• 제목/요약/키워드: Consumer Education

검색결과 1,360건 처리시간 0.025초

소비자의 쇼핑 가치와 위험지각 연구 - 인터넷 경매에서 경매 이용자를 중심으로 - (Pursuit of Shopping Value and Risk Perception in Consumers Participating in Internet Auction)

  • 최영희;이은희
    • 대한가정학회지
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    • 제45권5호
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    • pp.95-119
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    • 2007
  • The purpose of this study was to investigate the shopping values(utilitarian and hedonic values) sought and the risks(economic, functional, socio-psychological, and privacy) perceived by consumers who participate in Internet auctions by determining the factors that affect their shopping values and risk perceptions. Empirical data were collected by an Internet survey of netizens who were interested in and had experience in Internet auctions. Questionnaires were distributed to the subjects through an Internet survey site and at an Internet auction cafe. A total of 300 questionnaires were analyzed. The results showed that consumers showed a slightly greater pursuit of a utilitarian value than a hedonic outcome in their Internet auction practices; however the outcomes pursued by consumers in their teens and twenties tended to be more hedonic than utilitarian. Consumers with a higher level of innovation, self-confidence in purchase, and need for information searching showed a greater pursuit of utilitarian and hedonic outcomes. The group of consumers with a higher expectation for legal protection pursued a more utilitarian outcome, whereas the group of consumers with higher influence from the reference group pursued a more hedonic outcome. The consumers showed that they perceived functional risk as boing most serious, followed by privacy risk, economic risk, and socio-psychological risk. Subjects with higher degrees of innovation, self-confidence in purchase and self-control perceived economic risk as critical. Functional risk was perceived to be highest in the group of consumers with self-control and a need for information searching, whereas socio-psychological risk was perceived to be highest in the group of consumers showing more self-control. Privacy risk was perceived to be highest in the group of consumers with a higher degree of innovation and lowest in both groups of higher and lower affection. Both economic and privacy risks were perceived to be lower in the group of lower pursuit of a hedonic outcome.

한.양방협진에 대한 의.한의.간호대학생의 태도비교 (Attitude of Western Medicine, Korean Medicine, and Nursing Students toward the East-West Collaborative Medical Practices)

  • 정인숙;임병묵;이원철
    • 대한예방한의학회지
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    • 제14권1호
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    • pp.25-35
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    • 2010
  • Objectives : This study was aimed to investigate attitude of western medicine(WM), Korean medicine (KM), and nursing school students toward the east-west collaborative medical practices(EWCMP). Methods : The participants were 185 WM students, 123 KM students, and 230 nursing students belonging to two universities (P and D) in Busan metropolitan city, Korea. Data were collected with self-administered questionnaires and analyzed with descriptive statistics, $X^2$ test, t-test and ANOVA with SPSS win 14.0. Results : Of 538 participants, overall 87.1% has heard EWCMP. Preferred type of EWCMP was significantly different by participants' backgrounds. WM students preferred (western) medical treatment with minor supportive Korean medical care(85.5%). However, KM students emphasized EWCMP with the same weight in both medical and Korean medical treatment(59.0%), and nursing students were in between two schools. Intention to recommend EWCMP for the consumer was 67.4%, and also showed very different between WM students and others, 37.3% of WM students, 89.4% of KM students, and 83.9% of nursing students. WM students showed more negative opinion on the EWCMP than KM and nursing students, Conclusions : The attitude of WM, KM, and nursing school students toward EWCMP was very similar to that of WM doctors, KM doctors, and nurses, respectively. WM students showed big difference in the overall attitude toward EWCMP from that of KM and nursing students. It is recommended to introduce the joint curriculum or exchange programs between WM and KM schools.

유전상담의 제도적인 고찰 (Genetic counseling in Korean health care system)

  • 김현주
    • Journal of Genetic Medicine
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    • 제4권1호
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    • pp.1-5
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    • 2007
  • Unprecedented amount of genetic information being generated from the result of Human Genome Project (HGP) and advances in genetic research is already forcing changes in the paradigm of health and disease. The ultimate goal of genetic medicine is to use genetic information and technology to develop new ways of treatment or even prevention of the disease on an individual level for 'personalized medicine'. Genetics is play ing an increasingly important role in the diagnosis, monitoring and management of common multifactorial diseases in addition to rare single-gene disorders. While wide range of genetic testing have provided benefits to patients and family, uncertainties surrounding test interpretation, the current lack of available medical options for the diseases, and risks for discrimination and social stigmatization may remain to be resolved. However an increasing number of genetic tests are becoming commercially available, including direct to consumer genetic testing, yet public is often unaw are of their clinical and social implications. The personal nature of information generated by a genetic test, its power to affect major life decisions and family members, and its potential misuse raise important ethical considerations. Therefore appropriate genetic counseling is needed for patient to be informed with the benefits, limitations and risks of genetic tests, prior to informed consent for the tests. Physician also should be familiar with the legal and ethical issues involved in genetic testing to tell patients how w ell a particular genetic risk factor relates with likelihood of disease, and be able to provide appropriate genetic counseling. Genetic counseling become a mandatory requirement as global standard for many genetic testing such as prenatal diagnosis, presymtomatic DNA diagnostic tests and cancer susceptibility gene test for familial cancer syndrome. In oder to meet the challenge of genetic medicine of 21 century in korean health care system, professional education program and certification board for medical genetics specialist including non-MD genetic counselors should be addressed by medical society and regulatory policy of national health insurance reimbursement for genetic counseling to be in place to promote the implementation of clinical genetic service including genetic counseling for proper genetic testing.

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외식 건강증진사업에 대한 소비자의 요구도 및 실행의지 분석: 서울지역 거주자를 중심으로 (An Analysis of Consumers' Needs and Practice Willingness for the Health Promotion Program in Restaurant Industry among Seoul Residents)

  • 홍경의;강양화;정효지
    • Journal of Nutrition and Health
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    • 제41권4호
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    • pp.365-373
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    • 2008
  • This study examined the needs and practice willingness for the health promotion program of restaurant industry among Seoul residents. Using structured self-administered questionnaires, data on subjects' general characteristics, health status, and eating out behavior characteristics, the needs and practice willingness of the health promotion program for restaurant industry were collected from 765 adults above the age of 19. The needs for nutrition labeling such as fat, calorie, sodium, fiber, and the practice willingness for consuming nutrition labeled food were high. Results showed that gender, restaurant's management status, and food quality status were significant indicators for needs for health promotion program. Education duration, food quality status, and the frequency of eating out were significant variables for practice willingness. The results imply that health promotion program for the restaurant industry should be based on the consumer's characteristics. Also, the results imply the necessity of several activities such as social marketing to inform the benefit of participation in the health promotion program for consumers, guidance to maintain the food quality and improve the ambiance of restaurant for suppliers, and the new establishment of research centers to validate the labeled information on meals and analyze the nutrients of the meals for agencies.

LDA 토픽 모델링을 이용한 액티브 시니어 콘텐츠 트렌드 분석 (Active Senior Contents Trend Analysis using LDA Topic Modeling)

  • 이동우;김유신;신은정
    • 인터넷정보학회논문지
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    • 제22권5호
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    • pp.35-45
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    • 2021
  • 베이비 부머 세대가 고령인구로 진입하면서 기존의 시니어와는 달리 활동적인 모습을 보이는 시니어들이 액티브 시니어라는 신조어로 불리며 새로운 소비자 층으로 떠오르고 있다. 많은 국가들과 기업들도 이들을 주목하고 관련 정책이나 서비스를 제공하고자 하지만 액티브 시니어 트렌드에 대한 연구는 매우 부족한 실정이다. 본 논문에서는 이러한 액티브 시니어에 대한 특징과 이들이 생산하고 소비하는 온라인 미디어 콘텐츠 트렌드를 파악하여, 액티브 시니어를 적극 포용하고 지원할 수 있는 온라인 미디어에 대한 정책 및 서비스 방향성을 제시하고자한다. 이를 위해 소셜 미디어에서 액티브 시니어를 수집 키워드로 2018년 1월 1일부터 2021년 6월 31일까지 8,740건의 데이터를 수집하여 키워드 빈도 분석, TF-IDF 분석, LDA 토픽 모델링 분석을 하였다. 키워드 빈도 분석 및 TF-IDF 분석을 통해서 액티브시니어에 대한 관심도가 급증하고 있다는 것을 파악하였으며 LDA 토픽 모델링 분석을통해서 온라인 콘텐츠의 주제 영역을 10가지로 분류하고 라이프 스타일, 혜택, 쇼핑, 정부 사업, 정부 교육, 건강, 사회/경제, 케어 산업, 실버 주택, 여가로 명명하였다.

문헌정보학 건강 관련 과목의 주제 및 내용 분석: ALA 인가를 받은 프로그램을 중심으로 (Health-related Courses' Topics and Contents of ALA-accredited Library and Information Science Programs)

  • 오상희;김수정
    • 한국비블리아학회지
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    • 제29권4호
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    • pp.69-89
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    • 2018
  • 본 연구는 미국도서관협회의 인가를 받은 문헌정보학과의 대학원 수준에서 제공되는 건강 관련 수업의 현황을 조사하고, 학업계획서 분석을 통해 해당 수업에서 다뤄지는 주요 주제와 내용을 살펴보는 것을 목적으로 한다. 분석 결과 61개 문헌정보학 프로그램 중 44개 프로그램에서 최소 한 개 이상의 건강 관련 수업을 제공하고 있었으며 가장 많이 개설된 수업은 '건강 정보원', '의료정보학', '소비자건강정보'인 것으로 나타났다. 이 세 분야에서 총 21개의 학업계획서를 온라인을 통해 수집하였고, 수업 개요, 주별 주제, 교재, 숙제 등을 분석하였다. 본 연구의 결과는 문헌정보학 프로그램에서 건강 관련 수업을 개설하거나 개선하려는 강사들에게 도움이 될 것이다.

하이브리드 웹 콘텐츠 관리 시스템 구현 (Hybrid Web Content Management System Implementation)

  • 박선경;문형진
    • 산업융합연구
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    • 제17권2호
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    • pp.15-20
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    • 2019
  • 본 연구에서는 현장 체험학습, 전시, 행사, 문화에 대한 다양한 콘텐츠 정보를 수요자가 손쉽게 검색하고 서비스를 제공받을 수 있도록 지원하는 맞춤형 체험학습 서비스 플랫폼을 통하여 지역내 수 많은 문화콘텐츠의 가치를 발굴하고 DB 구축하여 수요자의 요구사항에 부합하는 맞춤형 체험학습 정보를 제공하고자 한다. 제안 시스템에서 구현되는 Beacon 기술은 Google이 개발한 Eddystone 포맷으로 URL을 브로드캐스팅 하는 BLE 기술로서 이는 사용자가 별도로 제공되는 어플리케이션을 설치하지 않더라도 단말기에 설치된 Chrome 브라우저를 통해 웹에서 구현된 플랫폼을 사용자들이 보다 쉽고 빠르게 접근할 수 있도록 하였다. 이를 토대로 지역문화 콘텐츠의 데이터베이스화가 완성되면 전국으로 확대시켜 콘텐츠의 다양화와 시장 확대로 수요자에게 더욱더 다양하고 양질의 자기 주도적 문화콘텐츠 체험학습 활동 교육 프로그램들이 제공될 것으로 기대된다.

청소년의 또래관계에서 오는 부정적 감정이 의복과시소비 행동에 미치는 영향 (The Effects of Negative Emotions from the Relationship in Adolescents on their Conspicuous Consumption)

  • 김상진;이진화;김서영
    • 한국의류산업학회지
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    • 제21권5호
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    • pp.564-573
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    • 2019
  • Recently, purchasing expensive branded apparel became prevalent among adolescents as they consume conspicuously. People in their adolescence strongly tend to follow peers and are very likely to pay attention to how they wear look to others. Already a good deal of prior research about young people's conspicuous consumption have focused on variables related to these behaviors. The purpose of this study is to examine demographic characteristics of adolescents who show a conspicuous consumption and factors affecting this consumption which is related to peer relations. And we will examine how negative emotions arisen out of relations influence teenagers' conspicuous consumption of branded apparels ultimately. Being out of favor from peers has an effect on anxiety which is negative emotion in association with peer relations. According to the survey, adolescents did conspicuous consumption following others or following trends to get rid of anxiety. Also, if appears to be acting on clothing consumption as a means not to be marginalized. All these findings are expected to be useful information to adolescents to have a better habit of consumption life, and also anticipated to be valuable information for consumer behavior education. The cause of youth's show-off behavior, which is still incomplete in identity formation and immature in choice and judgement, will have to be analyzed and countermeasures taken against it.

중고령자 가구의 소비분위별 개인단위 소비지출 결정요인 (Per Capita Consumption Expenditure by Consumption Quintile of Middle and Older Elderly Households)

  • 김순미
    • Human Ecology Research
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    • 제56권6호
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    • pp.573-588
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    • 2018
  • This study analyzed per capita consumption expenditure by the consumption quintile of Middle and Older Elderly Households and the variables that affected it. Sample of 2,983 households was collected from the 6th KLoSA in 2016. First, when comparing the HH's living expenses by the number of family members, two persons to a person ratio, more than six persons to a person ratio were 2.007 and 4.148, respectively. The ratio increased as the number of family member increased; however, the rate of ratio increase decreased. Second, the per capita living expenses for the first and fifth quintile were 5.11 million won and 16.93 million won at the per capita living expenses that applied the OECD's equivalence scale to the HH's living expenses. The per capita living expenses for the fifth quintile was 3.31 times higher than in the first quintile. Third, among the variables influencing per capita living expenses by the consumption quintile, the marital status was the significant for all consumption quintiles; however, HH's income, HH's total asset, HH's financial asset, pension, subjective perception of the economy class, home ownership, residence (metropolitan or small city), education (elementary school), participation groups were significant in some quintiles among all quintiles. Fourth, of the significant variables influencing per capita living expenses, the most influential variables were first quintile followed by second quintile, third quintile, fourth quintile, marital status, HH's income, home ownership, HH's total asset, participation groups, residence (metropolitan), subjective perception of the economy class, in order.

의료기관 사회적 책임(HSR)활동의 IPA 평가 (IPA Assessment of Hospital Social Responsibility Activities)

  • 조경원;사공미
    • 보건의료산업학회지
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    • 제12권4호
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    • pp.1-15
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    • 2018
  • Objectives: We analyzed the importance and performance of hospital social responsibility (HSR) according to the characteristics of hospitals, and presented strategies for HSR activities. Methods: An online HSR questionnaire was sent to hospitals nationwide from October 12 to 26, 2018. The 206 responses received were analyzed in accordance with the IPA to assess the performance and importance of HSR. Results: There was a statistically significant difference between the employees and hospitals regarding the importance and performance of HSR activities. In the area of "sustained maintenance", items related to consumer issues such as "compliance with personal information processing policy", "patient confidentiality", "fair information provision", and "system for patient safety and infection prevention" were derived. In the area of "'high priority for improvement", there were three common items between hospitals and general hospitals: "regular donations and support from local communities", "active cooperation with related institutions", and "compliance with process-related laws and regulations". In the area of "low priority", four items were derived: "support for employee participation in community activities", "efforts to hire local residents", "education and cultural programs for local communities", and "transparent support for political activities". In the area of "sublation of excessive efforts", two items of "employee welfare efforts" and "efforts to improve labor relations", were commonly found in hospitals and general hospitals. Conclusions: It is necessary to improve the management efficiency of hospitals by the systematic allocation of manpower and resources through the establishment of four regional strategies based on the results of IPA analysis.