• Title/Summary/Keyword: Consumer Preference

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An Analysis on Willingness to pay for Environmental-Friendly Agri-Product Food Service of Child-care Centers (보육시설 친환경농산물 급식에 대한 지불의사 분석)

  • Oh, Ho-Young;Heo, Seung-Wook
    • Korean Journal of Organic Agriculture
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    • v.13 no.4
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    • pp.375-388
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    • 2005
  • The objectives of this study were to analysis willingness to pay (WTP) for environmental-friendly agri-product (EFAP) food service of child-care centers. To analysis preference about EFAP and WTP, parent' survey were conducted residing in Asan city. The sample size of the survey is 143 respectively. As a result, most of parents really recognized that EFAP is good for their children as well as they want to change food material from general agri-product to EFAP. Moreover, additional willingness to pay fur EFAP food service is 8,360 won on average per month. Therefore, environmental-friendly agri-policy to be more focused on the promotion of the consumer's interests and food security needs.

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숙녀복 치수표기법에 대한 소비자의 선호도 조사연구

  • 천종숙
    • Proceedings of the ESK Conference
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    • 1996.04a
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    • pp.212-217
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    • 1996
  • This study investigated whether consumer's characteristics affect their preference of size labeling systems. The survey included 443 women 20 to 64 years of age. The results show that the consumers' preferences of five size labeling systems were different significantly. Subjects strongly prefered the size label in use for many years at the marker. The consumers' preference for various systems was different by resident area, educational level, and body types of the subjects. The system with information on body measrements was prefered by the resident in the metro city area than the resident in the small city. The simplest system was strongly prefered by the subjects having no difficulties on purchasing ready-to-wear garments that reasonably fit their bodies. The subjects belonged to the low educational level strongly prefered the simplest system.

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Preferences of U.S. consumers for setting quality factors of Bibimbap

  • Seo, Sang-Hee;Kim, Eun-Mi;Kwock, Chang-Keun;Wie, Seung-Hee
    • Journal of the Korean Society of Food Culture
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    • v.27 no.1
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    • pp.30-37
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    • 2012
  • The purpose of this study was to identify U.S. consumers' preferences for Bibimbap and to determine whether or not Bibimbap can be adopted into the American palate. A total of 214 people tasted a controlled amount of Bibimbap and Gochujang sauce (red chili pepper sauce) and then completed a preference test. Bibimbap was highly rated overall in the areas of appearance, color, smell, and taste. Gochujang sauce was also well-accepted in terms of taste and spiciness. Most of the participants disliked the seaweed and shiitake mushrooms, which means that Bibimbap can improve its garnish taste and aroma by removing them. Further, a more watery sauce was served as foreigners are not familiar with mixing food culture. Therefore, by offering diverse ingredient options, the acceptance of traditional Bibimbap can be increased in the U.S.

Breeding potential for pork belly to the novel economic trait

  • Seung-Hoon Lee;Jun-Mo Kim
    • Journal of Animal Science and Technology
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    • v.65 no.1
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    • pp.1-15
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    • 2023
  • Pork is known as one of the preferred part of meat worldwide. Especially, the belly, known as 'Samgyeopsal' in South Korea, has been preferred by consumers in South Korea. Pork belly contained various component muscles, intermuscular and subcutaneous fat. The high-fat belly cut (containing 50%-60% fat ratio) has a low preference in South Korea whereas, the standard belly cut (20%-40% fat ratio) of the consumer preference was different. In addition, the evaluation system focused on lean meat production, represented by loin eye area and back fat thickness. In this review, we discussed the pork belly structure, phenotypic correlation with lean meat production ability and meat quality, and genetic potential to confirm to possibility of application to pig breeding. Moreover, the confirmed possibilities considered that could be a base on the evaluation of standard for the pork belly as an economic trait.

Wine Selection Attributes of New Wine Drinkers (와인초보자의 와인선택)

  • Kim, Young-Kyu;Choi, Young-Joon
    • Journal of the Korean Society of Food Culture
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    • v.22 no.3
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    • pp.299-302
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    • 2007
  • This study will provide a useful information and suggestions regarding new wine drinkers wine selection attributes and preference on wine producing countries to wine distributors, wine producers and marketers in Korea. New wine drinkers showed high preference on sweet wine, rich aroma wine, matured wine and white wine respectively. Regarding wine producing countries, Germany, France and Chile were rated among the top preferred countries by new wine drinkers. Results showed that the reasons for disliking wines were not being used to it as the top reason followed by wine being expensive and wine not being tastes good.

Sensory Characteristics of Noodles by Descriptive Analysis (묘사분석에 의한 면의 관능적 특성 연구)

  • Son, Eun-Shim
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.7
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    • pp.292-302
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    • 2020
  • The purpose of this study was to investigate the sensory characteristics of 11 noodles from four countries by descriptive analysis and consumer acceptance test. Noodle types were udon, pasta, kalguksu, and plain noodles. Fourteen sensory descriptors were developed to evaluate the sensory characteristics of the noodles. The sensory characteristics of the noodles were sweetness, saltiness, springiness, hardness, chewiness, milk flavor, yeasty odor, milk powder flavor, loose particles, and so on. PCA conducted to visually summarize the sensory characteristics of noodles by consumer preference test revealed that 77.1% of the variance was positively defined by sweet, springiness, cohesiveness, chewiness, and moisture and was negatively defined by hardness, color, and floury taste. Yk_udng_KR, thin_KR showed high scores for attributes of springiness and cohesiveness. Overall consumer acceptance was surveyed. Udng_KR scored the highest for attributes such as gusu. Udng_KR showed the highest springiness and high moisture, taste acceptance, and overall acceptance. Note: Please confirm this word.

Preference for Spatial Planning Elements of Common Spaces in Senior Congregate Housing according to Pre-Senior Citizens

  • Hong Yi-Kyung;Oh Hye-Kyung
    • International Journal of Human Ecology
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    • v.6 no.2
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    • pp.85-94
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    • 2005
  • The purpose of this study is to analyze the preference of spatial elements for common space planning in senior congregate housing. For the study, 500 potential consumer's residing in Seoul was surveyed using the questionnaire in the social survey methodology. As for the common spaces, gardens, treatment, and exercise rooms were preferred. A combination of both separate and group arrangement of the buildings was preferred, indicating that people wanted separation of the common space and the individual living units. Second, people preferred sharing parts of the common space with their neighbors and as is the traditional custom, preferred to take off their shoes at the entrance to individual units. Third, for the furniture and facilities, they wanted the manager room in the lobby, the small meeting rooms in the public dining room, a fitness center in the activity room, the rack or alcove to store items in front of an individuals unit in the hallway, a chair to sit down in the elevator, and the chair to rest on the stairway landing. Fourth, in terms of priority for planning the senior citizens' community housing, safety, familiarity like a regular home, reduced isolation and loneliness, sense of belonging, economic factors, aesthetic appreciation, daily life supplement, variety, and self-identity were answered in that order.

A study on the Wearing Pattern and Design Preference of Shoes for Men (직장남성들의 구두착용실태와 디자인 선호도 분석)

  • Koo, In-Sook
    • Journal of Fashion Business
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    • v.13 no.5
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    • pp.121-134
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    • 2009
  • The purpose of this study was to analyze the wearing pattern and design preference of shoes for men, and to develop the possibility and strategy of the shoes market for the shoes marketers and manufacturers. In this study, the data obtained from 285 respondents were analyzed by the descriptive statistics. The results from the data were as follows : The most frequent brand among the 45 shoes brand by 285 respondents described in free style was 'Esquire'. The 268 respondents possessed two shoes or more, the most frequent shoes' color was black, and the most preferred brand was 'Kumkang'. The 195 respondents indicated the discomfort of ready-made shoes, The 198 respondents discarded their shoes 'on the reason of worn-out', the 98 respondents indicated that the most important thing in the purchasing point was 'the comfort of shoes' The respondents preferred shoes with 'slip-on type', 'cow leather', 'semi-rounded toe', 'no-metal ornaments', 'moccasin tip', 'leather-sole', and '3cm heel'. Finally, this study proposed that the best strategy for shoes marketers and manufacturers was to upgrade the comfort of shoes by design(line) and the material with functional textures.

Apparel Purchase Behaviors and Image Preferences of Preteen Girls and Their Mothers: Considering Preteen Girls' BMI and Body Image (프리틴 여아의 비만도와 신체이미지에 따른 프리틴 여아와 어머니의 의복구매특성과 의복선호이미지)

  • Moon, Hee-Kang
    • Journal of the Korean Home Economics Association
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    • v.48 no.10
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    • pp.37-49
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    • 2010
  • The purpose of this study was to identify preteen girls and their mothers' apparel image preference and apparel purchase behavior. This study was particularly interested in verifying the influencing factors of plus size preteen girls' apparel choice by investigating the correlations between preteens' physical characteristic and their apparel related variables. Data were obtained from the questionnaire by 190 preteen girls and 120 mothers. The influential power of preteens on apparel purchase decision was greater than that of their mothers, and their preferred apparel images were comfortable/neat, cute/girlish, and mature/chic. Comparing to preteen girls, their mothers preferred comfortable/neat and cute/girlish images to mature/chic apparel image. Their physical maturity levels were significantly correlated with apparel image preference. Moreover, plus size preteen girls' interests in appearance and clothing was higher than that of normal weight preteen girls, this implied potentiality in apparel market for plus size preteen.

Preference Choice Survey of Pork Chop by French and Korean Consumers

  • Tania M. Ngapo;Cho, Soo-Hyun;Park, Beom-Young;Kim, Jin-Hyeong;Lee, Jong-Moon;Lee, Sung-Ki
    • Food Science of Animal Resources
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    • v.24 no.1
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    • pp.57-65
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    • 2004
  • Digital photographs of 16 pork chops were each modified to give 16 treatments, such as two levels each of fat cover, color, marbling and drip, giving a total of 256 images. Consumers from three locations in France and six locations in Korea selected their preferred chop from 16 treatments in different chops and repeated this selection process eight times from different groups of chops, respectively. Respondents were asked to complete a questionnaire on socio-demographic information. Both the results of the French and Korean surveys gave four clusters of consumers, but they were not the same in terms of the choice strategies used, or in terms of their relationships with the socio-demographic items. The interesting apparent similarities (such as, both color levels being equally important to consumers in both countries) and differences(such as, the strong preference for lean meat in France; no fat preference in Korea) suggest a need to compare the results from the two countries. However, due to the difference of the socio-demographic make-up of the consumer panels from the two countries, a simple and direct comparison of the clusters based on choice and their relationships with the questionnaire items is not possible, but is currently being explored.