• 제목/요약/키워드: Consumer Reports

검색결과 85건 처리시간 0.033초

중립적 정보원천으로서의 소비자정보지 활성화 방안에 관한 연구 -미국 Consumer Reports지의 성공 요인 조사를 통한 국내 소비자 정보지의 활성화 방안 연구- (A Study on the Development of the Revitalization of Consumer Information Magazines in Korea - By Scrutinizing Success Factors of 'Consumer Reports' in the United States -)

  • 박민규;정순희
    • 가정과삶의질연구
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    • 제24권2호
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    • pp.195-208
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    • 2006
  • The purpose of this study is to determine methods that may revitalize the status of consumer information magazines in Korea by scrutinizing success factors of 'Consumer Reports' in the Unites States. To encourage the use of consumer information magazines by average consumers, enormous efforts to improve consumer in advance are needed. Also, a change in the contents of the publications and effective distribution methods are needed.

건강관련식품 부작용피해 방지를 위한 개선방안 (A Study on the Reduction of Consumer Problems Caused by the Side-effect of Functional Health Foods)

  • 김영옥;제미경;이경옥
    • 한국가정과학회지
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    • 제7권4호
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    • pp.55-69
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    • 2004
  • The purpose of this study is to reduce the side effect of functional health foods. The research is done by in-depth interview method. The nineteen officials who worked in local administration or KFDA(Korea Food & Drug Administration) were interviewed. The questions were asked regarding the current status of consumer reports related to functional health foods, the problems which officials perceived, and the regulations required to reduce the problems. The findings are as follows: 1) the consumers report the side effect of functional health foods to nongovernmental organization. 2) officials feel that the problems are the difficulty in finding the cause of the side effect, unjust sale tactics, deceptive and small-sized manufacturers. and the distorted consumer conception on functional health foods. 3) officials think that improvement on the regulations are required to reduce the problems caused by the side effects. It includes the indication of the ingredient's origin and warnings considering physical conditions, close cowork between administration and nongovernmental organization. introduction of sales license for functional health foods and the increase of the opportunity for consumers to get information and education on functional health foods.

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Nepali Consumer Perceptions of Country-of-Origin and Brand Trust: An Initial Investigation

  • Al Rosenbloom
    • Asia Marketing Journal
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    • 제11권2호
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    • pp.193-215
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    • 2009
  • This paper reports the country of origin and brand trust perceptions of 102 Nepali consumers living in Kathmandu. The paper also explores these Nepali consumers' perceptions of global brands. Three major findings are reported: (1) For these Nepali consumers, the importance of buying a global brand is exceptionally important in their purchase decisions. (2) Nepali women consistently rate the importance of buying a global brand higher than Nepali men. (3) The set of global brands most trusted by these Nepali consumers show strong regional, Asian preferences. The paper also discusses the challenges of market research in Nepal.

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한국과 미국 패션제품의 가격와 객관적 품질에 관한 비교연구 -1990년대를 중심으로- (The Comparative Study on Price and Objective Quality of Apparel Products between Korea and United States - Focused on 1990's -)

  • 백수경;황선진
    • 한국의류학회지
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    • 제26권3_4호
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    • pp.527-538
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    • 2002
  • Although importance of the price and objective quality relationships, very few studies have investigated the relationship related to apparel products. The purpose of this study were to examine 1990's the relationship between price and objective apparel products quality in the Korea Market and the United States market. Data sources in this study consisted of consumer magazines which were published by nonprofit organizations(1990 ∼1999) : Consumer Times(Korea), and Consumer Reports(U.S.A). The results showed that the correlations between price and objective apparel products quality were very weak positive and highly dependent upon the specific apparel product categories. Therefore, price was not a reliable measure of apparel products quality in the two countries market places. This study will help the consumer understand the relationship between price cues and apparel product objective quality and provide additional information to enhance purchase decision making.

소비 생활용품의 노출계수 조사 방법의 고찰 (Review of Exposure Assessment to Obtain Exposure Factors of Consumer Products)

  • 박지영;이기영;신호상;양원호
    • 한국환경보건학회지
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    • 제39권6호
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    • pp.532-540
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    • 2013
  • Background: Exposure factors for consumer products have been developed since the 1980s. Such exposure factors are important in risk assessment. Since the exposure/use patterns of consumer products in a country may reflect its respective cultural, meteorological, and socio-economic circumstances, unique Korean exposure factors for consumer products are needed. Such exposure factors are required for newly-enacted chemical regulations in Korea. For this review, published papers and survey reports on exposure factors of consumer products were examined for their assessment methodologies. Results: Investigation into exposure factors for consumer products used a variety of methods: home visit, online, telephone, and mail surveys using questionnaires; face to face interviews; modeling using a constructed database; and direct measurement. To collect more accurate exposure information or to check the reliability of the sampling method, some studies were repeated using the same questionnaire, in-home observation, direct measurement of usage, and videotaping. In Korea, nationwide exposure surveys were conducted five times over five years to obtain Korean exposure factors. However, with the exception of the $5^{th}$-year study, the surveys were online questionnaires and only the $5^{th}$-year study validated the accuracy of exposure information by re-visits and direct measurement. Conclusion: Accurate exposure factors are an essential part of risk assessment to assure safe use of consumer products. For better and safer management of consumer products, accurate exposure factors in Korea should be assessed for various exposure pathways.

An Evaluation of Malaysian Consumers' Perceptions Towards Products Made in Korea: An Asia Pacific Marketing Perspective

  • Sohail, M. Sadiq;Ahmed, Zafar U.
    • 마케팅과학연구
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    • 제16권1호
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    • pp.143-160
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    • 2006
  • The objective of this paper is to examine the country of origin effect of products made in the Republic of Korea. The study focuses on the questions of the sources of information in evaluating products; the evaluation of specific product dimensions by Malaysian consumers; and consumers' assessment of different product categories. It reports on the findings of a survey conducted in which 244 responses were obtained. The most common product information source was found to be through advertisements in television and radio.. Products made in Korea had been rated highly for its product style. Consumer electronics were generally found to be the popular preference of product category by Malaysian consumers. The managerial implications of our study are discussed and the limitations of the study are also examined.

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제품 디자인에 있어서 감정적 반응에 대한 심미적 요소의 영향 (The Influence of Aesthetic Elements on Emotional Responses to Perfume Bottle Design)

  • 양종열;홍정표
    • 디자인학연구
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    • 제12권3호
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    • pp.129-140
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    • 1999
  • 제품 심미성은 디자인 조사뿐만 아니라 제품 디자인에 대한 중요한 전략적 도구라는 것을 의심할 사람은 아무도 없다. 그러나 놀랍게도 디자인 문헌에서는 제품 심미성을 어떻게 평가 할 것인가 소비자 반응에 대한 그 영향을 어떻게 측정 할 것인가에 대한 실증적 연구가 미미한 편이다. 이 연구는 소비자의 감정적 반응에 대한 제품 디자인의 심미적 요소의 영향을 탐색한다. 특히 특정 제품군(향수병)의 심미적 차원에 대한 소비자 인식을 측정하기 위한 심리적 척도를 보여준다. 이 연구가 향수 제품에 국한되었다 할지라도 다른 다양한 제품 디자인 및 packaging과 같은 분야의 심미성 역할에도 확대 적용될 수 있을 것이다

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Corporate Social Responsibility and Consumer-Company Identification in Vietnamese Project-Based Organizations

  • NGUYEN, Linh Tran Cam
    • The Journal of Asian Finance, Economics and Business
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    • 제8권8호
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    • pp.157-166
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    • 2021
  • In the past four decades, corporate social responsibility (CSR) issues have grown substantially due to the increasing demand for transparency and growing expectations that corporations should manage and improve their social, environmental, and economic performance. As a result, most organizations, companies, and governments provide CSR reports, while a large number of companies are still engaged in defining and integrating CSR into several aspects of their business. CSR is an obligation to society (Lee, 2020). The linkage between CSR and consumer-company identification (CCI) is important under company stakeholders. Consumers who care about those issues often change their shopping habits to bring greater value to the community. They will avoid buying environmentally or socially harmful products, and actively seek the products and services of the companies that carry out social responsibility. Companies conducting CSR activities such as charity works or environmental activities will be easy to associate as a responsible organization for always meeting the necessity of society. Therefore, companies must consider CSR a long-term strategy. The strategic approach to CSR plays an increasingly significant part in the business competitiveness - which helps create companies' values while gains trust and respect from the consumers, partners in particular, and the social community in general. This study is conducted to show evidence from project-based organizations about the CSR factors that influence consumer loyalty and the impact level of those factors on customer loyalty.

분사형 소비자 제품 중 나노 물질의 흡입 노출 평가 방법 (Methodologies for Inhalation Exposure Assessment of Engineered Nanomaterial-containing Consumer Spray Products)

  • 박지훈;박미진;윤충식
    • 한국환경보건학회지
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    • 제45권5호
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    • pp.405-425
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    • 2019
  • Objective: This study aimed to review the methodologies for evaluation of consumer spray products containing engineered nanomaterials (ENM), particularly focusing on inhalation exposure. Method: Literature on the evaluation methods for aerosolized ENM exposure from consumer spray products were collected through academic web searching. Common methodologies used in the literature, including research reports and academic articles, were also introduced. Results: The number of ENM-containing products have shown a considerable increase over recent years, from 54 in 2005 to 1,827 in 2018. Currently there is still discussion over the existing regulations with regard to product safety. Analysis of both ENM suspensions in the products and their aerosols is important for risk assessment. Comparison between the phases suggests how the size and concentration of particles change during the spray process. To analyze the ENM suspensions, dynamic light scattering, electron microscopy techniques, and inductively coupled plasma with mass spectrometry were used. In the aerosol monitoring, direct-reading instruments have been used to monitor the aerosols and conventional active sampling is used together to supplement the lack of real-time monitoring. There are also some models for estimating inhalation exposure. These models may be used to estimate mass exposure to nanomaterials contained in consumer products. Conclusion: Although there is no standardized method to evaluate ENM exposure from consumer products, many concerns about ENM have emerged. Every potential measure to reduce exposure to ENM from spray product use should be implemented through a precautionary recognition.

제조물책임을 대비한 어린이 완구의 경고문안에 대한 설문조사 (A Study on Warning Messages of Child Toy for Product Liability)

  • 김유창;문찬식
    • 산업공학
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    • 제15권2호
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    • pp.107-113
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    • 2002
  • Recent reports studied that injuries or deaths frequently occurred in consumer product accidents by product defects. Broadly speaking, product liability is liability which is imposed upon a manufacturer or other seller for personal injury, death, property damage and/or commercial loss arising with respect to a product or service provided by it. In this study, we want to search a method of prevention against appling PL laws. The way was researching on the level of appreciation of PL law, warning messages's means and design criteria for seller or consumer of child toys. As a result, most people didn't understand PL laws. Although they read them before purchasing child toy, many consumers didn't differentiate means of "Notice", "Warning", and "Danger" in warning messages. In addition, they considered important factors in warning messages as notice warning, safety mark(UL, etc), age recommendation and color in order. This study will be effective to search a method of prevention against PL laws.