• Journal of the Korean Society of Food Culture
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• 제29권5호
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• pp.406-414
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• 2014

The purpose of this study was to determine the relationships among brand awareness, switching intentions, purchasing behavior, and revisiting intentions. Brand awareness consisted of three factors: brand image, physical environment, and affiliation of coffee brand. Good brand image was associated with reduced switching intentions, whereas negative images were associated with higher switching intentions. Consumer purchasing behavior was most affected by interior decoration, including furniture, decorations, etc. Switching intentions had a negative relationship with revisiting intentions. Finally, purchasing behavior and revisiting intentions showed a positive correlation. As limitations, the only participants were university students, who are not representative of all consumers at coffee shops. Moreover, this study did not divide coffee shops into franchises and individually owned.

• Culinary science and hospitality research
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• 제14권1호
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• pp.123-133
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• 2008

Hangwha is a part of our traditional culture; however, it is now barely maintaining its name. This study intends to contribute to the development of the Hanghwa industry. In this respect, 'Brand Image' is adopted to suggest the ways to develop the Hangwha industry. Commercializing factors that consumers prefer were analyzed and their effects on brand image were investigated. In addition, the effects of brand image on consumers' awareness and preference were analyzed. This research conducted analysis on 294 people who have used Hangwha in Busan and Gyeongsangnamdo. The results of this empirical study are as follows: It turned out that Hangwha influences the society-oriented and consumer-oriented brand image. Its quality-oriented image has influence on awareness. Its society-oriented and quality-oriented brand image turned out to influence preference.

• Journal of the Korean Society of Food Culture
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• 제28권1호
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• pp.89-98
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• 2013

The purpose of this study was to develop measures for establishing and enforcing legal nutrition labeling for Takju based on results from consumer awareness surveys, statistical model development, and evaluation of nutrients. The statistical model developed with consumer survey results showed that consumers would like to know the nutrients they intake from drinking Takju, as their awareness about Takju was low. Specifically, consumers would like to see information regarding alcohol content, calories, carbohydrates, and saccharides on the label. Structural equations from the research model showed that consumers who had some knowledge of Takju also had positive thoughts of the nutrition fact labels for Takju. Evaluation of nutrients in Takju showed that the starch sources and other ingredients used in Takju fermentation did not influence nutrient facts, and nutrient concentrations also varied among the different Takju. In addition, this research suggests methods for consumers to make reasonable selections and to inform them of the nutrition fact labeling for Takju. Benners and pop-up were manufactured to promote voluntary participation of companies and to provide nutrition facts from Takju. Eventually, a measure was suggested to establish and enforce nutrition labeling, using results from consumer and nutrient surveys of Takju.

• Journal of Digital Convergence
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• 제9권5호
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• pp.1-9
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• 2011

The smart grid can create benefits such as the expansion of consumer choice and flexibility enhancement, adaption to future electric power industry change and the increasing use of renewable energy sources. Consumers can make a contribution to improve the overall effectiveness of system through active receptive response. They can enhance the energy consumption efficiency based on more information from service providers. The Smart Grid Promotion Act, which was enacted in April 2011, contains consumer protection provisions such as information collecting, sharing, and protection measures. On this reason, it is needed to expand promotion and education regarding the smart grid to improve the consumer awareness, and the schemes to enhance smart grid consumer acceptance should be established.

• The Journal of Asian Finance, Economics and Business
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• 제8권10호
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• pp.139-146
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• 2021

This article analyzes factors affecting the application of strategic management accounting in different enterprises in Vietnam's consumer goods industry, providing more empirical evidence on factors affecting the application of strategic management accounting. The research method used a questionnaire survey of managers at all levels, chief accountants, and accountants from 72 consumer goods enterprises in Vietnam. The survey results collected 290 questionnaires, however, due to invalid questionnaires with many blank cells, 284 questionnaires were finally selected. Quantitative research was carried out with SPSS 25 software. Research results show that 6 factors have a positive influence on the application of strategic management accounting including awareness of the business market, business strategy, technology, corporate culture, qualification of management accountants, decentralization of management, in which technology has the strongest influence on the application of strategic management accounting in consumer goods enterprises in Vietnam. The standardized Beta coefficient extracted from the multiple linear regression equation reveals that the technology factor has a high standardized Beta coefficient (0.176) compared to other factors. Based on the research results, the author has proposed recommendations to improve the ability of consumer goods businesses to successfully apply strategic management accounting techniques, thereby contributing to improving competitiveness and performance of consumer goods enterprises.

• Journal of Families and Better Life
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• 제23권4호
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• pp.79-89
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• 2005

This study was conducted to encourage dissatisfied consumers to initiate an active complaining process over beauty salon services as well as to reduce consumer dissatisfaction at the time of using such services. A questionnaire survey was conducted with female consumers over the period between December 1 and December 20, 2004. A total of 753 questionnaires were used for the final analysis. The following findings were obtained: 1. Consumer dissatisfaction index with beauty salon services was 23.02 (65.77/100) and the respondents showed the highest level of dissatisfaction with the price. 2. The level of complaints about beauty salon services was very low, as shown by the index value 7.12 (25.43/100). Most of the respondents simply did not go back to the particular beauty shop, or complained privately to people around them when they felt dissatisfied with beauty service. 3. Benefit awareness and level of dissatisfaction had the greatest effect on the complaint behavior about unsatisfaction beauty salon services.

• Korean Journal of Human Ecology
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• 제16권4호
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• pp.761-773
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• 2007

The study undertakes an examination of nutrition labelling system and offers a strategic framework for improvement of the system in Korean context. Thus this study includes a review of Korean current nutrition labelling system (NLS), development of a strategy or a further study for its revision of NLS, and a suggestion of revised nutrition labelling guidelines. Participants were 600 university students in Busan and were asked to fill in a questionnaire. The data collected were processed with the SPSS statistical program to produce its frequency, percentage, average, and standard deviation with One-Way Anova and Duncan Test. The findings are as follows: the levels of consumer's practical use and awareness of NLS are low, the levels of their trust and satisfaction and their necessity for NLS are low too. Consequently, the consumer's attitudes to NLS are not related to nutrition labelling method(? system).

• Journal of the East Asian Society of Dietary Life
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• 제15권1호
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• pp.126-135
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• 2005

The purpose of this study was to examine the consumer awareness and information seeking behaviors towards food additives. The data were collected from 506 adults living in Seoul, Daegu and Rusan by self-administered questionnaires. Frequencies and chi-square tests were conducted with SPSS. The results of the survey were as follows: (1) The consumers' concerns towards food additives were high, (2) Especially, many consumers were highly concerned about preservatives among food additives, (3) Two-fifths of the respondents thought the use of food additives had nothing to do with the quality of food, (4) Many respondents tried to consume the food containing less food additives, (5) Most respondents were not satisfied with the labeling of food additives, and (6) Many consumers needed the information about food additives, especially safety of food additives.

• Journal of the Korean Home Economics Association
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• 제33권4호
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• pp.199-212
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• 1995

The purpose of this study were (1) to find out if socio-demographic, resource, psychological, and socio-environmental variables have significant effect6s on environmentally concious consumer behavior and (2) to examine the independent influences of variables related to the environmentally concious behavior. the subjects were 384 housewives living in Kwangju. the data were collected by questionnare methods and analyzed through SPSS PC+ program. The findings were as follows : Environmentally concious behavior differed significantly according to family income, employment, attending a consumer education experience, knowledge about environmental conservation method, post-industrial consumer value orientation, awareness of the seriousness of environmental problems, feeling of efficacy about helping to solve environmental problems, perception of time limit, influence of reference group and the degree of interesting in environmental information. The most critical variable was influence of reference group, that is, environmentally concious behavior by friends and neighbors.

• International Journal of Internet, Broadcasting and Communication
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• 제14권4호
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• pp.52-57
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• 2022

In this study, keywords from representative online portal sites such as Naver, Google, and Youtube were collected based on text mining analysis technique using Textom to check the changes in metqaverse after COVID-19. before Corona, it was confirmed that social media platforms such as Kakao Talk, Facebook, and Twitter were mentioned, and among the four metaverse, consumer awareness was still concentrated in the field of life logging. However, after Corona, keywords from Roblox, Fortnite, and Geppetto appeared, and keywords such as Universe, Space, Meta, and the world appeared, so Metaverse was recognized as a virtual world. As a result, it was confirmed that consumer perception changed from the life logging of Metaverse to the mirror world. Third, keywords such as cryptocurrency, cryptocurrency, coin, and exchange appeared before Corona, and the word frequency ranking for blockchain, which is an underlying technology, was high, but after Corona, the word frequency ranking fell significantly as mentioned above.