• Journal of Distribution Research
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• v.4 no.1
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• pp.17-29
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• 1999

We investigated the consumer behavior of store choice using consumer panel data. The NBD-Dirichlet model known to be predictive of the consumer's brand choice was also found to be well fitted for the store choice behavior. Understanding the regularity in the store choice will provide both manufacturers and sistributors with the necessary guidelines for their competitive strategies.

• The Research Journal of the Costume Culture
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• v.9 no.6
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• pp.807-817
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• 2001

The purpose of this study was to examine the consumer's importance of store attributes and store choice behavior according to the shopping orientations and gender. The data were collected via a questionnaire from students who were attending in Semyung University in Chechoen. The results were analyzed by factor analysis, Cronbach's alpha, cluster analysis, χ²-test, Duncan-test, ANOVA, t-test and multiple regression. The results of this study were as follows; 1 . According to the shopping orientations, consumers were classified into six groups. Each group differed in perferring store attributes and store choice behavior. 2. The significant differences were found in the importance of store attributes and shopping orientations according to the gender. 3. Additionally, importance of store attributes were affected by gender and shopping orientations.

• The Journal of Industrial Distribution & Business
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• v.7 no.4
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• pp.11-16
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• 2016

Purpose - There are numerous theories for retail trade area analysis which are designed to select candidate locations for new stores. In this study, comparative analysis on the characteristics from those of the theories are shown, and the explanation for the power in consumers' store-choice behaviors and their limitations are examined. Also, plans for improving commercial sphere analysis are explored. Research design, data, and methodology - This study is based on literature reviews with normative research methodology. Among many researches regarding the analysis on the location and commercial sphere for launching a new store, researches relying on statistics are excluded in this study since they belong to the marketing research area,. Results - In the Law of retail gravitation, Huff's model multinomial logit model and etc. are mutual complementary mathematical techniques for analyzing commercial spheres and each of them has its own characteristics. These theories rely on the same hypothesis in which consumers are all believed to be behaving rationally under a similar behavioral system. However, the trial in explaining or estimating behavior of choosing a store with only a select size of the population that is objectively estimated by some major properties has limits in its credibility. Conclusion - Research on consumer's spatial behaviors can be fully illustrative and explainable when it has both quantitative approaches such as 'law of retail gravitation', 'logit model' and etc., and qualitative approaches like consumer's 'cognitive structure', 'learning status', 'image formation', 'attitude' and etc.

• Journal of Distribution Science
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• v.10 no.12
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• pp.25-34
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• 2012

Purpose - This study examines college students' perceived choice attributes in traditional markets and the relationship quality. We study the relationships between attributes that common people look for while choosing a store (e.g., product, service, advertising, and atmosphere), consumption emotion, consumer's value, and relationship quality. Research design, data, methodology - In order to verify the relationship between choice attributes and relationship quality, and moderating (i.e., consumption emotion) and mediating effects (i.e., customer value), we collected data from 202 consumers in Gyeonggi province to test the theoretical model and its hypotheses. For this purpose, this study, utilized an empirical methodology. Results - First, contrary to the previous research findings involving college students, this study observed that four factors of store choice attributes at a traditional market were important to consumers in heightening the relationship quality. Specifically, product (β = .608, p < .01), service (β = .351, p < .01), advertising (β = .237, p < .01), and atmosphere (β = .425, p < .01) are significantly related to relationship quality. Second, consumers selected product (β =. 521, p < .01) as the most important attribute. Atmosphere (β = .254, p < .01) and service division (β = .148, p < .05), in this order, are the other important factors in this regard. However, advertising (β = -.112, p = .100) is not statistically significant. To improve and develop the relationship quality with consumers, traditional markets should ensure supply of suitable products and goods, improve store atmosphere by modernizing facilities, and educate merchants to improve their services. Third, the results of the moderating effects, although marginally statistically significant, suggest that for the consumers with low consumption emotion for traditional markets, an affirmative experience of products and store atmosphere heightens their values. In addition, the consumers having low consumption emotion who could promote consumer values were found to improve and develop a marginally significant relationship quality. Finally, the study revealed that the consumer's value exhibited a complete mediation effect in the relationships between service and relationship quality, and advertising and relationship quality and a partial mediation effect in the relationships between product and relationship quality, and atmosphere and relationship quality. Conclusions - Consumer satisfaction is important to increase the competitiveness of traditional markets, and products and store atmosphere are important attributes to increase the relationship quality. Specifically, merchants should supply different products, modernize their facilities, and improve store atmosphere to compete in traditional markets. In addition, traditional markets should provide value and competitive prices to attract consumers, and should maximize the consumer's value and promote the consumption emotion. Traditional markets should evolve to accommodate changes in the consumer's value and invest in not only functional elements but also symbolic elements.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.5
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• pp.774-789
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• 1995

The purposes of this study was to demonstrate the influence of fashion life-style, self-image and situational factors on consumer's apparel store choice for satisfaction of varied needs and high efficiency of marketing activity. A questionnaire was developed to measure research subjects based on theoretical study empirically. The questionnaire was administered to 270 women aged between 20 and 30 in Seoul. The results analyzed by factor analysis, cluster analysis, x2-test and oneway-anova. The results of empirical studies were summarized as follows: 1. Segmented groups of fashion life-style were classified practical/planning group, fashion- leader group, and shopping-oriented group. And store types which were prefered by those groups were department store/shopping center. 2. Segmented groups of self-image were classified actual-seeking group, modernity group and confidence group. And store types which were prefered by those groups were department store/shopping center. The Forecast of store choice on the base of self.image was showed that customers choose the store incongruous with self-image. But when it was analyzed each actual store choice. The Choice of high frequancy was congruous with self-image except for a specialty store/brand named outlet. 3. The significant differences could be found in choice of the store under particular purchase situations and especially at department stores and specialty store, their preference tended to be stronger as the degree of the store's involvement was hightened, but in the case of the generalization stores and the permanent discount stores, even though the degree of that involvement was low, their preference showed the same tendency.

• Journal of Families and Better Life
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• v.3 no.1
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• pp.35-49
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• 1985

The Purpose of the study is to identify some factors affecting the consumer behavior of the Oriental students in the United States and provide some basic information for desirable consumer skills. The ninety subjects ere collected form the Oriental groups who were studying in Denton, Texas, U.S.A. Data were analyzed by frequency, percentage, mean, X2-test. The results are as follows: 1) There are significant similarities in the consumer behavior of the Oriental students regarding the information source, the preferred type of clothing, the factors affecting the choice of retail store, and the satisfaction after the clothing purchase. 2) There are some differences in the consumer behavior among three groups regarding expenditures of the purchase of clothing and the preferred choice of retail store. This study concludes that the Oriental students tend to: 1) adjust their life style to new situation ; 2) avoid their conflicts dur to the language barrier; 3) have a limited income to stay in the USA; and 4) have their own social acceptability based on their nationality.

• Journal of Distribution Research
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• v.4 no.3
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• pp.47-64
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• 2000

This study introduces the mother logit model to predict consumer's store choices. The model is not based on the IIA assumptions and thus accounts for substitution among similar alternatives. The choice data as an input to the model is obtained through the conjoint-type choice experiment. The model is applied to consumer's choice of fastfood stores in the context where new store enters the market. The analysis shows that the substitution effects are significant and therefore the mother logit model predicts better than the IIA model. The mother logit model will be useful as well for the market structure analysis in capturing cannibalization among several brands.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.571-580
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• 2021

The study explores the factors affecting the brand selection behavior of retail chains in Vietnam and to what extent they have an impact on the customer's choice intention. This research employs a combination of both qualitative and quantitative mixed methods with the help of SPSS version 22.0 in data analysis. Expert interviews are used to design the questionnaire for the survey conducted on 700 consumers. Research results show that the eight factors of store image (1-to-3 split factor of store image including the display of goods and services), price perception, risk perception, brand attitude, brand awareness, and brand familiarity were determined. They all influence the intention to choose the retail chain brand. With a positive β coefficient, the more store image, price perception, brand attitude, and brand awareness are enhanced, the more likely the intention to choose the retail chain brand. The factor of risk perception has negative ��, resulting in an inverse impact on choosing a retail chain brand name. Price perception and risk perception have the strongest impact on retail chain decision behavior while commodity display factors the least. Based on these important results, the study proposes implications for retailers and manufacturers.

• Fashion & Textile Research Journal
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• v.11 no.3
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• pp.417-426
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• 2009

This study is to examine the structural relationships among store choice attributes, consumption emotion, relationship quality, and loyalty of Outlet. The data were collected from customers who have purchased clothing at the fashion outlet stores, For data analysis and structural equation model were analyzed by using LISREL. The subjects were male/female consumer experienced in purchasing clothes at fashion outlet stores. The results of this study are as follows: First, product, advertising, and instore atmostphere had significantly positive effect on consumption emotion. Second, consumption emotion had significantly positive effect on relationship quality(consumer's satisfaction and trust) and loyalty. Third, relationship quality(consumer's satisfaction and trust) had significantly positive effect on loyalty.

• Journal of the Korean Society of Costume
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• v.23
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• pp.169-181
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• 1994

The Purpose of this study is to help the neck-tie business enterprise establish the reasonable marketing strategy meeting consumer' needs by grasping their characteristic of purchasing neck-ties and their attitudes toward trademarks. The findings of this study are as follows : 1. It was shown that the neck-tie enterprise tended to appeal to megazines, catalogues , etc as promotional politics, while the tips obtained by consumers would come from the showcase at the purchasing place. and the consumer showed a positive response to the salesperson's advice. For this result, it is required to place further emphasis on the marketing policy such as the display of products at the store or the education of sales persons. 2. It was shown that the consumer tended to use the department store as the purchasing place remarkably, and so it could be found that the use of the department store is becoming generalized to the consumer. But is was shown that the consumer sensitive to prices tended to make use of the marketplace as the purchasing place, so the practical marketing strategy should be established in relation to this trend. 3. The important elements excreting an influence on the consumer's purchasing the neck-tie were shown to be in orders of design > color> harmony > with suit > price > quality, and the product differentiation policy used by the business enterprise to appeal to the consumer was shown to be in orders of design >color > quality > material > price. Accordingly , it was consistent with the consumer's criterion for choice to an extent. 4. It was shown that the selling price for the neck-tie brand actually was higher for imported or technically cooperated brands than for the home-made brand. Thus, the consumer's perception of the price for the neck-tie was consistent with in this regard, consumers did not feel some difference in quality between the home -made neck-tie brand and the imported or technically cooperated neck-tie brand . Therefore, it is important to produce the product capable of satisfying the consumer's need by manufacturing the own brand on basis of impored technology.