• Journal of the Korean Society of Food Culture
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• v.33 no.4
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• pp.394-401
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• 2018

This study was conducted to investigate the effects of health lifestyle on high protein snack selection attributes and purchase behaviors among individuals aged 20-30 with high protein snack intake. In addition, the relationship between perception, attitude, satisfaction and recommendation of high protein snacks was invested. Finally, this study aims to provide basic information for marketing high-protein snacks and customized high protein snacks. Analysis of the selection attributes most important for healthy lifestyle, revealed significant differences among all groups excluding the external seeking group (p<0.001). The free living group regarded trust as one of the most important attributes of high protein snack selection, and both the tempered control group and the low-interest group found sensation and price factor to be important. Therefore, when developing high-protein snacks, it is important to determine which attributes of the snack will be highlighted by segmenting the consumer into health lifestyles. Focusing on what ingredients are used to develop high-protein snacks and nutritional ingredients is also important when targeting a free lifestyle group as the main customer. In addition, developing snacks that do not offer depending on the protein content is important when targeting a temperate management group or a low-interest group.

• The Journal of Information Systems
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• v.26 no.4
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• pp.107-135
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• 2017

Purpose Along with the growth of smart phones and social networking service (SNS), social commerce continues to expand. Although online reviews have become an important source of the information that consumers use to make purchasing decisions, theoretical development and empirical testing in this area are still limited. Thus, there is a need to develop further understanding about the influence of electronic word-of-mouth (eWOM). Drawing upon the heuristic - systematic model (HSM) which is one of the dual-process theories, this study develops a research model that explains key factors influencing consumers' eWOM credibility. Furthermore, this study verifies that consumer's eWOM credibility is a key determinant of eWOM and purchase intentions. Design/methodology/approach The proposed model is empirically tested with 493 users who have experience in WeChat-based social commerce. The structural equation model (SEM) analysis is used to evaluate the research model and hypotheses. Findings The major findings are as follows. First, argument quality of eWOM (a systematic factor) has a positive effect on eWOM credibility. Second, source credibility and recommendation consistency of eWOM (heuristic factors) are positively associated with eWOM credibility. Finally, purchase and eWOM intentions greatly depend on eWOM credibility. These results confirm the effectiveness of HSM in explaining eWOM mechanisms in SNS-based social commerce. The details of findings and implications are presented.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.1-30
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• 2005

Currently, attentions toward the Chinese market have been growing rapidly. Economical values of China are highly appreciated. The current shift of economical environments in China leads to changes in the way of consumers' consumption. The purpose of this study is to identify the Chinese consumers' brand purchasing behavior according to their lifestyle. Questionnaires developed by researcher were distributed and collected from 118 Chinese consumers living in metropolitan areas of China. In research, five different lifestyles were identified; which are the vogue pursuing group, the social intercourse group, the traditional conservative group, the achievement pursuit group, and the passive stagnated group. These groups differed in the perception of cosmetic prices, purchase motivations, post-acquisitional satisfaction, and their demographics. For example, the vogue pursuing group consumers turned out to consider price as the most important element when they purchase cosmetics, while the social intercourse group valued recommendation from others more. Meanwhile the traditional conservative group and the achievement group each used past experience and attributes as their criterion.

• Culinary science and hospitality research
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• v.17 no.4
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• pp.204-218
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• 2011

This research suggests development of medicinal food in the future, establishes a marketing strategy for securing and maintaining customers of medicinal food restaurants and proposes efficient management directions for medicinal food in the food service industry. The higher the level of medicinal food that can satisfy consumer demand for health such as prevention of adult diseases, fat content, Organic food, etc, the more the purchasing motives of medicinal food including repurchase intention and recommendation are shown. The result of the hypothesis testing shows that the purchasing motives in the influencing factors such as prevention of adult diseases, fat content, organic food, food balance have significant influence on satisfaction in the mediating factors. Based on these analysis results, this study offers useful information about medicinal food and management of a restaurant specializing in medicinal food.

• Culinary science and hospitality research
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• v.19 no.4
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• pp.268-278
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• 2013

The purpose of this research is to examine the effects of selection attributes of medicinal food on customer satisfaction and purchase attitude in Jinju area. A survey was conducted to 300 people who live in Jinju area, and 252 completed copies of questionnaire was returned. Statistical package 'SPSS WIN 20.0' was used to analyze the sample data, and the result of the analysis is as follows. First, for the hypothesis, 'selection attributes of medicinal food have a significant effect on satisfaction,' food quality, health food and services have a significant effect on customer satisfaction. Second, customer satisfaction with medicinal food has a significant effect on revisit. Third, customer satisfaction leads to recommendation to others. In conclusion, this research shows that medicinal food restaurants in Jinju area should provide healthy food menu, high-quality food and high-class services, which could be effective to promote the specialty of medicinal food restaurants for costumers.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.2
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• pp.239-244
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• 2015

We can build regular relationships with customers by integrating SNS (Social Networking Service) and internet shopping mall functions. For example of direct dealing of agricultural products, consumers can find news of regular sellers (seeding, farming, harvesting and new products) in the timeline at their SNS home. Then, they can purchase the necessary products by one click motion. The sellers provide news and discount information for building regular customers. Besides these SNS personal connection building, our system provides shopping mall functions to consumer's SNS home pages with auto classified catalog of products. Then, consumes easily find necessary products and these purchase may lead to regular relationships with sellers. Consumers may redistribute recommendations and reviews and it enables direct communications between consumers who are unknown to each other.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2007.10a
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• pp.701-704
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• 2007

Recently, More and more consumer enjoy the finance service such as settling, account transferring, stocks investment, and so via mobile device. In the mobile environment, data transferring between the devices is formatted as XML. However, the common XML file is exposed to the attack such as hacking and malignity code, to satisfy security of mobile environment is very difficult. The problem is more seriously at the open platform such as WIPI that is developed by our country. So there is enough reason to propose one system to protect the import data. In this paper, we development the system to digital signature and signature the XML document in order to protect data, and the system is observing the recommendation of the XML Signature Syntax and Processing by W3C. When designing and composition the system, we use the digital signature algorithm RSA, DSA, KCDSA, and HMAC, etc. we test the system at the open WIPI platform.

• Journal of Practical Engineering Education
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• v.6 no.1
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• pp.51-55
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• 2014

A case study on engineering clinic operation based on industry needs is introduced. Engineering clinic is a course that students and professor solve bottleneck techniques provided from an industry. The industry presents the bottleneck techniques to the professor and the professor plans a course that the students learn how to solve them, and the students train field adaptability by solving them. From the course evaluation of the engineering clinic, the students give high scores to the awareness of the course objectives, the performance period, the smooth communication, the application and understanding of major, the problem solving skill, the cooperation ability, the opportunity of carrier choice, and the course recommendation. Two semesters give higher satisfaction to the students than one semester because two semesters are long enough to solve the bottleneck techniques provided from the industry. It gives good opportunity that the students get a job through completing the course.

• The Korean Journal of Food And Nutrition
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• v.31 no.1
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• pp.160-172
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• 2018

This study examined the intake status of energy drinks and related factors among university students in Yeungnam region, Korea. A total of 456 students participated in the study by a self-administered questionnaire. About 26% of the respondents never took energy drinks, whereas about 30% took them previously, but do not take them now. Almost 45% answered that they have taken them up to now. The reasons for first intake of energy drinks were 'necessity for myself' followed by 'curiosity', 'recommendation of friends', and 'seeing advertisement', and Chi-square test showed that there was a significant difference according to dwelling status. About half of the respondents took them since high school, and the main reason for energy drink intake was 'to stay awake'. About 45% of the respondents indicated that they increased study hours after taking energy drinks, whereas almost 40% answered that they had little effect on them. Over half of the respondents experienced side effects after energy drink intake. About one-fifth of the respondents mixed the energy drinks with alcoholic beverages to make them taste better. In addition, in the result for the multinomial logistic regression analysis, gender, grade, dwelling status, smoking status, alcohol drinking status, perception of effect of energy drinks on health, and perception of benefit level of caffeine were the predictors for the respondents who never took energy drinks in comparison with the respondents who have taken them up to now. On the other hand, for the respondents who took them previously but do not take them now compared with those of having taken them up to now, the predictors were dwelling status and smoking status. These results imply that dietary education from childhood regarding knowledge and side effects of energy drinks should be offered.

• The Journal of Society for e-Business Studies
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• v.9 no.4
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• pp.19-36
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• 2004

This paper suggests a business process between the collaborative companies that want to extend globally sales and delivery service with restricted physical branches in their own areas. The companies integrate their business processes for sales and delivery services using a shared product taxonomy table. In order to perform the collaborative processes, they need the algorithm to exchange their own products. We suggest a similar product finding algorithm to compose the product taxonomy table that defines product relationships to exchange them between the companies. The main idea of the proposed algorithm is using a multi-attribute decision making (MADM) to find the utility values of products in a same product class of the companies. Based on the values we determine what products are similar. It helps the product manager to register the similar products into a same product sub-category. The companies then allow consumer to shop and purchase the products at their own residence site and deliver them or similar products to another sites.