• 지식경영연구
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• 제24권4호
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• pp.87-102
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• 2023

경외감은 새로운 경험에 대한 개방성을 확장하고, 새로운 지식 획득을 통해 인지적 세계관을 확장하려는 욕구와 연관된 정서이다. 본 연구에서는 경외감이 광고 맥락에서 소비자에게 미치는 영향을 알아보고자 서울 소재 대학 학부생 118명을 대상으로 2(감정: 경외감/통제) × 2(제품 유형: 혁신/비혁신) 설계의 실험을 진행하였다. 그 결과, 경외감 유발 광고는 비혁신적 제품이나 경외심을 유발하지 않은 경우보다 혁신적인 제품에 대한 제품 선호도와 긍정적 기술준비도를 향상시키는 것으로 나타났다. 매개된 조절분석 결과, 긍정적 기술준비도가 경외감 유발과 제품 선호도 사이의 관계를 매개하는 것으로 확인되었다. 즉, 혁신적 제품일 경우 경외감 유발 광고일 때 긍정적 기술준비도가 증가하게 되고, 이렇게 증가한 긍정적 기술준비도가 결과적으로 혁신적 제품에 대한 선호도를 높였다. 본 연구 결과는 경외감이 혁신적 제품에 대한 소비자의 긍정적 태도를 높이는 역할을 한다는 것을 밝힘으로써 경외감의 긍정적 효과가 있음을 주장한 기존 문헌을 뒷받침한다. 이를 통해 소비자의 혁신적 제품에 대한 긍정적 태도에 경외감 정서 유발이 미치는 영향을 확인하고, 혁신적 제품이나 서비스를 제공하는 기업의 마케팅 활동에 유의미한 시사점을 제공할 것으로 기대된다.

• 벤처혁신연구
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• 제1권1호
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• pp.15-27
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• 2018

온라인과 오프라인의 결합을 의미하는 O2O가 등장하면서 핀테크에 대한 관심이 점차 높아지고 있다. 우리나라의 민간소비 규모는 약 700조원에 달하는데 이중 온라인 거래규모는 약 60조원에 불과하다. 여전히 640조원은 오프라인 매장에서 거래가 이루어지고 있는 것이다. 최근 핀테크 산업이 주목받는 이유는 바로 스마트폰 등 모바일 트래픽이 큰 폭으로 증가함과 동시에 모바일 채널을 통한 금융 거래 역시 빠른 속도로 늘어나는 등 관련 산업이 발전할 수 있는 기반이 형성되고 있기 때문이다. 이러한 핀테크 산업 중에 특히 결제시스템의 도입은 소비자로 하여금 편의성을 주게 되었다. 공과금이나 택시비와 같은 일상생활에서도 모바일 결제가 일반화되어 있다. 온디맨드 채널 서비스로 이동하고 있는 현재의 상거래에서 다양한 산업 분야에서의 O2O서비스의 활용은 사업자나 소비자 모두에게 매출상승과 상거래의 편리함을 동시에 줄 수 있는 방안이다. 스마트폰이 생활화가 되어있는 개인의 환경은 시간의 절약과 편리함을 위하여 좀 더 편리한 서비스를 찾을 수밖에 없기 때문에 핀테크의 결제를 통한 상품이나 서비스의 주문은 더욱더 증가가 될 수밖에 없다. 다양한 O2O서비스의 등장은 핀테크 산업의 발전에 영향을 줄 수 있으며, 또한 핀테크의 규제완화를 통한 편리하고 안정적인 핀테크 서비스의 등장은 O2O서비스의 활성화에도 영향을 줄 것으로 예상한다. O2O서비스는 핀테크와 상호작용하는 서비스라는 점을 인지하여 두 산업의 상호보완적인 관계로 발전을 함으로서 경제 활성화에 기여하는 바가 크다고 할 수 있다. 연구자의 입장에서 이러한 핀테크의 발전을 통하여 금융결제산업의 새로운 패러다임을 이끌어 갈 수 있는 방안 및 O2O서비스의 다양한 산업분야에서의 등장으로 현재의 오프라인 상거래의 온라인화를 통한 시장 확대 방안에 대한 추가적인 연구를 이어가고자 한다.

• 한국정보디스플레이학회:학술대회논문집
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• 한국정보디스플레이학회 2008년도 International Meeting on Information Display
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• pp.4-4
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• 2008

The progress in flat panel displays over the last two decades has been astonishing. In just 20 years, the LCD-TV grew up from a 2-inch curiosity, to an industry that will sell about 120 million flat panel TV's this year, with viewing area up to 4000 times larger. That success is based on continuous innovation, especially in manufacturing processes. For the next decade to bring another doubling of the business, progress will need to continue in four major areas: Human factors, ecological impact, visual quality, and of course continued drive towards affordability. This talk will detail the technology advances that can allow this industry to meet those challenges. Human factors. Today, we adapt our lifestyle to our technology. People organize their offices, and their homes, around displays. We pass around mobile phones to share images, rather than experiencing them as a group. Billions of newspapers continue to be sold daily. Advances in flexible displays can lead to large portable displays. "New era projection" includes the handheld Pico Projectors that are already on the market, and will ultimately appear integrated in mobile phones the same way cameras do today. "Eco" impact. Today TV's are one of the top energy consumers in a U.S. home, and the fastest growing. Watching a large flat panel TV can cost twice as much as running a large refrigerator. With today's concern about energy consumption, regulations are starting to emerge worldwide to limit TV electrical use. Fortunately, good solutions exist in using light management films to eliminate bulbs, saving power without increasing cost. Going forward, LED backlights will drive another step downward. OLED displays might be the ultimate solution. Visual quality. The color of an LCD-TV is still often considered inferior to a far less expensive CRT. And almost all displays suffer from representing a three-dimensional world on a two dimensional surface. The technology to improve color is available today, and will likely move from premium sets into the mainstream as costs come down. 3D is now arriving in movie theaters worldwide, and that will drive up the demand for similar realistic images in home theaters. And the technology is emerging today for 3D representation to move beyond specialized applications into everyday use, on screens large and small. Affordability. The world takes cost-down miracles for granted in consumer electronics. Each of these other advances will be balanced with a drive for affordability, especially as the market grows in emerging countries. The other three challenges must be met without increasing cost. Putting this all together, the next few years will emphasize "eco friendly" designs, and enhanced images such as 3D. By 2013 we will start to see serious penetration by emissive technologies (OLED, high efficiency plasma, or other), with the "ultimate display" likely not in the market for a decade. Lots of opportunities for innovation remain ahead of us.

• 한국프랜차이즈경영연구
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• 제8권4호
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• pp.33-43
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• 2017

Purpose - Previous studies about corporate image generally explore how corporate image affects a company's effectiveness from the consumer view. However this study attempts to explore the impacts of corporate image (reliability, friendly, corporate social responsibility, and innovation) on employees' altruistic behaviors in the franchise industry context. This study also examine whether organizational trust and affective commitment play a mediating role in the relationship between corporate image and employees' altruistic behaviors. The authors developed several hypotheses to achieve these purposes. Research design, data, and methodology - The data were collected from employees in food-service franchise companies located in Seoul, Korea. Among a total of 363 questionnaires distributed, 294(response rate of 81%) questionnaires were returned. After excluding 18 invalid respondent questionnaires, 276 valid questionnaires(response rate of 76%) were coded and analyzed using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 21 and SmartPLS 3.0. Result - The findings of the study are as follows: First, friendly, CSR, and innovation had positive effects on organizational trust, but reliability did not have a significant effect on organizational trust. Second, reliability and friendly of corporate image had positive effects on affective commitment, but CSR and innovation did have a significant effect on affective commitment. Third, organizational trust and affective commitment had positive effects on employees' altruistic behaviors. Conclusions - The aim of this study is to investigate the franchise corporate image as a significant influencing factor of employees' altruistic behaviors. The data were collected from only employees from franchising companies. The findings might vary from position to position. Future studies need to collect and compare data from managers. Future studies need to consider other variables that affect employees' altruistic behaviors. For example, leadership and market orientation might influence employees' attitude and behaviors. Also, future research should include other variables and it may have limitations in sample representative because of sampling franchise corporate in Seoul. Future studies will include franchise corporate all over the country. Future studies can also consider other variables (e.g., job performance and turnover intentions) to measure employee performance at the level of individuals and identify the impact of employee performance on business performance at the level of corporate.

• 정보학연구
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• 제8권4호
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• pp.65-74
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• 2005

The central purpose of this paper is to examine impulsive buying from home shopping channels and to investigate some stimulating factors of marketing on the customers' impulsive buying. on TV. Survey questionnaires were given to 303 customers who have purchased products through TV home shopping more than once. We report the following findings. First, we find that product stimuli factors exert an effect on impulsive buying of fashion goods, but not of specialty goods. Second, of the two promotion stimuli factors a bonus pack and an extended payment period-the latter is shown to have a great effect. Third, in the case of price stimuli factors, concrete stimuli such as a discount range have a greater influence than abstract stimuli such as a reliable pricing. Finally, in the area of situational stimuli factors, speeches of show hosts have a bigger impact than buying situations such as limit selling. We believe that the current research provides a significant result, theoretically and practically, with respect to customers' behavior in TV home shopping. The methodological limitation involving samples and sampling method and the regional limitation make it difficult to generalize the findings. It should be worthy classifying and managing marketing stimuli. More practical research is in order.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제7권5호
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• pp.1291-1312
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• 2013

Cloud computing changes the service models of information systems and accelerates the pace of technological innovation of consumer electronics. However, it also brings new security issues. As one of the important foundations of various cloud security solutions, entity authentication is attracting increasing interest of many researchers. This article proposes a layered security architecture to provide a trust transmission mechanism among cloud systems maintained by different organizations. Based on the security architecture, four protocols are proposed to implement mutual authentication, data sharing and secure data transmission in federated cloud systems. The protocols not only can ensure the confidentiality of the data transferred, but also resist man-in-the-middle attacks and masquerading attacks. Additionally, the security properties of the four protocols have been proved by S-pi calculus formal verification. Finally, the performance of the protocols is investigated in a lab environment and the feasibility of the security architecture has been verified under a hybrid cloud system.

• The Journal of Asian Finance, Economics and Business
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• 제6권3호
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• pp.283-293
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• 2019

The purposes of the study are threefold: (1) develop key successful factors of blockchain platform for micro-enterprises based on Balanced Scorecard (BSC), (2) find out the correlation between the key successful factors of blockchain platform for micro-enterprises, and (3) understand the perception of micro-enterprise blockchain and the difference between theoretical guidance and practical application. This study combines Interpretative Structural Modeling Method, (ISM) and Decision-Making Trial and Evaluation Laboratory (DEMATEL) to analyze the causal relationships and hierarchical structures of the 12 key successful factors of blockchain platform for micro-enterprises and understand the correlation between factors. The 12 key successful factors developed based on the four perspectives of the Balanced Scorecard, and the questionnaire designs based on the concept of DEMATEL, and then analyzed data by DEMATEL and ISM methods to understand the correlation between key factors. The research results show that the key successful factors of blockchain platform for micro-enterprises include "brand equity", "security and anti-counterfeiting", "sales growth", "transparency and clear", "trust", "consensus mechanism", "traceability", "consistency", "tracking", "innovation management", "international", "organizational adaptation", in which consumer "trust" plays an important role. Micro-enterprises can use blockchain to expand the market, provide customers with better service quality, and bring sales growth to micro-enterprises.

• 디지털융복합연구
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• 제10권1호
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• pp.1-10
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• 2012

본 논문에서는 최근 활발히 진화하고 있는 디지털 융합 관련 스마트 어플리케이션을 파악하고 디지털 정책 시사점을 제시하였다. 스마트 어플리케이션에 관한 기존의 많은 연구가 사용자 효용과 기술수용성 등을 중심으로 진행된 반면 정책 관점에 초점을 맞춘 연구는 상대적으로 미흡하였다. 본 연구에서는 이러한 연구의 갭을 메우고자 8개의 핵심 스마트 어플리케이션을 파악하고 이에 대한 삶의 질, 공공 이익, 역작용 등을 체계화하고 델파이 방법론에 기초한 실증분석을 통하여 검증하였다. 8개의 핵심 어플리케이션은 스마트워크와 스마트 상거래로 구분하여 각각 4개의 대표적 어플리케이션을 채택하였다. 본 연구 결과는 향후 관련분야의 디지털 정책 연구에 유용한 기초 결과로 사용될 수 있다.

• 디지털융복합연구
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• 제6권2호
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• pp.55-64
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• 2008

The Internet possesses not only features of mass media but also features of word of mouth communication. Communication channel is considered as one of most important variables in diffusion process. In this paper, we examined functionality of technology diffusion on the Internet through the use of meta tags. We have measured the coefficients of the Bass diffusion model which has been well-established in new product diffusion. This research shows that the Bass model is appropriate for describing technology diffusion on the Internet. The external influence as represented by the coefficient of innovation was found to be much smaller while the internal influence dominates in all meta tag diffusion. In meta tag diffusion, the internal influence as represented by the coefficient of imitation was increased at least twice bigger than that of consumer durables and information technology. Collecting necessary data in social sciences research can be a burden. This research shows that it can be alleviated through the use of software agents over the Internet. The research made use of software agents for collecting longitudinal data from publicly accessible archive such as Archive.org.

• 복식
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• 제60권8호
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• pp.15-28
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• 2010

The purpose of this study was to investigate how gender role attitudes affect clothing involvement and clothing consumption behaviors in young female generation by changing the traditional sex role stereotype. For the research, the survey was conducted for a month from June 15 to July 15, 2009. Data was collected a total of 368 questionnaires from 20's female university students and analyzed 301 questionnaires with SPSS 12.0. The results were as follows. First, the results of factor analysis on gender role attitudes confirmed the multifactorial theory of gender schema: modern masculinity, conservative gender roles, modern feminity based on emotion, gender role openness, and traditional feminity. Second, gender role attitude of female university students was a little conservative but flexible to accommodate masculinity and active in the emotion expression. Third, gender role attitudes had important effects on clothing involvement which was identified into 4 different factors; fashion involvement, clothing interest, performance risk, and social psychological risk. Fourth, gender role attitudes were related with clothing consumption behaviors as like shopping orientation, on-going information search behavior and brand loyalty because of needs for innovation, exhibition and differentiation. Therefore, it was concluded that not only 'androgynous' from modern feminity based on emotion but also 'masculinity' was applied to important fashion marketing strategic tools by statically affecting female consumer's clothing involvement and clothing behaviors.