noise is classified into interior and radiated exterior noise. And it influences on consumer's vehicle decision and traffic noise environment very much. In case of the vehicle exterior noise, it is related with traffic noise and in case of the interior noise, it is related with driver's and passenger's sensitivity quality. Because these influenced on drivers and traffic environment, so standards are restricted by the laws and regulated for the measurement. But, the existence standards measuring the only sound pressure level are limit to reflect consumer's sensitive aspects. Therefore in this study, the recent standards and laws were searched about domestic and abroad papers and the testing mode for the sound quality(SQ) evaluation was constructed about the vehicle interior noise. Finally, we aimed at the standard establishment to evaluate the vehicle interior SQ using statistics method.

A Quantitative Study on How Internet Search Ads Generate Consumer Traffic to Advertisers' Website

  • Son, Jung-Sun
    • International Journal of Knowledge Content Development & Technology
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    • v.1 no.1
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    • pp.7-24
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    • 2011
  • This study aims to measure the impact of these two variables on consumers' 'click-through' rates (the number of users that click on the ad compared to the number of times the ad is delivered). The result is as follows. First, search ads play a critical role in drawing consumers to advertisers' websites. Once search ads are placed, the number of visitors increased tenfold. Secondly, when search ads are keyed to highly-involved words such as 'IDC', 'hosting' and 'co-location', click-through rates significantly fluctuate according to the type of advertising message. In this case, consumers respond much more positively to ads highlighting credibility and product quality than to ads with emphasis on sales and events. Thirdly, the placement of search ads also matters. The ad placed first in the search list overpowers ads in the third or fifth place in terms of click-through rates. However, there was no significant difference of click-through rates between ads in the third place and ads in fifth. Lastly, when estimating which variable plays the bigger role in bringing traffic to advertisers' websites, consumers are more receptive to the substance of the advertising message than to its placement, under the circumstances of high involvement.

Consumer Characteristics and Shopping for Fashion in the Omni-channel Retail Environment

  • RYU, Jay Sang
    • Asian Journal of Business Environment
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    • v.9 no.4
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    • pp.15-22
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    • 2019
  • Purpose: Omni-channel retailing is a new retail phenomenon. Consumers in the omni-channel environment do not rely on one channel but integrate different channels from the same retailers freely during a particular shopping journey. The purpose of this study is to better understand omni-channel shoppers in the fashion retailing context. The present study uses consumer characteristics -- fashion innovativeness, technology innovativeness, and fashion purchase involvement -- as determinants predicting consumers' omni-channel shopping intentions for fashion products. Research design, data, and methodology: Data were collected from 403 U.S. consumers, and the Structural Equation Modeling (SEM) was performed to test proposed hypotheses. The survey for this research consisted of three parts. The first part measured consumer traits in terms of their innovativeness and purchase involvement. The second part was designed to measure consumers' omni-channel shopping intentions, and the third part gathered consumer demographic information. Results: The findings confirmed that fashion innovativeness, technology innovativeness, and fashion purchase involvement positively affected consumers' omni-channel shopping intentions. Conclusions: Fashion retailers should integrate various customer touchpoints and offer mobile-enabled technologies to boost consumer traffic to both online and offline stores. They also need to create a shopping environment that is optimized for customer engagement in various shopping processes and allow them to explore different shopping channel options for best purchase decisions.

The Improvement Measurement on Dispute Resolution System for Air Service Customer (항공서비스 소비자 분쟁해결제도의 개선방안)

  • Lee, Kang-Bin
    • The Korean Journal of Air & Space Law and Policy
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    • v.33 no.2
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    • pp.225-266
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    • 2018
  • In 2017, 1,252 cases of damages relief related to air passenger transport service were received by the Korea Consumer Agency, a 0.8% drop from 1,262 cases in 2016, the first decline since 2013. In 2017, 444 cases (35.4%) out of received cases of damages relief in the field of air passenger service received by the Korea Consumer Agency were agreed on, and out of cases that were not agreed on, the most number of 588 cases (47.0%) were concluded due to information provision and counseling, and 186 cases (14.9%) were applied to the mediation of the Consumer Dispute Mediation Committee. Major legislations that contain regulations for the damages relief and disputes resolution of air service consumers include the Aviation Business Act and the Consumer Fundamental Act, etc. The Aviation Business Act provides the establishment and implementation of damage relief procedure and handling plan, and the receiving and handling of request of damage relief by air transport businessman, and the notice of protection standard for air traffic users. The Consumer Fundamental Act provides the establishment and management of the consumer counseling organization, the damage relief by the Korea Consumer Agency, the consumer dispute mediation, and the enactment of the criteria for resolving consumer disputes. The procedures for damages relief of air service consumers include the receiving and handling of damages relief by air transport businessman, the counseling, and receiving and handling of damages relief by the Consumer Counseling Center, the advice of mutual agreement by the Korea Consumer Agency, and the dispute mediation system by the Consumer Dispute Mediation Committee. The current system of damage relief and dispute mediation for air service consumer have the problem in the exemption from obligation of establishment and implementation of damage relief plan by air transport businessman under the Aviation Business Act, the problem in the exemption from liability in case of nonfulfillment and delay of transport by aviation businessman under the criteria for resolving consumer disputes in the aviation sector, and the uppermost limit in procedure progress and completion of consumer dispute mediation under the Consumer Fundamental Act. Therefore, the improvement measurements of the relevant system for proper damage relief and smooth dispute mediation for air service consumer are to be suggested as follows: First is the maintenance of the relevant laws for damage relief of air service consumer. The exemption regulation from obligation of establishment and implementation of damage relief plan by air transport businessman under the Aviation Business Act shall be revised. To enhance the structualization and expertise of the relevant regulation for protection and damage relief of air service consumer, it will be necessary to prepare the separate legislation similar to the US Federal Regulation 14 CFR and EU Regulation EC Regulation 261/2004. Second is the improvement of criteria for resolving air service consumer disputes. For this, it will be necessary to investigate whether the cause of occurrence of exemption reason was force majeure, and distinguish the exemption from liability in case of nonfulfillment and delay of transport by aviation businessman under the criteria for resolving consumer disputes in the aviation sector, and revise the same as exemption reasons regulated under the air transport chapter of the Commercial Act and Montreal Convention 1999, and unify the compensation criteria for the nonfulfillment of transport that the substitute flight was provided and the delay of transport. Third is the reinforcement of information provision for damage relief of air service consumer. Aviation-related government agencies and concerned agencies should cooperate with airlines and airports to provide rapidly and clearly diverse information to the air traffic users, including laws and policies for damages relief of air service consumers. Fourth is the supplement to the effectiveness, etc. of consumer dispute mediation. If there is no sign of acceptance for dispute mediation, it is not fair to regard it as acceptance, therefore it will be necessary to add objection system. And if a dispute resolution is requested to another dispute settlement agency in addition to the Consumer Dispute Mediation Committee, it is excluded from the damage relief package, but it should be allowed for the party to choose a mediation agency. It will be necessary to devise the institutional measures to increase the completion rate of mediation so that the consumer dispute can be resolved efficiently through the mediation. Fifth is the introduction of the air service consumer arbitration system. A measure to supplement the limitations of the consumer dispute mediation system is to introduce the consumer arbitration system, but there are two measurements which are the introduction of the consumer arbitration under the Consumer Fundamental Act and the introduction of the consumer arbitration under the Arbitration Act. The latter measurement is considered to be appropriate. In conclusion, as a policy task, the government should prepare laws and system to enhance the prevention and relief of damages and protection of the rights and interests of air service consumers, and establish and implement the consumer-centric policy for the advancement of air service.