• Title/Summary/Keyword: Consumer Expectations

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A Study on the Directions for Development of the On-Line Shopping Mall Designs Reflecting the Progress of Personalization and Consumers' Expectations (e-쇼핑몰 디자인 개발을 위한 고객 맞춤화 전략의 실행수준과 소비자 기대수준의 현황 분석)

  • Kim Gyo-Wan;Hong Su-Jung
    • The Journal of the Korea Contents Association
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    • v.6 no.9
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    • pp.132-140
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    • 2006
  • As a competition of the internet shopping mall is getting worse, the manager of the internet shopping mall has to know about the internet shoppers. To know about the internet shoppers is an important and difficult task. Accordingly, this paper is designed to take a look at the direction and the patterns of the development of new products as well as changes in the needs of clients in the concepts of client-satisfaction administration executed in the administration of enterprises. In order to outlive from these economic situation and struggle for existence, we are in need of detailed strategies and service for only a customer, and differential goods from other items. The purpose of this study was to review the gap between the progress of individualization and consumrirs' expectations on the Internet shopping malls centering around the apparel shopping malls - which are most obliged to satisfy the consumers who are extremely individualized - and thereupon, explore the directions for development of on-line shopping mall designs.

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Evaluation of emotion-based messages designed to motivate Hispanic and Asian parents of early adolescents to engage in calcium-rich food and beverage parenting practices

  • Banna, Jinan Corinne;Reicks, Marla;Gunther, Carolyn;Richards, Rickelle;Bruhn, Christine;Cluskey, Mary;Wong, Siew Sun;Misner, Scottie;Hongu, Nobuko;Johnston, N Paul
    • Nutrition Research and Practice
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    • v.10 no.4
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    • pp.456-463
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    • 2016
  • BACKGROUND/OBJECTIVES: Setting healthful beverage expectations, making calcium-rich foods and beverages (CRF/B) available, and role modeling are parenting practices promoting calcium intake among early adolescents. This study aimed to evaluate emotion-based messages designed to motivate parents of early adolescents to perform these practices. SUBJECTS/METHODS: Emotion-based messages were developed for each parenting practice and tested in 35 parents from 5 states. Findings were used to modify messages and develop a survey administered via Amazon MechanicalTurk to a convenience sample of Asian (n = 166) and Hispanic (n = 184) parents of children 10-13 years. Main outcome measures were message comprehension, motivation, relevance, acceptability, and novelty. Engagement in the parenting practices was also assessed. RESULTS: Message comprehension was acceptable for the majority of parents. Most also agreed that messages were motivational (setting healthful beverage expectations (69.0%), making CRF/B available (67.4%), and role modeling (80.0%)), relevant and acceptable. About 30-50% indicated they had not seen the information before. Many parents indicated they were already engaging in the practices (> 70%). No racial/ethnic differences were observed for responses to messages or engaging in parenting practices. CONCLUSIONS: Results indicate that emotion-based messages designed to motivate parents to engage in parenting practices that promote calcium intake among early adolescents were motivating, relevant, and acceptable.

Factors that Affect Customers Satisfaction: An Empirical Study of Export-Import Service Consultant Companies in Vietnam

  • LE, Thai Thanh Dat;HO, Thi Thanh Ngan;LE, Nguyen Truc Quyen;HUYNH, Thi Khanh Tuyen;NGUYEN, Minh Tri;LUU, Thi Mai Anh;HOANG, Thi Phuong Thao;NGUYEN, Trong Luan
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.6
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    • pp.389-402
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    • 2022
  • The purpose of the study is to analyze the significant impacts of expectations, performance, complaints, and fairness that affect consumer satisfaction. The methodology involves reviewing and referencing relevant literature carefully, then proposing a model for customer satisfaction. This study is empirically based on a survey with 50 respondents who work in the field of import and export in the region stretching from the north to the south of Vietnam. The sampling method used in this study is the in-depth interview method. The results show that: (1) expectation has a specific impact on customer satisfaction, (2) performance has a positive impact on customer satisfaction, and (3) complaint which is an intermediary factor between expectation, performance, and fairness has an impact on satisfaction, (4) fairness has a positive effect on satisfaction, in addition, fairness is an extremely important feature when customers choose an import-export service. Research implies that increasing expectations, performance, and fairness results in an improved customer experience and satisfaction when they use the service. It is suggested that the complaint factor continue to be studied and looked into because it still has some effect on satisfaction and is an intermediate variable that changes how the other factors relate to each other.

Enhancing the Distribution of Community Enterprise Entrepreneurs through Product and Packaging Development of Klong Kone Shrimp Paste (Mesopodopsis) in the Post-Pandemic Era of Samut Songkhram Province

  • Panida NINAROON;Cholpassorn SITTHIWARONGCHAI;Chumpol RODJAM;Preecha KHAMMADEE;Pawintana CHAROENBOON
    • Journal of Distribution Science
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    • v.21 no.10
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    • pp.21-29
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    • 2023
  • Purpose: The current study focused on developing Klong Kone Shrimp Paste (Mesopodopsis) products and packaging, aiming to enhance the capabilities of entrepreneurs with cultural capital in post-pandemic Samut Songkhram Province. Research design, data and methodology: This study sought to analyze product and packaging issues and examine packaging expectations for Klong Kone shrimp paste. A combination of quantitative and qualitative methods was used, including a questionnaire administered to a sample of 400 individuals who purchased community enterprise products. Descriptive analysis, involving percentage, mean, and S.D., along with qualitative analysis through phenomenological methods, such as in-depth interviews and focus groups, were conducted with community enterprise entrepreneurs, experts, and customers. Results: The findings indicate that addressing product conditions and packaging issues with Klong Kone shrimp paste can be achieved by incorporating an attached label on the community product packaging. Conclusion: This approach is necessary due to the lack of community identity reflection and unattractive design, which currently deter customers from considering the products as souvenirs. Additionally, diversifying product offerings is recommended to better align with consumer needs. In terms of packaging expectations, a majority of respondents expressed a strong preference for an attractive appearance.

Expectation-Based Model Explaining Boom and Bust Cycles in Housing Markets (주택유통시장에서 가격거품은 왜 발생하는가?: 소비자의 기대에 기초한 가격 변동주기 모형)

  • Won, Jee-Sung
    • Journal of Distribution Science
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    • v.13 no.8
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    • pp.61-71
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    • 2015
  • Purpose - Before the year 2000, the housing prices in Korea were increasing every decade. After 2000, for the first time, Korea experienced a decrease in housing prices, and the repetitive cycle of price fluctuation started. Such a "boom and bust cycle" is a worldwide phenomenon. The current study proposes a mathematical model to explain price fluctuation cycles based on the theory of consumer psychology. Specifically, the model incorporates the effects of buyer expectations of future prices on actual price changes. Based on the model, this study investigates various independent variables affecting the amplitude of price fluctuations in housing markets. Research design, data, and methodology - The study provides theoretical analyses based on a mathematical model. The proposed model uses the following assumptions of the pricing mechanism in housing markets. First, the price of a house at a certain time is affected not only by its current price but also by its expected future price. Second, house investors or buyers cannot predict the exact future price but make a subjective prediction based on observed price changes up to the present. Third, the price is determined by demand changes made in previous time periods. The current study tries to explain the boom-bust cycle in housing markets with a mathematical model and several numerical examples. The model illustrates the effects of consumer price elasticity, consumer sensitivity to price changes, and the sensitivity of prices to demand changes on price fluctuation. Results - The analytical results imply that even without external effects, the boom-bust cycle can occur endogenously due to buyer psychological factors. The model supports the expectation of future price direction as the most important variable causing price fluctuation in housing market. Consumer tendency for making choices based on both the current and expected future price causes repetitive boom-bust cycles in housing markets. Such consumers who respond more sensitively to price changes are shown to make the market more volatile. Consumer price elasticity is shown to be irrelevant to price fluctuations. Conclusions - The mechanism of price fluctuation in the proposed model can be summarized as follows. If a certain external shock causes an initial price increase, consumers perceive it as an ongoing increasing price trend. If the demand increases due to the higher expected price, the price goes up further. However, too high a price cannot be sustained for long, thus the increasing price trend ceases at some point. Once the market loses the momentum of a price increase, the price starts to drop. A price decrease signals a further decrease in a future price, thus the demand decreases further. When the price is perceived as low enough, the direction of the price change is reversed again. Policy makers should be cognizant that the current increase in housing prices due to increased liquidity can pose a serious threat of a sudden price decrease in housing markets.

A Life History Study of Married Women in Their 30s to 40s with Experience in Parental Divorce (부모의 이혼을 경험한 30-40대 기혼여성의 생애사 연구)

  • Jeon, Bo-Young;Cho, Hee-Sun
    • Journal of Families and Better Life
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    • v.34 no.4
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    • pp.51-75
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    • 2016
  • This study focuses on the life experience of married women in their 30s to 40s who have experienced parental divorce. For a comprehensive understanding towards the women, this study takes a life history research approach. The participants of this research are 8 women who have experienced parental divorce and are now married with children. The data were gathered through in-depth interviews and were analyzed through the spiral of analysis, following the process of Wolcott's "description, analysis, and interpretation." The results of this study are as follows. First, participants experienced emotions such as fear, anger, and lack of affection. Second, parenting attitude and parental divorce had negative effects on the participants' formation and development of self concept and in turn, participants experienced anxiety and withdrawal from interpersonal relationships. Some had difficulties in concentrating on their schoolwork, which was caused by psychological effects from their instable home environments and some were negligent at school due to their parents' indifference or as an act of rebellion towards them. Third, although participants displayed interest towards the opposite sex, fear towards the opposite sex or unrealistic expectations led to difficulties in forming relationships. Participants also confessed that although they married so that they could escape their original family and form a new happy one, they experienced a rocky start at the beginning of their marriage. Fourth, parental divorce had a lifelong impact on children. Even after the children became adults, parental divorce affected each key stage of transition in life such as dating, choosing one's spouse, marriage, and child rearing. Fifth, participants displayed a strong attachment to life under the assumption that only they themselves can be depended on. This led to their strong commitments to a successful marriage without the possibility of divorce. In conclusion, parental divorce is not a transitory or incidental event. Rather, it becomes a part of the children's lives with lifelong implications.

A Study of Intention to Use Wrist-worn Wearable Devices Based on Innovation Resistance Model - Focusing on the Relationship between Innovation Characteristics, Consumer Characteristics, and Innovation Resistance (혁신저항 모형에 기반한 손목형 웨어러블 디바이스의 수용의도 연구 - 혁신특성, 소비자 특성, 혁신저항을 중심으로)

  • Shin, Jae-Gwon;Lee, Sang-Woo
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.123-134
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    • 2016
  • As the internet of things has come into the spotlight, wearable devices have been emerging as a new and growing market and the next hot thing in the world. However, wearable device growth in the market has not met expectations. For continued growth and diffusion of wearable devices, it is important to investigate user resistance factors to them. This study gives attention to people who have resistance to wearable devices' tendency towards innovative uses. Specifically, this study is intended to find out which factors influence consumers' resistance and intention to use wrist-worn wearable devices, which are in high demand among wearable device. Results of the study show that the relative advantage, innovation expectation, complexity, financial risk and physical risk are the predictors of innovation resistance on wrist-worn wearable devices. And consumers' resistance affects the intention of positive acceptance. These findings confirm the importance of consumer resistance to the wrist-worn wearable device.

Requirements for Meeting Consumer Expectations to Expand the Market for Organic Products (유기식품 시장의 확대를 위한 소비자 기대 충족 요건)

  • Pearson, David;Jung, Man-Chul
    • Korean Journal of Organic Agriculture
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    • v.20 no.4
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    • pp.491-502
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    • 2012
  • The world's food production systems are becoming an area of great concern for both human and ecological health. Research has identified that one of the greatest threats to sustainability is conventional industrial agricultural systems and the high energy and material cost they require to function. The organic food movement is contributing as promising alternative to the current dominant model. Over the last 50 years it has developed into the most visible brand for a healthier and more environmentally sustainable food system. However, to achieve its full potential there are still a number of hurdles which must be overcome to make organic products a more viable and appealing option for consumers. This paper provides an overview of key research that has been conducted on why consumers are buying organic products, what they are buying and what is preventing them from purchasing more. It concludes that the key challenge is for the organic food movement to convince existing consumers of the superior 'value' of its products. In addition there are a number of methodological issues associated with analysing the market for organic products as well as issues of limited distribution, intermittent availability and high prices that are currently preventing increases in sales. Recognition and management of these barriers could contribute to more effective targeted research into consumer food purchasing motivations and subsequently the development of more sophisticated marketing strategies that assist in maintaining integrity with consumers and fending off challenges from conventional as well as other complementary food systems such as local food movement. And finally to achieve these market growth strategies the organic food movement will need to cope with its diverse constituency - ranging from global corporates through to local production and consumption - and provide attractive opportunities to individuals and business at all stages in supply chain whilst retaining credibility with government to ensure ongoing policy support.

Effect of the Elderly Consumers' Financial Independency on Eating-out Decision Making Process (노인 소비자의 경제적 독립성이 외식 구매 의사 결정 과정에 미치는 영향에 관한 연구)

  • Kim Tae-Hee;Seo Eon
    • Journal of the East Asian Society of Dietary Life
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    • v.15 no.4
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    • pp.475-482
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    • 2005
  • As Korea has approached the aging society, older Koreans have become an important force in restaurant sales today. To succeed with this silver market, it is important for restaurant managers to know who they are and which factor influence the older Koreans' eating-out decision making process. The purpose of this study was to investigate the effect of the elderly consumers financial independency on restaurant selection process. Data were collected from 178 older consumers above 55 years old and analyzed using the descriptive statistic analysis, MANOVA, and one-way ANOVA. The results showed that the elderly consumers financial independency significantly influenced the decision making process in determining where they eat out Significant differences were found between high income group and low income group in the Problem Recognition Step(Wilks' Lambda=0.776, F=3.796), Information Search Step(Wilks' Lambda=0.779, F=2.959), Alternative Evaluation Step (I :Wilks' Lambda=0.835, F=1.748/ II :Wilks' Lambda=0.764, F=3.212), and Purchase Decision Step(Wilks' Lambda=0.849, F=2.412), except the Post-Purchase Behavior(Wilks' Lambda=0.933, F=1.179). The more financially independent older consumers were, the more directly they were involved in the eating out decision making process. Older consumers with higher income and more personal property were likely to 'propose to eat out by themselves'(F=10.986), to obtain restaurant information from the 'printed materials'(F=9.707), to consider 'convenient location' as most important factor when they eat out(F=5.594), and to go to 'family restaurant'(F=7.067), 'Japanese restaurant'(F=7.391) and 'fine dining restaurants'(F-=6.382). In conclusion, we found that the elderly consumers financial independency did influence the eating-out decision making process. Considering that older Korean will become a financially independent consumer and will be eating away from home more often, food service operations should actively position themselves for this market and develop the market-driven menus and services to meet their needs and expectations.

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A Study on the Theme Selection and Prototype Production for the LX Information Map Service (LX의 정보지도 서비스를 위한 주제선정 및 시범제작)

  • Jeong, Dong-Hoon;Bae, Sang-Keun;Lee, Seong-Gyu
    • Journal of Cadastre & Land InformatiX
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    • v.45 no.1
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    • pp.123-135
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    • 2015
  • In order to satisfy the high expectations of consumers for a variety of consumer's desired subject area, information could be provided in the form of a map according to the analysis information. With the name change in 2015, LX would intend to play a role in building the information infrastructure that can be supported government policy as an intermediary between the government and private sector. Therefore, in this study, we would like to propose a plan that provide personalized information to the consumer. Through compositing a variety of time-series data(inner or outer of LX) based on public information, and analyzing spatially and temporally the rapidly changing land status. For these purpose, prior research and domestic or abroad thematic map service about thematic map making were reviewed. And the reason why the LX makes information map was presented. Also, themes of 3 field were selected, and depending on the data processing or analysis level and theme were subdivided, and then production and expression method were proposed.