• Journal of the Korean Home Economics Association
• /
• v.46 no.5
• /
• pp.9-17
• /
• 2008

The present study was conducted to analyze high school students' attitudes toward jean brand counterfeits relative to their self-esteem and self-consciousness. The study was implemented through a normative-descriptive survey using questionnaire. The sample consisted of 605 high school students from 6 high schools located in Seoul. Data were analyzed by mean, cluster analysis, regression, ANOVA and Duncan's test. The results were as follows: (1) As a whole, the mean values of preference and purchasing intentions toward counterfeit jeans were 2.99 and 2.83, respectively, indicating a slightly low average on the 5-point Likert scale. The results indicated that 45.5% of respondents have more than one item of counterfeit jeans. (2) Differences were found in the level of self-esteem and public self-consciousness among the three groups, who were classified by the level of purchasing intention and preference toward counterfeit jeans. Among the three groups (high/middle/low), the group having low purchasing intention and preference toward counterfeit jeans showed higher self-esteem and public self-consciousness than the other two groups. (3)Regression analysis showed that the self-esteem and public self-consciousness of high school students have an impact on the amount of purchasing of counterfeit jeans. (4)In the process of developing effective policies against the jean brand counterfeits market, it should be fully considered that high school students' purchasing intentions regarding jean brand counterfeits are related to their self-consciousness. It could be said that the policies followed to eliminate counterfeits and to enhance the consumer ethics of high school students will be more effective when those policies are accompanied by efforts to form their sound self-consciousness, especially in the areas of self-esteem and public self-consciousness.

• Human Ecology Research
• /
• v.56 no.1
• /
• pp.85-97
• /
• 2018

For a further understanding of the Chinese consumer, this study investigated 1) the effects of aesthetic consciousness on make-up attitude, and 2) the differences in the effect of aesthetics consciousness on make-up attitude among age groups. An online survey was conducted on female consumers belonging to the post-80s and 90s generations, living in Xian China. SPSS 24.0 and Amos 18.0 was used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of aesthetic consciousness (social relations consideration, internal consideration, and external consideration), and four factors of make-up attitude (psychological pleasure, self-satisfaction, consciousness of others, and tool of transformation) were identified. The results from the model test were : 1) aesthetics consciousness was found to vary depending on make-up attitude. Social relations consideration had a positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had a positive effect on self-satisfaction and tool of transformation, and a negative effect on psychological pleasure. External consideration had positive effects on all four factors of make-up attitude. 2) In the post-80s participants, social relations consideration and external consideration had positive effects on all four factors of make-up attitude. Internal consideration s had a negative effect on consciousness of others and a positive effect on tool of transformation. In the post-90s participants, social relations consideration had positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had positive effects on psychological pleasure and self-satisfaction.

• Journal of the Korean Home Economics Association
• /
• v.35 no.1
• /
• pp.15-30
• /
• 1997

The purposes of this study were to examine correlation between the two variables home maenaegement consciousnsess and home management behavior identify the diversity of home management behavior of married new generation and empirically test the variables which affect home management behavior. The major results are as follows: 1. There was a positive correlation between home management consciousness and home management behavior in all of the subarea family relation home management and consumer and financial management. 2. The home management behavior of married new generation men was more modernized and more rational in the area of family relation and home management than those of the counterpart. 3. Among the variables home management consciousness variable was most important in home management behavior. No gender differences were found.

• Journal of the Korean Home Economics Association
• /
• v.41 no.11
• /
• pp.21-33
• /
• 2003

According as the importance of brand value has increased, it's so significant that we analysis brand loyalty and buying-behavior types in the side of various consumption. Also, it will make it for us to presuppose consumer's buying-behaviors in modem society. As an analytical result of consumer's buying-behavior type, they were divided into four type; price value consciousness type, sale orientation type, price-quality schema type, convenience type. As a result of cluster analysis and one-way ANOVA on the three type of consumer's buying-behavior : Price-orientation type, high quality orientation, convience orientation. And it was found that there was relation between buying-behavior types and brand loyalty. Specially, it was high positive relationship between high quality orientation and brand loyalty, convience orientation and brand loyalty.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.19 no.2
• /
• pp.329-339
• /
• 1995

This study intended to provide valuable basic data for an efficient using newspaper advertising to manufactures by investising and analyzing the character of newspaper as fashion advertising and media environment, consumer's attitude of advertising subscription, a degree of recognition and concern on a newspaper advertising and a degree of like on expressive form of a newspaper advertising. A question that is drawn up by researcher base on existing records and preceding study was used as major method for understanding consumer's consciousness. The sample group is composed of female students, working women, housewives who lives in Seoul. The results of this study were as follows. 1. Manufactures should be developing Headline in subject matter to get out of plain sale advertising and event advertising. 2. Manufactures should difference to understanding Illustration that consumer prefer. Also using of photography is efficient and it is importent to use of color advertising that appeal to consumer. 3. The informative advertising is a high degree of efficiency by reason that the newspaper offers great news source and information.

• Journal of Fashion Business
• /
• v.15 no.3
• /
• pp.156-165
• /
• 2011

The purpose of this study was to examine the influence of major variables and their relationship with the males' appearance consciousness that affect the men's cosmetic consumption. Also, the study also intended to verify the differences of men's cosmetic consumption between Chinese and Thai males. The samples consisted of 200 males who ranged in age from 18 to 35 years (M=24.64). One hundred participants were Thai and one hundred were Chinese. Based on literature review, six research questions were proposed. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression were used for this study. As the results, the sociocultural attitudes of consumers towards their appearance are positively relevant to the self-esteem and public self consciousness. Also, appearance consciousness such as appearance evaluation and appearance orientation led more cosmetic consumption. Chinese males revealed higher scores on public self-consciousness, appearance orientation, and sociocultural attitudes toward appearance than Thai males. Based on these results, some implications for global cosmetic markets would be suggested.

• Journal of Families and Better Life
• /
• v.26 no.5
• /
• pp.61-74
• /
• 2008

This research aims to examine and analyze behavior of consumers in pursuit of safety the basis of data Korea Consumer Agency in 2007 2,000 male and females older than 20 years old in Korea. In particular, this study investigates the impact of and life styles of consumers in pursuit of safety. Results of this research could be summarized as follows. First of all, Korean consumers tend to place emphasis on factors such as price and freshness rather than safety in the purchase of vegetables, meats, rice, and fruit.Second, the safety consciousness of consumers is high among female young consumers among consumers showing intermediate positions for the issue of opening domestic markets for foreign agricultural products. Third, this study also examines the impact of life styles on consumers' behavior in pursuit of safety. Such behavior is high among consumers emphasizing values on family and current consumption and showing negative attitudes opening domestic markets for imported foreign agricultural products. Finally, behavior in pursuit of safety is high among female, high school graduated, family-oriented consumers and valuing leisure and showing negative attitudes opening domestic markets for foreign agricultural products. However, safety consciousness of consumers do not generate direct impact on patterns of pursuing safety.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.18 no.4
• /
• pp.480-489
• /
• 1994

The purpose of this study is to investigate consumer's perception and attitude on care labels using questionnaire. The major results are as follows: 1. Self-evaluation on consciousness and knowledge regarding on labels is higher than actual level. In other words, most consumers answered that they understood the care instructions on labels, but actually few consumers understand the exact meanings. Married women in their thirties to forties who do the laundry themselves, and more educated women showed higher level of consciousness to care labels. However, unmarried or career women are dissatisfied with the method of care instruction on labels. Many consumers take care of textile products without considering the proposed informations on core labels. The reasons are as follows: a. they think there is no problem even if they do not follow the proposed methods b. the method proposed on labels are complicated 4. There were some cases which happened some problems even though consumers followed the instructions on care labels. It may be due to the incorrect information or the omission of some specific instruction on labels. 5. For ideal care of clothing, it is necessary for manufacturers to suggest the realistic and clean instructions on labels and for consumers to trust and follow these instructions.

• Journal of Fashion Business
• /
• v.20 no.5
• /
• pp.30-44
• /
• 2016

In this study, we used the Q methodology, which is considered an effective way to identify and assess the characterization of the human subjective consciousness, and we intended to carry out a scientific approach to classify cosmetics consumers in a department store. The purpose of this study is to identify the dimension of recognition and the characterization of Korean women who use a department store, as well as to classify cosmetics consumers in a department store. The analyzed data was divided into the top 10 questions and 10 sub-items, and it was then classified into six consumer types, depending on typicality of three factors. The three factors were 'effectiveness', 'goal' and 'congestion of shopping'. We named and analyzed the features of each type through in-depth Q workshops in which 22 professionals participated. This study is meaningful as it used the Q-methodology instead of statistics which had been used before to classify the consumers, so that the 'subjective' estimation was analyzed into 'objective' types. The results of this study are expected to be useful for creating a marketing strategy for the cosmetics industry.

• Korean Journal of Rural Living Science
• /
• v.6 no.1
• /
• pp.1-10
• /
• 1995

To lead rural clothing management in the rural household, we assessed in terms of the wearing of pesticide protective clothing and care methods of contaminated clothing, consumer consciousness, the discard method of clothing et al. in rural areas of Gyonggi-Do by sampling 122 households. The results are as following ; 1. The behavior for laundering management didn't appropriate in view of certification of label about laundry method, frequency of laundry and quantitative use of detergent. Also family's cooperative attitude wasn't insufficient. 2. Reasons of dissatisfaction about retained clothing were decreased in order of discoloration, shrink or breakage after laundry, breakage of seam or cloth, unlabel, allergy from cloth. The solution of trouble was acted passively. 3. Reasons of hoarding of clothing were high because of change on size, fashion, and low because of wornout. Still-wearable garments were discarded in proportion of one to one. 4. The ratio of putting on the fatigue cap which the Once of Rural Development has propagated was under 10 percent. 5. Protective clothes against agricultural chemicals had not been prepared and contaminated clothing was often washed with regular family wash.