• The Journal of Asian Finance, Economics and Business
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• v.4 no.2
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• pp.25-36
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• 2017

Subsidies are an instrumental policy making tool for many governments, but their importance depends on the market situation of the national economy. Efficient subsidy implementation would allow the government to correct market failure thereby aligning social and private costs and benefit. The general objective of this study is to justify the need to rationalise subsidies for food items such as flour. This study assessed the structure and conducts of the general purpose flour market in Malaysia; and analysed the impact of subsidies on market performance to recommend policies to increase market efficiency under the subsidy rationalisation program. To accomplish these objectives, the study adopted a microeconomics market analysis as well as the standard structure and performance analysis method. These two approaches showed the characteristics of an industry's consumer behaviour, competition, as well as the efficiency associated with government regulatory policies on the flour industry. One of the biggest influences on the domestic market is related to the food consumption behaviour of the general population. Food consumption behaviour reflects global trends. As income rises, food trends tend to be consumed in processed form or in such a way that adds value in another manner such as the preparation of food products.

• Journal of the Regional Association of Architectural Institute of Korea
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• v.8 no.4
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• pp.123-130
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• 2006

This paper discusses issues faced by individual building industry clients. These form the majority of clients but, because they do not possess high purchasing power, they attract less attention in the industry. Given that key decisions on project definition and procurement strategy are made at the pre-project stage, the industry would benefit from knowing relevant aspects of its clients' attitudes and behaviors, so that it can support them. There is a lack of research on this subject, and so we first describe a theoretical framework and research methodology that were developed for this specific group of clients. Theory adopted from consumer behavioral research was introduced to develop a general behavioral model of individual clients. In this model, individual clients are assumed to seek and then process information after acknowledging normative activities. To validate our model, a field survey was conducted using randomly selected individual clients. Their opinions on the importance and difficulty of 12 normative activities were analysed to establish a general attitude. Information seeking behaviour was investigated by measuring the frequency and type of source that they contacted to conduct the normative activities. The attitudes and information seeking behaviour presented in this research will contribute to the development of project tools for supporting these clients.

• The Research Journal of the Costume Culture
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• v.9 no.6
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• pp.872-880
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• 2001

Knockoff products, called forgeries or imitations, are copies of famous original brand goods from abroad. Most of knockoff fashion products manufactured in Korea are famous fashion brand names. The purposes of the paper us: first, to examine and analyze general consumer purchasing behavior toward knockoff fashion products; second, to analyze the purchasing behavior toward knockoff goods according to demographic features; third, to materialize the attributes of knockoff fashion items consumers purchase; fourth, to reveal the relation between the attribute types of knockoff goods, and demographic features and purchasing behavior. The result explained so for reveals that the students'purchasing behaviour differs according to demographic features and general features of the products purchasing. This result should not be interpreted by expanding to the whole group of girl college students or consumers, as the sample used in this study is limited to those in Seoul area. Therefore, following studies are expected to expand the range of subjects'age, and to compare and analyze purchasing behaviour difference of knockoff products and imported original brand names.

• Journal of Information Technology Services
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• v.14 no.3
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• pp.19-31
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• 2015

As the social value gradually increases, the company's social responsibilities are granted and there are a growing number of requirements for a public value to economic value for the company. The cause marketing which has become widely known, it allows us to realize these values and in dictionary meaning, enterprises justification combines with marketing strategically, and is also illustrated as 'Cause Related Marketing.' For specific action plan, it is a marketing by connecting the selling of the product and donation to work out together to improve environment, public health, and poverty. This study examines how the cause marketing impact on the consumer's purchasing behaviour and purchasing intention and to find out whether there is an interrelationship. As a result, it turned out that cause marketing effect on purchasing attitudes and also the purchasing behaviour impact on the purchasing intention. Furthermore, the cause marketing influence on purchasing intention. As the idea of consumption gradually changes from the product consumption to value-based consumption as the time flows, the result of this research drew out the meaningful contents.

• Journal of Korean Library and Information Science Society
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• v.35 no.1
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• pp.187-213
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• 2004

Nowadays changes of financial environment are internalization, generalization and autonomous system. The most importance in a struggle for existence is to secure a customer. The purpose of this study is to analyze whether information on financial service accounts have fully offered over internet, which information consumers needed in buying financial service accounts and whether consumer have satisfied with offered information Through this, to enhance the efficiency of financial information offered to consumer over internet and to explore the consumer demanding information model by finding the problems of offering financial information. The specific purpose of this study me following; 1. to investigate the actual situation which consumers behaviour of information providing and choosing about financial accounts items on internet. 2. to analyze the relationship between the level of consumer information need about financial information and rotated variables. 3. to analyze the relationship between the level of consumer information satisfaction about financial information over internet and related variables. 4. to analyze the new information financial service and contents. 5. to analyze the informatic information and financial service accounts.

• Journal of the Korean Home Economics Association
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• v.49 no.10
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• pp.1-13
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• 2011

This paper examined how men and women differ in the attitude and behaviour of financial risk tolerance. The results showed that women were less risk seeking than men in financial risk tolerance. The results of the investment simulation indicated that men invested in higher risk assets like stock. In contrast, women prefered to invest in lower risk assets like real estate. The results of multiple regression analysis showed that if investors have the propensity to take more risk they allocated their money to higher risk assets in the simulation. This analysis also showed that the surveyed respondents invested in risky assets if they had experience in high risk investment in the past.

• Journal of Korean Society of Rural Planning
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• v.15 no.4
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• pp.125-134
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• 2009

This study aimed at analysing on consumer's behaviour to central functions in center villages of Hub-myun. Consumers in the center villages were classified as follows; residents in the center village and in the hinterland area, visitors. Through the interview works on the customers in 8-pilot project sites and differential analysis works of answered results, consumers' attitude in the center villages were grouped into two types; self-sufficient one and higher center-dependent one.

• Journal of the Korea Safety Management & Science
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• v.13 no.3
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• pp.169-174
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• 2011

The purpose of this study was to clarify the impact of national and corporate brand image of Korea on chinese consumers' purchasing Intention, also the impact of China on korean consumers' purchasing Intention. And the second aim of the research is to provide Korean businessmen who are interested in chinese market with information about chinese consumers' purchasing behaviour. Data from 205 chinese and korean consumers were analysed. As the result of analyses, it was found that Korean country image positive affects corporate brand image(samsung) and Chinese country image negative affects corporate brand image(haier) and product image. Korean corporate brand image only affects product image on chinese consumers. The product image affects Korean and Chinese consumer's purchasing intention.

• Fourth Industrial Review
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• v.2 no.2
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• pp.25-37
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• 2022

Purpose - The purposes of this research are: (1) Building and testing a research model that integrates Theory of Reasoned Action (TRA) with fear, perceived risk, and health protocols; (2) Examining the impact of compliance with health protocols on consumer behavior when offline shopping. Research design, data, and methodology - The data collection uses the self-administered survey method, and the questionnaire is distributed online. A total of 504 Indonesian population aged 18 years old or more participate in this research. Data are analyzed using factor analysis, multiple regression, and multiple regression with interaction. Result - This study reveals several findings: (1) Attitude and subjective norm have a significant effect on offline shopping behavior; (2) fear has a direct and indirect effect on offline shopping behavior; (3) the effect of perceived risk on the intensity of offline shopping is determined by compliance with health protocols. Conclusion - This paper discusses the direct influence of attitudes and subjective norms on behavior. This research also integrates fear, perceived risk, and health protocol factors in TRA, which may not have been done much, especially in the COVID-19 pandemic context.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2001.05a
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• pp.1217-1220
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• 2001

The discomfort due to squeaks and rattles appearance inside the car has serious repercussions on consumer's opinion about acoustic quality of the vehicle and may change his economical behaviour. In this paper, we present a set of tools for squeaks and rattles processing implemented on a PC-based two channels analyser and grouped in a friendly interface. (omitted)