• 제목/요약/키워드: Consumer Education

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머신러닝을 이용한 정부통계지표가 소매업 매출액에 미치는 예측 변인 탐색: 약국을 중심으로 (Exploring the Predictive Variables of Government Statistical Indicators on Retail sales Using Machine Learning: Focusing on Pharmacy)

  • 이광수
    • 인터넷정보학회논문지
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    • 제23권3호
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    • pp.125-135
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    • 2022
  • 본 연구는 데이터, 네트워크, 인공지능을 기반으로 산업 생태계 조성을 위해 구축된 정부통계지표가 약국 매출액에 영향을 미치는지 머신러닝을 이용하여 변인을 탐색하고 약국 매출액 예측에 적합한 분석 기법을 제공하고자 한다. 이에, 본 연구는 28개 정부통계지표와 소매업종인 약국을 대상으로 2016년 1월부터 2021년 12월까지의 분석 데이터를 활용하여 머신러닝 기법인 랜덤 포레스트, XGBoost, LightGBM, CatBoost을 통해 예측 변인 및 성능을 탐색하였다. 분석결과 경기관련 지표인 경제심리지수, 경기동행지수순환변동치, 소비자심리지수는 약국 매출액에 영향을 미치는 중요한 변인으로 나타났고, 회귀성능은 지표 MAE, MSE, RMSE를 살펴본 결과 랜덤 포레스트가 XGBoost, LightGBM, CatBoost 보다 성능이 가장 우수하게 나타났다. 이에, 본 연구는 머신러닝 결과를 토대로 약국 매출액에 영향을 미치는 변인과 최적의 머신러닝 기법을 제시하였으며, 여러 시사점과 후속연구를 제안하였다.

영양표시타입이 가정간편식 건강성 평가와 구매의도에 미치는 영향 (Effect of Type of Nutrition Labeling on the Healthfulness Evaluation and Purchase Intentions of Home Meal Replacements (HMR) in South Korea)

  • 조미영
    • 대한지역사회영양학회지
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    • 제27권5호
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    • pp.387-396
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    • 2022
  • Objectives: The purpose of this study was to examine the effects of the types of nutrition labeling on the processing fluency, health evaluation and purchase intentions of home meal replacements. Methods: This online experimental study was conducted from December 29 to 31, 2019 and included 134 participants. The research design was 2 (Objective nutrition labeling: present vs. absent) × 2 (Evaluative nutrition labeling: present vs. absent) and each participant was randomly assigned to one of four groups. As stimuli, five types of ready-to-heat foods sold in the market were used. Results: Processing fluency (4.91 points) and purchase intention (4.13 points) were significantly high when both evaluative nutrition labeling and objective nutrition labeling were presented, and healthfulness evaluation (4.47 points) was significantly high when only evaluative nutrition labeling was presented. All three variables were measured to be high when evaluative nutrition labeling was presented. The evaluative nutrition labeling that visually represented nutritional values was found to be more effective for processing fluency, healthfulness evaluation, and purchase intention than the objective nutrition labeling representing the nutritional value of the product in numbers and proportions. Conclusions: These results show that it is necessary to develop various types of evaluative nutrition labeling to enable consumers to choose and purchase healthful home meal replacements. Also, consumer education and public campaigns are needed to encourage consumers to select healthier home-cooked meals using nutrition labeling.

AHP 기법을 활용한 외식산업의 발전 전략에 관한 연구: COVID-19 팬더믹 이후의 디지털, 비대면 전환에 대한 인식 (The Strategy Development of the Restaurant Industry through the AHP Analysis: Focusing on the Digital Conversion and Non-Contact Service after COVID-19 Pandemic)

  • 이봉식;박민재
    • 아태비즈니스연구
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    • 제12권4호
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    • pp.271-288
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    • 2021
  • Purpose - The purpose of this study is to identify the critical factors that restaurant management should consider strategically when making a decision after COVID-19 under the digital transformation and non-contact service expansions environment. Design/methodology/approach - The thirty six experts and managers who have 5 years or more experience in restaurant industry in Korea participate this study. The Analytic Hierarchy Process (AHP) and SER-M were used to analyze the experts' opinion Findings - As a result of the analysis, 'management environment' (0.313) showed the highest relative importance priority, followed by 'brand (0.263)', 'management characteristics (0.254)', and 'physical factors (0.17)'. And, as for the sub-factor value, 'lifestyle (0.087)', 'awareness (0.084)', 'consumer desire (0.075)', and 'loyalty (0.068)' were ranked highest among the 19 influencing critical factors. Research implications or Originality - In the case of large restaurant enterprises, it is judged that the subject(CEO, Management) is actively pursuing a strategy to acquire the necessary resources for the given environment of digital transformation and customer demand for non-contact services. On the other hand, in the case of middle and small restaurant enterprises, it seems that they are fully aware of the demand for expansion of non-contact services and the digital transformation required in the post COVID-19 era, but information technology utilization ability, usage experience, technology acceptance ability, and education and training support for this are only available to large enterprises.

Barriers to Effective Communication about Advance Care Planning and Palliative Care: A Qualitative Study

  • Hyosin Kim;Signe Peterson Flieger
    • Journal of Hospice and Palliative Care
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    • 제26권2호
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    • pp.42-50
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    • 2023
  • Purpose: The purpose of this study was to identify barriers to effective conversations about advance care planning (ACP) and palliative care reported by health care and community-based service providers in Massachusetts, USA. Methods: This qualitative research analyzed open-ended responses to two survey questions, inquiring about perceived barriers to having conversations about ACP and palliative care with patients and consumers. Data were collected between November 2017 and June 2019 from nine organizations in Massachusetts, including health care provider organizations, health insurers, community-based organizations, and a nursing education institution. Two researchers reviewed and coded the responses and identified common themes inductively. Results: Across 142 responses, primary barriers to ACP included hesitation and lack of understanding and knowledge, discomfort and resistance among service providers, lack of staff knowledge, difficulties with followup, and differences in ACP policies across regions. Common barriers to palliative care were misconceptions about palliative care and lack of knowledge, service providers' lack of preparedness, and limited policy support and availability. Challenges relevant to both ACP and palliative care were fear and discomfort around serious illness discussions, lack of knowledge and awareness, discussions that occur too late, and cultural and language barriers. Conclusion: Health care practitioners and community-based professionals reported consumer-, service provider-, and system-level barriers to facilitating conversations about ACP and palliative care with patients experiencing serious illness. There is a need for more tools and support to strengthen service providers' ACP and palliative care competencies and to promote a structured approach to health care planning conversations.

코로나19 이후 애슬레저웨어의 구매 현황 및 온라인 쇼핑 시 불만족에 관한 연구 (A Study on the Purchase Status of Athleisure wear and Consumers' Dissatisfaction with Online Shopping Post-COVID-19)

  • 노의경
    • 한국의류산업학회지
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    • 제25권2호
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    • pp.165-174
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    • 2023
  • This study analyzed the purchase status of athleisure wear and consumers' dissatisfaction with online shopping post-COVID-19. The target population comprised female consumers in their 20s to 50s who are interested in exercise and fashion. The study investigated differences according to age. It was found that athleisure wear was purchased once every two to three months and used as sportswear and/or daily wear. Purchase information was obtained via the Internet, and purchases were made online. Design, price, wear sensation, and textiles were the most important selection criteria, and T-shirts and leggings were the most frequently purchased garments. Additionally, textile characteristics such as moisture-absorbing and quick-drying as well as elasticity were evaluated as important. Online shopping of athleisure wear has increased since COVID-19 due to the time savings, low price, opportunity to compare several products, and delivery convenience. However, consumers were dissatisfied due to the differences between the screen image and the actual product, the inconvenience of returns, exchanges, and refunds, the lack of product information, product quality, and delivery. Furthermore, it was found that pursuing value of athleisure wear differed according to age. Consumers in their 20s and 30s required athleisure wear with the characteristics of sportswear and daily or urban wear and those in their 40s and 50s required garments with good performance as sportswear. Based on consumer feedback, it is necessary for manufacturers to provide product information that can improve product reliability.

Analysis of YouTube Content on Oral Disease Information about the Elderly

  • Kim, Ji-Won;Gu, Hanna;Kwon, Hye-Jin;Lim, Jeong-Hyun;Lim, Hee-Jung
    • 치위생과학회지
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    • 제22권1호
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    • pp.1-8
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    • 2022
  • Background: The elderly have, a higher disease morbidity than other age groups due to a decrease in resistance to the disease and have complex diseases, so care should be taken. Accordingly, it is considered important to provide information for improving the health of the elderly. Health information plays an important role in individual health promotion and education, so the degree of exposure to information about oral health of the elderly is expected to have a significant impact on understanding and acquiring information on oral content videos on the importance, prevention, and management of oral health of the elderly in the future. Methods: This study analyzed video content related to oral diseases of the elderly in a total of 150 videos uploaded on YouTube from January 1, 2012 to May 13, 2021, using a total of three books of dental hygiene for the elderly. Results: Forty-nine broadcasters accounted for the most of this information. Among the information providers, there were two dental hygienists. They accounted for 1.3% of all the information providers. The highest number of dental hygienists who broadcasted information was 42 in 2019. The average number of views was 37,303 periodontal diseases, the highest. Among the videos, dry mouth was the most common with 34 oral diseases. Conclusion: The number of images for each disease varies, so it seems that information should be provided in various ways. Dental hygienists should widely improve oral health knowledge by providing various dental hygiene management images for each oral disease to improve the oral health of the general public. In addition, based on the information of the Health Insurance Review and Assessment Service, the development and provision of content should be actively carried out so that people can obtain the information they desire.

신체적·재무적·심리적 요인이 고령자의 생활만족도에 미치는 영향 (The Impact of Physical, Financial, and Psychological Factors on Elderly Life Satisfaction)

  • 이해랑;김지혜;나종연
    • Human Ecology Research
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    • 제62권2호
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    • pp.261-278
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    • 2024
  • This study aims to enhance the life satisfaction of the elderly population in South Korea by exploring their satisfaction levels and identifying influencing factors. Utilizing data from the 17th Korean Welfare Panel, which includes 6,260 individuals aged 65 and older, this study employs independent sample t-tests, one-way ANOVA, and hierarchical regression analysis. The results showed that, in general, the life satisfaction of the elderly population was somewhat lower than that of the general adult population in all areas, except for job satisfaction and satisfaction with housing. Key factors influencing life satisfaction among the elderly population include demographic characteristics (gender, age, economic activity, residence, education level), subjective health status factors, financial factors (disposable income, monthly living expenses), and psychological factors (depression, self-esteem). Notably, psychological factors, particularly self-esteem and depression, profoundly affect all life satisfaction domains. Enhancing life satisfaction necessitates fostering positive self-perception and capabilities in the elderly population, suggesting the need for programs focused on positive emotional experiences. Moreover, depression significantly reduces life satisfaction, underscoring the importance of policy interventions to address negative emotions in this demographic. This study is expected to provide basic data for establishing concrete and effective policies for improving the quality of life for the elderly population. Additionally, by highlighting the importance of positive psychological factors, it is anticipated that the study will offer a new direction for improving the life satisfaction of the elderly population.

Social Networks As A Tool Of Marketing Communications

  • Nataliia Liashuk
    • International Journal of Computer Science & Network Security
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    • 제23권12호
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    • pp.137-144
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    • 2023
  • The relevance of the research topic lies in the necessity to use social networks as innovative tools of marketing communications. A wide audience and the ability to segment the market for a specific consumer determine the construction of a corporate strategy, which will be based on using the social networking approach. The spread of the global coronavirus pandemic has led to the rapid development of remote communication channels between the company and the customer. The issue of using marketing tools in social networks acquires the most urgent importance in the modern world of the introduction and implementation of the company's marketing strategies. The purpose of the academic paper is to study the use of social networks as features of implementing the marketing campaign. Social networks are the result of the development of digital technologies and the processes of creating an information society involved in the digital space. The objectives of the research are to analyse the opportunity of using social networks as a tool for marketing communications and their implementation at the level of its widespread use by enterprises and establishments. It is significant to create an advertising campaign by defining the target audience and outlining the key aspects, on which the company is focused. The research methodology consists in determining the theoretical and methodological approaches to the essence of introducing social networks and their practical importance in the implementation of marketing activities of companies. The obtained results can significantly improve the quality of functioning of modern enterprises and organizations that plan to master a new market segment or gain competitive advantages in the existing one. The academic paper examines the essence of social networks as a tool of marketing communications. The key principles of the development of digital social platforms were revealed. The quality of implementing the advertising campaign in the social network was studied, and further prospects for the development of using social networks as a component of the marketing strategy were outlined. Therefore, the academic paper analyses the problems of using social networks as a marketing tool.

Classification of elderly households based on diet-related style and analysis of their characteristics

  • Haewoon Oh;Uhn-Soon Gim
    • 농업과학연구
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    • 제49권4호
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    • pp.1067-1083
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    • 2022
  • The objectives of this study were to classify the types of elderly households and to compare the characteristics of their dietary lifestyle. Panel data surveyed by Korea Rural Economic Institute (KREI) for Food Purchase Attitudes over three years (2019 - 2021) were utilized for the analysis. Through a factor analysis, five common factors were extracted out of 19 basic variables related to dietary style, which indicate two kinds of consumer competency index (safe diet, traditional diet) and three kinds of purchase frequency (healthy food, meat & fish, fresh seafood). Applying the cluster analysis method, by using socioeconomic variables along the five common factors, elderly households aged 60 or older were grouped into four types. As a result, Type 1 elderly households accounted for 50.8%, Type 2 for 16.2%, Type 3 for 27.8%, and Type 4 for 5.2% out of all 870 elderly households. Type 1 is characterized as a low-income vulnerable class with a poor diet, Type 2 as a middle-income class with a healthy food-oriented diet, whereas Type 3 was classified as a middle-income class with a meat-oriented diet, and Type 4 as a high-income class with diverse dietary culture. It is necessary to expand the agri-food voucher pilot project to the entire country and also increase the monthly subsidy for the Type 1 elderly households. Implementing community kitchen projects for elderly single-person households, promoting senior internships by providing incentives to companies that employ retirees, the provision of education by local governments on a safe and balanced diet for Types 2 and 3, and the promotion of an elderly-friendly social environment are also recommended.

가정교과가 연계된 다문화가정 청소년의 한국문화 체험 프로그램의 개발과 평가 - 자아정체감 및 사회적응력 향상을 위하여 - (Development and Evaluation of the Home Economics-Relevant Korean Culture Experience Program for Adolescents with Multicultural Backgrounds - for the Improvement of Self-Identity and Social Adaptation -)

  • 이신숙;김소라
    • 한국가정과교육학회지
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    • 제25권4호
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    • pp.63-77
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    • 2013
  • 본 연구의 목적은 다문화 가정의 청소년을 대상으로 한국의 전통문화를 바르게 알고 직접 체험해 봄으로써 자아정체감을 정립하고 사회적응력을 향상시키기 위해 가정교과와 연계된 프로그램을 개발하는 것이다. 나아가서 개발된 프로그램의 유용성을 알아보기 위해 프로그램의 효과성을 살펴보았다. 먼저 총 12회기로 구성된 프로그램을 개발하였는데 한국문화 체험을 주제로 하는 본 프로그램은 주제를 중심으로 크게 5개의 마당인 어울마당, 한글마당, 놀이마당, 요리마당, 역사마당으로 이루어져 있다. 개발된 프로그램을 통해 전남 동부권에 소재한 S시 거주 다문화가정 청소년과 그들의 어머니로 구성된 총 18명을 대상으로 총 3개월에 걸쳐 프로그램을 진행하였다. 프로그램을 수행하면서 프로그램의 효과성을 알아보기 위해 참여자의 자아정체감과 사회적응 정도, 참여만족도를 측정하였다. 본 프로그램 활동을 통한 효과성 평가인 사전 사후검사와 만족도 검사의 결과는 다음과 같다. 첫째, 다문화 가정 청소년의 자아정체감은 프로그램 참여 전 평균 3.03점에서 참여 후 3.33점으로 0.3점이 향상되었고 사회적응력은 참여 전 평균 3.11점에서 참여 후 3.41점으로 0.3점이 향상된 것으로 나타났다. 둘째, 프로그램 참여 만족도에서는 먼저 중간만족도가 중앙치인 3.00점을 상회하는 점수인 평균 3.30을 나타내 만족도가 약간 높은 것으로 나타났으나 최종만족도에서는 평균 4.03점을 나타내 프로그램 참여도에 대한 만족도가 매우 큰 것으로 나타났다. 이러한 결과를 볼 때 가정교과와 연계된 본 프로그램이 다문화가정 청소년의 자아정체감과 사회적응력 향상을 도모하는 효과성 있는 프로그램으로 평가되었고 프로그램 수행에 있어 가정교과가 중요한 역할을 담당하고 있음을 알 수 있다.

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